PBJ 2012 Media Kit

Pocono Business JournalRegional Bus iness News & Resources

PoconoBusiness JournalRegional Bus iness News & Resources

Regional Bus iness News & Resources


2012 MEDIA KIT

About PBJ 2Business Opportunities 3The Power of Online 4Effective Online Advertising 5Demographics 6Online Ad Sizes 7Online Ad Placement 8Email News Placement 9Mobile Ad Placement 10Online Ad Specs 11Online Rate Card 12

ABOUT PBJ

Pocono Business Journal is an online publication written expressly for individuals who own, manage, administer and assist the existing and growing community of business and industry in the four county Pocono region of Carbon, Monroe, Pike, and Wayne Counties.

Devoted to reporting the economic news of the region, Pocono Business Journal focuses exclusively on the business and industry environment unique to the Poconos, and balances that with relevant news of the region, nation and world.

Pocono Business Journal will provide established business leaders, area professionals, regional managers, new entrepreneurs and all area business personnel a forum to share news and events about regional business and industry, be informed about changes in the local economic climate and keep up to date with area colleagues and competitors.

Advertisers are provided with an opportunity to effectively and professionally get their message to a distinct and targeted readership who are specifically interested in news of the Pocono business community.

Pocono Business Journal pledges to provide readers with a valuable resource of regional business information, enlightening editorial content and a chance to feel connected to the changing and thriving community of business and industry in the Poconos.

Pocono Business Journal 2





P.O. Box 800East Stroudsburg, PA 18301

570-431-9725

OPPORTUNITIES for BUSINESSES with PBJ

NEWS Has your company found an innovative way to run the business? Do you have an interesting story to tell about how the company was formed? Are you offering a new product line? How is your company dealing with a specific business issue/trend?

BUSINESS BRIEF Is your company expanding? Has your firm merged? New hires? Promotions? Attending seminars? Received an industry or community award?

CALENDAR OF EVENTS Are you offering a business event or seminar?

PROFESSIONAL PROFILE What’s the story of your company? What does your firm bring to the Pocono business community? Is your product or service unique?

COLUMNIST Can you offer expert advice on a specific subject to PBJ readers?

LETTER TO THE EDITOR Do you have something to say to the business community in the Poconos? Can you offer a solution to a pressing issue in the region affecting business?

If you need help submitting a press release, please contact Pocono Business Journal.Send email to: [email protected]







570-431-9725

THE POWER OF ONLINE

With the growth of the Internet, research confirms that today’s consumers are spending a greater amount of time online. Decision-makers of all types look to the Web for immediate access to product information, corporate knowledge and routine facts on the goods and services they utilize every day.

With such a large number of potential customers adopting a single media outlet, shouldn’t you position your marketing message where it’s going to be most effective?

Online advertising is one of the most powerful components of any media campaign, and Pocono Business Journal is the perfect fit for companies of all sizes.

When you want to reach a large, highly-qualified audience of executive level decision-makers, there is no better choice than Pocono Business Journal.

“Our experienced Interactive Media consultants can help you create an effective online marketing campaign. Reach your potential customers where they go, reading content they choose at the time that’s convenient to them.

We’re online 24 hours a day, 365 days a year.”







570-431-9725

EFFECTIVE ONLINE ADVERTISING

HAVE A GOOD MESSAGEThe advertising message needs to be proactive; prompting a reader to take action by emailing, visiting a Web site or making a phone call.

REMEMBER CONTACT INFORMATIONMake sure the print advertisement includes a phone number, fax number, email, contact name, description of product or service and logo, if you have one. Graphics also en-hance the ad by capturing the imagination or attention of the reader.

ATTRACT YOUR TARGET MARKETDecide who the target market is and design an ad that will attract your ideal client or customer.

PLAN FOR PROPER ADVERTISINGWhen calculating your advertising budget consider frequency, placement, ad size, and content for effective Search Engine Optimization. Keep in mind that larger ads are much more visible, but properly designed smaller ads with a strong message can have signifi-cant impact.

EDITORIAL CALENDARSReview the editorial calendar of the publication. Even online publications (like PBJ, which provides wrap-around news) will schedule some portion of its content around a theme or topic. This may be a consideration when discussing placement of advertising.

USE ALL YOUR OPTIONSFrequency, consistency and the use of various marketing media are critical to the success of any advertising campaign.

