PCCW MediaPCCW MediaBusiness OverviewBusiness OverviewBusiness OverviewBusiness Overview

Janice LeeJanice LeeManaging Director Managing Director PCCWMedia GroupPCCWMedia GroupPCCW Media GroupPCCW Media Group

Janice.hy.lee@pccw.comJanice.hy.lee@pccw.com

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Media Group

• PCCW Media is a leading media and entertainment provider headquartered in Hong Kong, offering a diverse service portfolio

LEADING PAY TVPLATFORM

Hong Kong’s largest

CONTENT LEADERSHIP

Strong production

DIVERSE DIGITAL MEDIA PORTFOLIO

Widest range of digitalHong Kong s largest Pay TV provider with over 55% household

Strong production capabilities for content exploitation globally

Widest range of digital media services including Viu, a global OTT video platform and M HK’penetration and

over 1.3M subsMoov - HK’s most popular music service and

PCCW Media is leveraging its diverse content and platform expertise p p

to expand into the global market2

PCCW Li it d

Media Group at a glance

The Largest Pay TV Operator in HK 

PCCW Limited Listed on HKSE (008)

Market Cap: US$4,694M | Revenue: US$ 5,040 M (2015) | EBITDA : US$ 1,523 M (2015) | Profits* : US$ 271 M (2015)

• Continued growing customer base with 1.3M+ subscriber households

• US$25+ ARPU and strong ad sales business

• Offers over 180 local, Asian, and international channels and VOD services; more than 

80 EXCLUSIVE channelsPCCW Media

Revenue: US$432M (2015)• Leading content producer of news, entertainment and sports programming

• Quadruple‐play service via 4 delivery platforms: Fixed‐line, Broadband Internet 

• International Distribution deals in Singapore, Malaysia, Indonesia, Vietnam, Thailand, Canada, USA

Revenue: US$432M (2015)

EBITDA: US$50M (2015)

Access, TV, Mobile

now TV Player•The biggest OTT service in HK market with over 4.5 million downloads

OTT Video Service in 12 markets• 9M pay subscribers• Over 20 strategic distribution partnerships• HK, India, Middle East, SEA

OTT Multi-Platform Digital Music Service in

HK

HK Free TV Service launched by 2016 April; 

Establishing a domestic broadcast operation for one Chinese channel and one English channel on 24/7 basis

Note: * Excluding one‐time gain on disposal3

Positioning Map of Hong Kong’s TV OperatorsPremium Segment

Local/ Mass Content

International/ Niche ContentMid-Affluent

Mass Segment 4

Marketing Leader in Compelling Content and Customer ChoiceCustomer Choice

180+LOCAL and INTERNATIONAL services of which 32 are self‐producedservices of which 32 are self produced

MOVIESNews and Info.Entertainment SPORTS MOVI S20  local and 

Hollywood blockbuster movie channels

25 local and international news 

channels

ntertainment49 entertainment and lifestyle channels

SPORTS31 mainstream and  variety sports channels

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Most Comprehensive Premium Content Line-up

leads market as the one place to get the latest current programs as well as the widest selection

• Over 200 international partners covering live Sports Movies

• More than 80 EXCLUSIVE channels - the MOST in Hong

• Significant content delivered EXPRESS offering Hollywood studios annual

t t f th t i l l f kcovering live Sports, Movies, Western, Asian entertainment, knowledge and kids

• Delivered via channels, On Demand and OTT with now

channels the MOST in Hong Kong, broadcasting over 60,000 hours of contents per month

• FOX Action Movies, OH!K and GEM recently added to the

• Express Drama – same day telecast of US series from all major studios plus popular Korean and Asian

output of theatrical releases from key CP’s - Warner Bros, Universal, Disney, etc.

