Logo Usage & Guidelines - Coca Cola Credit Union ULos aLe&Guiadluol˜˚˛˝˛˜˙ˆˇ˝˘˜ ˜ ˘...

Logo Usage & Guidelines

Coca-Cola Credit Union Logo Usage & Guidelines

AD2016.CCCU.v4.11.22.16.BA page 2

Introduction

In August 2014, the Board of Directors of The Coca-Cola Company Family Federal Credit Union approved a name change from “The Coca-Cola Company Family Federal Credit Union” to “Coca-Cola Credit Union.” This name change necessitated the update and redesign of the credit union’s logo.

The results of a questionnaire sent out to credit union members and associates indicated that some elements of the current logo needed to be incorporated into whatever the new logo design looked like. The Red Graphic symbol (the stylized image of an associate embracing the Coca-Cola contour bottle) in particular was what people wanted to see evolved into the new logo design.

The final logo for the Coca-Cola Credit Union was chosen from a shortlist of three designs. The logo builds on the visual equity of the old logo by incorporating the red graphic symbol (now known as the Embrace 2015”), updates the fonts and adds a third color to the previous pallet of 2 colors.

This document will help individuals and organizations who use the Coca-Cola Credit Union’s logo when creating communication material for print and web. Guidelines will be provided for color usage, size restrictions, as well as “Dos and Don’ts” all with the intention of creating a clean, coherent and consistent visual brand for the Credit Union.

This will be a “living document” updated regularly as new design collateral are created and new design challenges are met and resolved.

The three line logo is the primary logo. The primary logo consists of the red graphic symbol and word mark in black.This is the preferred logo for most applications.

The Coca-Cola Company Family Federal Credit Union 2004092301C_01.07.05 Page 3

red graphic symbol word mark in black

The two line logo can be used in rare cases where the space requires a rigid horizontal format. An example would include printing on the side of a pen.

Credit Union Logo: Designed Fall 2004


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Primary Logo

The primary logo consists of two main graphic elements; the Coca-Cola script

and Credit Union text (wordmark) - left and the graphic symbol on the right

Coca-Cola Script and wordmark Graphic Symbol: the “Embrace” 2015


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Primary Logo


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Safe Clear Space

Safe Clear Space: A: This is the minimum amount of space that should surround the logo protecting it from

other elements around it. This space is defined by the cap height of the letter “N” vertically for the vertical

space top and bottom of the logo and horizontally for minimum space left and right of the logo.

B: The space between the script and wordmark group on the left and the Embrace graphic on the right is

defined by the letter N’s height when placed horizontally.

C: The height of the “N” placed horizontally defines the vertical space between the script and the wordmark.

D: For visual balance, the Credit Union wordmark is indented slightly under the Coca-Cola script; this space

is defined by the width of two “N”s overlapped.

A. Minimum amount of space that should surround the logo protecting it from other elements.


B. Horizontal space between the script and wordmark group and the Embrace graphic.

C. Vertical space between the script and the word mark.

D. The Credit Union wordmark is indented slightly under the Coca-Cola script, defined by the width of two “N”s overlapped.



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Proportion and Size

The primary logo lockup should not be modified in any way. The defined spacial relationship between

the elements as stated by the “Safe or Clear Space” MUST always be adhered to and never modified to

accommodate for space.

C: The “Embrace 2015” icon is ALWAYS proportionally a perfect square. When sized at 1.3075” the square

has three rounded edges with a corner radius of 0.1” both sides on top and one, bottom left.

A: The top loops of the two “Cs” and the “L” of the Coca-Cola Script line up with the top of the Embrace

Square.

B: The bottom of the “CREDIT UNION” wordmark lines up with the bottom of the Embrace square.

D: The smallest allowable size of the logo for print applications is a minimum width of 7/8” (.875”).

E: For web and screen applications (such as powerpoint), that size is a minimum width of 100 pixels.

