28TH ANNUAL AUSTIN FILM FESTIVAL & CONFERENCE SPONSORSHIP ...
Pecan Street Festival 2015, Austin, TX _ Sponsorship Opportunities
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SPRING: MAY 2 ND & 3 RD 2015 FALL: S EP 26 TH & 27 TH
description
Twice a year, 24 blocks of Austin’s downtown entertainment district is transformed into the Pecan Street Festival. It garnishes 400,000+ attendees and provides unlimited opportunity for sponsors to engage w/ a large and loyal audience.
Transcript of Pecan Street Festival 2015, Austin, TX _ Sponsorship Opportunities
SPRING: May 2Nd & 3Rd 2015 FaLL: SeP 26th & 27th
• Bring your brand to 200,000+ attendees in oneweekend every season, or 400,000+ annual attendees in both seasons.
• Special offer if you participate in booth seasons: Spring & Fall 2015.
• Customized benefit packages availablebased on objectives and budget.
• Category exclusivity negotiable.
Twice a year, 24 blocks of Austin’s downtown entertainment district is transformed into the Pecan Street Festival. This free to-the-public festival takes place in the heart of Austin, on historic 6th Street, with 400,000+ annual attendees (spring & fall) and boasts $43+ million in overall economic impact.
In its 35th season, Pecan has been ranked in the TOP 5 greatest volume events in the Austin Market.
As Austin’s longest running and largest arts festival,Pecan Street Festival is home to an eclectic mix of juriedartisans, music stages, healthy choice culinary offerings,theater, poetry, dance, kid’s programming, and an array of engaging sponsorship activations.
SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX 78702 | C: 512.574.6153
Three stages with regional and local bandsin various genres including Blues, Latin,Americana, Dance Urban, Pop, Electronic, and Rock.
Promoting youth art education, featuring artsand crafts targeted to 6-10 years old
Featuring rides, street performers, pettingzoo, and more.
SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX 78702 | C: 512.574.6153
SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX 78702 | C: 512.574.6153
73% of attendees indicate they are more likely to purchase and/or recommend festival sponsor brands over that of a non-sponsor.
75% of festival attendees categorize themselves as environmentally conscious, creative, arts driven, highly educated (college degree+), and tech savvy.
Print Ad Campaign: Name in Festival Title with logo in-clusion in 2 full page, full color ads in The Austin Chronicle. (191,480+ impressions per week)Television: Name in Festival Title with logo inclusion in a minimum of 75 spots: 30 second spots running 2 weeks prior to event on KVUE, Fox 7, KVNA, YNN and Univision (Hispanic market).Radio: Name in Festival Title minimum of 180 pre-recorded spots on Entercom stations, Talk Radio 1370 as well as KLBJ, and KGSR. Gift Certificate give-aways are conducted in additional radio stations such as: Mix 94.7, Magic 95.5, Sun Radio, and KUTX.
Online Entertainment & News Site: Name in Festival Title with logo inclusion on “page take-over” onAustin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).Website: Name in Festival Title with logo rotating on event masthead. Sponsor page: Logo including onsite activation promotional description and click thru tosponsor website.
Facebook: Dedicated posts 2 weeks prior to and during event.Twitter: Tweets 2 weeks prior to and during event.Instagram: Established posts during festival.
SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX 78702 | C: 512.574.6153
Booth: Size negotiable for onsite activations.Street Team: Ability to activate brand ambassadors.Stage Mentions: Name inclusion in emcee announcements on music stages.Promotional Posters: Name in Festival Title with logo inclu-sion on festival posters.Badges: Name in Festival Title with logo on VIP badges.
NAME IN STAGE TITLE:
Print Ads: Logo inclusion in 2 full page, fullcolor ads in Austin Chronicle. (191,480+ impressions per week).Television: Logo inclusion in a minimum of 75 x 30 second spots running 2 weeks priorto the festival on KVUE, Fox 7, KVNA, YNN andUnivision (Hispanic market).Radio: Name inclusion in minimum of 180 prerecorded or live spots on Entercom stations KLBJ, KGSR, and Sun Radio.
Online Entertainment:Logo inclusion in “page take-over” onAustin 360.com - Austin American Statesman’s entertainment website. (3.2M monthly pages views, 700,000 unique visitors)
Festival Digital Properties:Website: Logo, rotating on masthead.Sponsor page: Logo and onsite activation promotionaldescription with click thru to sponsor website.Facebook: Dedicated posts running 2 weeks priorto event.Twitter: Tweets running 2 weeks prior to andduring event.
Stage Banner: Name included on stage banner.Booth: 10’x10’ booth for onsite activation. Largerfootprint negotiable.Street Team: Ability to activate brandambassadors.Stage Mentions: Name inclusion in emceeannouncements on sponsored music stage.Promotional Posters: Logo inclusion on posters.
SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX 78702 | C: 512.574.6153
Print Ads: Logo inclusion in 2 full page, full color ads in Austin Chronicle. (191,480+ impressions per week)
Online Entertainment:Logo inclusion in “page take-over” onAustin 360.com - Austin American Statesman’s entertainment website.(3.2M monthly pages views, 700,000 unique visitors)Festival Digital Properties:Website: Logo, rotating on masthead.Sponsor page: Logo and onsite activation promotionaldescription with click thru to sponsor website.Facebook: Dedicated posts running 2 weeks priorto event.Twitter: Tweets running 2 weeks prior to and during event.
Booth: Placement dependent upon footprint and price point.Street Team: Ability to activate brand ambassadors,dependent upon price point.
SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX 78702 | C: 512.574.6153
Print Ads: Logo inclusion in 2 full page, full color ads in Austin Chronicle. (191,480+ impressions per week)
Online Entertainment:Logo inclusion in “page take-over” on Austin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors)Festival Digital Properties:Website: Sponsor page: Logo including onsite activation promo-tional description and link to sponsor website.Facebook: Dedicated posts running 2 weeks priorto event.Twitter: Tweets running 2 weeks prior to andduring event.
Booth: Placement dependent upon footprint and price point.Street Team: Ability to activate brand ambassadors,dependent upon price point.
SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX 78702 | C: 512.574.6153
Prefer a customized sponsorship? Contact us! We’re happy to work with you to provide a fully customized package designed to meet your marketing objectives
and budget. Your corporate sponsorship helps to keep Pecan Street Festival free! Thank you.
SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX 78702 | C: 512.574.6153
