PCI Media Impact empowers communities worldwide to inspire positive social and environmental change through storytelling and creative communications.

OUR MISSION

PCI Media Impact is a world leader in Entertainment-Education and communication for social change. For over 30 years, our unique storytelling strategies have impacted communities worldwide.

Through our “My Community” approach, we work with our international and local partners to create sustainable change. We help communities redefine the narratives that shape shared values and inspire action on issues of health, environment and social justice.

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OUR FOOTPRINT

HOW WE DO IT

From the earliest human existence, stories have helped us to understand our world and share our experiences. Stories inspire us, teach us, move us ... and in so doing, they change the world.

As a communication for social change organization, PCI Media Impact uses radio, television, digital and other media platforms to “turn up the volume” on important work around the world.

Entertainment-Education, our principal tool, is the process of designing and delivering stories for television, radio and digital platforms that both entertain and educate. Our goal is to increase the audience’s knowledge about an issue, shift attitudes and change behaviors.

We strengthen the CAPACITY of partners to use communications to catalyze change; create a COMMUNITY of constituents who support our collaborative work; and promote positive CHANGE.

As the world’s population surpasses seven billion people, health issues have never been more important. In response, PCI Media Impact addresses issues of family planning, sexual health, teen pregnancy, public sanitation, hygiene, psychosocial wellbeing, outbreak management, and more.

MEDIA FOR HEALTH

This campaign used a multimedia approach to promote health measures and combat survivor stigma. A coalition of West African Ebola survivors served as campaign ambassadors. A series of 30 documentary shorts broadcast in Guinea, Sierra Leone, Liberia and internationally told their stories to inspire life-saving behaviors. Radio dramas and call-in shows in 12 local languages complemented this video series. Other activities included a mobile app for survivors and a robust social media campaign.

#ISurvivedEbola invoked hope and modeled positive health measures. An external evaluation showed that audiences were more likely to protect themselves from Ebola and to welcome survivors home.

#ISurvivedEbola Campaign

“As I told my story [for the campaign], I felt myself getting stronger. Now, every time I tell it I feel stronger still.”

-Josephine Karwah, #ISurvivedEbola ambassador

This hit show has successfully shifted attitudes and behaviors of fishers in Belize to create a more sustainable fishery. The radio drama and call-in show speaks to the lived experience of Belizean fishers. It has motivated them to take pride in marine management and sustainable fishing practices, and sparked national dialogue on the issue.

The drama is wildly popular among Belizean fishers, with close to 80% listening to the program, and many claiming to listen because it represents their perspectives. The more frequently fishers listened to season one of the drama, the more likely they were to shift attitudes on marine conservation and to respect sustainabillity measures such as replenishment zones.

Punta Fuego Radio Drama

“I will be honest, I used to fish in the zones from time to time but now I think about what I hear in the show and I don’t think I will be doing that again.”

-Fisher reflecting on Punta Fuego

Our natural world is increasingly vulnerable. To help protect our environment, PCI Media Impact focuses on critical issues such as climate change, the conservation of endangered species, natural resource management, forest protection and sustainable livelihoods.

MEDIA FOR ENVIRONMENT

Strengthening the capacity of women, youth and other disadvantaged groups brings lasting social change. PCI Media Impact empowers communities to stop violence against women, support family planning, highlight indigenous rights and tackle human trafficking.

MEDIA FOR SOCIAL JUSTICE

This program addresses issues of gender discrimination and domestic violence in Colombia, Peru and Bolivia. Its community-driven process was designed to empower local women and female activists. They take the reigns, creating unique Entertainment-Education radio serial dramas to tackle issues specific to each national context.

All together, these dramas have reached a radio audience of over 1.25 million. The coalitions also run campaign activities, including debates and candidate forums near election time. The program received the top honor from the Avon Foundation for Women: the Global Award for Excellence in Communications.

Strong Women, Strong Voices

“I identified a lot with the character Maria [in the Colombian drama] because I found myself in her, marrying really young to a spouse like Pedro... Today I can say that I am a survivor of domestic violence.”

