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Trade magazine for Computer and IT resellers, system builders, distributors and vendors

Transcript of PCR Issue 71

  • This Month

    AUGUST 2009 ISSUE 71












    R E






    71 AU











    SIGNS OF RECOVERY?We talk to the channel abouteconomic green-shoots p14


    August PCR 3


    THE mainstream press enjoys a good villain a

    reprehensible target posing an uncomplicated but potent

    threat. Preferably this will be something inherently new,

    which lends itself nicely to a subtle hint that basically,

    modern society is going to pot.

    The internet often comes under attack from tabloid zealots, blaming

    it for all manor of abhorrent behaviour, from terrorism to paedophilia.

    Attacking the internet as an entity in this sense makes about as much

    sense as citing an inflammatory propaganda pamphlet as evidence

    against the use of paper. Video games are also regularly in the

    spotlight for perceived links between violent titles and real life crimes.

    Late last month the wolves came a bit closer to home, when Sky

    News broadcast an expos on PC repair shops, secretly filming one

    store in particular stealing bank information and personal photos.

    The story spread like wildfire across news networks, with coverage

    of the report reaching as far afield as Fox News in the US. Headlines

    like 'Exposed: Repair Shops Hack Your Laptops' give a fairly good

    indication of the tone of most of them.

    For a moment, it looked as though it was going to explode. It had all

    the ingredients for a really damaging tabloid campaign, which could

    easily have been picked up by one of the more reactionary papers. As

    wrong as the behaviour exhibited in the report was, it would be

    erroneous to draw wider conclusions. If there's one thing the retail

    sector doesn't need right now, its a public whipped into a frenzy

    against it. However media campaigns have been built on less.

    But it didn't happen. One possible reason for this was the quick

    reaction by a coherent representative mouthpiece in this case the

    former PCA. By going on television to respond insisting that this was

    an isolated incident and that PC shops arent full of crooks the trade

    body probably did much to curb further, potentially destructive uproar.

    This highlights the importance of proper industry representation

    which looks to be getting a lot more cohesive with the formation of

    the TCA, and its aim to work closer with other bodies (see page 10).

    Most people would agree this can only be a good thing.

    Intent Media is a member of the Periodical Publishers Associations

    PCR is published 12 times a year by Intent Media - SaxonHouse, 6a St.Andrew Street, Hertford, Hertfordshire SG141JA Fax: +44 (0)1992 535648. Intent Media 2007 Nopart of this publication may be reproduced in any form orby any means without prior permission of the copyrightowners. Printed by Pensord.

    SUBSCRIPTIONS UK50 Europe: 60 Rest of World: 90. The internationalcost applies per subscription and covers airmail dispatch of12 issues. To order your subscription via Visa, MasterCard,Amex Switch or Delta contact: pcr.subscriptions@c-cms.com or call 01580 883848.Alternatively visit our website www.pcr-online.biz

    Subscriptions Manager:Hannah Short, Hannah.Short@intentmedia.co.uk


    PCR - Total average monthly net circulation for January 1st to December 31st 2008: 12,766.

    As wrong as the behaviour was, it wouldbe erroneous to draw wider conclusions

    EditorAndrew Woodenandrew.wooden@intentmedia.co.uk

    Deputy EditorBen Furfie ben.furfie@intentmedia.co.uk

    Staff WriterMatt Grainger matt.grainger@intentmedia.co.uk

    Editorial Production ManagerHelen Frenchhelen.french@intentmedia.co.uk

    Managing EditorLisa Fosterlisa.foster@intentmedia.co.uk

    Executive Advertising ManagerKatie Rawlingskatie.rawlings@intentmedia.co.uk

    Advertising ExecutiveCarly Baileycarly.bailey@intentmedia.co.uk

    Production ExecutiveAbigail Fangerabigail.fanger@intentmedia.co.uk

    Designer Kelly Styleskelly.styles@intentmedia.co.uk

    PublisherStuart Dinsey stuart.dinsey@intentmedia.co.uk

    Editorial: 01992 535646 Advertising: 01992 535647www.pcr-online.biz

    Issue 71August 2009


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  • With a growing number of analyststentatively pointing out signs of growth,Andrew Wooden talks to retailers,vendors and distributors to find the truth


