Peak Democracy – King County...
Transcript of Peak Democracy – King County...
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Connecting Communities
Crafting Your Social Media Strategy
STORM Symposium
Nov. 2, 2017
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At a Glance
440,818Social Followers & Blog Subscribers
434,549Email Subscribers
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At a Glance
Most Popular Platforms
1. Twitter – 287,250 followers2. Facebook – 117,735 followers3. LinkedIn – 16,496 followers4. Instagram – 5,993 followers5. YouTube – 3,512 followers
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• Know your audience
• Create an editorial calendar
• Create and curate your content
• Be responsive
• Monitor trends
• Maintain situational awareness
Getting Started
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Customer Service and Engagement
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Social Voice
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Campaigns
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• Irreverent “national” days
• Holidays
• Anniversaries of historic events
• Campaign launches
Hashtag Holidays
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Metrics
Why Measure?
• Better understand ROI• Refine engagement strategies• Improve customer service• Reach new audiences• Build community
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Metrics
Ways to Measure
1. Breadth• Followers• Growth
2. Follower Engagement• Interactivity• Dialogue
3. Word of Mouse• Shares/Retweets• Tags
4. Sentiment• Tone of Interactions