Player, to meet evolving viewing needs

GEM recently added to the exclusive program portfolio

series• Express Movie On Demand – as early

as same day as DVD on Video Express First

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Improving Customer Experience while Expanding Customer ReachImproving Customer Experience while Expanding 

Customer ReachnowTV customers enjoy Best Content Anytime, Anywhere

with On Demand and now PlayerIPTV TV IPTV ANYTIME IPTV ANYWHERE

Customer Reach

IPTV on TV IPTV ANYTIME IPTV ANYWHERE

Extend now TV’s successful content partnerships to pure OTT play, to expand customer reach

Growing range of subscription OTT apps launched:

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Beyond TV – Reaching Segments that will not subscribe to Traditional TV Offeringsubscribe to Traditional TV Offering

All-in-one set top box delivering the most complete set of features – the ONE

h i d t kPOWERED BY

choice consumers need to makeDeveloped by Netvigator and now for best viewing experience

IPTVOTT OSTRUE 4K

ISP

DTT Tuner for Free TV

Introduction of next generation user interface

Personal Video Recording

• Enables customers to access rich content offerings with greatest ease

OTT Video and Lifestyle 

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NFC FunctionApps

LaunchLaunched ViuTV channel 99, Viu.tv and ViuTV apps On 31 March, ViuTV has been launched via fixed network

On 6 April, ViuTV channel 99 fully launched via both spectrum and fixed network, providing a 24-hour CantoneseChannel to audienceChannel to audience

Official TV rating will be available after 4 May. Estimated TV rating on April 6: Average prime time approx. 5 ratingpoint, highest point about 8 rating point.

Also launched website (www.viu.tv) and ViuTV app, with total download (up to 23 April) over 920,000; first week (7-13April) total stream views over 8.8mp )

Ep with highest stream views was Travel with Rivals Ep 1 with more than 780K stream views in one week (Sources:Apple App Store, Google Play Store, Google Analytics, ViuTV System Data)

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Media Businesses Drives SynergiesMedia Businesses Drives Synergies

• Over 180 channels.• EXPRESS. COMPREHENSIVE.

ON DEMAND• Best and fastest Hollywood

Mo ies TV Series Sports Kids

• DTT channel 99 to achieve maximum coverage 90% HK

• Channel 99 via 1.4M Now box to achieve interactivity F h Id L l d ti

• 1.2M app download users in HK• 9M subscribers in 12 markets• Vertical of acquired

Korean/Japanese contentF t t i don Movies, TV Series, Sports, Kids.

• Interactivity• Now One Box – Pay TV, DTT

(Free TV), PVR, 4K, OTT

• Fresh Ideas on Local productions• Devise interactive programs via Now

Box for Viu TV channel

• Fastest window• Capture evolving consumer

behavior on OTT

Prop

ositi

o

• Big Screen experience• On demand users for Ch102

grew by 46% while video

PAY TV FREE TVOTT

mpl

e

• 1.2 Million Download • 14M Video Views• 1M Unique Viewers• FAST 4 8 Hours sub titling

• 9 Rating Points• Big Screen - Free. Wide Coverage• Strong promotion engine

1 8M (6 epi) Video Views on Appviews increased by 78%• Month on month subscription

for Asian Entertainment pack increased by 20%

Exa • FAST. 4-8 Hours sub-titling

• No need for dubbing• 1.8M (6 epi) Video Views on App• Dubbing – 3 weeks after pay and

OTT

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Global Service Global Service Localized ExperienceLocalized Experience

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Mass Market : Expanding Global Footprint 

Q1 20156

20 carrier partners in 12 markets; Dec 2015: 9M subscribers

Dec 2015 Markets 12

Subscribers: 7.4MMarkets: 6

KUWAITU.A.E. Subscribers: 9M

Markets: 12SINGAPORE

HONG KONG

EGYPT

MALAYSIA

THAILANDOMAN

INDIAKENYAINDONESIA

NIGERIA

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Locally Relevant ContentMost Comprehensive Asian and English Content Hub Localized for our Target Markets

Popular & Extensive New titles on SIMULCAST basis 

Fast & Exclusive

Localized Experience

Popular and premium Korean content ‐ Over 10,000 hours per year from 4 Major K‐broadcasters 

Fast track localized version ‐8hrs from telecast in English and 24hrs in local languages

Local Content in Every Country

Localization of international content in every country

Local Telco, Billing & Trade 

Extensive collection of popular Asian content from India, Malaysia, Indonesia, Turkey,  Japan, Mainland 

Exclusive window only on VIU

95% of the latest telecast Korean dramas & variety shows

Partnerships in every country

Local Teams & Operations in every country

China and Taiwan.  Over 30,000 hours

Asian Pan Regional: Local Languages:English

Asian Pan Regional:Korean, Japanese, Chinese

Local Languages:Tamil, Malay, IndonesianBollywood

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Locally Relevant Product ExperienceLocal Sub‐titling, Magic Moments, Download to View Features Drive Engagement