    14Facts and Figures

    Hardware Charts 51

    GfK Analysis 54


    News 7-12Appointments 12

    Brigantia 82Head of the Brigantia trade organisationIain Shaw talks about EU trade directivesand the retailers obligations to warranties

    PCA 84Keith Warburton, CEO of the ProfessionalComputer Association discusses themerger with the MTA and what it means

    Mac Association 85Robert Peckham, executive director of theMTA reports the history of his organisationand its merger with the PCA

    ITACS/NASCR 86The two trade bodies highlight retailing ina recession, plus software piracy

    ISSUE 71AUGUST 2009

    Games 68Our regular look at the most anticipated games coming outover the next month, including Batman: Arkham Asylum,the new Wolfenstein title and Dawn of Magic 2...

    The plan is to offerevery possibility, foreverybody, in everywalk of life. Thats

    part of becoming awhole solutions


    Iain Bristow,Asus



    PCR talks to Asus IainBristow about thecompanys recent productlaunches and future plans


    4 PCR August www.pcr-online.biz

    PRODUCT FOCUSAn analysis of some of theproducts available fromEntas broadportfolio 20

  • OrangePCR talks to Oranges businessmanager for indirect channelsMark Simm about how IT retailerscan move in to the mobile trade


    Mystery ShopperThis month, our Mystery Shoppertakes to the streets of Coventry tosee what the upgrade options areand where is best to buy a GPU

    Back to SchoolSoftwareWith educational software salesremaining strong despite therecession, Matt Grainger takes alook at this evergreen market

    Mobile ProcessorsSmaller, low power processorshave taken the market by storm.Andrew Wooden takes a look atthe reasons for their popularity





    With the launch of the new operatingsystem rapidly approaching, we talk toindustry figures about their plans forwhat could be this years biggest release



    EDIMAXCompany Profile 88After two decades of behind the scenesoperation, Edimax is looking to break in to themainstream. UK managing director Kenneth Tehtalks to PCR about the company, its productsand its plans for becoming a Tier One vendor

    AVNET/AMD COMPETITION 40The 45nm Phenom II X4 955 has impressedreviewers with its low energy consumption andcompetitive processing power. This month, Avnetand AMD offer the chance to win one of thesepopular, high performance devices


    Back To SchoolHardwareWith the back to school periodapproaching, Ben Furfie offers around-up of some of the hardwareproducts available on the markettoday

    www.pcr-online.biz August PCR 5

    The number one independent memory manufacturerwww.kingston.com/europe

    * iSuppli Corporation (2004, 2005, 2006 & 2007)


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  • REPRESENTATIVE bodies in the UKIT channel could be looking to changethe way they operate and regulatemembers, following the uproar createdby a Sky News report exposingfraudulent activities by computerrepair shops in the London area.

    The report which secretly filmed anumber of PC retailers charging forunnecessary repair work and accessing

    private information and bank details prompted strong debate both withinand outside of the channel.

    Keith Warburton, CEO of theTechnology Channel Association thetrade body which counted the worstoffending retailer as a member toldPCR it was looking for ways to combatrogue traders, but that new measureswouldnt come for free. We arestrengthening the Code, but the onlyway to drum out the rogues is to check

    out every trader who wants to be partof a trade association; that takes time,which means it costs money, whichthe resellers would have to pay. If wehad to levy, for example, 50 extraevery couple of years for a physicalinspection they wouldnt be toochuffed. Or perhaps they would?

    John Carter, MD of Fix It local anational network of PC repairbusinesses acting cooperatively called for heavier punitive measures

    within the industry for membersflouting the law. My personal belief isthat we should create an environmentwhere companies commit to the samelevels that accountants and solicitorshave to in terms of money laundering.If we can achieve this the rogueswould not only be exposed but go toprison for their misdemeanors.

    Meanwhile, buying group