Payson Roundup Media Kit 2014-01

PAYSON ROUNDUPArizona Newspaper Association’s “Newspaper of the Year” 12 Years in a Row

Published every Tuesday and Friday afternoon

2014 Marketing Kit

the rim reviewAlso publishing

Rates effective January 1, 2014

Display:(928) 474-5251Frank LaSpisa, Director of Marketingext. 104, [email protected]

Pia Wyer, Digital Media Managerext. 119, [email protected]

Ana Gutowski, Marketing Consultantext. 105, [email protected]

John Stanton, Marketing Consultantext. 103, [email protected]

Classifieds:(928) 474-5251, ext. [email protected]

Fax:(928) 474-2542 Display Sales

(928) 474-1893 Classifieds

Online: www.payson.com

PAYSONMARKETPLACE.com paysondeal .comZZZZpayson.com

Payson Roundup Online Rim Country Business Directory

1. PersonnelJohn Naughton. . . . . . . . . . . . Publisher, [email protected] Williams . . . . Operations Manager, [email protected] LaSpisa . . . . . Director of Marketing, [email protected] Wyer. . . . . . . . . Digital Media Manager, [email protected] Gutowski . . . Marketing Consultant, [email protected] Stanton. . . . . . Marketing Consultant, [email protected]

2. Arizona Newspapers Association1001 N. Central Avenue, Suite 670Phoenix, AZ 85004-1947(602) 261-7655

3. Commission and terms of paymentNot applicable

4. Policy - All classificationsa. All advertising is subject to the publisher’s standards of

acceptability.b. Forwarding of an order is construed as acceptance of all

current rates and conditions. Advertising will be charged atrates effective on date of publication.

c. Position guarantees cannot be honored; nor will positionrequests with the proviso “or omit” be accepted.

d. Local tax 2.12%. Any additional federal, state or local taxesimposed on the printing of advertiser material or on the saleof advertising space in this newspaper shall be assumed andpaid by the advertiser.

e. Alcohol and tobacco advertising accepted.f. Advertising simulating news content will be labeled “Paid

Advertisement” at the top or bottom of the ad.g. All clauses in contracts and orders are subject to provisions

of current rate card.h. Rate adjustments will be made effective by giving 30-day

written notification to current contract customers.i. Composition costs will be charged for ads set but cancelled

by the advertiser before publication at the rate of 10% of thecost of the ad.

j. Promotional rates, discounts or other considerations offeredby the publisher shall be made available to all advertisers oflike situation.

k. Rebates pertaining to contracts will be applied up to amaximum of two contract levels.

l. Claims of errors in invoice must be made within thirty (30)days of date of invoice. Otherwise, such claims will not beconsidered.

m. Brokered advertising is not accepted.n. Notification of typographical errors must be made prior to the

second insertion. Adjustment for errors will be limited tospace affected in the initial ad.

o. The Advertiser represents and warrants that any copysubmitted is truthful and in compliance with all applicablelaws and regulations.

p. All political advertisements must be labeled as such andcontain the name of the person, committee or group that paidfor the ad. A treasurer should be listed when applicable.Political advertisements are accepted on a cash with order basis.

5. Black and white ratesOpen Rate: $13.15 per column incha. Annual Bulk Discount RatesInches/year* . . . . . . . . . . . . . . . . . . . . . . . . . . . . Per Col. Inch95 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.20225 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.00450 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.75882 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.401488 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.102200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.703140 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.154400 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.956550 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.75*Signed agreement required

b. Church / Nonprofit Rate - $7.75Must be a verifiable nonprofit organization.

c. Coupons - $95 per monthPublished twice a month and on Roundup web site.

d. National Advertising Rate - $16.50Commissionable by 15% to recognized advertisingagencies.

e. TOMA Advertising ProgramTop Of Mind Awareness designed for long range, smallbudget advertisers. Contact your representative to learnhow to put your company on track with a TOMA program.

f. Pickup Rate / Payson Roundup - $7.00This discounted rate is offered to advertisers whenpicking up an ad from the Payson Roundup into thefollowing Payson Roundup within the same week.*

g. payson.com paysonmarketplace.com paysondealz.comThe Payson Roundup’s websites are the most frequentlyvisited sites in the Rim Country. Contact yourrepresentative to advertise to the world.

6. Color rates and dataOne spot color. . . . . . . . . . . . . . . . . . . . . . Additional $85.00Full color page. . . . . . . . . . . . . . . . . . . . . Additional $250.00$3.50 per column inch for up to 15 column inches$3.00 per column inch for 16 to 31.5 column inches$2.75 per column inch for 32 to 64.5 column inches

7. PreprintsSingle sheet 8.5”x11” — $45 per 1,000Insert rate per thousandSize Open 12/Year* 24/Year* 48/Year*8 Tab $51 $42 $40 $3812 Tab $55 $49 $47 $4016 Tab $60 $55 $58 $5124 Tab+ $67 $61 $58 $56*Signed agreement required - No agency discount

PAYSON ROUNDUP the rim reviewPAYSONMARKETPLACE.com paysondeal .comZZZZpayson.com

Payson Roundup Online Rim Country Business Directory

7. Preprints continuedScheduling: 7 business days prior to insertionSize: Minimum 5”x7”, maximum 13.5”x11.5”Paper Weight: Minimum 60 pound weight FSI paper

suggestedDelivery Hours: Monday through Friday, 8 a.m. to 4 p.m.Delivery Deadline: 7 business days prior to insertionDelivery of preprinted material to the Roundup is at the expense ofthe advertiser. Multiple advertiser inserts are not accepted.