Subtitling in local language 

In DepthIn DepthMeta Tagging of 

Content Download & View

Editorial Layer on Content14

Locally Relevant Video DeliveryNetwork Optimized Video Delivery Drives User Acquisition and Retention

Patented Adaptive Streaming Technology

Multi Screen Synchronization

“Better than Pirate Site” Experience

Seamless Transition on Multiple Platforms and Seamless Transition on Multiple Platforms and Seamless Streaming 

forSuperior Quality Content 

with Devices –View Content Anywhere 

Anytime

Devices –View Content Anywhere 

Anytime

forRegions with 

Low Bandwidth

withDownload‐to‐Stream Capability Available

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Locally Relevant Business ModelA Configurable Freemium Model that is Optimized for Each Market

Advertising Partnerships

Subscription – Premium Content &

Service

Free Streaming& Download -Advertising

Carrier Partnerships

Freemium Model ServiceFreemium Model

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Encouraging Market Encouraging Market Response Since LaunchResponse Since Launch

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Viu Hong Kong (launched in October 2015)

Downloads & Video Views* Positive Customer FeedbackSince Oct 2015 – Feb 2016Since Oct 2015 Feb 2016

Accumulative Download

Monthly Video Views

1,200,000Views

4M+

App Store Top Free#1 Google PlayTop Free

#1 Trending Search on iOS

#1

* Accumulative download figure as of 6 March 2016, monthly video views figure as of Feb 2016 

Subscription & advertising partnership

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Viu Singapore (launched in January 2016)

Top Ranking in App StoresJan – Feb 2016

Downloads & Video Views*

Accumulative Download

Monthly Video Views

G l Pl T F#1 A St#2

400,000 ~2M

S b i ti & d ti i t hi

Google Play Top Free#1 App Store#2

Featured as ‘Best New App’ on App Store#1

Subscription & advertising partnership

* Accumulative download figure as of 6 March 2016, monthly video views figure as of Feb 2016  19

Viu Malaysia (launched in February 2016)

Subscription & advertising partnerships

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Viu India (launched in March 2016)

Subscription & advertising partnerships 21

Multi‐Platform Digital Music Service in Hong KongMusic Service in Hong Kong 

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Multi-Platform Music Experience Anytime Anywhere

MOOV’s comprehensive music and MV library can be accessed on PC and App

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Our Library

Partnership with international major and local indies

Most comprehensive Kpop and Korean TV drama OST

Livecast of variousmusic eventsGaon K pop Awards Asia Song Festival

LOEN Entertainment、KT Music、CJ E&M、

Bug’s Music、You Who Come From The Stars, The Heirs, It’s Okay It’s Love, 、Fated to Love you and Wonderful Days

Largest MV Concert HubGaon K-pop Awards、Asia Song Festival、MelOn Music Awards、MAMA Music Awards、The Voice of China、I Am A Singer and Taiwan music events

Exclusive MOOV Live

Korean to local lyrics translation

More genreReligious, classical. Chinese opera

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Most Comprehensive KPOP Librarywith latest singles and K-drama OST

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Parallax and Visually Driven InterfaceInterfaceUtilizing the full screen to enhance the visual and audio musicthe visual and audio music experience

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MUSIC EXPERIENCE ON  WEARABLE DEVICE

MOOV app on Apple Watch pp ppsince April 2015

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MOOV LIVE

A self-produced digital live series exclusively for MOOV multiplatform subscribers

Unique and personal live music experience with 50 ti t i A iover 50 artists in Asia

Filmed in HD quality 1080p with multi-track sound recordingrecording

Digital live broadcast for further promotion and monetization opportunitiesmonetization opportunities

Overseas StrategyLocalized partnership - to be the Best Local ServiceLocalized partnership to be the Best Local Service

Content Partnership

Monetization / Traffic

Partnership

Direct partnership Partner with

l di t l

p

partnership with local indies and Kpop content providers

leading telcosand media (online / offline partners)

Build the best music catalogue with localized

partners)

Enhanced penetration and

ti ti localized flavor in each market

monetization

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Thank You!Thank You!Thank You!Thank You!

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