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A/W 14-15
TRENDS
SHOES
& BAGS
the gourmet
mash-up
rock
the
gr
unge
asian
flow
american
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The Ars Sutoria Trends Guideis specifically developed for designers and merchandisers who have
to create collections in the field of shoes & bags.
The typical workflow of a company has to deal not only with creativity and trends but also with
marketing, merchandising and technical development. Thanks to the connection between the
publishing house and the Ars Sutoria School we are in the conditions to offer a unique tool.
This publication is issued twice a year: in January and June.
CONTENT OF THE BOOK
Four major trends on worldwide lifestyle, deeply analyzed offering unique insights and ideas. Each
trends is divided in three sections:
CONCEPT:This first section presents and introduces the inspirational and creative trend themes.
It explains the main basic concepts of the theme and then specifies the key colours and the
proportions in which they will be used. Images introduce the atmosphere of the trend, together
with materials and a selection of iconic shoes and bags.
CONSUMER PROFILE: This section is intended to focus the market positioning of the collection.
Each trend is more related to a specific consumer profile. We identify the target consumer of each
trend looking at: where he lives, what he likes to do during his free time, which are the opinion
leaders he follows, what retails concepts he likes more, which goods he desires to buy, websites
he surfs, music he listen to. At the end of the section you can find a list of brands that can be
analyzed as competitors or reference brands.
COLLECTION PLANNING:The first question to be answered at this point always considering that
the collection will be created inside a company concerns the investments in the development of
new structures/materials. This means understanding, for each of the four trends, whether to focus
more on investing in structures (designs of new soles and heels with consequent mould opening,
etc.) or to focus more on purchasing new materials for dressing up the existing products in order
to enliven the collection.
MERCHANDISING THE TREND: to better illustrate the key structures or materials, we have
selected a range of sample shoes and bags, highlighting the most commercially viablebrands.
Photos can be easily found on arstrends.com website, a footwear and leathergoods overview.
SKETCHING THE TREND: the work ends with a real stylistic proposal, a sample collection of
designs with structured themes and balanced offering of the most conceptual and refined
ideas, as well as simpler and more commercial products.
MATERIALS FOR THE TREND: close to the sketches, we have provided material references
from Italian suppliers. A final section recaps materials and components that best match
each trend.
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Mash-up
mash-up
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CONTEMPORARYJAPAN POP
Tropical + Vintage
Glamour + Folk
POPULAR CULTURE+ THEATRICAL
Ornamental + Rustic
Symbols + Pattern Matching
ART +XX CENTURY TRASH
Casual + Decor Mesh
Fresh Mash + Style Look
STREETFASHION-MILAN
STR
EETFASHION-MILAN
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PANTONE18-5610 TPX
PANTONE17-0330 TPX
PANTONE15-0646 TPX
PANTONE19-4006 TPX
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ConceptPicking out andsuperimposing a mix of cultures.Aesthetic styles typical of the last century, between rustic andJapanese pop. Unconventional enough to become an icon of
contemporary trash. A new Urban Folk, full of popular andartistic references that dictated the styles of the XX Century. From retro
design to pop art. The new artistic currents turn to contemporary pop,
graphic and colourful, natural and organic.
ColoursColour palettes that underline a surreal taste to combineunusual tones. Orange and green. Chocolate and neon yellow.Turquoise and shocking pink. Lime and lipstick red. Black and black.
Military green and burgundy.
MaterialsRich materials,rustic materials. Gold fabrics,geometrical printed designs, tapestry in natural fibres. Nylon, rubber,
polyurethane, high-frequency finishes. Painted studs, tarnished
metals. Chains of polished wood, gunmetal rings. Dyed furs in
shades of colour. Patchwork for new generation matelass kilting.
Flock effect on experimental materials. Wool, complex jacquard,
treated leathers. Appliqu and embroidery.
Mash-UpPANTONE18-5610 TPX
PANTONE17-0330 TPX
PANTONE15-0646 TPX
PANTONE19-4006 TPX
PANTONE18-2525 TPX
PANTONE17-1558 TPX
PANTONE16-1364 TPX
PANTONE17-1118 TPX
PANTONE
18-1048 TPX
PANTONEand PANTONE Textile COLOUR SystemTMare trademarks of PANTONE,
Inc. Pantone LLC 1984, 2013The PANTONE Reference Numbers shown herein represent the PANTONE
COLOURs most close to the COLOURs displayed. COLOUR reproduction may not
match PANTONE-identified textile solid COLOUR standard.
Consult the current PANTONE Textile COLOUR System Publications for accurate
COLOUR standards
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CONCEPTTropical FolkloreThe new mix of folk cultures from far and nearshare the modern Pop art mood, including thatof music, leading to the current multiculturalmeltdown and exchange. A market trend that
also attracts the big brands, to give a fresh andyouthful touch with very commercial capsulecollections, easy to sell online. Trash culturewhose loud colours and graphic designsrepresent the favourite ingredients of the newAsian generation, as well as Latin Americans.
A pop culture that mixes tastes and styles ofmusic and patterns.
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STREETFASHION-PARIS
ARTBASEL2012
THEEDITOR
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ARTBASEL2012
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MOODBOARD
tropical + vintage glamour + folk popular culture + theatrical ornamental + rustic local symbols + pattern matching art + xx century trash funky + japan pop
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SHOES-WOMEN:guzzy surfaces,velvet, ribbons
and yarns
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BAGS-WOMEN:
chaos andmaterial chaos
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SHOES-MEN:cubist andgeometricembroidery
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BAGS-MEN: interwovenpatterns and knitting
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ACCESSORIES:
richness ofapplicationsand decorations
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LEATHER: artas new sourceof inspiration.Prints,laser cuts,embroideries,
color fluo
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HEELS AND SOLES:insert texture, spraycolors, wooden heels,digital pattern to thesoles tail
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TEXTILE/SYNTHETICS:
bubbling, fluffy prints,fluo pigments
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ACCESSORIES
C.D.C.
C.D.C.
MOROMINUTERIE
C.D.C.
E
.M.COMPANY
MELISSA
E.M.COMPANY
LANZINASTRIFICIO
VALTER
FINISHINGKENDA
FARBEN
LARTIGIANABOTTO
NI
E.M.COMPANY
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LEATHER
ITALIANA
ACCESSORI
MELISSA
ESOTICA
MASTROTTOCONCERIA
CHIORINOTECHNOLOGY
DIMARCONCERIA
OFFICINADELLEPELLI
MONTI&MONTI
DIMARCONCERIA
CERTALDESE
MELISSA
OFFICINADELLEP
ELLI
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SOLES
VIBRAM
VIBRAM
VIBRAM
APLASA
FINISHINGbyKENDAFARBEN-SOLECUOIO
DITOSCANA
FINISHINGbyKENDAFARBEN-SOLECUOIODITOSCANA
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TESSITURAATTILIOIMPERIALI
SCHMIDITALY
SCHMIDITALY
SCHMIDITALY
SEGRE&SCHIEPPATI
SCHMIDITALY
CERTALDESE
C.FT.CRESPIFILITESSUTI
C.FT.CRESPIFILITESSUTI
SEGRE&SCHIEPPATI
SEGRE&SCHIEPPATI
TEXTILE/SYNTHETICS
CORONET
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CONSUMER
PROFILE
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Tokyo
Miami
Vladivostock
Ekaterinburg
Mexico CityRio de Janeiro
Seoul
Las Vegas
WHERET
HEYLIVE
They live in cities where
cultureshave mixedtogether to create new
artistic movements.
New kitschmixes withmodernstreetstyle.
Mexico City
Las Vegas - gambling
Meeting of cosplayers in Harajuku
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Zona Maco Mexico City. The largest art
exhibition in Latin America
FREE
TIME
Pop art events
Contemporary street activities
Unbridled shopping
Swapping or bartering as a new form of consumption
Happened to be @ Hua-Hin 1 Bangkok
Milan Manga Festival
Pop exhibitions
Zona Maco
Nicola Formichetti and Gage/Clemenceauarchitects
made their debut at this years Boffo Building
Architecture in NYC
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social:Social networks for exchanging photos quickly
-P1.cn:social network for elite Chinese bloggers, journalists and artists- Shoestagram:first social network dedicated to sharing photos of shoes- DianDian: light blogging service- Pinterest:social network where you can create real photo albumsand share, tag and comment photos
-Yatzer.com: platform for sharing photos of art and design-
VK:the best Russian social network. Excellent place for sharingphotos and chatting.
WE
BSITE&SOCIAL
We ChatThe No. 1 instant messaging service in China.
Created in 2011, it now has 300 million users.
