Payment Survey 2009 - Final Version

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    2009 Surveyof

    Corporate Credit Risk Management in India

    REPORT

    Coface copyright, conditions of use : You may copy and publish the information with the consensus of Coface, provided that you do not make commercial

    use of it and that you indicate clearly that it originates from Coface. The information is given without guarantee and does not bind Coface in any way.

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    Survey Report

    1. Basic information on interviewed companies

    2. Payment trends3. Risk mitigation strategy

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    BASIC INFORMATION

    ON INTERVIEWED COMPANIES

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    Background

    Objectives :To understand the general status of the credit management in

    companies in India

    To understand the domestic payment experience of companies in India.

    To understand the impact of the credit crises and how it has affected

    payment behaviour of debtors

    Payment survey done for the second consecutive time in India so the results

    are compared to results of survey done last year

    Survey period took place from September to November 2009

    5,000 companies with operations in India have been approached

    905 valid questionnaires have been collected

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    Nature and types of companies interviewed

    100%Foreign

    Owned, 2

    Partnership

    Firm, 4

    Private

    LimitedCompany,

    149

    Joint

    Venture, 1ProprietaryConcern, 14

    Govt Owned

    Company, 3

    Public

    LimitedCompany,

    732

    Manufacturing,

    760

    Retailing, 6

    Services, 78

    Trading &Wholesale,

    61

    Types of companies

    Natrure of companies

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    Size of companies

    1 to 90.33%

    10 to 49

    5% 50 to 997%

    100 to 500

    45%

    More than 500

    43%

    No. of employees

    1 to 9

    2%10 to 49

    11%

    50 to 99

    16%

    100 to 200

    27%

    More than

    200

    44%

    No. of customers

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    Volume of activities : Domestic Sales

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    < 100 100 - 500 500 -1000 1000 - 2500 2500 - 5000 5000 - 10000 > 10000

    14%

    58%

    12%9%

    3% 2%1%

    5%

    10%

    27% 26%

    13%

    9%11%

    2008

    2009

    (Figures in INR Millions)

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    No. of years from establishment

    < 1 year0.11%

    1 - 5 years3%

    5 - 10 years6%

    > 10 years91%

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    Industries of companies interviewed

    Steel, iron & metals12.38%

    Automotive & Ancillaries11.49%

    Textiles / Clothing

    10.72%

    Chemicals10.17%

    Pharmaceuticals7.07%

    Industrial Machinery6.74%

    Construction6.41%

    Paper & Packaging6.08%

    Food & Beverages5.52%

    Industrial Electronics4.20%

    Services3.87%

    Consumer Electronics2.65%Petrochemicals

    2.10%Agriculture1.77%

    IT/ISP &Data Processing

    1.77%

    Shipping /Transportation

    1.44%

    Personal Care1.33%

    Computers &Peripherals

    1.10%

    Telecom1.10%

    Leather0.88%

    Breweries0.44%

    Media0.44%

    Others0.33%

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    PAYMENT TREND

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    Open account : Not much used initially

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    1 to 5 years 5 to 10 years > 10 years

    10% 13%

    77%

    2% 9%

    89%

    2008

    2009

    Years of Incorporation

    Mostly well established companies are using open account as preferred mode of payment

    One answer

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    Open account : Preferred payment mode

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    Others Cash Confirmed Bank Draft

    L/C Advance Payment Open Credit

    4% 5% 2%

    10%6%

    73%

    3% 3% 5%8%

    17%

    64%

    2008

    2009

    Open account is the main payment mode offered by more than 60% of the companies

    Compared to last year, more companies have opted for advance payments and otherSecured terms (e.g. Confirmed Bank Draft)

    One answer

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    Payment modes by industries

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Others Cash Confirmed Bank Draft L/C Advance Payment Open Credit

    One answer

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    Open AccountA favorite payment mode across industries

    43%

    50%

    50%

    50%

    57%

    59%

    64%

    66%

    67%

    69%

    69%

    70%70%

    72%

    75%

    75%

    75%

    75%

    78%

    79%

    79%

    90%

    100%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Services

    Agriculture

    Industrial Electronics

    Media

    Steel, iron & metals

    Industrial Machinery

    Automotive & Ancillaries

    Food & Beverages

    Personal Care

    Textiles / Clothing

    Shipping / Transportation

    ChemicalsTelecom

    Construction

    Paper & Packaging

    Breweries

    IT/ISP & Data Processing

    Leather

    Pharmaceuticals

    Petrochemicals

    Consumer Electronics

    Computers & Peripherals

    Others

    One answer

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    Open Accountthe most important payment terms

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    < 10% 10% 30% 30% 50% 50% 75% > 75%

