Pdf multi channel 2015 connect. inform. engage. ec, llc 2015

www.entcommedia.com

Ph: 412-298-1513 / F: 866:521-1581

Daryl Milliner, President / CEO

New York~ New Jersey~ Pittsburgh

1

Friday, April 24, 2015

http://www.entcommedia.com


Connect. Inform. Engage.

Powerful Marketing Integrations

New & Emerging Media Solutions

Entertainment Communications, LLC

Daryl Milliner Media llc.

New York- New Jersey- Pittsburgh

Media strategies that deliver measurable results


Presented to:_____________

An integrated advertising and promotional campaign


Powerful Marketing

Out of Home.

On The Bus

On the Go.

On The Cloud

Where consumers are.

Where consumers work, learn, play or are being entertained.

On any Device

O n WiFi


The Power of Integration

Multi- Channel-Media Solutions

Texting / Mobile

Cinema Phase ITraditional

Billboards~ Print~ TV~Radio

Digital-On Line

FlyAds

Social Media

Geo Targeting

SEO~ SEM


Integrated SolutionsEngaged audience

Social Media

(Cinema)Association with blockbuster movies

On Line ~ Off Line

Mobile / Texting

On On One marketing

Guerilla Marketing

Direct / InDirect Marketing


Cinema Advertising Benefits for Your Business

• Increase awareness and excitement for your with a campaign on the big screen.

• Leverage the power of the movies across an in-theater, online, and mobile platforms

• Reach an engaged, receptive audience of

entertainment-loving adults& moviegoers !


Exposure to Ads On-Screen Boosts the Impact of Television Advertising

Message recall nearly doubles among people seeing ads on-screen and on TV


Moviegoers Are Affluent

Median Household IncomeMedian Household Income

Moviegoers $81,000

US Population $59,400


Moviegoers Crave Excitement

" I often crave excitement."

"I like a lot of variety in my life. "

" I like outrageous people and things." 123

112

118

VALS Statements: Agree

Source: GfK MRI DoubleBase [2012]; Base = Adults 18+; Weight Factor: Vals; Moviegoers = 1+ Times/Month in Trade Areas


CinemaHighest recall of any mediaCaptive AudienceAudience has higher average incomeMost Qualified Consumer In AmericaAudience pays more attention to your adNo TIVO, No Remote, No Channels


CinemaReaches an elusive audience

Traditional media is being redefinedBroadcast television viewership is downNewspaper readership is downAd skipping behavior is increasing but not possible with cinema.


Cinema AdvertisingPre-show cinema advertising will be utilized in leading theaters within each Regional DMA.

30 second full motion ads will be shown in preferred placement, closer to movie start time to be viewed by 70% of projected audience per theatre.

Ad will be shown :

Every Movie, Every Screen, Every Day for the duration of the Flight.


Cinema Advertising

Protocol: Major theaters in a Regional DMA will be used.

Ads shown: Every Movie, Every Screen, Every Day

Ads run: Daily average of 5 times per screen per day.

EXAMPLE: A Theater has 22 Screens:

Your ad will run:

I.E,. 7 days X 22 Screens =7 X 5 X 22 = 770 times per week

16 weeks = 770 X 16 = 12,320 times. plus lobby ads

26 weeks= 770 X 26 weeks = 20,020 times, plus lobby ads

52 Weeks= 770X 52 Weeks = 40,040 times, plus lobby ads


Cinema Advertising Initial cinema advertising campaign will run for ____ number of weeks.Total projected impressions for cinema advertising:Over __ weeks : ____ million.LEN: ____(Lobby Entertainment Package)


Cinema LocationsTotal projected impressions for cinema advertising over 16, 26 or 52 week reaches between 1.00 and 10 Million consumers.Add our integrated Mobile, Texting and On Line Package; Reach up to 50 Million Consumers per Month!!

The locations / region where cinemas are located:

All Inclusive Regional DMAs in Each City / Community


Why Cinema is so Effective?Highest recall of any media.

Association with blockbuster movies.

Engaged audience.

Captive Audience

Most Qualified Consumer In America

Cost: Pennies Per Ad

Cinema Delivers Advertising Friday, April 24, 2015

Digital IntegrationPortfolio of online sites to align with target demographics

Above average HHI for viewers of online sites

Banner ads, skyscraper ads, block ads, and leaderboard ads provide eye catching variety

Lifestyle entertainment website advertising


Digital Advertising

Ads promoting your business will be placed on a variety of entertainment and lifestyle websites.

Skyscraper, banner, block, and leaderboard ads will be utilized.

Online ads will be run over a 16, 26 or 52 week cycle with a guarantee minimum of 1.5 million impressions.


Social Promotion

Integrated PlatformEngaged audienceTwitter messaging and promotions daily for one yearReal time promotional offersBrand buzz buildingSupport existing social media presence for your business to promote offers in social space regardless of existing “follow” or network status...


Social Media Promotions

A social media promotional campaign closely tied in with cinema and website/digital advertising will be utilized throughout the year to provide promotional and buzz building.

A follow campaign will take place with ambassadors who will urge people on site to “follow” your business throughout the year, along with with calls to actions and special promotional offers.

1 year Twitter campaign with “follow us” outreach at the start with over 2000 tweets guaranteed throughout year.

Our team will update your digital footprint periodically with innovative perks and creative blogs, content and informative relevant topics. We will help develop substantive information about your business and share industry trends.


Why Integrated Cinema and Digital Media?

Integrated advertising campaigns work.

Aided recall is boosted by 61% when integrated.

Activation is boosted by 75% when integrated.


Campaign Impressions

Total projected impressions for cinema

___________( Will Give)Total projected impressions for online

___________(Will Give)


Metrics Matter

Social promotion campaign via Twitter provides promotion specific codes for ease of trackingOffer dining discount with movie ticket stub redemption to track cinema effectivenessOnline specific offers and promotions allow measurement of campaign effectiveness


Campaign Overview

52 / 26 ___Week mobile / Texting 52 / 26 ___week integrated campaign52 / 26 ___week cinema, online, and social promotion advertising campaign 52 / 26 ____week Twitter Integrated / social media promotional campaign


Campaign Investment

$___________Cinema$___________On Line$____________Mobile$____________Texting$_____________ Social

X_______________________


Projected Campaign Flight

Cinema, Online, Mobile, Texting social promotion.

______ 2015 – _______ 2015

Flight: exact start date to be determined

-Twitter promotional.

- On Line

- Mobile

- Texting

= Flight-_____2015 – ______, 2015_

Exact start date to be determined


Prepared by:Daryl Milliner, President / CEO

www.entcommedia.com Daryl Milliner Sr.Media Consultant

Daryl Milliner MediaEntertainment Communications, LLC

Digital Traffic, LLCNYC~ NJ~ Pittsburgh

412-298-1513 / F: 866-521-1581




Pdf multi channel 2015 connect. inform. engage. ec, llc 2015

Marketing

Transcript of Pdf multi channel 2015 connect. inform. engage. ec, llc 2015