8. Full color gloss printingFull color, double sided, printed on 70 lb. gloss8.5”x11” flyer/brochure insert. . . . . . . . . . . . 10,000 for $3904-page 8.5”x11” booklet/brochure insert . . . 10,000 for $6504.5”x11” flyer/insert door stuffer . . . . . . . . . . 20,000 for $430We offer full service printing at great rates. 8.5” x 11”full color 70 lb. paper double sided for 3.9¢ each.Insertion into Roundup discounted when we print your piece.

9. Post-It note adsPost your ad on the front page with a 3”x3” note ad.1 issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500 each2 issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $450 each3 issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $400 eachAfter 3 issues, additional issues are $350 each. Prices basedon one-time printing of the same sticker ad.Prices include 4 color front.

10. Special days/pages/featuresJanuary. . . . . . . . . . . . . . . . . . Rim Country Relocation GuideFebruary . . . . . . . . . . . . . . . . . . . . . . . . . Best of Rim CountryMarch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Progress EditionApril . . . . . . . . . . . . . . . . . . . . . . Home & Garden, Car ShowMay . . . . . . . . . . . . . . Spring Rodeo, Summer Visitors Guide,

Grad Tab, Sawdust FestivalJune . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Home & GardenJuly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior LivingAugust. . . . . . . . . . . . . . . . . . . Rodeo, Fall HS Sports PreviewSeptember . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior LivingOctober . . . . . . . . . . . . . . . . . . . . . . . . . . . Fall Visitors GuideNovember . . . . . . . . . . . . . . Shop Hometown Holiday GuideDecember . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dear Santa

11. Contract and copy regulationsa. Local rates are non-commissionable and are allowed only to

local advertisers.b. National & state advertising: Recognized advertising agencies are

allowed a 15% agency discount off agency rate.c. Payment of invoices is due by the 15th of the month

following publication of advertising.d. The terms Payson Roundup and Rim Review as used herein are

meant to include the newspapers and their related publications,their employees, owners, officers, agents and contractors.

e. The Payson Roundup and Rim Review reserve the right to rejector cancel any advertisement at any time.

f. The Payson Roundup and Rim Review are not bound by anyterms or conditions printed or otherwise appearing on orderblanks, advertising forms or copy instructions when in conflictwith the terms and conditions on the Payson Roundup Rate Card.

g. The advertiser and/or advertising agency agree to defend,indemnify and hold harmless the Payson Roundup andRim Review against any and all liability, loss, or expense arisingfrom claims including but not limited to libel, unfair competition,unfair trade practices, infringements of trademarks, copyrights,trade names, patents, plagiarism or proprietary rights or violationof rights of privacy resulting from the publication of theadvertiser's advertisement.

11. Contract and copy regulations continuedh. The Payson Roundup and Rim Review shall not be liable for any

failure to print, publish, or circulate all or part of any issue inwhich advertising accepted by the Payson Roundup and RimReview is contained if the failure is due to circumstances beyondthe control of the Payson Roundup and Rim Review.

i. The Payson Roundup and Rim Review shall not be liable forslight changes or typographical errors that do not lessen thevalue of an advertisement. In the event of errors that materiallyaffect the value of the advertisement, if at fault, the PaysonRoundup and Rim Review will be responsible only for the spacein which the error occurred. Liability for other errors oromissions in connection with an advertisement is strictly limitedto publication of the advertisement in any subsequent issue orthe refund of any monies paid for the advertisement. Any requestfor adjustment on billing that may be open to question must bemade within the month following the month in which thepurported event occurred.

12. Advertising deadlinesa. The Payson Roundup - Published Tuesday & FridayTues. Display, Legals & Inserts. . . . . . . . . Thursday, 4:00 p.m.Tues. Classified . . . . . . . . . . . . . . . . . . . Monday, 10:00 a.m.Fri. Display, Legals & Inserts . . . . . . . . . . . Monday, 4:00 p.m.Fri. Classified . . . . . . . . . . . . . . . . . . Wednesday, 10:00 a.m.b. The Rim Review - Published WednesdayDisplay & Inserts . . . . . . . . . . . . . . . . . Thursday, 12:00 NoonClassified . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 10:00 a.m.*The Payson Roundup will not be responsible for errors on any adaccepted after deadline.

13. Mechanical measurementsa. Printing method: Five-Unit Goss Community Offset.

Four-color process capability. Halftones with 85 linescreen offer best reproduction. Ads in PDF form may bee-mailed for import into QuarkXPress pagination.

b. SAU format: 13" wide (6 column) x 21.5" deepAds are billed in increments of 1/2" in depth.