    10%

    19%

    17%18%

    37%

    14%

    22%

    18%

    13%

    34%

    2008 2009

    Percentage of Open Account transactions

    More than 1/3rd of the companies interviewed have more than 75% of their total sales on open account

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    Open AccountTransactions increasingly used

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    < 10% 10% 30% 30% 50% 50% 75% > 75%

    30%

    49%

    16%

    3% 2%

    37%

    52%

    9%1% 1%

    2008

    2009

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Decreased Increased Unchanged

    10%

    35%

    56%

    10%

    36%

    54%2008

    2009

    Sales Turnover

    Like previous year, more than 1/3rd of the companies interviewed have increased their Open Account sales

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    Open AccountMode of Payment

    Open Account is the favourite mode of payment

    Mostly used by companies more than 10 years old

    Compared to last years 70%, this year 60% of the companies utilize

    open account as their main mode of payment

    This trend is observed across all sectors

    1/3rd of the companies have increased their O/A sales last year

    1/3rd of the companies have more than 75% of their total sales onopen account

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    Open AccountAverage payment terms

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    30 days 60 days 90 days 120 days and above

    71.5%

    20.6%

    7.7%0.3%

    74.7%

    14.3%

    9.8%1.2%

    20082009

    One answer

    More than 70% of companies are granting upto 30 days as AVERAGE payment terms

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    Open AccountMaximum payment terms

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    30 days 60 days 90 days 120 days 150 days 180 days More

    18.8%

    40.6%

    27.5%

    8.9%

    1.3% 1.6% 1.3%

    20.1%

    41.2%

    30.6%

    4.4%

    1.7% 1.7% 0.2%

    2008

    2009

    One answer

    More than 90% of the companies offer no more than 90 days of MAXIMUM payment terms

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    Open AccountA tool to compete and expand customerbase

    64.71%

    22.79%

    5.88% 3.68% 2.94%

    71.07%

    14.64%10.00%

    2.86% 1.43%0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%80%

    Market Competition You have more confidencein your customers

    Your clients are sufferingfrom tight liquidity and ask

    for credit facilities

    3rd party risk mitigation inplace (credit insurance,

    guarantee, LC, Factoring)

    Others

    2008 2009

    50.00%

    36.36%

    13.64%

    55.28%

    30.65%

    14.07%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Retaining existing customer base Enlarge existing customer base Enhance key customer relationship

    2008 2009

    One answer

    More than 70% of the companies interviewed are granting open accounts to face market competition

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    Open AccountMode of Payment (1)

    Open AccountStandard and maximum payment terms

    There is some caution from Indian companies in the way they

    manage their credit policy

    A large majority of companies are adopting a conservative approach

    by granting a maximum of 30 days as standard payment terms

    The majority (90%) of the companies do not go beyond 90 days.

    Only a small % goes beyond 120 days.

    When considering that 52% of companies have increased their open

    account sales in 2009 by 1030%, it shows that Indian companiesare still confident in the capacity of their clients to pay despite of

    economic environment

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    Open AccountMode of Payment (2)

    Open AccountStandard and maximum payment terms

    More than 70% of the companies are granting open account to face

    market competition.

    - 55% of the companies do it to retain existing database

    very accurate in period of financial difficulties

    - 30% of the companies are looking at enlarging their existing

    customer base and the rest grant to enhance key customer

    relationship

    10% of companies interviewed have more confidence in their

    customers which is more than 2008

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    Standard payment terms offered across industries

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    120 days 90 days 60 days 30 days

    One answer

    Percentage of companies interviewed Average payment terms

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    Maximum payment terms offered across industries

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%> 120 days 90 days 60 days 30 days

    One answer

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    Overdue Accounts across industries (1)

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    < 30 days 30 -60 days 60-90 days 90 -120 days 120-150 days > 150 days None

    DSO (Days of Sales Outstanding) for domestic sales

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    Overdue Accounts across industries (2)

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Overdues between 6 months and 1 year Overdues of more than 1 year

    Overdues between 6 months & 1 year and above 1 year

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    Overdue Accounts across industries (3)

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    < 0.5% 0.5 - 2% 2 - 5% 5 - 10% > 10%

    Overdues between 6 months and 1 year (in % of total turnover)

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    Overdue Accounts across industries (4)

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    < 0.5% 0.5 - 2% 2 - 5% 5 10% > 10%

    Overdues of more than 1 year (in % of total turnover)

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    Overdue accountsCollection period (1)

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    < 30 days 30 - 60 days 60 - 90 days 90 - 120 days 120 - 150 days > 150 days