It is interactive with the possibility of sharing photos
and following friends and celebrities. It is now also
used as a strategic application for viral marketing by
companies such as Starbucks.Fast and funny, and based on manga-style
emoticons.
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OPINIONL
EADERS
Oksana On
Style Bubble
Lynn Yaegerfamous fashionjournalist
Takashi Murakami
Han HuoHuo
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OPINIO
NLEADERS
Nicola FormichettiEx art director for Thierry Mugler
Current creative director for Diesel
Fashion Stylist for Lady Gaga
Director of Mens Vogue Japan
Designer of the Nicopanda line
Considered the new Andy Warhol
Formichetti & Renzo Rosso patron Diesel
Formichetti & Lady Gaga
Uniqlo new
collectionLifewear incollaborationwith NicolaFormichetti
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OPINIONLEADER
SfromCina
OPINIONLEADERSfrom
Russia
Sergey Lazarev. Once of the most popular singers
in Russia
Ivan Urganton the cover of Interview magazine.
Urgant is the most famous TV presenter in Russia
Ulyana Sergeenko. Russian socialite and fashion
designer, and style icon
Miroslava Duma.New icon for young Russians,
ambassador of Chanel in Russia
Fa Bingbing.
Fa Bingbing.The most famous actress
in China. Style icon even in the West
Barbie HSUTaiwanese
actress and singer known
for her love of shoes
Barbie HSU
Sergey Lazarev
Ivan Urgant
Miroslava Duma
UlyanaSergeenko
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Flea Markets
Mix-and-match concept storesPop up stores
Trendy mallsFlynow flagship store in Bangkok
RETAIL
Common Peopleconcept store in
Mexico City
Brick Lane Market London
Nicopanda pop up store Harajuku
Aura, the second largest mall inRussiaLouis Vuitton pop up store Miami
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WHATTH
EYLOVE
Easy pop technology
Coloured watches
Fun and extravagant cars
car:- Lamborghini pop and fancy
- Smart by Jeremy Scott
- Ros Lovergrove by Renault
pop technology:- Hi Panda
- Hi Fun
perfumes:- Madly Kenzo
watches:- Swatch 30th Anniversary collection
- Pop Swatches
Smart by Jeremy Scott
Swatch 30thAnniversarycollection
Madly KenzoHi Panda
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WHA
TTHEYLOVE
Folk Pop Design
Fun artistic objects
design:-Kartell
-Cosplay statues
capsule collection:- Roy Lichtenstein & Barneys collection
of accessories for home and bags
art pieces:- Elisabeth Lecourt
- Marco Lodola
- Joe Sorren
Roy Lichtenstein & Barneys
Joe Sorren
Joe Sorren: American is the first artist to be
supported by fundraising via the internet.
Marco Lodola
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MUSIC
Pop music with
electronic elements
- The CoachellaFestivalis held
every year in Indio,
California. Mecca
for those who love
electronic music and
sculptural exhibitions.
Will I am
Niki Minaj
Katy Perry
Coachella 2013
- Strawberry Festivalof
pop and electronic music
is the most popular
music festival in China.
Organised in Shanghai
and Beijing with Chinese
and international artists.
Lady Gaga
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Commerciali
LuxuryBR
ANDS
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Casual Street Glamour Folk
COLLECTIONPLANNING
RALPH LAUREN VOLTA FOOTWEAR
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SNEAKERS
WOMEN
MEN
HYBRID DRESSY
Trend positioning according to the outsole
New urban folk for an aggressive, young, graphic and colourfultheme.
Beyond the catwalks, it is a theme that lends itself well to the interpretation of streetwear,therefore, the world of rubber soles, hybrids and sneakersfor men and women.
For women: a dressyproduct for a woman who wants something funand loves playingwith patterns and colours. Decorated velvet and woolare the most important materials.
For men: dressyremains a market niche/fashionshow, while free reign is given tographics on linings and structures with rubbersolesfor a more marketable product.
SHO
ES
DOLCE & GABBANA
CUSTO BARCELONA DR. MARTENS MADE IN ENGLAND DOLCE & GABBANA
VOLTA FOOTWEAR
STREET FASHION - MILAN
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dressy: colourfull and graphic dressy
colourfull and graphic dressy
ANNASUI
NOVACHIU
NOVACHIU
D
OLCE&GABBANA
DKNY
MAUROGASPERI
HUDSON
catwalk products - exhibitions
products from exhibitions - catwalk products - iconic brands
FERRAGAMO
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boots: decor and color
decorated hybrid
FORNARINA
catwalk products - people
products from exhibitions - catwalk products
DR.MART
ENSMADEINENGLAND
CUSTOBARCELONA
CUSTOBARCELONA
EMPORIOARMA
NI
ALEXANDREHERCHCOVITCH
ALEXANDREHERCHCOVITCH
STREETFASHION-LONDO
N
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folk boots
XYXYX
BUNKER
products from exhibitions
KILIM BOOTS
KILIM BOOTS
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multicolour rainy boots
SPERRY TOP SIDER
COLORS OF CALIFORNIA
SOREL
SOREL
products from exhibitions
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pattern matching sneakers
pattern matching sneakers
CANDICE COOPER
DKNYCANDICE COOPER
BEVERLY HILLS POLO CLUB
SPRING FOOTWEAR
SPRING FOOTWEAR
products from exhibitions
products from exhibitions
DUE DI PICCHE RECYCLED
GOLA + LIBERTY
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pattern matching sneakers
funny hybrid man
NIKE
products from exhibitions - windows - catwalk products
products from exhibitions - windows - catwalk products
YOUFOOTWEAR
MIHARASUH
IRO
WM
OUNTANEING
WOOYOUNGM
I
VIKTOR&ROL
F
ALEXAN
DREHERCHCOVITCH
VOLTAFOOTWEAR
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graphic hybrid & sneakers
multicolors sneakers
STRADA
SOULLAND
MUTTA
CANDICE COOPER
products from exhibitions
products from exhibitions - people
GOLA + LIBERTY
STREETFASHION-MILAN
STREETFASHION-LONDON
BARRACUDA
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Trend positioning according to materia
This theme loves to mixdifferent materialscreating graphics and
overlapping designs, also thanks to the contrasting materials. The starring rolegoes to fabrics inspired by native and folk designs combined with thick leather.
Fantasticand surreal shapesderiving from the world of pop culture,interpreted with art and patch themes. Baskets, clutch bags, buckets,hexagonal shapes, gypsy bags, coloured backpacks.
BA
GS
MIX LEATHERTEXTILE /NEWMATERIALS
WOM
EN
MEN
CUSTO BARCELONA
KENZO CARVEN
RALPH LAUREN
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folck & graphic
decor on maxi volumeproducts from exhibitions - catwalk products
products from exhibitions - catwalk products - iconic brands
TORYBURCH
MOSCHINO
KTZ
BR
ACCIALINI
RALPHLAUREN
KILIMFASHION
RALPHLAUREN
KENZO
EASTPAK
CUSTOBARCELONA
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patterns
fantasy pochette & clutch products from exhibitions - catwalk products
products from exhibitions - windows - catwalk products
ANNASUI
ANNASUI
ANNASUI
NIGER
IADESIGNERS
COLLE
CTIVE-PITTIIMMAGINE
STREETFASHION-MILAN
STREETFASHION-PA
RIS
STREETFASHION-PA
RIS
TORYBURCH
FENDI
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SKETCHES
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colourfull and graphic dressy
1
1
1
1
ITALIANAACCESSORI
FINISHING by KENDA FARBEN - SOLE CUOIO DI TOSCANA
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colourfull and graphic dressy
1
1
SCHMIDITALY
DIMARCONCERIA
1
1
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boots: decor & colour
1
1
SEG
RE&SCHIEPPATI
1LANZINASTRIFICIO
1
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boots: decor & colour
1 SEGRE&SCHIEPPATI
1
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folk boots
1SCHMIDITALY
1
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decorated hybrid
1
1
1
GRAPHICDESIGN
CHIORINOTECHNOLOGY
1
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multicolour rainyboots
1
1
VIBRAM
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pattern matching sneakers on heel
1
1
SCHMIDITALY
1
1
APLASA
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pattern matching sneakers
1
1
1
1MASTROTTOCONCE
RIA
MELISSA
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funny hybrid man
1 SCHMIDITALY
1SCHMIDITALY
1
1
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funny hybrid man
1SCHMIDITALY
1CERTALDESE
1
1
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graphic sneakers
VIBRA
M
1
1
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multicolor sneakers
1
D
IMARCONCERIA
VIBRAM
VIBRAM
1
1
1
1
1
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patterns
1
1TESSITURAATTILIOIMPER
IALI
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2
1
MELISSA
C.FT.CRESPIFILITESSUTIdecor on maxi volume
2
1
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graphic unisex
2
1
1
SCHMIDITALY
SEGRE&SCHIEPPATI
CERTALDESE
2
1
1
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American Asian Flow
asianflow
american
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METROPOLITAN
DAILY WEAR
Pragmatic + Practical
Tailor + Innovative
CONTEMPORARY
LOOKS
Functional + Innovative
Androgynous + Globalism
CASUALLY COOL
DOWNTOWN STYLE
Edgy Masculinity
Kinetic Wear
STREETFASHION-LONDON
STR
EETFASHION-MILAN
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PANTONE19-0915 TPX
PANTONE18-0201TPX
PANTONE19-4010 TPX
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ConceptNew metropolitan daywear has an American/Asian feel. Theleader is Alexander Wang, followed by Thakoon Panichgul,Prabal Gurung, Phillip Lim and Derek Lam. This style falls into the
market segment called contemporary. Its functional, smart,technological, androgynous. The new Asian creators whohave grown up in the US dictate fresh rules in American and European
dress. They design pragmatic products of excellent quality/price ratio,
starting from models proven on the market which they elaborate with
innovative details.
