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Presentation made at OpenCoffee Riga about Pay4results.eu
Transcript of Pay4results opencoffeeriga
Pay for results, not promises TM
Pay4results.euEuropean CPC, CPA & Affiliate Network
Pay for results, not promises TM
About Me
Nearer 50 than 40. English.
Creative Strategy Director – ex-Boss
Passionate about the internet since 1997 when I discovered Manchester United (BOO!) had a website and Liverpool FC did not!
Started one of UK’s first internet marketing agencies 1997.
Sold it 2002.
Imported to Estonia by a Princess in 2005.
Love travelling (to escape the winters)
Fan of The Fall, Liverpool FC, anywhere hot with a great beach, my two kids (Miabel and Josep)
www.pay4results.eu
Pay for results, not promises TM
About Altex
Estonia’s first specialist internet marketing agency
Multicultural, multinational
Altex is a „European agency based in Tallinn“
Turnover grown each year
Modest profit every year
Reinvest profit into experimentation and people
„Magnet for excellence“
Ready to expand now the basics are right
Eco-friendly, charitable to community
Share our knowledge and skills with all
100+ presentations here
www.pay4results.eu
Pay for results, not promises TM
Pay4results.eu – What is it?
www.pay4results.eu
Pay for results, not promises TMpay4results.eu – how does it work?
www.pay4results.eu
Pay for results, not promises TM
pay4results.eu - conception• Resurrection of an old dream to run an affiliate network• I loved affiliate marketing back in 99-02 and helped
bring CJ.com to UK : did projects with Umbro, Adidas etc.• I remember life before Google.
Go.com anyone? Altavista PPC?• CEE/Baltics ready now thanks to Adwords
and Facebook.• Altex handling affiliate programs for
clients and doing CPA deals with GA tracking
• Talking to lots of people. lots of „uh huhs“ and „erm maybes“
www.pay4results.eu
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pay4results.eu - birth• November 2010• Chose DirectTrack - the established
historical leader• English-Estonian-Russian languages• Estonia market only (usual story)• Lots of technical problems – wrong person in
control• Lots of overtime, stress, working USA time.• Launch was later than planned and buggy• 70,000€ promotion „ignored“• „6“ on birth reaction tool ;)www.pay4results.eu
Pay for results, not promises TMpay4results.eu - early expectations
• 10,000 affiliates in less than 6 months• Will be popular with individuals: Facebookers,
Twitterers• Individuals will be the best earning affiliates• Advertisers will beat down the door to buy CPA• Agencies will love being able to guarantee
results to clients
www.pay4results.eu
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pay4results.eu - early doubts• 10,000 affiliates in less than 6 months. NO- less
than 1000• Will be popular with individuals: Facebookers,
Twitterers. NO• Individuals will be the best earning affiliates.
NO• Advertisers will beat down the door
to buy CPA. 50/50• Agencies will love being able to
guarantee results to clients. NO
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pay4results.eu - the good, • Quality affiliates• Very few fraud attempts• Latvia (launched Q1 2011)growing faster than Estonia• Repeat advertisers –
„always on“• Finance companies love us• Networks and agencies testing• International campaigns
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pay4results.eu - the bad,• Estonia growing slower
than expected• Translation problems –
terminology• Media agency resistance• Screwing up CPC/CPA
campaign switchover• Main website still sucks a bit• Affiliate activation rate lower than targeted
www.pay4results.eu
Pay for results, not promises TM
pay4results.eu - and the ugly
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Pay for results, not promises TMpay4results.eu - key turning points• Board backing for the idea• Pjotr Tsevtkov & Björn Wetz• Egils & Aigars @ Infinitum• Moving from DirectTrack
to Cake Marketing• Big client project termination• Major investment plan approved• Webit 2011 & Login2012• New Russian partner• Hitting profitability www.pay4results.eu
Pay for results, not promises TMpay4results.eu - future expectations• 10 countries by Christmas 2011• 27 by Christmas 2012• 2M€ revenue as a minimum 2012• Lots of hard work• Breaking into CPM market?• International team• New spin off projects and new service clients
for altex marketing
www.pay4results.eu
Pay for results, not promises TMpay4results.eu - future challenges• Multilingual service• Multicurrency payouts• Legal obstacles in some markets• Maintaining profitability in rapid
growth phase• Partner representation v local company v
franchise choices• Maintaining high traffic quality• Improving customer service• Educating affiliates how to earn more
www.pay4results.eu
Pay for results, not promises TMpay4results.eu - world domination?• What’s after Europe expansion? – Number one in Europe in all markets?– The Americas? Africa? Asia?– Acquisition of other networks for instant growth?– Selling out?
www.pay4results.eu
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pay4results.eu - get involved
Sales: Aigars [email protected] or me [email protected] Technical & All Other Questions: [email protected]
More about altex marketing oü @ www.altex.ee
www.pay4results.eu
Pay for results, not promises TM
Tips for Entrepreneurs• The devil is in the
detail• Don’t overwork, enjoy
life• Make mistakes fast -
learn and never repeat same mistake
• Assumption is the mother of all fuck ups
• Understand your limitations. Delegate. Outsource. Step aside.
• Don’t be greedy. Share shares.
• Ideas are cheap, execution is everything
• If you don't ask, you don't get
• Ne te confundant illegitimi !
• Act decisively and fast, react even faster
• Don’t sell yourself cheap
• Don’t be afraid to fail – trust your instincts
www.pay 4results.eu