    61.77%

    22.42%

    9.52%

    3.23%0.97% 2.10%

    61.97%

    26.48%

    8.17%

    2.25% 0.56% 0.56%

    2008

    2009

    More than 60% of companies are paid within 30 days from due date, almost 90% are

    paid within 60 days from due date

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    Overdue accountsCollection period (2)

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    < 0.5% 0.5 2% 2 5% 5 10% > 10%

    35%

    32%

    24%

    5%4%

    42%

    28%

    16%

    8%7%

    2008

    2009

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    < 0.5% 0.5 2% 2 5% 5 10% > 10%

    31%

    21%

    25%

    15%

    9%

    55%

    23%

    17%

    3% 2%

    20082009

    More than 80% of companies have up

    to 5% of their sales on overduebetween 6 months and 1 year

    95% of companies have up to 5% of

    their sales on overdue more than 1year

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    Risk of DefaultType of companies

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    ProprietaryConcern

    Private LimitedCompany

    PartnershipFirm

    Public LimitedCompany

    Govt OwnedCompany

    100% ForeignOwned

    GovtDepartments

    Joint Venture

    38%

    24%

    19%

    13%

    3%2% 2%

    0%

    37%

    26%

    21%

    9%

    4%

    1% 1% 0%

    2008

    2009

    One answer

    Most risky types of companies in India

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    Risk of DefaultReasons

    0%

    20%

    40%

    60%

    80%

    Financial Difficulties Management Chaos Commercial Disputes Fraud & lack of morality

    (try to avoid payment)

    Others

    48%

    15% 12% 8% 10%

    64%

    14% 14% 7% 1%

    2008 2009

    0%

    10%

    20%

    30%

    40%50%

    60%

    70%

    Lack of financing resources Fierce competitionimpacting margins

    Impact of rising rawmaterial prices

    Others

    41%

    27%

    14% 9%

    48%

    35%

    16%1%

    2008 2009

    Almost 1/3rdof the companies interviewed consider the customers financial difficulties

    as the main reason for non-payment

    mostly due to lack of financing resources & fierce competition

    Twoanswers

    Oneanswer

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    Overdue accountsSectorwise

    Most companies in various sectors have standard payment terms of 30 days

    Most industries offer a maximum of 60 days credit terms to their clients at

    the exception of Agriculture, Chemicals and Petrochemicals sectors.

    Most companies across industries experience DSO below 30 days. Only

    Consumer Electronics, Services and Shipping sectors suffer significantlyfrom longer payment records.

    Short term (between 6 months and 1 year) overdues are frequent in the

    following sectors: Agriculture, Consumer Electronics/Industrial Electronics

    /Telecom/IT, Paper & Packaging and Shipping industries

    Long term (Above 1 year) overdues are frequent in the following sectors:

    Computer & Peripherals, Food & Beverage, Services, Textile/Clothing

    industries

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    Overdue accountsOverdues & Reasons

    More than 60% of companies are paid within 30 days from due date (stable

    between 2008 and 2009)

    However,

    More than 80% of the companies interviewed have up to 5% of their sales on

    overdue between 6 months and 1 year

    95% of the companies interviewed have up to 5% of their sales on overdue for

    more than 1 year (= a clear deterioration YoY)

    More than 80% of the defaults come from small and private companies

    (proprietary concerns, Partnership firms, Pvt. Ltd. Companies)

    Financial difficulties are the main reason for default for around 65% of the

    companies

    Due to lack of financing resources

    Due to fierce competition impacting margins

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    GLOBAL CRISISEFFECT ONCOMPANYS CREDIT PERIOD

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    Global CrisisTypes of companies being affected (= asked forextended credit terms, payment rescheduling, etc)

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    All types of

    companies

    Private Limited

    Company

    Proprietory

    Concern

    Partrnership Firm Public Limited

    Company

    Government

    owned company

    Joint Venture

    29%

    22%

    17%

    14%13%

    4%

    1%

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    Global CrisisReasons for extended payment terms

    Financial Difficulties46.84%

    Delays in payments fromDebtors35.06%

    Decrease in sales12.93%

    Credit restrictions frombanks4.74%

    Others0.43%

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    Global CrisisExpected recovery

    End of 200919%

    Middle of 201053%

    End of 201028%

    The impact of the financial crisis on payments should start to ease by mid 2010 in India

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    Global CrisisEffect on companies

    SOEs and JVs were the less affected types of companies during thefinancial crisis, while Private Limited companies suffered most from it.

    Companies asked for extended payment terms from their suppliers for

    two main reasons:

    - Financial Difficulties

    - Delay in payments from their debtors

    No significant credit crunch impact on Indian corporates.

    More than 50% of companies interviewed feel that payment situation in

    India should improve by mid 2010.

