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Special Olympics Wear The LacesRetail Partnership Opportunity
Prepared for NAME OF COMPANY
INSERT COMPANY
LOGO
ADD DATE
Retail Partnership OpportunityPrepared for NAME OF COMPANYDate
INSERT COMPANY
LOGO
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MASTER
About Special Olympics
Background
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THE NEED
Approximately 2% OF THE
GLOBAL POPULATION or almost
200 MILLION PEOPLE have
intellectual disabilities, making it
ONE OF THE LARGEST
DISABILITY POPULATIONS in
the world.
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ADDRESSING A GLOBAL ISSUEPeople with intellectual disabilities are
some of the MOST VULNERABLE
POPULATIONS in the world. They are:
• Less likely to be employed
• More likely to be victims of abuse &
violence
• More likely to have poorer health &
have trouble finding health care
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ABOUT SPECIAL OLYMPICS
Special Olympics is the
WORLD’S LARGEST
SPORTS ORGANISATION,
providing year-round
training and competition for
children and adults with
intellectual disabilities.
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ABOUT SPECIAL OLYMPICS
“Special Olympics has
transformed our lives & given
us our happiest moments”
Colm McGarry Father of Una, SO AthleteBelfast, Co. Down
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SPECIAL OLYMPICS MISSION
To provide YEAR-ROUND SPORTS TRAINING and
athletic competition in a variety of Olympic-type sports
for children and adults with intellectual disabilities, giving
them CONTINUING OPPORTUNITIES TO DEVELOP
physical fitness, demonstrate courage, experience joy
and participate in a SHARING OF GIFTS, SKILLS AND
FRIENDSHIP with their families, other Special Olympics
athletes and the community.
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7 Global Regions
228 Local Programs
175 Countries
1,010,000 Coaches & Volunteers
3,400,000 Athletes
44,136 Events (about 121 events per day)
World Games Every 2 Years
GLOBAL IMPACT
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YEAR OVER YEAR GROWTH• 8% year over year growth rate with
3.4 million athletes participating
• Since 2000, we have added nearly 2.4 million new athletes
• Expanding in Asia Pacific (18%) and East Asia (10%) and North America (8%)
• The number of children ages 2-7 more than doubled in 2009 (to nearly 57,000 individuals)
2000
2002
2003
2004
2005
2006
2007
2008
2009
985,973
1,206,655
1,380,396
1,734,077
2,256,733
2,534,413
2,876,626
3,177,410
3,431,559
SPECIAL OLYMPICS GLOBAL GROWTH 2000—2009
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ORGANIZATIONAL STRUCTURE
NORTHAMERICA
EUROPEEURASIA
MIDDLE EAST
& NORTHAFRICA
AFRICALATIN
AMERICAASIA
PACIFICEAST ASIA
SPECIAL OLYMPICS INTERNATIONAL
44,000 LOCAL EVENTS EACH YEAR IN 175 COUNTRIES
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SportsWe rely on the transformative power of sports to change individual lives, change families and change society at large.
ChampionsWe are athlete-leaders on and off the field, filled with passion and pride as we strive to do our best.
UnifiedWe are united in our commitment to inclusion, respect and dignity. We are one team.
SpiritedWe are brave, resolute, resilient and triumphant. We are humanity.
PerseveringWe don’t give up on ourselves or each other. We are all winners.
OUR VALUES
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58 National Programs
500,000 Athletes
50,000 Coaches
60,000 Volunteers
21,000 Families
31 Sports
EUROPE/EURASIA IMPACT
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Albania
Andorra
Armenia
Austria
Azerbaijan
Belarus
Belgium
Bosnia & Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Faroe Islands
France
Georgia
Germany
Gibraltar
Great Britain
Greece
Hungary
Iceland
Ireland
Isle of Man
Israel
Italy
Kazakhstan
Kosovo
Kyrgyz Republic
Latvia
Liechtenstein
Lithuania
Luxembourg
FYR Macedonia
Malta
Moldova
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russia
San Marino
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Tajikistan
Turkey
Turkmenistan
Ukraine
Uzbekistan
EUROPE/EURASIA PROGRAMS
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CORPORATE PARTNERS—SAMPLING
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XX Local Programs
XX Athletes
XX Coaches
XX Volunteers
XX Families
XX Events
XX Sports
NATIONAL IMPACT—INSERT STATS
INSERT MAP OR IMAGE FOR NATIONAL PROGRAM
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About the Campaign
Wear The Laces
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WEAR THE LACES
• Consumers are invited to PURCHASE A PAIR
OF SPECIAL OLYMPICS LACES and wear them
to show their support.