ColoursSalable andprimary tones. Matt black, shiny burgundy,mirrored petrol blue, bitter chocolate, steel blue, dry sand beige, mink
brown, orange tan. Full and bold colours.
MaterialsSynthetics, innovative, high performance,futuristic, substantial. Thick but lightweight.Bonded and double-face. Punching together with nylon and nappa.
Brushed leather and crisp nylon. Skins and synthetics characterized
by finishes of perfect precision.
AmericanAsian Flow
PANTONE 19-0915 TPX
PANTONE18-0201TPX
PANTONE19-4010 TPX
PANTONE18-3949 TPX
PANTONE19-1250 TPX
PANTONE16-1364 TPX
PANTONE12-4306 TPX
PANTONEand PANTONE Textile COLOUR SystemTMare trademarks of PANTONE,
Inc. Pantone LLC 1984, 2013The PANTONE Reference Numbers shown herein represent the PANTONE
COLOURs most close to the COLOURs displayed. COLOUR reproduction may not
match PANTONE-identified textile solid COLOUR standard.
Consult the current PANTONE Textile COLOUR System Publications for accurate
COLOUR standards
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CONCEPTMetropolitan daywearA new approach to urban sportswear opensthe contemporary market, launched by a newgeneration of Asian designers born in the US.
Big international department stores are convincedenough to open up areas dedicated to thiscontemporary style. Metropolitan daily wearis functional, smart and unisex. Models triedout online, featuring innovative hi-tech details,popular colours and sharp lines, prove that the
new urban style is in line with global taste.
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B
ACKGAMMON3600-MbyDEUCE
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MIAMIARTBASEL2012
LONDO
NGHERKINbyNORMANFOSTER
ALeRODESIGN
ALeRODESIGN
VITTORIOBRUMOTTIforCITYTIME
DESIG
NMIAMI2012
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8TIESPROJECTbyHERMS
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MOODBOARD
metropolitan daily wear pragmatic + practical functional + innovative androgynous + global high tech + smart casually cool + sportswear edgy masculinity digital wear + active
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SHOES-WOMEN:Honeycombstructures +geometric tracery
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BAGS-WOMEN:Travel functionality.Rigorous andclean. Supple
nappa and mattsyntethic
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SHOES-MEN:
steel + leather+ rubber
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BAGS-MEN:
compact and flexibleprotection
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ACCESSORIES: pointed and metallic color
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LEATHER:doubleaspect, inside/outside
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HEELS:transparenciesand overlays
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TEXTILE/SYNTHETICS:disassemblingand reassembling
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ACCESSORIES
MELISSA
LARTIGIA
NABOTTONI
LANZINASTRIFICIO
LARTIGIANABOTTONI
E.M.COMPANY
MOROMINUTERIE
VALTER
MENONI
VALTER
C.D.C.
MOROMINUTERIE
AMBROSETTI
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LEATHER
DIMARCONCERIA
CHIORINOTECHNOLOGY
MASTROTTOCONCERIA
OFFICINADELLEPELLI
M.P.G.CUOIFICIO
CERTALDESE
DIMARCONCERIA
DIMARCONCERIA
CHIORINOTECHNOLOGY
CHIORINOTECHNO
LOGY
CHIORINOTECHNO
LOGY
CHIORINOTECHNO
LOGY
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SOLES
VIBRAM
APLASA
LUCIANILAB
APLASA
VIBRAM
VIBRAM
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TEXTILE/SYNTHETICS
SCHMIDITALY
SCHMIDITALY
SEGRE&SCHIEPPATI
ASOLTEX
SCHMIDITALY
SCHMIDITALY
ASOLTEX
ASOLTEX
SCHMIDITALY
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CONSUMER
PROFILE
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WH
ERETHE
YLIVE
Hong Kong Cosbay Bay. Contemporary landscape
New York Hearst Building.Technological renewal
They live in cities that develop verticallywherefuturisticarchitecturelays the foundations fornew contemporary daily wear.Technological and functional
New York
Kuala Lumpur
Singapore
SeoulParis
Shanghai
Los Angeles
Chicago
Les Halles Paris. Huge investments in design
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FREETIME They love to travel and possess functional and practical items
They love technological watches, and are avid enthusiasts.
They visit exhibitions such as Shanghai Glamour at MOCA in NY
- The Art of Packing. Tutorial video by Louis Vuittonon the art of packing a suitcase
- Tours that include the Architecture of Shanghai- Project by Zaha Hadid for Milan. Example of thecity of the future
- The Blue Man Showfrom Las Vegas: they areattracted to performances and shows where technology
creates surprising and entertaining moments
- House of the Senses, Milan Design Week 2013.Sensorial Video Installation
Travel bags andobjects that arecontemporaryand functional
The Art of Packing
The Blue Man Show
Shanghai
Project for Milano by Zaha Hadid
House of the Senses
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OPINIONLEADERS
New Asian celebrities on the international
scene Asian-American designers
- Style Bubblestylebubble.typad.comFamous Eastern blogger
-Alexander WangAlexanderwang.com
- TakhoonTakhoon.com- Phillip Lim31philliplim.com- Chen Daoming, Chinese actor and icon- Andy Lau, Chinese actor and singer- Wang Shu, Chinese architect winner ofthe Prtzker Architecture Prize
Style Bubble
Takhoon
Phillip Lim
Alexander Wang
Chen Daoming
Andy Lau
Wang Shu
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Flagship stores and malls with futuristic
architecture, these are their favourite places forexperiencing the contemporary product
Shopping with augmented reality, interactive
touch-screen videos, magic mirrors like those in
the Diesel flagship store of Milan.
Barneys New York is the first department store to
dedicate one whole floor to contemporary style.
Selfridges and La Rinascente are specialising in
contemporary brands.
Iconic stores:- Browns in London
- Colette in Paris
- Biffi in Milan
- Joyce in HK
- Siam Paragon in Bangkok
RETAIL
Apple Store Beijing
Reel Shanghai
Taikoo Hui Guanzhou
K11 Mall
K11 Mall, Shanghai 2013. The first mall where
contemporary art and shops alternate
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W
EBRET
AIL
E-commercesites are for buying, while theactual stores are for learning about and seeing
the product
Showroomingphenomenon: theconsumer tries on the product in the store and
then buys it online
Web platformsthat also have 3D experience
E-commerce list:- Gilt
- Net a Porter
- Hyperbeast
- Lanecrawford e-commerce
Interactive E-commerce- Website of the Victoria Beckham brand. The
site is full of videos and interactive contents
- Louis Vuitton is very active on the Sina Weibo
Chinese social network. Sharing exclusive
contents with the community
- Biffi Milano e-commerce
- Selfridges e-commerce
WEBSITE&
SOCIA
L
Crowdsourcing: fundraising creative ideas and new online partnersKickstarter.com& Indiegogo.com: global fundraising sites. Theuser proposes a project and the budget needed to finance it, and
donations are made online.
Stylyt: platform for collecting fashion designs and offers. Financedand used by major brands to find new ideas and influence consumers
Stitch Collective: brand of American bags that launches a designcontest. Anyone can register and enter their designs online.
The designs most voted on the site and on Twitter are then produced.
Websites:Hypebeast.com
Designhotel.com
Anothermag.comDazedigital.com
Tablethotel.com
Social networks:dynamic and interactive social networks
Spotify: social network dedicated to music. Online it ispossible to share and listen.
Sina Weiboo:chinese microblogging website. More than300 million users. Recently they have started a mainstream
advertising campaign for big fashion brands
Weixin:vocal Instant message service directly controlledfrom smartphones.
