G U E R R I L L A M A R K E T I N GR A I S E M O N E Y W I T H N O M O N E Y:

T I A N A L A U R E N C E5 X E N T R E P R E N E U R

W H AT I S G U E R R I L L A M A R K E T I N G ?

C R E AT I V I T Y + T I M E + E F F O R T Y O U H A V E T I M E O R Y O U H A V E M O N E Y:

S TA R T W I T H S O M E T H I N G P E O P L E W A N T

B U S I N E S S 1 0 1 :

T H O U G H T F R A M E W O R K : G U E R R I L L A M A R K E T I N G

1. GOAL

2. STRATEGY

3. TACTICS

G O A L S :

Specific Measurable Attainable Relevant Time Bound

O N E B I T E A T A T I M E

H O W T O B U I L D A S T R AT E G YS T R A TA G E :

1. Identify the customer

2. Find the customer

3. Specify what tactics

H O W T O C H O O S E TA C T I C STA C T I C S :

T H O U G H T F R A M E W O R K : R E A L I G N M E N T

1. TEST

2. ASSESS

3. NEW TACTICS

R E S O U R C E S

• http://predictablerevenue.com/

• https://www.blueoceanstrategy.com/

• https://moz.com/

• http://www.lynda.com/

• https://www.madfishdigital.com/blog/

• https://www.changetip.com/