PayPal Social Media Analysis Q4 2015

PayPalon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of PayPal FB

PayPal: Social Media Report

This report looks at how

PayPalperformed on social media between

October 1st – December 31st, 2015

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Analysis of

PayPalFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

395,751 16,223 4.27%United

States

Mostly Young, Male and

Attached.

PayPal

Engagement Score Total Fan Posts

358 2,261

Total Posts Brand Response Rate

101 80.80%

Total Likes Avg. Reply Time

93,607 1 hr, 40 mins

Total Comments General Sentiment

3,303 Neutral

Total Shares

2,464

BRAND POSTS FAN POSTS

Brand Overview

0K

100K

200K

300K

400K

500K

600K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

395,751

New Fans

16,223

Engagement

0

250

500

750

1,000

PayPal had an average engagement score of 358 and a highest of 951.

Community Analysis

PayPal fans are mostly Young, Male and Attached. PayPal fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

52%

48%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K

United States

Mexico

Brazil

Indonesia

Philippines

Bangladesh

Nigeria

Puerto Rico

Germany

Georgia

0

1

2

3

4

5

6


Brand Posts

Top keywords used Frequency

paypalit 40

more 15

Steve Booker 15

wedding 14

PayPal 13

74%

26%

Brand Participation Brand Non Participation

89%

6%5%

Posititve Negative Neutral

Brand Posts - Engagement

PayPal responded to 75 conversations generated by the 101

Posts they published.

PayPal receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

30-NOV-15, MON 7:10PM

We've partnered with Passion Passport to

bring you another Instagram Challenge:

#PPMeetHalfway! We w ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 21,215 149 336 Positive

16-DEC-15, WED 5:15PM

Naomi PQ did her holiday shopping for her

four kids on Macys.com, and we wanted to

know what would t ..

08-DEC-15, TUE 2:04PM

Zach Glassman and Zach Fackrell of

Passion Passport are most often on the

road, which means they typ ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

996 15,641 37 53 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

987 10,107 68 251 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/55982004572/posts/10153747350054573



Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70 80

0 100 200 300 400 500

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

money 415

account 415

time 353

days 258

payment 243

User Posts

0

20

40

60

80

100

120

140

160

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

PayPal responded to 1,827 conversations generated by the

2,261 Posts fans published.

PayPal appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

81%

19%

Brand Participation Brand Non Participation

23%

22%

55%

Posititve Negative Neutral

Campaign Intel

0 5 10 15 20 25

0 100 200 300 400 500 600 700 800 900

#PPHoneymoon Instagram challenge

#Backtoschool

#PYPLxOSL

Number of Posts

Engagement Score


Analysis of

PayPalTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

362,660 23,096 6.80% United States

PayPal@PayPal

Engagement Score

53

Total Proactive Tweets

278

Retweets Total

27

Replies Total

7

Favorites Total

6,996

Total Mention

34,835

Total Retweets

2,800

Response Rate (%)

0.02%

Average Reply Time (mins)

1149

BRAND TWEETS USER TWEETS

Brand Overview

325K

330K

335K

340K

345K

350K

355K

360K

365K


Follower Growth

Total Followers

362,660

New Followers

23,096

1K

1K

1K

1K

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

830

New Followees

6

Engagement

0

250

500

PayPal had an average engagement score of 53 and a highest of 416.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

278 27

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250

0 50 100 150 200 250 300 350 400 450

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120 140

0 500 1000 1500 2000 2500 3000

#giveaway*

#sweepstakes*

#win*

#rt*

#paypalit*

#donate*

#phishing*

#paypal*

#concours*

#follow*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

300

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

giveaway sweepstakes win rt paypalit

Spread of Hashtags by day

0 10 20 30 40 50 60

#phishing*

#sweepstakes*

#giveaway*

#concours*

#paypal*

#donate*

#rt*

#paypalit*

#win*

#follow*

Engagement Score

Hashtags - Engagement

Average Response Rate : 0.02%

0

200

400

600

800

1000

1200

1400

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

1

2

3

4

5

6

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

1000

2000

3000

4000

5000

6000

7000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

500

1000

1500

2000

2500

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 2,800

-50

0

50

100

150

200

250

300

350

400


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 34,835

-200

0

200

400

600

800

1,000

1,200

1,400


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

CNN 23,899,200 1

Stephen Fry 12,231,855 1

CNN International 4,917,720 1

WWD 2,854,015 3

Borussia Dortmund 2,008,089 1

TOP 5 INFLUENCERS

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PayPal Social Media Analysis Q4 2015

Social Media

Transcript of PayPal Social Media Analysis Q4 2015