-Teacher and radio listener Lexi Duran

MEDIA FOR YOUR STORYIn today’s media landscape, effective storytelling uses a broad range of communication platforms, including radio, video, mobile and online media. PCI Media Impact goes even further, using a suite of strategies that engage communities in a dialogue around pressing issues, contextualized within their culture.

Interactive Discussions Audiences engage in real-time discussions about the issues, often through radio and television call-in shows or events.Media Products

Key messages are woven into informative and engaging stories that tackle sensitive subjects in a non-threatening manner.

Mobilization Campaigns Direct community action broadens the conversation around the issue set by leveraging local networks and resources.

Coalition Building & Formative ResearchWe host in-country workshops with coalition partners to analyze formative research, provide Entertainment-Education training and initiate campaign development.

PHASE TWO

We identify and recruit a diverse group of coalition members. Familiar with audience culture, language and needs, they drive formative research in the local context.

PHASE ONE

Training & Program Design

OUR “MY COMMUNITY” APPROACH

We value monitoring and evaluation, a process we call learning. As communicators, we focus on understanding the audience’s needs as they evolve and change throughout the program, and adapting our interventions accordingly.

OUR “MY COMMUNITY” APPROACH

We host in-country workshops with coalition partners to analyze formative research, provide Entertainment-Education training and initiate campaign development.

We mentor coalition partners. We help them develop and produce scripts and media materials using available radio, television and digital platforms.

Mentoring & Production

PHASE THREE

With our partners, we broadcast and implement all components of the program, including interactive radio and TV call-in shows and community action campaigns.

Broadcast & Community Mobilization

PHASE FOUR

OUR “MY COMMUNITY” APPROACH

We value monitoring and evaluation, a process we call learning. As communicators, we focus on understanding the audience’s needs as they evolve and change throughout the program, and adapting our interventions accordingly.

OUR “MY COMMUNITY” APPROACH

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BE A PART OF THE STORYVisit our Website at: www.mediaimpact.orgSign up for our newsletter or follow us on social media to get program updates.

Make a DonationYour contribution brings our mission to life.

VolunteerYour commitment will have a direct impact.

“Entertainment-Education programs with PCI Media Impact have fundamentally changed how I work... This is an essential switch from fighting against a problem to being part of a solution.”

-Jose Luis, partner from Chiapas, Mexico

Partner With UsYour story can change the world.

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CDC Ebola Emergency Response Guinea, Sierra Leone

#ISurvivedEbola Campaign Liberia, Guinea, Sierra Leone

“Let’s Speak Out” on Sexual Violence Liberia

WA-BiCC on Biodiversity and Climate Change 15-country in West and Central Africa

STEWARD Program for Biodiversity, Climate Change, WASH Guinea, Liberia, Sierra Leone, Cote d’Ivoire

ECMMAN Marine Management Campaign St Lucia, Grenada, St Vincent and the Grenadines, Dominica, Antigue & Barbuda, St Kitts & Nevis

“Punta Fuego” Sustainable Livelihoods Drama Belize

“Jacinta” & “Guardians of the Mist” Rainforest Protection Mexico

100% Bihar Campaign India

Ndovu Music Contest for Elephants Kenya

“Worthy of Protection” for Chimpanzees Rwanda

“My Gorilla – My Community” Nigeria, Cameroon

Psychosocial Support for Children in Conflict Zones Syria

“Black Gold” for Child and Maternal Health Mozambique

My Youth – My Community, WGLG, and “Cora Corazón” Peru

“Tim Tim” on Health and Safety Practices Haiti

“La Caldera” on Human Trafficking Bolivia

“Comics Uniting Nations” on the UN SDGs Global

“Voices of Justice”, Gender-Based Violence in Conflict Colombia

“Strong Women, Strong Voices” Against Women’s Abuse Colombia, Peru, Bolivia

“The [What] We Want” with UCLA United States of America

Polio Switch Campaign Global

Animation on Violence Against Children Malawi

OUR CURRENT PROGRAMS

PCI Media Impact – Headquarters777 United Nations Plaza, 5th FloorNew York, NY 10017, USA

info@mediaimpact.orgTel: (212) 687 - 3366