NOTE: PBJ offers ad design for an additional fee.







570-431-9725

DEMOGRAPHICS

CIRCULATIONPocono Business Journal is available free of charge and enjoys significant Web traffic. Details on the extent of our readership throughout the Poconos and well beyond are available upon request.

DISTRIBUTIONPocono Business Journal works closely with the regional Chambers of Commerce and selected organizations which support the business community in order to maximize exposure for those who benefit most. As an online publication it has the potential to immediately reach and impact an unlimited number of market sectors.

STATISTICS/READERSHIPCurrent Web traffic, banner ad impression and click-through-rates available upon request

EMAILavailable upon request

MOBILEavailable upon request







570-431-9725

ONLINE AD SIZES

1. We offer a variety of sizes to fit your online advertising needs.2. All of our advertising positions accept rich media.3. (A, B, C, D & E) can be applied to home page and targeted content pages4. (F) is for in-post placement only.5. Our graphics department can design your creative.


(F) - in post and email news placement only

570 x 100

(B)

160 x 350

(A)

340 x 340

(D)

340 x 125

(E)

160 x 160

(C)

160 x 500






570-431-9725

Home page placement

Targeted content page placement

NOTE: Ad positioning may vary.







570-431-9725

(A)

(D)

(A)

(C) (C)

(C)

(E)

(B)

(C)

(E)

(B)

(D)

(F)

Email News Placement

Pocono Business Journal email news updates are generated via RSS feed directly from the Web site.

Email blasts are typically sent out 1-2 times per week depending on the number of new posts in that week.

Recipients are double opt- in verified to prevent being tagged as spam. The delivery rate is currently 99.9%.







570-431-9725

(F)

(F2) email news placement only

170 x 100

(F2) (F2) (F2)

Mobile Web

Pocono Business Journal mobile website is optimized for smartphone screens and slower load times.

We are currently offering 2 placement options and are available for either the same advertiser if they desire run of the site or 2 different advertisers. Will be based on a first come first serve basis.

*We recommend having a custom page built to send your traffic so they are not forced to wait long periods of time while a page loads.

** We recommend using 300 pixels x 75 pixels to accomodate the higher resolution screens existing mobile smartphones use.

NOTE: Screen pictures at left are taken from iPhone and iOS4. Blackberry and Android preview may vary.







570-431-9725

HEADER (M) FOOTER (M2)mobile browsing only

300 x 75

HEADER

FOOTER

ONLINE AD SPECS

All artwork submitted must include advertiser branding (i.e. company name, product name or logo) and must be accompanied by a technical contact name, e-mail address and phone number. In addition, all artwork must include instructions, such as linking URL and rotation specifications. Ad materials must be submitted a minimum of five business days prior to campaign start date. All ad contracts are irrevocable once signed.

Supported Ad Types*

Web: •GIForJPG •AnimatedGIF •Flash •Maximumfilesize=40KB

E-mail: •StaticGIF,PNGorJPGonly

Mobile: •StaticGIF,PNGorJPGonly

Flash File Specifications •Maximumfilesize=120KB •18fps(framespersecond) •Userinitiatedaudio(mutebydefault) •Maximumanimation/videolength=8seconds •Provide.SWFand.FLAfiles

*Contact your account executive for specific ad type restrictions.







570-431-9725

ONLINE RATE CARD Rates are per calendar month

Size Home page Targeted content Email Mobile

(A) 340 x 340 $500 $550 N/A N/A

(B) 160 x 350 $340 $390 N/A N/A

(C) 160 x 500 $440 $490 N/A N/A

(D) 340 x 125 $300 $350 N/A N/A

(E) 160 x 160 $200 $250 N/A N/A

(F) 570 x 100 N/A $420 $200 N/A

(F2) 170 x 100 N/A N/A $120 N/A

(M) 300 x 75 N/A N/A N/A $150

(M2) 300 x 75 N/A N/A N/A $100

Call or email with questions or to arrange a time to meet and discuss advertising opportunities. 570-431-9725 or [email protected]

*Rates are effective 1/1/11

** Discounts are available for 3, 6, 9 & 12 month options.

NOTE: PBJ offers banner ad design for an additional fee. Please inquire.







570-431-9725

PBJ 2012 Media Kit

Documents

Transcript of PBJ 2012 Media Kit