PEC & PHHS Online Report

Presented by Account Manager: Robert Craver

Campaign Managers

•Account manager: Robert R Craver

•Print manager: Elizabeth Martinez

•Social media manager: Lisa Owen

•Online paid ad manager: Michael McEuen

Pain Points

•Need to increase enrollments at new high school (Paradise Honors High School)

•Need to increase awarness of new high school (Paradise Honors High School) among community.

•No online community for PEC or PHHS

•Need to retain students and have a following to increase enrollment for 2012-2013 school year.

Blitz Enrollment / Retention

•Community print

•Claim google maps listing / UBL listing

•Social Media engagment

•Conversion microsite

•Persona targeted “PPC” ads

1

PPC Performance

Paradise Education Center & Honors High School

Campaign Insights:Over the course of the advertising campaign, both the Adwords & Facebook campaigns have been receiving significantly highClick Through Rates from our targeted audience. This means the messaging is resonating well with parents within the Surpriseregion.

For Google Adwords campaigns, the industry standard for a considerably good campaign is with 1 - 1.5% CTR, over the life ofthe Paradise campaign we received a 4.16% CTR.

Below this note you find research conducted by emarketer.com on the average CTR's experienced by Facebook Adcampaigns. The research reveals the average CTR for a campaign is at .028%. The Paradise Honors High School & ParadiseEducation Center experienced a combined average CTR of just shy of .040%.

Total Clicks By AdvertiserDate range : 6/22/2011 - 9/25/2011Publisher Type Clicks Impr. CTRAdWords 428 10,281 4.16 %Facebook 1,421 3,990,363 0.04 %Total: 1,849 4,000,644 0.05 %

PPC PerformanceParadise Education Center & Honors High School

Campaign Insights:

Over the course of the advertis-ing campaign, both the Adwords & Facebook campaigns have been receiving significantly high Click Through Rates from our targeted audience. This means the messag-ing is resonating well with parents

within the Surprise region.For Google Adwords campaigns, the industry standard for a consid-erably good campaign is a 1 - 1.5% CTR, over the life of the Paradise campaign we received a 4.16% CTR.

Below this note you find research conducted by emarketer.com on the average CTR’s experienced by Facebook Ad campaigns. The re-search reveals the average CTR for a campaign is at .028%. The Paradise Honors High School & Paradise Education Center experienced a combined average CTR of just shy of .04%.

2

PPC Performance

# of Clicks Per EngineDate range : 6/22/2011 - 9/25/2011

3

PPC Performance

Google Adwords Insights

The interaction from search traffic from Google on the website has been relatively postive. The average time spent on thewebsite is 1:21 minutes with users looking at 2.54 web pages on average. The bounce rate is a bit higher than what we wouldlike at 60.98%. The addition of more pictures, videos, and possibly a blog should lower this statistic significantly.

Google: Click Through Rate By WeekDate range : 6/22/2011 - 9/25/2011

Google Adwords Total PPC Clicks: 428Impressions: 10,281Click through rate: 4.16%

4

PPC Performance

Top 5 Keywords - Paradise Honors School Adwords - Based on Clicks (All campaigns)Date range : (6/22/2011 - 9/25/2011)Keyword Campaign Ad Group Impr. Clicks CTRsurprise high school Surprise High School Surprise High School 3,966 175 4.41 %high school surprise Surprise High School Surprise High School 1,175 128 10.89 %surprise az high school Surprise High School Surprise High School 1,437 64 4.45 %high school in surprise Surprise High School Surprise High School 303 19 6.27 %high school in surprise az Surprise High School Surprise High School 151 11 7.28 %

Top 3 Text Ads - Paradise Honors School Adwords - Based on Clicks (All campaigns)Date range : (6/22/2011 - 9/25/2011)Text Ad Campaign Ad Group Impr. Clicks CTR

Surprise, AZ High SchoolSafe, Challenging, & InnovativeLearning Environment - Enroll Todaysurprisehighschool.com/HighSchool

Surprise High School Surprise High School 1,528 96 6.28 %

High School - Surprise AZ"The Only Excelling High School InSurprise!" Grades 9-12 Enroll Todaysurprisehighschool.com/HighSchool

Surprise High School Surprise High School 965 60 6.21 %

Paradise Honors H.S.Personalized Attention. Small ClassSizes. College Prep Enviroment.surprisehighschool.com/CharterSchool

Surprise High School Charter Schools 2,503 24 0.95 %

Facebook Advertising Insights

Facebook: Click Through Rate By WeekDate range : 6/22/2011 - 9/22/2011

Social Ads Total PPC Clicks: 1,421Impressions: 3,990,363Click through rate: .04%

4

PPC Performance

Top 5 Keywords - Paradise Honors School Adwords - Based on Clicks (All campaigns)Date range : (6/22/2011 - 9/25/2011)Keyword Campaign Ad Group Impr. Clicks CTRsurprise high school Surprise High School Surprise High School 3,966 175 4.41 %high school surprise Surprise High School Surprise High School 1,175 128 10.89 %surprise az high school Surprise High School Surprise High School 1,437 64 4.45 %high school in surprise Surprise High School Surprise High School 303 19 6.27 %high school in surprise az Surprise High School Surprise High School 151 11 7.28 %

