Pay Per Click Secrets Of Ninja’s

Why all ninja’s are pay per click masters and how to learn from their

awesomeness

About The Author

David Wolf: Head Master Pay Per Click Ninja At The InBusiness Internet Marketing DOJO

•Experts In Pay Per Click Management•Search Engine Optimization•Social Media Marketing•Analytics•Email Marketing•Keyword Research•Reputation Management•Online PR•Web Video Strategies

Contact:David@orlandosearchenginemarketing.com Phone: 407-284-1992

http://orlandosearchenginemarketing.com

Why Ninja’s Are Good At Pay Per Click

Ninja’s Master These Key Factors

PPC Master

Analytics• Start with Google, get your results, apply

results to other PPC networks.• A ninja would ne be caught dead without

using conversion tracking. It is a must have!! It is not perfect though. Conversion tracking misses some conversions

• Combine with Google analytics to see the big picture. (How long they stay on your site, how many pages they look at.)

• Tracking is key to optimizing. You need to know which keywords converted, from where, at what time of day.

Keyword Research

• Googles keyword tool is great for beginners. Separate each set of keywords into three ad groups. One broad match, one phrase, and on exact. Also check wordtracker.

• Make sure you use negative phrase of the same keywords for broad, and negative exact for phrase. (google it)

• Check commercial intent at microsoft adlab• Target keywords in buying phase first• More expensive usually means more profitable.

• Research: People use very generic terms such as “digital cameras” keywords not as profitable

• Comparison: This is where they compare options, pricing, and quality. Keywords get more specific in this stage. Like “digital slr cameras”

• Buy: Finally consumers ready to buy use searches like “nikon 15r digital”

Three Buyer Phases

Optimization

Targeting What You Don’t Want

• Just as important as targeting what you do want!!!

• Use negatives in campaigns to remove word matches that are wasting your budget. Example – a construction company should negative “DIY” and “do it yourself “

Split Testing

• Make multiple ads and set your ad rotation settings to show evenly. Pick the best performers and remove the others. Continually do this.

• Split test your landing pages. Try different colors, different ad copy, different calls to action. Look for a guide on best practices

• Need to have conversion data to be effective.

Geo And Time Targeting

• Find out when people are buying what you are selling. Turn off ads at the times of day that people are just browsing.

• If you are a local company, geo target your ads to only show in specific places.

Ninja’s Listen To Data!

• Granulize your data as much as possible. 1000 word ad groups in to 10 smaller more focused groups and create different ads for each.

• What is the data telling you. If you can see people in Kentucky click on your ads but don’t buy, either negative geo target Kentucky or find out why!

Listen To The Data!

Creativity

• It’s a fact. If everyone followed these rules, they would no longer give you an edge, you have to think outside the box. Try creative ads, try different ads. Just try something. Think to yourself….. WWND

What Would Ninja Do

Other Tips

• If you have the budget start by spending hi. If you show up in the first spot you will have a high click through rate. Google rewards hi click through with lower click cost. You can gradually walk down your pricing and still be top of the totem

• Use camel case i.e. “Camel Case Capitalizes Every Word” for higher clickthrough

• Send people to internal relevant pages and not your homepage

• Work on your quality scores by have keywords you are targeting your landing pages. Should be a 7 or higher

1 More Ninja Tip

HIRE A NINJA!

David Wolf: Head Master Pay Per Click Ninja At The InBusiness Internet Marketing DOJO

• Experts In Pay Per Click Management• Search Engine Optimization• Social Media Marketing

• Analytics• Email Marketing• Keyword Research

• Reputation Management• Online PR

• Web Video Strategies

Contact: David@Inbis.us Phone: 407-284-1992