PBSSHOWCASE

Let’s get social

Moderated by: Jayme Swain

What is social media?

• Participation and interaction• Two-way conversation• Sharing and creating content• Shifting power to the user

• Relevancy• Engage our audience and reach new audiences

• Improve our business• Mission critical

Why is it important?

Today’s session• PBS Engage• How non-profits can use social media

• Lessons learned

PBS Engage

What is it and what can it do for you?

PBS Engage offers:• Advice, ideas, knowledge sharing

• Best practices• Promotion

PBS Engage offers:• Advice, ideas, knowledge sharing

• Best practices• Promotion• Tools

Tools roadmap• Comments• Forums• Chats• User-generated: Text and Video

Social media

Embrace it!

Contact us:

Jayme Swainjsswain@pbs.org

703-739-3989