Shake: social network where its possible to send messagesand emoticons as vibrations and sounds.
WeilingDi:instant message service mainly used by peopleworking in the web world
O.Cn:3D interactive social network where it is possible tovisualize major chinese cities and visiting them virtually
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WHATTH
EYLOVE
What they love:They love design and technological
objects with innovative features.
Especially special editions.
auto- 500 by Gucci
- Lamborghini egoista
- Range Rover
watches- Rado
- Tag heuer
- Richard mille
Technological and Minimal
3D Design
Sport Contamination
Lamborghini Egoista
Xiao Zi Yang jewels
Range Rover Evoque
Nike Lunar
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Car Shoe for Lamborghini
- Car design and fashion collaborations
- Lamborghini 50th anniversary collection
- Lamborghini Capsule Car Shoe Collection
WH
ATTHEY
LOVE
50 Lamborghini
Contemporary Moroso Design
3D Design Studio
Massimo Iosa Ghini
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MUSIC
Contemporaryelectronic music
Ellen Allien
Royksopp,Norwegianelectronic group
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BR
ANDS Luxury
Commerciali
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Unisex Contemporary and Metropolitan look Functional and Innovative
COLLECTIONPLANNING
ANTONIO MARRASEMPORIO ARMANI
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Trend positioning according to the outsole
Metropolitan theme, youngand very coolThe functionality of the metropolitan use mainly comes from strong and sturdyrubbersoles, for both men and women. It is a theme dominated by hybridproducts. An extremely androgynous theme, which can also be seen in the
womens dressyshoes with voluminousand importantshapes,sturdyand comfortable heelsand solidsoles.
For women, ergonomicrubbersolescombined with leatheruppersfor a minimallookand geometriccuts. The sports worldincludes minimal and designer sneakers dominated by black and white, as
well as multi-colouredgraphicsreinterpreted with technicalmaterialsand opticaleffects.
SHO
ES
SNEAKERS
WOMEN
MEN
HYBRID DRESSY
ANTONIO MARRAS KENNETH COLE
ISSEY MIYAKE
KRIS VAN ASSCHE
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dressy: bold bootscatwalk products - iconic brands
KENNETHC
OLE
KENNETHCOLE
KENNETHC
OLE
3.1PHILLIP
LIM
JENA.THEO
KENNETHC
OLE
COSTUMENATIONAL
JILSANDER
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hybrid woman
dressy: booties catwalk products - iconic brands
products from windows - exhibitions - people
VIC MATIEOXS
FLY LONDON
VICPINKO
ANTONIOMARRAS
CAMPER
STREET
FASHION-LONDON
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hybrid man: low cut
hybrid man: mid cut
products from exhibitions - catwalk products - iconic brands
catwalk products - iconic brands
Y-3S
ALVATOREFERRAGAMO
DIOR
ISSEYMIYAKE
CAMPER
VOILE BLANCHE
ISSEYM
IYAKE
ISSEYMIYAKE
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man leather sneakers catwalk products - iconic brands
YELLOW CAB
TATOOSH HUNTER
HUNTER
KRISVANASSCHE
ONITSUKATIGER
KRISVANASSCHE
KRISVANAS
SCHE
unisex: rainy bootsproducts from exhibitions
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man graphic sneakersproducts from exhibitions - people - iconic brands
EASTPAKMOMO DESIGN
STREETFASHION-NEWYORK
STREETFASHION-NEWYORK
STREETFASHION-NEWYORK
STREETFASHION-MILAN
ADIDAS SLVRPIRELLI PZERO
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Trend positioning according to material
Unisexand metropolitanuse for the world of bags:
On the one hand, strongleatherwith geometricconstructionsand one-colour approach, unisex, formal but cool.On the other hand, use of more casual/innovativematerialsand moreeconomical materials with a daring touch of contrasting colours.
Rigidstructuresand geometriccutsfeaturing large volumes thathave been made minimal by a clean and simple approach and by the one-colour
approach in the world of leather/fake leather.
The BACKPACKplays a fundamental role in both one-colour leather and
innovative materials with a hi-tech look.
BA
GS
MIX LEATHERTEXTILE /NEWMATERIALS
WO
MEN
MEN
SALVATORE FERRAGAMO
ISSEY MIYAKE
GUCCI
MOLESKINE
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backpack high tech /metropolitan unisexcatwalk products - iconic brands
EMPORIOAR
MANI
WOOYOUNGMI
FRANKIEMO
RELLO
DAMIRDOMA
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leather: geometric shapes
leather: clean,one colourproducts from exhibitions - windows - people
catwalk products - iconic brands
MANDARINADUCK
TORY BURCH
MOLESKINE
PRADA
JILSANDER
SALVATOREFERRAGAMO
GENNYMODA
ALEXANDERWANG
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leather: clean,one colour - unisexcatwalk products - iconic brands
K
RISVANASSCHE
GUCCI
FENDI
MARNI
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metropolitan unisex products from exhibitions - people
MANDARINA DUCK
MHWAY
PORTER
YS MANDARINA DUCK
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SKETCHES
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bold dressy
1
1
1
1
CHIORINOTECHNOL
OGY
CHIORINOTECHNOLOGY
SCHMIDITALY
1
1
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APLASA
1
heel hybrid woman
1
1
VIBRAM
1
1
1
VIBRAM
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dressy boots
1
2
C
HIORINOTECHNOLOGY
MASTROTTOCONCERIA
2
1
1
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dressy boots
1
A
SOLTEX
1
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flatform hybrid woman
2
1 2
OFFICINADELLEPELLI
MENONI
SEGRE&SCHIEPPATI
VIBRAM
2
2
1
1
2
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formal hybrid
1
1
DIMARCONCERIA
CHIORINOTECHN
OLOGY
1
1
1
2
APLASA
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contemporary hybrid man
21
DIMARCONCERIA
CHIORINOTECHNOLOGY
1
CHIORINOTECHNOLOGY
2
2
1
1
2E.M.COMPANY
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fashion hybrid man
CERTALDESE
1
1
DIMARCONCERIA
VIBRAM
2
1
1
1
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fashion hybrid man
2
1
1
2
SCHMIDITALY
CHIORINOTECHNOLOGY
1
ASOLTEX
VIBRAM
1
2
2
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leather sneakers
MASTROTTO
CONCERIA
OFFIC
INADELLEPELLI
CHIORINOTECHNOLOGY
1
1
2
2
1
1
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man graphic sneakers
2
1 MAST
ROTTOCONCERIA
VIBRAM
1 2
DIMARCONCERIA
CHIORINOTECHNOLOG
Y
2
1
1
2
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man graphic sneakers
ASOLTEX
ASOL
TEX
DIMARCONCERIA
DIMARCONCERIA
1
2
VIBRAM
3
1
2
3
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high tech backpack / metropolitan use
1
CHIORINOTECHNOLOGY
1
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MASTROTTOCO
NCERIA
MOROMINUTERIE
1
2
2
1
leather geometric shapes
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leather geometric shapes
1
CHIORINOTECHNOLOGY
1
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leather: clean - unisex
CHIORINOTEC
HNOLOGY
1
1
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Rock the grunge
rock
the
gr
unge
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CHAOS TOCOUTURE
Minimal + Rock
Anarchy + Elegance
SUBVERSIVE +CLASSIC ENGLISH
Minimal Rock + Californian Grunge
Austerity mixed to Perversion
SOCIALITE+ SOCIABLE
Rigour and Confidence
Wild and Severe
ST
REETFASHION
-PARIS
STREETFASHION
-PARIS
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PANTONE19-1101 TPX
PANTONE18-4120 TPX
PANTONE17-4405 TPX
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ConceptThe new rock is subversive because i t combines wild and
rebellious grunge with the minimalism ofEnglish classics.A style direction taken by the new generation of designers led by Hedi
Slimane, Raf Simons, Givenchy, Balmain. Starting from typical icons of the
English rock world, strict and minimal, the new rock becomeselegant and classical, austere and severe.
ColoursTar black is rock. Leather brown is grunge, blood-red English, psychedelic blue is rock.Tones darken in
all the colour palettes, taking on mirror, reflective, polished, velvety,shaded effects.
MaterialsThe rock+grunge+minimal+English classic ingredients are expressed
in a mixture of leather treatments: destroyed +brushed + patent, craquelet + filled + pony, shaved + waxed -
laser processes. Perforated effects on thin rigid hide. Fluid nappa.
Crocodile of raised scales. Rock version fish skin. Brushed, varnished
and reflective in tones and the consistency of tar. Worn and torn
effects. Crusts moulded with dry wax and powdery shades.
