One97 Communication’s Company

India’s Most Trusted Mobile Recharge Destination

About Paytm

• Paytm is an e-commerce platform• Owned by One97 communications• Started by offering mobile recharge and utility

bill payments, now offers a full marketplace to consumers on its mobile app.

• They have 122 mn registered users and 75 Million orders per month.

One97- The Parent Company

• Founded 2010 • Headquarters Noida, Uttar Pradesh• Founder Vijay Shekhar Sharma• Investors ANT Financial Services

Group, Personal Investment by Ratan Tata

Product Line

Mobile and its related accessories

Electronics

Men’s and women’s

fashion apparels

Home and kitchen

equipment

Sports accessories

Cars and bikes accessories

Automobile accessories

Baby kids and children toys

Services Offered

Mobile Recharge

DTH Recharge

Data Card Recharge

Electricity bill Recharge

Landline bills payments

Gas bill Payments

Financial Services

Metro Card Recharge

Water Bill Payment

Broadband bill payment

Additional Services

Movie Ticket Booking

Hotel Booking

Flight Ticket Booking

Bus and Train Ticket Booking

Providing Gift Cards

Booking of Cars and Bikes with exclusive offers

Best service by Paytm

Paytm Business Model

Web-Portal

Listing Fee and

Convenience Fee

OTA Bookings

Payment Integration

Mobile Wallets

Business Model for Online Marketplace

List sellers for selling their

products

Get shoppers browsing

through product categories

Customer buys the desired

product

Seller has to ship the product to the customer

Seller gets the agreed price for the product less the commission

charged by Paytm

X% commission on the total sale value given to the seller for a particular product

How Does Paytm Earn?

Paytm Revenue Model

ADVERTISING REVENUE MODEL

SUBSCRIPTION REVENUE MODEL

ADVANCE PAYMENT MODEL

COMMISSION REVENUE MODEL

TRANSACTION REVENUE MODEL

New Marketing Campaign Ad #PaytmKaro

Facebook FollowersNo. of followers

Paytm mobikwik

payumoney

44800

44800

80

80

15DAYS 3104

36896

896

Collaborators of Paytm

Web Technologies of Paytm

•JAVASCRIPTSERVER SIDE PROGRAMMING

LANGUAGE

•JAVASCRIPTCLIENT SIDE PROGRAMMING

LANGUAGE•HTML

MARKUP LANGUAGE

•UTF-8: UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

CHARACTER ENCODING

•External Cascading Style Sheets define style rules in a separate CSS file.

EXTERNAL CSS

CONTD…

EMBEDDED CSS• Embedded Cascading Style Sheets define a set of style rules in a <style>

element within a web page.INLINE CSS

• Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

SESSION COOKIES• Session cookies are temporary cookies, which are deleted when the user closes

the browser. HTTPONLY COOKIES

• Http Only cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

NON-HTTPONLY COOKIES• Non-Http Only cookies are used in the HTTP protocol and also in client side

scripts, which may be a security threat.

CONTD…

SECURE COOKIES•Secure cookies

are used only via an encrypted connections, which may increase security.

HTTP STIRCT TRANSPORT SECURTIY•HTTP Strict

Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves 

SSL CERTIFICATE AUTHORITY•GeoTrust is a SSL

certificate authority owned by Symantec. This includes SSL certificates issues by the certification branch of Equifax, which was acquired by GeoTrust.

WEB SERVER•NGINX - Nginx

(pronounced as "engine X") is a lightweight open source web server.

•NODE.JS - Node.js is a server-side JavaScript environment for writing network programs such as web servers.

TOP LEVEL DOMAIN•.COM -

Commercial entities

Product Sourcing

• Ecommerce platform Paytm has its association with Alibaba group to enable Indian sellers to source products from China and other countries going ahead at cheaper rates as well as help them with logistics and payments.

• The company has identified about 25-30 Indian merchants with a credible track record to incubate under categories including home and kitchen, micro innovation including USB cookers, etc, fashion and mobile accessories and western fashion to begin the pilot.

• Paytm clarified that the company's focus remains on scaling its B2C commerce business and this move is more in-line to help sellers source effectively and get better margins.

• Sellers who source using Paytm ties are allowed to sell on other marketplaces as well including Flipkart, Snapdeal, Amazon, ShopClues.

Good at Paytm

• Easy accessible• Quick payment at paytm• Mobile friendly• Cashbacks• Discount on products• RBI approved digital wallets• Safe and secured payment• 45+ Banks for net banking • Rs 1 lakh + money transfer

Bad at Paytm

• Doesn’t provide option to write reviews about products.

• Doesn’t provide personalised support.

• Poor customer support