Top 3 Text Ads - Paradise Honors School Adwords - Based on Clicks (All campaigns)Date range : (6/22/2011 - 9/25/2011)Text Ad Campaign Ad Group Impr. Clicks CTR

Surprise, AZ High SchoolSafe, Challenging, & InnovativeLearning Environment - Enroll Todaysurprisehighschool.com/HighSchool

Surprise High School Surprise High School 1,528 96 6.28 %

High School - Surprise AZ"The Only Excelling High School InSurprise!" Grades 9-12 Enroll Todaysurprisehighschool.com/HighSchool

Surprise High School Surprise High School 965 60 6.21 %

Paradise Honors H.S.Personalized Attention. Small ClassSizes. College Prep Enviroment.surprisehighschool.com/CharterSchool

Surprise High School Charter Schools 2,503 24 0.95 %

Facebook Advertising Insights

Facebook: Click Through Rate By WeekDate range : 6/22/2011 - 9/22/2011

5

PPC Performance

Paradise Honors High School - Top Performing FB dsDate range : 6/22/2011 - 9/25/2011Ad Reach Clicks Impr. CTR

Paradise High SchoolOur brand new Surprisecampus opens in August!Don't miss the opportunity toregister your loved ones forgrades 9 - 12! 15,280 people

366 437,580 0.08 %

Paradise High SchoolOur brand new Surprisecampus opens in August!Don't miss the opportunity toregister your loved ones forgrades 9 - 12! Unknown

234 309,860 0.08 %

Paradise Honors High School

Unknown

177 211,775 0.08 %

Total: 777 959,215 0.08 %

Paradise Education Center - Top Performing FB AdsDate range : 6/22/2011 - 9/25/2011Ad Reach Clicks Impr. CTR

8th Grade Is A Big YearEnsure your child receivesthe best education & is readyfor high school - Enroll yourloved one at ParadiseEducation Center! See More

83,460 people

344 1,936,073 0.02 %

Paradise Education CenterParadise Education Center(Surprise, AZ) Offers A RichAcademic Program, UniqueStudent Culture, & SmallClasses - Enroll Today!

83,400 people

46 122,094 0.04 %

Paradise Education CenterSmall class sizes, strongcommunity, & high academicstandards - Enroll your childfor 8th grade today becauseseats are filling fast!

77,260 people

33 240,527 0.01 %

Total: 423 2,298,694 0.02 %

Facebook PHHS

Facebook PEC

Twitter PHHS

SurpriseHighSchool.com

Twitter Management Report

ParadiseHHS06/01/2011 - 09/26/2011

Posts (26) Replies (1) Retweets (1) Other Mentions

5

3.75

2.5

1.25

06/01-06/07 06/15-06/21 06/29-07/05 07/13-07/19 07/27-08/02 08/10-08/16 08/24-08/30 09/07-09/13 09/21-09/26 - Not full week

Replies (50.0%)Retweets. (50.0%)

139 Posts

11 Replies

3 Retweets

37 Followers

79 Following

0.47 Follower/Following Ratio

KPI Amount Change from 02/18/2011-05/31/2011

Posts 139 --

Replies 11 --

Replies Reach 3,546 --

Retweets 3 --

Retweets Reach 16,483 --

Other Mentions 1 --

Following 79 --

Followers 37 --

Page 2 of 3

Twitter PEC

paradiseeducationsurprise.com

Twitter Management Report

ParadiseEd06/01/2011 - 09/26/2011

Posts (29) Replies (2) Retweets Other Mentions

5

3.75

2.5

1.25

06/01-06/07 06/15-06/21 06/29-07/05 07/13-07/19 07/27-08/02 08/10-08/16 08/24-08/30 09/07-09/13 09/21-09/26 - Not full week

Replies (100.0%)

144 Posts

7 Replies

7 Retweets

36 Followers

76 Following

0.47 Follower/Following Ratio

KPI Amount Change from 02/18/2011-05/31/2011

Posts 144 --

Replies 7 --

Replies Reach 6,748 --

Retweets 7 --

Retweets Reach 2,274 --

Other Mentions 0 --

Following 76 --

Followers 36 --

Page 1 of 1

PHHS Facebook

Likes: 236

A minimum of one post is made each day. Content promotes engagement which extends reach through the facebook network.

Students now show a very active community that is safe clean and promotes the integrity of the school.

Facebook PECLikes: 246

A minimum of one post is made each day. Content promotes engagement which extends reach through the facebook network.

Parents seem to engage, but mostly through likes. Comments and postings are rare but views and impressions are very high. This suggests parents read the content, but are not engaging due to their more mature behavior.