Rock the grungePANTONE19-1101 TPX
PANTONE18-4120 TPX
PANTONE17-4405 TPX
PANTONE18-0201 TPX
PANTONE19-6311 TPX
PANTONE18-0627 TPX
PANTONE18-1555 TPX
PANTONEand PANTONE Textile COLOUR SystemTMare trademarks of PANTONE,
Inc. Pantone LLC 1984, 2013The PANTONE Reference Numbers shown herein represent the PANTONE
COLOURs most close to the COLOURs displayed. COLOUR reproduction may not
match PANTONE-identified textile solid COLOUR standard.
Consult the current PANTONE Textile COLOUR System Publications for accurate
COLOUR standards
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CONCEPTElegance and RockRock has always been outside the box, turning highstreet concepts of classic and trendyconceptson their head, using easy elements. Models ina rock spirit can change the rules of styles and
circumstances: simple and nonconformist, classicaland wild, in dressy versions. Casuals becomeformal classics, even like biker boots for Him andHer. Elegant models interpreted in rough workwearmaterials and details. A revolution in the big Frenchluxury brands, California version, that international
buyers are going for.Modern rebels of understated elegance.
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DAVIDBOWIEEXHIBITION-V&ALONDON
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FLORIPACLUB
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MOODBOARD
minimal + rock anarchy + elegance subversive + classic english minimal rock + californian grunge socialite + extrovert rigour + condence
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SHOES-WOMEN:strong contrasts,aggressive
appearance,very soft hand,dry touch
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BAGS-WOMEN:rigid and polished,satin and buffed
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SHOES-MEN:classic granes leather,aggressive brushoff
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BAGS-MEN:worn look adopts asophisticated taste,
with decor printsand soft touch
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LEATHER:lasercuts decorations,deformedgeometries,interrupted
perpendicularand radial stripes
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LEATHER:animal coatspatterns, worn and usedlook with wide granes
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HEELS: allnatural aspect
of wood,imperfect andunespectedwild look
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TEXTILE/SYNTHETICS:
knitwear patternsborrowed fromhome textile andcountry lifestyle
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ACCESSORIES
MOROMINUTERIE
E.M.COM
PANY
V
ALTER
E.M.COMPANY
LANZINASTRIFICIO
MELISSAM
ELISSAL
ARTIGIANABOTTONI
LARTIGIANABOTTO
NI
MENONI
AMBROSETTI
C.D.C.
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LEATHER
M.P.G.CU
OIFICIO
FINISHINGKENDAFARBEN
ITALIANA
ACCESSORI
M
ONTI&MONTI
PI&PICONCERIA
CERTALDESE
CHIORINOTECHNOLOGY
OFFICINADELLEPELLI
CERTALDESE
MASTROTTOCONC
ERIA
ESOTICA
DIMARCONCERIA
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SOLES
FINISHINGbyKENDAFARBEN-SOLECUOIO
DITOSCANA
FINISHINGbyKENDAFARBEN-SOLECUOIODITOSCANA
VIBRAM
VIBRAM
DAVOS
DAVOS
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TEXTILE/SYNTHETICS
SCHMIDITALY
SCHMIDITALY
SCHMIDITALY
C.FT.CRESPIFILITESSUTI
TESSITURAATTILIOIMPERIALI
SCHMIDITALY
TESSITURAATTILIO
IMPERIALI
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CONSUMER
PROFILE
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Brick Lane, London
Chelsea, New York
Seattle
Friedrichshain, Berlin
Moscow
Beijing 798Beirut
Amsterdam
Dublin
Venice Beach, Los Angeles
Xiamen WHERET
HEYLIVE
They live in citiesthatare very free, with arebellious spirit.
Modernand alternative.Classicand subversive.Vintage and rock
Banskygraffiti inBrick Lane,London
Friedrichshain, Berlin.Post-industrial graffiti art
798 artistic spacein Beijing, famousfor unconventionalexhibitions
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FREETIME Rock exhibitions and eventsPunk Stories, video edited by US Vogue
They love the world of music, stylish and alternativeclubs. They follow classic rock idols
Chaos to Couture:an exhibition that celebratesthe English punk style with photographic archives
and collections by famous designers. An exhibition
that caused a sensation. At the Metropolitan
Museum of New York
David Bowie: At the V&A in London, a retrospectiveof the master of transformation, a rock icon
Clubs and bars that have made the history of rock
Alternative clubs in bohemian districts
CrobarCamden London. Best club to listen toheavy metal
Bar PsyTokyo. Club dedicated to rock and punk musicCBGBsin Chelsea New York. A temple of rock music
Chaos to Couture
Crobar
David Bowie
CBGB
Psy
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Thrift stores
Concept stores with post-
industrial settings
Alternative libraries such as
Eslite in Taiwan
Alternative environments, such
as industrial warehouses, car
parks, underground rooms
in the streets of city suburbs.
Music and visual displays are
always united.
RETAIL
Buffalo Exchange
D Park Beijing House
- Humana, second-handshop in Friedrichshain, Berlin.
Mix of elements
- Buffalo Exchange, NewYork. Famous rock clothing store
- D Park Beijing House.A concept store situated on the
grounds of a former power plant
in Beijing.
Humana
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OPIN
IONLEA
DERS
David Bowie
Courtney Love.Grunge icon
Peter Marino.Controversialdesigner
Marilyn Manson.Transgressive rock icon
Hedi Slimane.CreativeDirector at SaintLaurent Paris
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OPINIONLEADE
RSiconedelrock
Rock icons who marked the
beginning of the rebel culture.
OPINIONLEADERSfromAsia
Qin Hai Lu
Jay Chou
Jay Chou:taiwanese fatherof Chinese hip-hop
Qin Hai Lu: famousand successful Chinese
actress and blogger
Patti Smith
Lou Reed
Keith Richards
Slash (Guns n Roses)
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WHATTHEYLOVE
Fast cars and sports cars
Heavy motorcycles
Strong perfumes
cars & motorcycles:- Corvette
- Mustang
- Ducati Monster
perfumes:- Viva Rock John Richmond
- Rock n Rose Valentino
Unconventional jewellery
Aged and alternative design
jewellery & accessories- Nick Von K- Aod
Viva Rock.John Richmond
MustangDucati Monster
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WEB
SITE&S
OCIAL
Websites:E-commerce sites that sell rock and punk clothing
Rock music blogs
Hedislimane.com/rockdiary: a series of portraits of thebiggest rock star rebels
Byronesque.com: online magazine that talks about theworlds of rock and fashion
Rockmode.com: blog dedicated to news on rock andpunk styles
Grindstore.com: e-commerce dedicated to the sale ofCDs, gadgets and rock clothing
Metalheads.clothing-underground.com:website withforums offering advice on the best rock-style brands
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MUSIC
Rock music with electronic influences
German metal and industrial music
Contemporary electronic music
- The Ting Tings: band thatcombines electronic sounds with a
rock base
- Daft Punk: new icons by HediSlimane
- Muse,English contemporary rockband
- Rammstein: leader of Germanindustrial metal music, known for its
strong and aggressive sounds
- The Killers: simple sounds withgreat guitar effects. Protest lyrics
Muse
Daft Punk
The Killers
Rammstein
The Ting Tings band
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Luxury
CommercialiBR
ANDS
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Minimal Rock Elegant Anarchy
COLLECTIONPLANNING
ETROJOHN RICHMOND
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Trend positioning according to the outsole
Rock interpreted in a minimal, sophisticated and elegant way.
The world of footwear is dominated by dressyproducts for both men and women.
For women: stilettoheelson a shoe that is both aggressive and minimal,elongated toesand metallicelementsembellish the essential cuts for a moreeye-catching product. Ankle and high boots with a single denominator, streamlinedandtight-fitting shapesfor a sexy look and metallic elements that catch the attentionand create a more contemporary decor.
For men: English classic meets rock, mixing classic shapes and iconic models such as
military boots, chelseas, oxfords, moccasinswith rock colours and details.