A. The top loops of the two “Cs” and the “L” of the Coca-Cola Script align with the top of the Embrace Square

B. The bottom of the “CREDIT UNION” wordmark aligns with the bottom of the Embrace square.

D. minimum width of 7/8” (.875”) for print E. minimum width of 100 pixels for web and screen

C. If sized at 1.3075” the square has rounded edges with a corner radius of 0.1”

.85 .875

100px

.85 1.0


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Color Palette

Orange

greyscale black (with tint)

Black Grey

solid red (reversed) solid black (reversed)

solid black (one-color)

Coke Red Coke Red

Print Applications Screen & Web ApplicationsColor Process Color (CMYK) Pantone Color (PMS) RGB HEX

Coke Red C:4, M:100, Y:95, K:0 Coke Red R:244, G:0, B:0 F40009

Orange C:0, M:50, Y100, K:0 PMS 144 R:233, G:131, B:0 E98300

Black C:0, M:0, Y:0, K:100 PMS Process Black R:0, G:0, B:0 1E1E1E

Grey C:0, M:0, Y:0, K:40 PMS Process Black@40% R:167, G:169, B:172 A7A9AC


AD2016.CCCU.v4.11.22.16.BA page 8

Unacceptable Logo Use

To develop a strong visual brand for the Coca-Cola Credit Union, the logo must be visually consistent

across all media. The spacial relationship between the elements of the logo and proportions MUST NOT

be altered in any way.

The color palette as defined in the color section of this document must be adhered to for use across print

and screen applications. To achieve a clean, coherent and consistent visual brand, the logo MUST NOT be

outlined, skewed, distorted or rotated.

Do NOT add drop shadows to the logo

Do NOT change the color of the logo, add gradients or create new color combinations from the elements. There is ONLY ONE EXCEPTION: the logo may be printed in another color if that color is the only one being used on (for example) a packaging component and black is not one of the colors

Do NOT skew, distort or rotate the logo Do NOT add outlines or strokes to the logo

Do NOT lock up the Coca-Cola Credit Union logo with any other logo or name

Do NOT delete or remove any element or part of the logo

NEVER fill in the negative space inside the Embrace square. (see page 12)


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The Spencerian Script

The Coca-Cola Spencerian Script may not be altered, detached from this lock-up or used for any other purpose other

than which this logo (for the Coca-Cola Credit Union) was intended.

Spencerian Script that is used for the “COCA-COLA” trademark should not be used for anything other than trademarks

incorporating “COCA-COLA” and “COKE,” and the trade names of The Coca-Cola Company, its subsidiaries and its

bottlers.

Please contact The Coca-Cola Company to obtain the correct (brand) logo, permissions and usage guidelines

appropriate for your application.


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Logo Use – Exceptions

There will be occasions and applications where the logo can only be used cropped in particular instances such as uses

on browsers and smart phones.

App Tiles on

Smart phones

Favicons on

browser tabs

Favicons on browser

address bar

The Embrace 2015 graphic symbol may be detached

from the logo lockup ONLY in these applications

• App Tiles on Smart phones

• Browser Favicons


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Logo Use – Exceptions(Continued)

Favicons for browsers and App Tiles on Smart phones are examples where the logo can be used cropped – detaching

the square “Embrace” 2015 graphic symbol. Where the cropped logo is used, the full logo must be visible on the same

page. Only the Embrace graphic may be detached.

In any such case where the graphic symbol has to be used detached, an exception request must be made before such

a use can be allowed. Such a request must clearly indicate the following:

• Name and purpose of application or event

• Event or application duration

• Proof that use of the standard logo in its entirety would not be possible.

Exception requests must be made in writing to the marketing department of Coca-Cola Credit Union and can only be

used upon approval from the marketing department.

Only the Embrace 2015 graphic

symbol may be detached

Do not detach the Coca-Cola Script and wordmark

The logo in full must be visible on

the same page whenever the logo

is used cropped


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For use in instances when:

• FederalcreditunionsmustusetheirofficialnameincommunicationswiththeNCUAandothergovernmentagencies,

andinanydocumentsthatpurporttobindtheFCUtolegalresponsibilitiesorobligations.

• Thecreditunionofficialnamecan’tbeusedinthebodyofdocumentorwebsitethenitmustbeusedinthelogo.

Note:Itemsoruseswhichfalloutsideoftheseguidelinesmustbereviewedforcompliance.

The logo with full Credit Union name included as tag is only to be used where the full legal name cannot

be added to the body of a document or website where its required.

