Pay per click marketing (ppc)
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![Page 1: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/1.jpg)
Blue Digital Media Pvt. Ltd.
![Page 2: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/2.jpg)
Self Knowledge - Internet Marketing
Blue Digital Media Pvt. Ltd.
![Page 3: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/3.jpg)
Understanding Search platform
Organic results
Paid advertising , inorganic
Paid advertising
Blue Digital Media Pvt. Ltd.
![Page 4: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/4.jpg)
Search on Yahoo
Blue Digital Media Pvt. Ltd.
![Page 5: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/5.jpg)
Right Keywords (India)
Google Keyword tool which tells us which are the most & least searched keywords
Here ‘bariatric surgery’ is the most searched. We should considerranking high on top keywords
Blue Digital Media Pvt. Ltd.
![Page 6: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/6.jpg)
Blue Digital Media Pvt. Ltd.
![Page 7: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/7.jpg)
Ad Title (25 character limit)Description line 1 (35 character limit)
Description line 2 (35 character limit)
Display URL (35 character limit)
CPC – Cost Per Click
Blue Digital Media Pvt. Ltd.
![Page 8: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/8.jpg)
Basic Definition: CPC
• Click: The action a user takes to select your ad and be taken to your website.
• Google charges the advertiser when a user clicks on your ad
The Destination WebsiteA sample AdWords ad
Blue Digital Media Pvt. Ltd.
![Page 9: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/9.jpg)
Basic Definition: CTR
Impression: The appearance of your ad on Google
Or one of it’s partner sites
Clicks
Impressions
= CTR (expressed as %)
CTR: clickthrough rate
Blue Digital Media Pvt. Ltd.
![Page 10: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/10.jpg)
CTR Examples
20 clicks
1000 impressions= 0.02 = 2%Example Advertiser A:
3 clicks
100 impressions= 0.03 = 3%Example Advertiser B:
Blue Digital Media Pvt. Ltd.
![Page 11: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/11.jpg)
Ad Title (25 character limit)Description line 1 (35 character limit)
Description line 2 (35 character limit)
Display URL (35 character limit)
CPC – Cost Per Click
CTR – Click Through Rate
CPM – Cost Per thousand Impression
Quality Score = Max. CPC + CTR + Age of Ad + …..
Blue Digital Media Pvt. Ltd.
![Page 12: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/12.jpg)
Text Ad
Image Ad
Mobile Ad
(Site Targeting)
Blue Digital Media Pvt. Ltd.
![Page 13: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/13.jpg)
Our StrategyOur Strategy
To attract most relevant traffic & Highest Conversion
• Broader, high-volume terms are acceptable
• Consider related areas to reach users from different angles
For Traffic or Brand Enhancement
• Start with specific product names
• Include higher-level or related terms if they perform
• Append words like “buy” or “sale” to further qualify
For Sales or Leads
Branding ROI
Blue Digital Media Pvt. Ltd.
![Page 14: Pay per click marketing (ppc)](https://reader036.fdocuments.net/reader036/viewer/2022062303/554d1172b4c905d4568b5168/html5/thumbnails/14.jpg)
Let’s Play with Adwords system….