SHO
ES
SNEAKERS
WOMEN
MEN
HYBRID DRESSY
ETROYVES SAINT LAURENT
MOSCHINO
DIESEL
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stilettos killer
minimal/elegant rock
catwalk products - iconic brands
catwalk products - iconic brands
SPORTMAX
VERSACE
E
TRO
SALVATOREFERRAGAMO
NARCISORODRIGUEZ
BLUMARINE
PROENZASCHOULER
VERSACE
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metal
metal & fur
catwalk products - iconic brands
products from exhibitions
UNITED NUDE LTD
UNITED NUDE LTDSAM EDELMAN
DAINO SHOES
JONOFUI
HERVELEGER
VERSACE
VERSACE
VERSACE
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flat rock
ankle & clean pointed booties
catwalk products - iconic brands
products from exhibitions - catwalk products
SCHUTZ
TIMKIMUR
TRUSSARDI
ZER
OEMARIACORNEJO
ZER
OEMARIACORNEJO
GABRIELECOLANGELO
EMPORIOARMANI
CHA
NEL
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MISSONI
HELMUTLANG
CHANEL
BELSTAFF
pointed high boots catwalk products - iconic brands
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ISABELLAZOBOLI
MOSCHINO
JOHNRICHMOND
YV
ESSAINTLAURENT
YVESSAINTLAURENT
HELMUTLANG
PALLADIUM
military boots tight fitting
heavy boots
catwalk products - iconic brands
catwalk products - iconic brands
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pointed low lace: derby, oxford
laced up
products from fairs exhibitions - catwalk products - iconic brands
catwalk products - iconic brands
COSTUMENATIONAL
PHILIPPPLEIN B
URBERR
Y
ARTCOMESFIRST-
PITTIIM
MAGINEFLORENCE
MO
SCHINO
CARVEN
GUID
I
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chelsea pointed bootcatwalk products - exhibitions products
VALENTINO
ICEBERG
3.1PHILLIPLIM
DIESEL
DIESEL
VALENTINO
COSTUMENATIONAL
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Trend positioning according to material
Leatherdominates, preferably in black, with metallic iconic rock details.
Therefore, clean lines, paddingwith seams and largecontrastingmetallic zipsinspired by biker jackets.BA
GS
MIX LEATHERTEXTILE /NEWMATERIALS
WOMEN
MEN
JOHN RICHMOND
RALPH LAUREN
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pochette/clutch
minimal men
catwalk products - iconic brands
catwalk products - iconic brands
ROCCOBARO
CCO
JOHNRICHMO
ND
JOHNRICHM
OND
SPORTMAX
PROENZASCHOULER
CHANEL
CHANEL
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metal: zip/chain catwalk products - iconic brands
RALPHLAUREN
GUCCI
GIANFRANCOFERRE
BYBLOS
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SKETCHES
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stilettos killers
1
1
ME
LISSA
E.M.COMPANY 1
1
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stilettos killers
1
1
E.M.COMPANY
ESOTICA
1
1
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minimal / elegant rock
1
1
1DIMARCONCERIA
C.FT.CRESPIFILITESSUTI
LART
IGIANABOTTONI
1
1
1
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metal
1
1
ITALIANAACCESSORI
MASTRO
TTOCONCERIA
1
1
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metal
1
1
C.D.C.
C.D.C.
1
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metal & fur
1
1
MONTI&MONTI
MASTRO
TTOCONCERIA
1
1
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fashion fur
1
1
MASTROTTOCONCERIA
CHIORINOTECHNOLOGY
1
1
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flat rock
1
1
OFFICINA
DELLEPELLI
ESOTICA
1
1
MONTI&MONTI
SCHMIDITALY
1
1
1
1
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ankle & clean pointed booties
1
1
MELISSA
LANZI
NASTRIFICIO
1
1
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tight fitting
1DIMARCONCERIA
1
SC
HMIDITALY
1
1
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pointed high boots
1
1
DIMARCONCERIA
MONTI&MONTI
1
1
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pointed high boots
1
PI&PIC
ONCERIA
1
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chelsea pointed boots
1
1
1
MASTROTTOCONCERIA
1
1
VIBRAM
ATTIL
IOIMPERIALITESSITURA
1
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pointed low lace
1
1
CHIORINO
TECHNOLOGY
OFFICINADELLEPELLI
1
1
MONTI&MONTI
MONTI&MONTI
1
1
1
1
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heavy boots
1
1
VIBRAM
1
1
1
1
VIBRAM
ATTIL
IOIMPERIALITESSITURA
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pochette / clutch
1
TESSITURAATTILIOIMPERIALI
1M.P.G.CUOIFICIO
1
1
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metal: zip / chain
1C.D.C.
1
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zip / chain man
1AT
TILIOIMPERIALI
1
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The gourmet
the gourmet
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CLASSIC + CITY+ COUNTRY
Bohemien + Hypster
Connosseur + Character
ICONS OF CLASSIC+ MADE IN
Innovative + Old Taste
Wilderness + Savoir Faire
DECONSTRUCTED+ RELAXED
Comfort Travel
Pleasure
STR
EETFASHION-MILAN
STR
EETFASHION-MILAN
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PANTONE18-1048 TPX
PANTONE19-1656 TPX
PANTONE18-3945 TPX
PANTONE18-1250 TPX
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ConceptA gourmet, as we know, is a person of cultivated tasteswho
demands the enjoyment of good food and drink. The gourmet of fashion,like that of food, is a connoisseur, a person who has the foundation ofclassical style, then carried through to Italian country and English heritage.
As for food, the passion for accessories is defined by a search fortastes and flavours that are intense, sharp, fullbodied. A lifestyle that combines a passion for the authentic, genuine,typical of a place or a style.
ColoursThe chromatic effects form a range of browns, fresh and
new. These can verge on red, burnt orange, indigo blue, militarygreen, woodland earth and bark of scented trees. The shades can varyaccording to dyes and treatments of full bodied leathers.
MaterialsReal leather,authentic and genuine, on which to try outexperimental treatments and invent new finishes, chromaticeffects and grains. Craftsmanship and industry meet in thenatural world to experiment with shaving, abrasion, creams and waxesof new generation but of organic origin. Brushed, crackled, distressed.Shaved and polished pony. Precious reptiles. Anaconda and alligator
treated with softening oils and waxes. Thick and luminous velvets. Wool,cashmere and Shetland materials. Colour-dipped crust.
The gourmetPANTONE18-1048 TPX
PANTONE19-1656 TPX
PANTONE18-3945 TPX
PANTONE18-1250 TPX
PANTONE16-0730 TPX
PANTONE16-1150 TPX
PANTONE16-1450 TPX
PANTONE16-1142 TPX
PANTONEand PANTONE Textile COLOUR SystemTMare trademarks of PANTONE,
Inc. Pantone LLC 1984, 2013The PANTONE Reference Numbers shown herein represent the PANTONE
COLOURs most close to the COLOURs displayed. COLOUR reproduction may not
match PANTONE-identified textile solid COLOUR standard.
Consult the current PANTONE Textile COLOUR System Publications for accurate
COLOUR standards
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CONCEPTPleasure of authenticityIts about the pleasure of buying a well-made product with timeless design, listen tostorytelling, enjoy the taste as a food, beingable to recognize quality, repairing and properlycaring for your wardrobe.A market segment in enormous expansionwith consumers looking for something specialthat offers ancient flavours in a modern key.Between casual and classic, outdoor andvintage, country and comfy travel. Natural andhandmade. Discovering the authenticity ofMade in...Italy, USA, China, Thailand....Extravagance and decor in Pop style
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LFUNISEXMOOD
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TOPSHOPWINDOWS-LONDON
COMPLICITASTATICHEbySTEFANOCONTICELLI
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MOODBOARD
bohemien + hypster connosseur + character classic + city + country deconstructed + relaxed icons of classic + made in comfort travel + pleasure
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SHOES-WOMEN:aristocratic feeling,laser cuts decor,trimmings, velvetand leather carving
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BAGS-WOMEN:uncontrivedcombination
of naturalnessand rigour,soft supple anddrum dyed
leather
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SHOES-MEN:a pleasentbalance of refinedleather, precious
reptiles andsublime skins
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BAGS-MEN: soft calfand dusty surfaces,sophisticated worn look
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ACCESSORIES: craftabilities borrowed fromhorsemanship tradition, from
Argentina to Great Britain
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LEATHER:alligatorimitation, exoticreptiles, wood barkand old furniture
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HEELS ANDSOLES:stripes and
geometries,stitchings andinlays
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TEXTILE/SYNTHETICS:
damask andbrocade, coatedsynthetics withpleating, prints
and laser cuts
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ACCESSORIES
LARTIGIA
NABOTTONI
MOROMINUTERIE
LARTIGIA
NABOTTONI
M
ENONI
VALTER
VALTER
MELISSA
E.M.
COMPANY
C.D.C.
AMBROSETTI
CERTALDESE
E.M.
COMPANY
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LEATHER
PI&PICO
NCERIA
CHIORINOTECHNOLOGY
DIMARCONCERIA
M
ASTROTTOCONCERIA
M
.P.G.
CUOIFICIO
FINISHINGKENDAFARBEN
CHIORINOTECHNOLOGY
ESOTICA
DIMARCONCERIA
MONTI&MONTI
ESOTICA
CERTALDESE
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SOLES
VIBRAM
VIBRAM
FINISHINGbyKENDAFARBEN-SOLECUOIODITOSCANA
FINISHINGbyKENDAFARBEN-SOLECUOIO
DITOSCANA
DAVOS
DAVOS
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TEXTILE/SYNTHETICS
C.F
T.