Whenever possible, the “Logo with Tag Line” should always be used as a graphic and not typed in.

Credit Union Logo with full name as a tag

Gotham light italic.

Entire width of the tag line is from the “U” in the “CREDIT UNION” wordmark to the end of the graphic symbol


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Logo Use – with images& Background Colors

The figure inside the “Embrace Square” (upraised arms, contour bottle and head) are ALWAYS in negative space as

compared to the Coca Cola script, wordmark and top of the embrace box which are ALWAYS the same color (when

in full color, the bottom of the embrace box is Orange.)

To maintain the visual integrity of the logo NEVER fill in the negative space inside the Embrace square, rather the

entire background behind the logo should be the same color. In situations where the logo will cannot be used

successfully in full color over an area, consider using the logo as a single color in red, white or black., other colors may

be considered but Never royal blue.

Coca-Cola Script and wordmark The figure inside the “Embrace Square” (upraised arms, contour bottle and head) are ALWAYS in negative space

NEVER fill in the negative space inside the Embrace square


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Logo Use – with images& Background Colors

The use of white is essential to the visual integrity of the logo. When using the logo over images or solid backgrounds

always create the opportunity to have the logo over a white (or lighter) area.


AD2016.CCCU.v4.11.22.16.BA page 15

Logo Usage Examples

PO Box 1734NAT1430-3Atlanta, GA 30301creditunion.coca-cola.com

Phone: (404) 676-2586Fax: (404) 676-8894Toll Free: (877) [email protected]

James Carmichael Merriman-JohnsonVice President of MarketingNMLS# 000000

PO Box 1734NAT1430-3Atlanta, GA 30301creditunion.coca-cola.com

Phone: (404) 676-2586Fax: (404) 676-8894Toll Free: (877) [email protected]

James Carmichael Merriman-JohnsonVice President of MarketingNMLS# 000000 Atlanta: 404-676-2586

Toll Free: (877) 277-2586email: [email protected]

Refreshing Financial Solutions


creditunion.coca-cola.com

Atlanta: 404-676-2586Toll Free: (877) 277-2586email: [email protected]


Atlanta: 404-676-2586Toll Free: (877) 277-2586email: [email protected]


Business Card Front 1

Business Card Back 1

Letter Head

P.O. Box 1734, Atlanta, GA 30301 | (404) 676-2586 | Toll Free: (877) 277-2586 | creditunion.coca-cola.com


AD2016.CCCU.v4.11.22.16.BA page 16

Logo Usage Examples

Marketing Brochure

CU Wealth ManagementThe CU Wealth Management program is a financial management program designed exclusively for credit union members and

company associates.

Call today for a complementary initial consultation. An on-site registered and licensed representative can be reached at (404) 515-3079.

• Investment products• Insurance products• Financial management services• And much more!

Securities sold, advisory services through CUNA Brokerage Services, Inc. (CBSI), member FINRA/SIPC a registered broker/dealer and investment advisor. CBSI is under contract with the financial institution to make securities available to members. Not NCUA/NCUSIF/FDIC insured, May Lose Value, No Financial Institution Guarantee. Not a deposit of any financial institution.

FR-1123826.1-0215-0317.

CU Car Buying ServiceThe CU Car Buying Service has helped hundreds of members locate and purchase new and used vehicles at great prices. The service will get you behind the wheel of a vehicle that best suits your needs, while saving you the hassling and haggling often associated with the typical auto purchasing experience.

Call (404) 515-2689 for assistance with your next car purchase!

TRANSPORTATION LOANS

Lending Services*We offer a wide variety of loans to help improve the quality of life for our members. Our payment schedules are designed to fit any budget. And applying online is quick and easy.

Just visit creditunion.coca-cola.com, or contact a Member Service Representative at [email protected] or (404) 676-2586.

Transportation LoansOur transportation loans feature financing options for new vehicles (up to 84 months) and used vehicles (up to 60 months), as well as great deals on new or used recreational vehicles.

Service warranties and GAP insurance is also available for most vehicles. You can even take advantage of .25% off rate if approved for ACH or automatic transfer.

To apply online, visit creditunion.coca-cola.com, or contact a Member Service Representative at [email protected] or (404) 676-2586.