• By wearing the laces, people PROMOTE
MESSAGES OF RESPECT, ACCEPTANCE,
INCLUSION AND HUMAN DIGNITY for all.
• The lace represents THE COMMON THREAD
that ties us all together.
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Campaign Goals
• CREATE public awareness about Special Olympics
• RAISE funds
• ENTHUSE existing fans and enroll new fans
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CONSUMER SUPPORT
58%of consumers
felt that selling laces
for fundraising was a
good idea.
Based on market research conducted in Ireland and Italy with 1,000 consumers
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CAMPAIGN PILOTS• Belgium
• France
• Gibraltar
• Great Britain
• Luxembourg
• Poland
• Slovenia
• Turkey
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EXTENSIVE SUPPORT
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SOCIAL MEDIA PROMOTION
70% of our Facebookfans are female
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Partnership Opportunities
Retail Activations
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ALIGNMENT OF OBJECTIVES
SPECIAL OLYMPICSCOMPANY
Works at a grass roots/community levelInsert text
Insert text
Insert text
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More than 170 country programs; over 70 in region
Key disability-involving global organzisation
Track record in providing employee engageementand cause marketing opportunities
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IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces.
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IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces.
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IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces.
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ONLINE PROMOTIONPromote the Laces campaign on your Web site and provide your users the chance to purchase the laces (link to Special Olympics).
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EMPLOYEE PROMOTIONYour employees can support the campaign by purchasing & wearing the laces.
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Special Olympics Successes
Retail Case Studies
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CASE: PLANET OUTDOOR• Planet Outdoor stocked 12,000 laces in total in Poland
(100 laces across 120 outlets).
• In the first month of the European Games they sold 5,000 laces.
• Planet Outdoors intends to use the rest of the laces as a promotion to sell more shoes, with the following slogan translated from Polish:
Join Planet Outdoor with support for Special Olympics!With every pair of shoes you will receive a pair of Special Olympics laces, and by your purchase you are supporting charity with 8 Zł.
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CASE: DOMINIO’S PIZZA• Stocked 100 pairs of laces in 100 outlets across the UK. Laces sold at £2.
• Initially bought 500 laces directly to show to staff at a national event. Domino’s staff were enthusiastic and 100 Domino’s franchisees decided to stock the laces in Domino’s shops.
• Tina Johnson, franchisee for the store in Kingston, Milton Keynes, said; “We were delighted to take part in this project as we are fully supportive of Special Olympics GB and like to do what we can to help this good cause. All my team members wore the laces on the day and we have a box of laces on the front counter available for customers to buy if they wish. The laces cost just £2 so it is easy to show your support and buy a pair.”
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CASE: TURKEY RETAILERS• Special Olympics Turkey has sold 27,000 pairs of
laces to four different retail chains which are already Special Olympics partners.
• The laces are not yet inside the stores but all these partners have agreed to stock them.
• Laces will be sold for 2.50 TL.
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CASE: ORLEN GAS STATIONS• Approx. 2,000 outlets in Poland and 1,000 elsewhere.
• Sponsors of Special Olympics Poland and interested in stocking laces beginning March 2011.
• Laces will be sold at 8 Zloty (same as in Planet Outdoor). They would be stocked at around 750 of the larger Polish outlets, and would take around 100 laces for each of those outlets (7,500 laces in total.)
• This partnership is not yet confirmed but is a strong possibility.
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Wear The Laces
Discussion
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DISCUSSION
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THANK YOUAdrienne ReganDirector of Corporate PartnershipsSpecial Olympics Europe Eurasia
00 353 1 6755 717
www.specialolympics.org
