Pearlident assignment ii finished
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Transcript of Pearlident assignment ii finished
Pearlident
PearlidentBrian Canning Harry ONeill
Pearlident
A unique toothpaste, giving you the confidence to be the best
Celebrity Endorsement
Ryan Reynolds
Opening Scene
Allow our audience to associate Pearlident with cleanliness and success through a white bathroom and our endorsement, Ryan Reynolds
Why Reynolds
As Reynolds is a young to middle aged, successful, attractive celebrity, we felt that, coupled with his smile, he would make a perfect candidate to be the face of Pearlident.
Scene IIReynolds is in red carpet attire, conversing with other successful people.
We aim to encourage consumers to view our product as classy, stylish, attributes that are displayed in this shot.
Harrington 2013
The emphasis isnt on quality or tangible value, but on the emotion and intangible value
Final SceneRepetition of the slogan Pearlident logo appears on screen
The imagery in this scene is used to imply desirability
Confidence
Pearlidents main selling point is the confidence that it offers consumers
Pearlident