CRESPIFILITESSUTI
C.F
T.CRESPIFILITESSUTI
TESSITURAATTILIOIMPERIALI
TESSITURAATTILIOIMPERIALI
ASOLTEX
ASOLTEX
TESSITURAATTILIOIMPERIALI
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CONSUMER
PROFILE
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W
HERETH
EYLIVE
Paris, theMarais quarter
Paris happening, social moments
Milan: Navigli, Corso Garibaldi
Turin
RomeParis: Marais
Tokyo: Ebisu
Copenhagen
They live in Europe or Japan;
they are consumersof thegood, beautifuland tasteful.
They love stories relating to theoldquartersof the city.
Milan. Appetizers inNavigli. Eating cheapand genuine food
Milan, Arco della Pace, vintage photo with tram
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FREETIME
Rong Made in HanghzhouExhibition of 13 designers who reinterpret bamboo. First
exhibition of a series that will last 5 years. A material for each
year. 2013 is the year of the bamboo. At the Milan Triennale
8 Ties Herms project.Videoinstallation by Miguel Chevallier. New
graphic patterns for ties. Presented in
Milan and Mexico City
Open Factories 2013.Exhibitions of industrial archaeology
in Piedmont, in discovery of Italian
craftsmanship and industry
A taste of China.Contemporary heritage furniture.
Milan Design Week 2013
8 Ties Herms project
Open Factories 2013
Rong made in Hanghzhou
A taste of China
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Events wherefood becomes a newart form- Artisans of flavours mixed with a
contemporary taste
- Food festivals and events open to the public
- Food is like clothes, gadgets, shoes and
leather goods
- Look for old-fashioned flavours, authentic,
with an intense character
- Eataly, good food supermarket in twolocations: Turin and New York
- Expo Days in Milan, first tranche of events
dedicated to Italian food
- Milan Food Week
- Cruise of Taste by Silversea, a cooking
school with excellent Italian culinary specialities
- Food tasting street events
- Vintage Design and Gourmet in Mexico City
- Wine tasting in the best Italian, French and
Argentine wineries
Franciacorta Wine Festival,Piedmont, Italy
FREETIME
Jazz Brunch -Wynn ResortLas Vegas.Music and foodfor brunch
Winery-Sculpture by ArnaldoPomodoro in Umbria, Italy
Cracco and Oldani, two cookingstars who prepare good cheap food.Professional Food Event
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O
PINIONLE
ADERS
Chef and Gourmets
Easy Life
Marina Abramovich,Art Gourmet
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RETAIL
Small shops and stores hidden
in the oldest quarters of the city.
Small multi-brand stores that host
musical, art and literature events.
Confidential Sales, special sales
with discounts at the Fashion
District outlets.
They like places such as Made store
in the Asiatique area in Bangkok
Neighbourhoods wherethey shop:- Palermo Soho, Buenos Aires
- La Roma, Mexico City
- Les Marais, Paris
- Corso Garibaldi, Milan
- Charlotteburg, Berlin
- Notting Hill, London
Biffi Milan
San Carlo 1930 TurinMatrix Basel Design & Fashion
Fangsuo Commune, Guanzhou
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WHA
TTHEYLOVE
bikes:- Pillen Swedish-style bikes
- Brooks bikes
cameras:- Hasselblad
- Leica M9 P by Herms
magazines:- The Heritage Post
Objects with old shapes updated in a modern key
Classic bikes and public transport
Analog cameras
Objects in leather tanned with wine techniques, Piel di Vino, Tuscany
70s sofa
Pillen bike
Retro style
Leica M9 P
Hasselblad
The Heritage Post
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WHATTHEY
LOVE
Handmade design objects
in genuine leather
Heritage design, European
and Latin American designs
of the 50s and 60s
Chess and checkers
Handmade fabrics
Practical travel bags with a
retro look
Craftica Fendi project
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food design:- Genuine food and authentic
flavours
- Food design and artistry
- Jams and products by
Monica Patino, Mexico- Book Modern Art Dessert
by Caitlin Friedman
WHAT
THEY
LOVE Modern Art of Dessert
Vintage Design & Gourmet,Mexico City
Jams by Marta Patino
Blend caf, Mexico City
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WE
BSITE&
SOCIAL Website & Social networks:
Cooking sites
Sites offering restaurant tips
Sites on food and wine activities
Museodelgusto.comA museum of taste, a place to discover the tastes and flavours of
Piedmont
Groupon.comSite dedicated to discounts on tastings, lunches, dinners and stays
in Italy and abroad
Eataly.comFood Retail with Italian excellence. Very famous in the United States
TripadvisorSocial network with reviews of international hotels and restaurants.
The platform also allows making online bookings
Vinix.comSocial network dedicated to wine
Lets LunchSite and App dedicated to restaurants to get discounts and tips
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MU
SIC
Classic contemporary music
Giovanni Allevi: young Italiancomposer. Mix of different elements
with sophisticated musicality
Ludovico Einaudi: modern pianist
who combines classic melodies with
artificial sounds
Foodblogging:
DeliciousDaysBlog created in Munich
by an Italian, which is
dedicated to food recipes
and events in German and
the world
Ms. Adventures in Italy
Blog dedicated to anAmerican girls cooking
travels, especially in Italy
Alegria in MexicoBlog by Ruth Alegria, chef
who organises food tours in
Mexico
Red CookBlog dedicated to the art
of homemade Chinese
cooking. The most popular
food blog in the world
BL
OGS
Giovanni AllevI
Ludovico Einaudi
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BRANDS Luxury
Commerciali
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COLLECTIONPLANNING
Timeless Design Innovative Restyling of an old taste
CORNELIANICHLOE
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Trend positioning according to the outsole
Timeless design means timeless classicswith a modern twist for men and women, for a
contemporary look. Bespoke look and extreme attention to detailin accordance with thebest handcrafted tradition.
For women: sinuous and retro shapesmade with quality leather, lots of warm coloursand the use of leatheras the dominating material and colour. We are talking about dressyshoes withlight platforms and squarecomfortable heelsfor everyday use. The latesttrends emerging from the catwalks: uppers completely or partially made of fur or pony.
For men: timeless classic models restyledwith the use of coloured rubber soles andhandcrafted colourtreatments.
SNEAKERS: for men and women, which never touch the world of super sports; in particular,we are talking about a casualand more lifestylesneaker, which sees the predominantuse oftapered shapesand the finest Italian materials.
SHO
ES
SNEAKERS
WOMEN
MEN
HYBRID DRESSY
CHLOE
EL CAMPEROBRUNELLO CUCINELLI
SPERRY TOP SIDERFRATELLI ROSSETTI FRYE
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fur on shoes
SI by SINELA
ANGELINE LEE
catwalk products - products from exibitions
TORYBURCH
MARNI
FENDI
BALLY
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winter: boots
EL CAMPEROELISABETTA NERI
EL CAMPERO
products from exhibitions - iconic brands
AGNES
B.
