Paul Radchenko
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Transcript of Paul Radchenko
AlbertaSustainable Tourism Forum
Tourism DivisionProduct Development Branch
Alberta’s Initiative (ASTI)
Best Practices
Objectives/Priorities
ASTI and LUF
Forum Participation
Overview
History – Feb 08 Workshop What is the Alberta Sustainable Tourism Initiative (ASTI) ?
Who is involved in the Working Group?• Tourism Canmore • AHLA• Biosphere Institute • Town of Banff• Mahikan Trails
Why did it form?• Organizations with public commitment to
sustainability• Commitment to improvement• Different sizes, scales – similar location
Alberta’s Initiative
ASTI
• A Natural Step Community
• Community Sustainability Plan
• Sustainable Economic Development and Tourism Strategy
Partner 1 – Tourism Canmore
Partner 2 - AHLAProject Goals• Engage members• Maximize partnerships • Develop tools & audits• Benchmark industry• Best practices• Identify opportunities• Establish new partnerships• Integrate program
Partner 2 AHLA Representative - Banff Aspen Lodge
Partner 3 – Biosphere Institute of Bow Valley• Non-profit charitable society dedicated to enhancing understanding of ecological integrity as it pertains to the Bow River Watershed.
• Developed Eco-Idea Centre Project
• Education and Interpretation
• Bow Valley Sustainability Hub
Partner 4 – Town of Banff• Travel Alberta ALTO Award for Sustainable Tourism
Partner 4 – Town of Banff• Town of Banff Hybrid Transportation System
Roam
Partner 5 – Mahikan Trails• Provider of Aboriginal Learning Adventures in the Canadian Rockies
• Focus on keeping our groups small and intimate
Triple Bottom Line
Economic Objectives• Business value and profitability• Industry growth
Environmental Objectives• Protect natural assets• Inform and educate people
Socio-Cultural Objectives• Preserve culture and heritage• Community involvement
ASTI
Key Priority Areas
• Guest Education
• Visitor Communication
• Human Resources
• Verification / Certification
• Marketing
• Climate Change
ASTI
Provincial Government Co-operation
Service & Hospitality Marketing & Promotion
Sustainable Tourism
• Air• Land• Water
Transportation• Small• Medi um• Large
Accommodation
LeadershipPolicy Training FundingPlanning
• Festiv als / Ev ents• Recreation• Entertainment
Attractions
• NGO’s• DMO’s• Aboriginal
Special Interest• Small• Medi um• Large
Tours / Operators
• Local• Regional• Education/Organization
Institutions / Govt’s
Alberta Sustainable Tourism Initiative (ASTI)
Vision• “That Alberta’s tourism industry and its visitors become a
catalyst for positive change by achieving sustainable mainstream integration of environmental, economic and socio- cultural practices”.
ASTI
Mission
• “To facilitate and build triple-bottom line awareness and best practices into all aspects of the industry so that its consumption will be a measure of success”.
Alberta’s Land Use FrameworkASTI
• Will provide Alberta's Tourism Industry the opportunity to significantly enhance its competitiveness and success.
• Is about industry growth that is socially, environmentally and economically sustainable.
• A major opportunity for Tourism Operators, and the industry, to get involved in shaping the future of Tourism in the Province.
• Setting spatially explicit land use priorities and establishing critical policies to enable the province to effectively achieve its desired economic, social and environmental goals.
• Representing the interests of the tourism industry and working to ensure the regional plans will enable a competitive and successful tourism industry.
Thank you
Lets introduce our first set of speakers