CONSUMER LOANS

Personal Loans and Lines of CreditWe offer personal loans with flexible terms up to 60 months. With a line of credit, you can be sure to always have the money you need when you need it. A checking line of credit for overdraft protection can make up to $5,000 available with a draw period good for 12 months.


Credit CardsOur Visa Platinum credit card is tough to beat. Below is a short list of benefits:

• No annual fee

• Low fixed rate

• 25-day grace period

• No minimum finance charge

• No transaction fee for purchases

• No additional fee for cash advances

• And much more!


Student LoansThe Credit Union’s Smart Option Student Loan by Sallie Mae is an ideal solution to help bridge the gap between federal loans and the cost of your education expenses.


MORTGAGE LOANS

CU Mortgage Loans **The Coca-Cola Credit Union’s mortgage services are specially tailored to meet the personal home loan needs of our members.

Available mortgage products include:

• First Mortgages

• Vacant Lot/Land Loans

• Home Equity Loans and Lines of Credit,

• and even an unsecured home improvement loan with a fixed rate and flexible terms!

To apply online, visit creditunion.coca-cola.com, or contact a Mortgage Service Specialist at [email protected] or (404) 676-2586.

**Programs, rates and conditions are subject to change without notice

*All loan programs are subject to credit approval, rates may vary depending on individual credit history and underwriting factors; all loan programs, rates, terms and conditions subject to change at any time without notice. Ask a loan representative for details.

When you join the Coca-Cola Credit Union, you become an owner of this unique not-for-profit financial institution. Earnings are returned to members through higher dividend rates on savings products, lower interest rates on loans, as well as a list of convenient services.

The Credit Union Difference


R E F R E S H I N GJoining the Credit UnionLifetime membership is available to all employees

of The Coca-Cola Company (and its subsidiaries),

and their immediate family members.

To join, follow steps below:• Complete online membership application

• Provide two forms of ID• Make opening deposit of at least $10 to be

maintained in your share savings accountTo join today, visit creditunion.coca-cola.com or contact a

Member Service Representative at

[email protected] or

call (404) 676-2586.The Security You DeserveMaximum security for your funds is provided through

the NCUA (National Credit Union Administration), a

U.S. government agency. Your accounts are insured

up to at least $250,000. Membership BenefitsWhether your dream is a new home or car, a

substantial savings or a comfortable retirement,

The Coca-Cola Credit Union wants to be a part of your

financial plan. We can help you with great options for

savings or checking accounts to fit your needs.Savings

Savings accounts range from regular savings to

restricted and retirement savings accounts. With

just a minimum deposit of $10.00 to establish

your membership, you will have countless savings

options to choose from.Checking

Checking accounts are available to eligible

members with the benefits below:

• Free Regular Checking• NO Monthly Service Fees• NO or low minimum balance requirement

• Visa Debit Card (subject to approval)

• Overdraft Protection available

F INANCIAL SOLUT IONSAccess on the Go!Access your funds 24/7 from the comfort of your

home, office or even your car! Whatever access option

you choose, your trusted advisor is there with you.Website

Our interactive website, including all E-Branch

services, is easily accessible at

creditunion.coca-cola.com. Visit the website to:

• Access accounts with E-Branch

• Obtain rate and fee information

• Apply for a consumer or mortgage loan

• News articles on current financial informationCU Audio ResponseBy dialing (404) 676-2586 within metro Atlanta,

or toll free (877) 277-2586 outside the metro

area, you can access your credit union accounts

and many of your financial transactions over the

telephone.

Remote Access• E-Branch - online account access

• E-Pay• E-Statements• Mobile Money• Online Loan Application• Account to Account (A2A)Transfers

(between financial institutions)

• Wires (domestic and international)Credit Union Service Centers***Shared service center locations allow credit union

members to conduct basic transactions such as

deposits, withdrawals, and loan payments. There are

thousands of locations nationwide where you can

transact your credit union business using a live teller.

***To transact business at a Shared Service Center, you will need your member

number and a valid driver’s license or identification. Contact the Credit Union

Service Center location for hours and general information. To find a Service Center

location near you, visit our website at creditunion.coca-cola.com. Please Note:

Before service will be rendered at any Service Center, members must remove all

hats and sunglasses, and cease cellular phone use.