Main Body column measurementsColumns Picas Wide Inches Wide

1 12.5 2-1/162 25.7 4-1/43 38.9 6-3/84 52.0 8-5/85 65.2 10-3/46 78.4 13

Classified Section column measurementsColumns Picas Wide Inches Wide

1 9.0 1-1/22 19.0 3-1/83 28.7 4-3/44 38.9 6-3/85 48.5 86 58.0 9-5/87 68.0 11-1/48 78.4 13

Note: Column widths for Rim Review are the same, up to fivecolumns wide. Rim Review full page depth equals 13 inches.

14. Classified ratesMerchandise 20 words or less 1 issue $9.19

Extra words 50¢ eachReal Estate 20 words or less 1 issue $20.42

Extra words 75¢ eachRentals/Services 20 words or less 1 issue $23.49

Extra words $1.00 eachEmployment 20 words or less 1 issue $30.64

Extra words $1.75 each*See classified rate card for complete details. Plus tax.

15. Special classification ratesa. Business Directory: 2” directory ad - 2 Roundups per week

$175/mo. for 1 month$160/mo. for 3 months$148/mo. for 6 months

b. Legal Rate - $8.50 per col. inchAffidavit charge: $4.95

16. Tabloid NewspapersRIM REVIEW, Weekly entertainment guideOpen Rate: $13.15 per column incha. Annual Bulk Discount RatesInches/year* . . . . . . . . . . . . . . . . . . . . . . . . . . . . Per Col. Inch95 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.20225 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.00450 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.75882 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.401488 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.102200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.703140 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.154400 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.956550 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.75*Signed agreement required

b. Pickup Rate / Rim Review: $5.00This discounted rate is offered to advertisers when pickingup an ad from the Payson Roundup into The Rim Reviewwithin the same week.* The Rim Review is TMC newsproduct reaching nonsubscribers throughout the market.* Pickup rates available only on ads with no changes.

17. CirculationPaid Distribution*: 6,150Rim Review Mail and Rack Distribution: 3,500*2011 WorldWest Publisher’s Statement of Circulation.Includes mail, single copy & home delivery subscriptions.

18. Production requirementsArt for Ad Builds: All art, including logos, maps, borders,photos, etc. must be clean and clear. Any art that is to beused should be original and not pre-printed, if at all possible.Images downloaded from the Internet are low-resolution andare not acceptable. If you scan your own artwork, resolutionshould be set at 300 DPI. If submitting digital photos for yourad, use your camera’s high quality (high resolution) setting.Pictures should be a minimum of 170 DPI.

Camera-Ready Ads: We accept high-resolution PDF orPhotoshop JPEG files that conform to the sizes above. Make

sure all placed artwork within your layout is NOT in RGB.Artwork should be converted to CMYK. Resolution should be300 DPI. Black should be created using only black from thecolor palette, not a mixture of colors. This is particularly truefor black type. Flatten all transparencies before output toavoid problems with drop shadows, special effects, etc.It is highly recommended you use Acrobat Distiller to distillany postscript files to PDF. All fonts must be embedded andcolors set to CMYK. Distiller settings should be Acrobat 4compatible. In Acrobat Distiller’s drop-down menu, choosethe default setting PDF/X-1a: 2001.

E-mail Your Ad or Materials: Maximum attachment size is10MB. Larger files should be compressed with Stuff-it or Zipbefore sending, or you may break your files down to multiplee-mails of 10MB or less. E-mail to your account representa-tive.

If you have any questions about your ad production, E-mailto [email protected].

19. Web ads — payson.comPosition Open 3 mos. 6 mos. 1 yearRight Rail 300x250px $300 $250 $225 $200Right Rail 300x125px $200 $175 $150 $125Footer 728x90px $200 $175 $150 $125Leaderboard 728x90px n/a n/a n/a $750(Homepage Exclusive)Leaderboard 728x90px $325 $300 $275 $250(Inside pages non-exclusive)Includes 50,000 impressions per month at payson.com

20. Print-Web combo packagesBronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $375 per month

Includes a 2x2 black and white print ad twice a week in thePayson Roundup, a #3 right rail web ad and a footer ad with50,000 impressions per month at payson.com

Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $550 per monthIncludes a 2x3 black and white print ad twice a week in thePayson Roundup, a #2 right rail web ad and a footer ad with50,000 impressions per month at payson.com

Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750 per monthIncludes a 2x5 black and white print ad twice a week in thePayson Roundup, a #1 right rail web ad, one tourist pageright rail web ad, and one footer web ad with 75,000impressions per month at payson.com

21. PaysonMarketplace.comPaysonMarketplace.com is Payson’s complete businessdirectory and strategic information website.Users can learn more about your business by searchingPaysonMarketplace.com providing them a map of where yourbusiness is located, hours of operation and all your contactinformation. Get your listing for as low as $49 per month.With the enhanced listing you get unlimited keywords soother search engines like Google and Yahoo will bring yourPayson directory up.

Payson Roundup Media Kit 2014-01

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