Micro Site PHHShttp://surprisehighschool.com

www.surprisehighschool.comDashboard Aug 26, 2011 - Sep 25, 2011

Comparing to: Site

0

15

30

0

15

30

Aug 29 Sep 5 Sep 12 Sep 19

Visits

Site Usage

391 Visits

1,089 Pageviews

2.79 Pages/Visit

52.43% Bounce Rate

00:01:17 Avg. Time on Site

87.72% % New Visits

Visitors Overview

0

10

20

0

10

20


Visitors

Visitors361

Traffic Sources Overview

Referring Sites155.00 (39.64%)

Search Engines153.00 (39.13%)

Direct Traffic83.00 (21.23%)

Map Overlay

Visits1 388

Content Overview

Pages Pageviews % Pageviews

/ 450 41.32%

/new-campus/ 160 14.69%

/requirements/ 136 12.49%

/athletics/ 121 11.11%

/2011/05/31/hello-world/ 105 9.64%

1 Google Analytics


Comparing to: Site

0

15

30

0

15

30


Visits

Site Usage

391 Visits

1,089 Pageviews

2.79 Pages/Visit

52.43% Bounce Rate


87.72% % New Visits

Visitors Overview

0

10

20

0

10

20


Visitors

Visitors361





Map Overlay

Visits1 388

Content Overview


/ 450 41.32%

/new-campus/ 160 14.69%



/2011/05/31/hello-world/ 105 9.64%

1 Google Analytics

www.surprisehighschool.comTraffic Sources Overview Aug 26, 2011 - Sep 25, 2011

Comparing to: Site

0

15

30

0

15

30


Visits

All traffic sources sent a total of 391 visits

21.23% Direct Traffic

39.64% Referring Sites

39.13% Search Engines




Top Traffic Sources

Sources Visits % visits

google (organic) 136 34.78%

facebook.com (referral) 102 26.09%

(direct) ((none)) 83 21.23%

apps.facebook.com (referral) 20 5.12%

aka-cdn-ns.adtechus.com 13 3.32%

Keywords Visits % visits

paradise honors high school in 18 11.76%

valley vista high school 5 3.27%

high schools in surprise az 4 2.61%

paradise honors surprise 4 2.61%

sundown high school surprise 4 2.61%

3 Google Analytics


Comparing to: Site

0

15

30

0

15

30


Visits

Site Usage

391 Visits

1,089 Pageviews

2.79 Pages/Visit

52.43% Bounce Rate


87.72% % New Visits

Visitors Overview

0

10

20

0

10

20


Visitors

Visitors361





Map Overlay

Visits1 388

Content Overview


/ 450 41.32%

/new-campus/ 160 14.69%



/2011/05/31/hello-world/ 105 9.64%

1 Google Analytics

www.surprisehighschool.comTraffic Sources Overview Aug 26, 2011 - Sep 25, 2011

Comparing to: Site

0

15

30

0

15

30


Visits








Top Traffic Sources




(direct) ((none)) 83 21.23%


aka-cdn-ns.adtechus.com 13 3.32%


paradise honors high school in 18 11.76%

valley vista high school 5 3.27%

high schools in surprise az 4 2.61%

paradise honors surprise 4 2.61%

sundown high school surprise 4 2.61%

3 Google Analytics

Micro Site PEChttp://paradiseeducationsurprise.com

www.paradiseeducationsurprise.comDashboard Aug 26, 2011 - Sep 25, 2011

Comparing to: Site

0

10

20

0

10

20


Visits

Site Usage

149 Visits

217 Pageviews

1.46 Pages/Visit

82.55% Bounce Rate


89.93% % New Visits

Visitors Overview

0

5

10

0

5

10


Visitors

Visitors138





Map Overlay

Visits3 146

Content Overview


/ 149 68.66%

/academics/ 38 17.51%

/extra-curricular-activities/ 19 8.76%

/contact/ 10 4.61%

/?s=dress+code 1 0.46%

1 Google Analytics

www.paradiseeducationsurprise.comDashboard Aug 26, 2011 - Sep 25, 2011

Comparing to: Site

0

10

20

0

10

20


Visits

Site Usage

149 Visits

217 Pageviews

1.46 Pages/Visit

82.55% Bounce Rate


89.93% % New Visits

Visitors Overview

0

5

10

0

5

10


Visitors

Visitors138





Map Overlay

Visits3 146

Content Overview


/ 149 68.66%

/academics/ 38 17.51%

/extra-curricular-activities/ 19 8.76%

/contact/ 10 4.61%

/?s=dress+code 1 0.46%

1 Google Analytics

www.paradiseeducationsurprise.comTraffic Sources Overview Aug 26, 2011 - Sep 25, 2011

Comparing to: Site

0

10

20

0

10

20


Visits








Top Traffic Sources




(direct) ((none)) 30 20.13%


bing (organic) 2 1.34%


paradise education center 3 42.86%

paradise education center 1 14.29%

paradise education surprise az 1 14.29%

paradise learning center 1 14.29%

safe school environment 1 14.29%

3 Google Analytics

6/15-9/26 PHHS PECTotal Calls 77 19Unique Calls 70 15Forms 27 10Unique Leads 87 25

Leads

PEC & PHHS Online Report

Documents

Transcript of PEC & PHHS Online Report