Membership Sevices /CU Audio Response(404) 676-2586(877) 277-2586

Websitecreditunion.coca-cola.comeMail [email protected]@coca-cola.com

[email protected] AddressOne Coca-Cola Plaza, NWAtlanta GA, 30313Mailing AddressP.O. Box 1734Atlanta, GA 30301

Dasani Card Coke Classic Card


AD2016.CCCU.v4.11.22.16.BA page 17

Logo Usage Examples

Marketing Brochure

Assisting Coca-Cola associates and family members with their finances since 1965

Your time is valuable. So we will come to you. Contact a credit union Member Service Representative to schedule an appointment today!

Coca-Cola Credit Union is a full-service financial institution providing refreshing financial solutions for every stage of your life• Transfer your 401(k)• Invest in the future

• Get preapproved for an auto or mortgage loan

Visit creditunion.coca-cola.com to learn more about us.

* To be a member of The Coca-Cola Company Family Federal Credit Union in good standing, you

must maintain a par value balance on deposit of $10.00 in your Primary Savings account at all

times. Should your Primary Savings account balance fall below this minimum required balance,

your account will be subject to account suspension, revocation of membership privileges, and or

possible account closure. To help the government fight the funding of terrorism and money

laundering activities, federal law requires all financial institutions to obtain, verify and record

information that identifies each person who opens an account. When you open a new account, we

will ask for your name, address, date of birth, and other information that will allow us to identify

you. We may also ask to see your driver’s license or other identifying documents. Certain

restrictions apply to the share/savings accounts; please see our website for details.

Federally Insured by NCUA

OUR SPECIAL OFFER!We will pay the $10 opening deposit* for new associates who join Coca-Cola Credit Union within 2 weeks of their “First Day Essentials” Orientation.

A Special Offer for New Associates


AD2016.CCCU.v4.11.22.16.BA page 18

Other (Partner) Logos

The partner logos shown above are derived from the main logo sharing the Embrace 2015 graphic symbol and colors

Car Buying Services Logo

Wealth Management Logo


AD2016.CCCU.v4.11.22.16.BA page 19

Partner Logos in use

Guy B. Cook VP, Financial Advisor | Trust Liaison Ocer

• Is your retirement money invested properly?

• Will you have enough income for retirement?

• How will you pay for a child’s or grandchild's education?

• Financially, what happens to your family if you died?

• How will you pay for long-term care?

Located atCoca-Cola Credit UnionOne Coca-Cola Plaza, NWAtlanta, GA 30313

Oce: (404) 515-3079Fax: (404) 515-5864

Toll Free (877) 277 2586, Option [email protected]

*Security is sold, advisory services o�ered through CUNA Brokerage Services INC. (CBSI) member FINRA/SIPC, a registered broker/dealer and investment advisor. CBSI is under contract with the Coca-Cola Credit Union to make securities available to members.Not NCUA/NCUSIF/FDIC Insured, May Lose Value, No Financial Institution Guarantee. Not A Deposit Of Any Financial Institution. FR-1173158.1-0415-0517

WORK WITHSOMEONE YOU TRUST

WORK WITHSOMEONE YOU TRUST

Scott Stewart Total Member Services Representative

Follow these simple steps:

• Get your loan pre-approved by logging on to creditunion.cola-cola.com so you know how much your car budget will allow

• Contact your Total Member Services Representative to discuss the model, color and options you want

Located atCoca-Cola Credit UnionOne Coca-Cola Plaza, NWAtlanta GA 30313

O�ce: (404) 515-2689Fax: (404) 515-2512

Toll Free (877) [email protected]

CAR BUYINGMADE EASY!CAR BUYINGMADE EASY!

Call: (404) 515-2689or Toll-Free (877) 277-2586

Total Member Services and CU Car Buying Service is a Credit Union partner and not operated by the credit union. The credit union assumes no liability for services rendered. This is a voluntary program and members are not obligated to participate. All new and certified used cars arranged for sale are subject to price and availability from the selling franchise car dealer.

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Transcript of Logo Usage & Guidelines - Coca Cola Credit Union ULos aLe&Guiadluol˜˚˛˝˛˜˙ˆˇ˝˘˜ ˜ ˘...