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    RISK MITIGATION STRATEGY

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    Presence of Credit Control in India

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    Yes No

    65.30%

    34.70%

    75.67%

    24.33%

    2008

    2009

    75% of the companies interviewed have proper credit management procedures

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    Credit Control : Finance Department in charge

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Finance Department Sales Department Credit ManagementDepartment

    Others Responsibility notclearly defined

    65%

    13%

    4%

    16%

    2%

    64%

    25%

    6%

    3% 2%

    2008

    2009

    One answer

    In 2/3rd of the companies, Finance department handles credit control

    M t diffi lt t k ith dit i k d i

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    Most difficult tasks with credit risk procedures inIndia

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    Obtaining reliableinformation on the client

    Granting appropriate creditlimit & payment terms

    Receiving payment Managing the accountreceivables

    35%

    18%

    30%

    15%

    38%

    27%

    18%

    17%

    2008

    2009

    One answer

    Obtaining reliable information and granting appropriate credit limit and payment terms

    to clients are the most difficult tasks in India

    Ch l d t bt i dit i f ti

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    Channels used to obtain credit information oncustomers

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    Market Information Own on site visits Bank InformationAgencies

    Public Information Others

    37%

    18%

    16%

    10% 11% 9%

    39%

    20%19%

    9%

    12%

    0%

    2008

    2009

    Multiple answers

    Market Information is more used to assess the credibility of customers;

    Indian companies do not use extensively third parties (information agencies, publicinformation) to obtain information on their clients

    Channels sed to obtain credit information on

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    Channels used to obtain credit information oncustomers

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    Past TradingRecords

    Bank Reference Own on-site visits Trade Reference FinancialStatements

    Others

    21%

    18%

    19% 19%

    17%

    6%

    27%

    22%

    19% 19%

    10%

    3%

    2008

    2009

    Multiple answers

    Various information data are considered to evaluate credit worthiness of clients

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    Effective ways to avoid trade credit risks

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    Credit Insurance In-house expertise Credit agencyreports &

    recommendations

    Factoring Debt Collection Outsourced invoicemanagement

    36%

    27%

    12%

    10%

    13%

    3%

    42%

    31%

    8%7%

    6% 5%

    2008

    2009

    One answer

    Credit Insurance and In-house expertise is appreciated in India

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    The most used recovery action : Amicable Negotiation

    0%10%20%30%40%50%60%

    AmicableNegotiation

    Legal Action Request for ThirdParty intervention

    Arbitration Others

    42%

    30%

    12%1%

    15%

    56%

    36%

    4% 3% 0%

    2008

    2009

    0%

    20%

    40%

    60%

    80%

    Amicable Negotiation Legal Action Request for Third

    Party intervention

    Arbitration Others

    62%

    19%

    8% 1%11%

    73%

    24%

    2% 1% 0%

    2008

    2009

    Oneanswer

    Multipleanswers

    Amicable Negotiation remains the favorite approach of more than 56% companies

    interviewed to recover overdue accounts Even Legal action is also largely used

    Almost 3/4th of the companies interviewed consider Amicable Negotiation as the mosteffective way to recover overdue accounts

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    Risk Mitigation : Credit Control (1)

    2/3rd of companies have proper credit management procedures

    1/3rd of the companies interviewed delegate to their Finance Department the

    responsibility of handling credit management & related functions

    Only 6% of the companies have their own Credit Management Department

    Most difficult task with the credit risk procedures in India is obtaining

    reliable information on the client and granting appropriate credit limits and

    payment terms

    Companies do not use extensively third parties (information agencies, public

    information) to obtain information on their clients

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    Risk Mitigation : Credit Control (2)

    Various information data like Past trading records, trade reference, own on-site visits, Bank reference, Financial statements, etc. are considered before

    setting customers account

    More than 40% of the companies consider Credit Insurance as the most

    effective way to avoid trade credit risks.

    External expertise is recognized in India. However, In House knowledge

    remains also an imperative

    More than 55% of the companies use Amicable Negotiation to recover

    overdues since they believe this is the most effective approach

    Legal action is also increasingly used and proves to be effective in debt

    collection

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    Coface copyright, conditions of use : You may copy and publish the information with the consensus of Coface, provided that you do not make commercial

    use of it and that you indicate clearly that it originates from Coface. The information is given without guarantee and does not bind Coface in any way.

    THANK YOU !

    Gladys Tejura / Donald DsouzaCoface India Credit Management Services Pvt. Ltd.5th Floor, Aryston CentreJuhu-Tara Road, Opp. J.W. Marriott HotelMumbai 400 049

    Tel. : + 91 22 26122535Fax : + 91 22 26122541Email : [email protected]

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