PCMA/Amex 2010 Meeting Planner Intentions Survey June 15, 2010
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Transcript of PCMA/Amex 2010 Meeting Planner Intentions Survey June 15, 2010
©2010 Ypartnership
PCMA/Amex2010 Meeting Planner Intentions Survey
June 15, 2010
©2010 Ypartnership
Measure impact of the current economic and media environment on the booking intentions of meeting planners in 2010/2011 versus 2009
Type and frequency of meetings booked Anticipated changes in attendanceAnticipated changes in budgetsVenue selectionPostponements/cancellations/re-bookings
Objective
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505 professional meeting planners (North America)
56% association 44% corporate, incentive, independent and procurement specialistsVast majority (77%) had >10 years of meeting planning experienceAlmost half (44%) booked more than 20 off-site meetings during past 12 monthsNearly half (49%) hold Certified Meeting Professional designation
Respondent Profile
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Planning more meetings versus 20092010: net 15% increase (average of 17 meetings)2011: net 24% increase (average of 17 meetings)
Expectations for attendance versus 20092010: net 23% increase2011: net 38% increase
Highlights
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89% not planning to cancel, postpone or rebook any meetings in 2010/11
Versus 54% not planning to do so in 2009Expected cancellation fees
2009: $81,0002010: $7,600 2011: $3,500
Highlights
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Venue selection 2010/11 versus 2009Net
Hotels: 25%Conference centers: 1%
Net Convention centers: 4%Resorts: 7%Cruise ships: 15%
Highlights
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Hotel tier selection 2010/11 versus 2009Net
Mid-scale: 25%Upscale: 1%
Net Upper upscale: 19%Luxury: 24%
Highlights
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Number Of Meetings Booked (2010 v 2009)
2009 20100%
10%20%30%40%50%60%70%80%90%
100%
44%
10%†
47%
65%†
9%25%†
IncreaseStay the sameDecrease
Average of 17 more meetings
Average of 10 more meetings
† Statistically significant difference from 2009 survey
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Number Of Meetings Booked By Type Of Planner
(2010 v 2009)
Corporate Association0%
10%20%30%40%50%60%70%80%90%
100%
9% 10%
54%
75%†
37%
15%†
IncreaseStay the sameDecrease
Average of 21 more meetings
Average of 9 more meetings
† Statistically significant difference between planner types
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Number Of Meetings Booked (2011 v 2009)
2010* 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
44%
7%†
47%
62%†
9%31%†
IncreaseStay the sameDecrease
Average of 17 more meet-ings
Average of 12 more
meetings
† Statistically significant difference from 2009 survey
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Number Of Meetings Booked By Type Of Planner
(2011 v 2009)
Corporate Association 0%
10%20%30%40%50%60%70%80%90%
100%
5% 8%
52%
71%†
43%
21%†
IncreaseStay the sameDecrease
Average of 23 more meetings
Average of 8 more meet-ings
† Statistically significant difference between planner types
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Other
Current negative media coverage about the meetings industry
Current downsizing/consolidation
Current economic conditions
Not planning to postpone/cancel/re-book any meetings
0% 50% 100%
6%
8%
22%
41%
54%
5%
1%†
3%†
6%†
89%†
2010/2011 postpone-ments/re-bookings/cancellations2009/2010 postpone-ments/re-bookings/cancellations
Reasons For Postponements/Re-bookings/Cancellations
† Statistically significant difference from 2009 survey
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Hotels
Conference Centers
Convention Centers
Resorts
Cruise Ships
0% 10% 20% 30% 40% 50%
29%
27%
24%
47%
26%
5%†
8%†
9%†
17%†
18%†
Decrease in bookings for 2010/2011Decrease in bookings for 2009/2010
Change in Meeting Venues(2009 v 2010)
† Statistically significant difference from 2009 survey
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Economy
Mid-scale
Upscale
Upper Upscale
Luxury
0% 10% 20% 30% 40% 50% 60%
9%
9%
36%†
50%†
54%†
8%
2%
12%
24%
28%
Decrease in bookings for 2010/2011Decrease in bookings for 2009/2010
Type Of Accommodations Booked(2010 v 2009)
† Statistically significant difference from 2009 survey
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Annual Meeting Budget(2010/2011 v 2009)
2009* 2010** 2011**0%
10%20%30%40%50%60%70%80%90%
100%
67%
25%† 15%†
25%
50%†
49%†
8%25%†
36%†
IncreaseStay the sameDecrease
† Statistically significant difference from 2009 survey
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None of the above
Other
Hold face-to-face meetings internally
Videoconferencing
Teleconferencing
Online webinars
0% 20% 40% 60%25%
5%
27%
30%
48%
54%
29%
4%
26%
29%
33%†
52%
2010/2011 vs. 20092009/2010 vs. 2008
Usage Of Alternative Meeting Methods(2009 v 2010)
† Statistically significant difference from 2009 survey
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Portrayal Of Meetings In Media(2009 v 2010)
2009 20100%
10%20%30%40%50%60%70%80%90%
100%
12%24%†
16%
23%†
72%
53%†
ConcernedNeutralNot concerned
† Statistically significant difference from 2009 survey
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PCMA/Amex2010 Meeting Planner Intentions Survey
June 15, 2010