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dressy: ankle boot - squared heel
dressy: decorations/rich materials
FRANCOIS NAJAR
APOLOGIE
catwalk products - iconic brands
catwalk products - iconic brands
DKNY
DONNAKARAN
CHLOE
TORYBUR
CH
RAG
&BONE
BOTT
EGAVENETA
CHRISTOPHERKANE
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womans sneakers
dressy: restyling of retr
HOG
AN
BRUNELLO
CUCINELLI
DIADORA
TOMMY HILFIGER
ROBERT CLERGERIE
products from exhibitions - catwalk products - iconic brands
products from windows - exhibitions
MARCbyMARCJACO
BS
MARNI
GRITTI
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dressy man: iconic classic
the new classic
CHURCHS
CHURCHS
CHURCHS
products from windows - exhibitions
products from windows - exhibitions - catwalks
BOTTEGAVENETA
FRATELLIROSSETTI
SMITHS AMERICAN
HUDSON
NORTHERN : COBBLER
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classic hybrid
new hybrid
FRATELLI ROSSETTI
FRATELLI ROSSETTI
MORESCHI LACOSTE
LACOSTETBS
products from exhibitions
products from exhibitions
DUCAL
FINALE UNLIMITED
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hand coloured
new classic: colore cotecniche artigianal
italian last man sneaker
FRYE
SPERRY TOP SIDER DIADORA
MAURO VOLPONI
HOGA
N
products from windows - exhibitions - catwalk products - iconic brands
products from windows - exhibitions
BALLY
GIORGIOARMANI
GIORGIOARMANI
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Trend positioning according to material
Precious bags: leather, furor fabric
The classic of classics: Bugattifor men and women. Bauletto,saddle, backpack, briefcase, clutch. Small shoulder bags.Precious bags made of high-quality leather, fur, applications.BA
GS
MIX LEATHERTEXTILE /NEWMATERIALS
WOMEN
MEN
CORNELIANITRUSSARDI
MARC BY MARC JACOBS DEREK LAM
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fur on bags
retr classic shapes
LONGOBARDI prod. and distr. by
CAR.LO MANIFATTURE
catwalk products - iconic brands
catwalk products - windows
MARCBYMARCJ
ACOBS
FENDI
MARNI
EMPORIO
ARMANI
EMILIOPUCCI
BLUGIRL
BLUGIRL
ASPINALOFLONDON
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rich leather man bags
JOST
catwalk products - iconic brands
TRUSSARDI
TRUSSARDI
MISSONI
CORNELIANI
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SKETCHES
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1
dressy: restyling of retr
1
1
CERTALDESE
CHIORINOTECHNO
LOGY
1ATTILIOIMPERIALITESSITURA
1
1
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dressy: decorations / rich materials
1CHIORINOTECHNOLOGY
1ASOLTEX
1
1
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dressy: ankle boots
1
2
1
1
CH
IORINOTECHNOLOGY
DIMARCONCERIA
2
1
E.M. COMPANY
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winter boots
2
1ASOLTEX
CHIORINOTECHNOLOGY
2
1MASTROTT
OCONCERIA
ESO
TICA
1
1
2
2
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winter boot
1
1
1MASTROTTOCONCERIA
1MONTI&MONTI
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womens sneakers
1C.F
T.CRESPIFILITESSUTI
2
1ASOLTEX
MELISSA
1
1
2
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dressy: man iconic classic
1
1GRAPHICDESIGN
DIMARCONCERIA
1
1
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1CHIORINOTECHNOLOGY
dressy man:new classic
1ASOLTEX
2
1C.F
T.
CRESPIFILITESSUTI
CHIORINOTECHNOLOGY
2
1
1
1
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hybrid man
1MO
NTI&MONTI
1
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hybrid man
1CHIOR
INOTECHNOLOGY
1MONTI&MONTI
1
2
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hand coloured
1
1DIMARCONCERIA
MASTROTTOCONCERIA
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1
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1PI&PICONCERIA
italian last man sneakers
1DIMARCONCERIA
1DIMARCONCERIA
2
1
1
1
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fur on bags
1MASTROTTO
CONCERIA
1
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1MASTROTTOCONCERIA
1
retr classic shapes
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rich leather man
1M.P.G.
CUOIFICIO
1
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rich leather man
1DIMARCONCERIA
1
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Ars Sutoria - Background
The Ars Sutoria magazine was founded in 1947 specifically for footwear manufacturers.Since its origin, the magazine has been produced inside the publishing offices of the
International Technical Institute for the Footwear Industry to underline the fact that this
publishing experience is rooted in the desire to offer footwear professional contents that
are both creative and highly technical, i.e. never disconnected from the reality of the Italian
manufacturing industry. The first issues of the magazine, which are still available for viewing
at the Milan headquarters, presented footwear ideas, concepts and designs. Our aim is to
recapture this proactive spirit.
Over the years, the Ars Sutoria magazine has become the reference point for learning about
footwear collections, materials and components. The possibility to travel around the world andthe availability of digital information in real time has allowed us to be a strategic observatory
of the most important events and trends in the international fashion world. The rational
observation of these trends allows us to offer expert opinions on what was successful in
international markets during current and past seasons, but also to formulate proposals and
incentives to help operators work on their upcoming collections.
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CONTACT Subscription Department
Ars Arpel Group - Via Nievo, 33 - 20145 MILANO (Italy)
T +39 02 31912.331 F +39 02 33 611 619
[email protected] www.arsarpel.com
magazines
INCLUDED IN YOUR SUBSCRIPTION
international delivery
with FedEx
Ars Magazines
iPad app
Online access
to your magazines
Shipping cost included in the price
Door to door delivery in FedEx box
Tracking and signature proof
Free app from App Store
Immediate download
All your magazines always at hand
Multimedia contents
Read your magazine on line
Monthly advise of new issues
Ars Sutoria10 ISSUES PER YEAR
ITALY
EUROPE
US / CANADA
REST OF THE WORLD
1 YEAR 2 YEARS
300 480
550 950
500 850
Arpel4 ISSUES PER YEAR
ITALY
EUROPE
US / CANADA
REST OF THE WORLD
1 YEAR 2 YEARS
150 250
250 420
230 380
Shoe Collections(Julia Classic, Julia Sport, Jolly, Junior)
4 ISSUES PER YEAR, PER TITLE
ITALY
EUROPE
US / CANADA
REST OF THE WORLD
1 YEAR 2 YEARS
200 320
300 520
280 480
Historical archive
Unique source of inspirations for designers of footwear and leathergoods.
More than 65 years of issues are available original magazines or
reprinted copies on demand.
Local consultation upon request.
For further information [email protected]
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online
books
Technical
Dictionary
Illustrated dictionary with
each term in five languages
(English, Italian, Spanish,
German and French).
PRICE 120
Only Woman
& Only ManOver 200 pages of shoes collections
presented for each season on fairs, cat-
walks, people and windows that we have
selected from our Ars Sutoria magazines.
Hard cover book to keep in your library.
One issue published for Spring Summer
and one for Autumn Winter.
ONE SEASON
TWO SEASONS
150
250
Trends GuideCreated by Ars Sutoria Research Team.
Binding book with concepts, key words, colours palette, colour combina-
tions, materials, merchandising plan and design ideas for the develop-
ment of new footwear and leathergoods collections.
Available for each season, 18 months in advance.
ONE SEASON
TWO SEASONS
500
800
arstrends.com
Best selection of images from most important cities of fashion
Shoes, bags and materials from fairs, windows, people and catwalks
Browse, organize and share images
Contact us [email protected]
SHOES ACCESS
BAGS ACCESS
SHOES+BAGS ACCESS
499
299
599
1 YEAR
*all subscriptions include material section
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CONTACTS Mrs. Rossella Cucco
T +39 02 31912.327 [email protected]
www.arssutoria.comschool
FOOTWEAR2D CAD SEMINAR
(optional)
During the 13 week pattern
making class in the late
afternoon (after class lessons)
we organize a seminar on 2D
CAD. The objective of the
seminar is to put in practicethe pattern making working
method learned during the
traditional class with the aid of
a CAD system.
1 week
FOOTWEAR
MANUFACTURINGPROCESSES
INTRODUCTION
A full immersion training session
to introduce our students
to the art of traditional shoe
making from the initial design,
to pattern making, to cutting,
nesting, assembling and
finishing stage of the footwear
production process giving
them some tips and tricks to
help save in cost. The foot,
last, upper, middle and bottom
components are analyzed in
depth with the help of samples
and detailed videos.
1 week
FOOTWEAR
SKETCHINGObjective of this course is
to teach students - both
experienced professionals or
beginners - the basics of shoe
sketching. During this preliminary
sketching class we do not teach
any pattern making. Even though
it is important to know that shoe
sketching benefits from a basic
technical understand of the
shoes and related components.
sketching from a real sample
technical drawing of the last
and bottom components
technical drawing of the shoe
preparation of the spec sheet
2 weeks
FOOTWEAR
COLLECTION
DEVELOPMENT
In a highly competitive
environment such as todays, it
is more important than ever to
organize collections that reach
their target customers and at
the same time are efficient
in terms of development and
manufacturing.
Marketing and trend analysis
Merchandising plan
From merchandising plan
to product design
13 weeks
PATTERN MAKING AND
TECHNICAL DESIGN
The course covers the following
topics:
a detailed preliminary
explanation of the footwear
manufacturing process a strong basics of shoe
sketching: both designer and
technicians should develop a
strong sense of proportions
and should be able to concept
shoes as 3-dimensional objects
a covering of the pattern making
techniques in depth: training on
lasts that we have developed
during the years to better
understand how proportions
and volumes of the last are
related to the correct fitting of
the shoe. Then students start
to use production last prepared
by our specialists for the
different kind of shoes. Further
theoretical lessons on last
analysis and proportions, size
conversions, rules for pattern
grading and nesting/cutting are
organized.
a week in a shoe laboratory to
involve students in the sample
making process
a final examination that include
a a fit testing session of the
samples produced during week
12 in the laboratory.
4 weeks
PATTERN MAKING
The core of the course is pattern engineering, a topic which is
indispensable for both designers and technicians.
Topics covered during the 4 weeks course are: