Visual Design in ScienceSteven Hamblin & Brandy Williams

Design is thinking made visual. -Saul Bass

At a glance we detect the following without conscious awareness. !

• motion • edges of shapes • colour • contour • contrast

We tend to disregard anything that isn’t meaningful or useful at the moment.

This has the visual impact of alphabet soup.

simplicity is not easy

Bad:

Napalm in Vietnam- AP reporter Nick Út was among a number of reporters sent to the small village of Trang Bang along Route 1 !- The South Vietnamese commander of the unit requested an air strike and propeller driven Skyraiders, Korean-war vintage planes from the 518th Vietnamese Airforce Squadron, dropped Napalm on the village. !- When the smoke cleared villagers from the Trang Bang ran screaming from the village to the soldiers and reporters up the road.

Informational Hierarchy tells you where to look and what is important.

It deals with: !!

Font choice

Colour size

placement grouping

weight & scale

This is an example of great informational hierarchy

Before & After

!

composition is all about how the eyes

move over a visual presentation.

awareness of this allows you to

control not only how the eyes move over your work,

but also allows for easy reading and a positive

impression by the viewer.

About invisible lines:Our eyes like it when there is something here.

Or here.

A little bit about fonts

!

1. Comic Sans - just don’t do it. Ever.

3. Choose either a serif or sans serif font. Don’t mix them.

2. Don’t use more than two fonts.

dynamic design

Don’t just talk, tell a story...

This is not good.

This

is

better.

The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.

- Paul Arden