Paul Liddy

With 30 years experience, I’ve learned that always putting the client’s

best interest ahead of my own, will in the long run, be in my best interest!

Personal Profile

By way of background; having completed my senior education in 1981,

I was fortunate enough to secure a position at what was then known as

Ray White Richard Ellis, working as personal assistant to Paul and Brian

White OA in their corporate office. It was an incredibly good start, and

there could be no better platform for anyone entering the property

industry.

Apart from the opportunity to work very closely with Brian, Paul and their

father, Alan White, the place was a breeding ground for property

people and many of the now major development players in the Brisbane

CBD, Industrial and Residential markets were also a part of that group

and remain close friends and associates.

With the support and encouragement of the White family, I soon began residential sales at Ray White

Sunnybank at the age of 18 (Ray White’s first ‘cadet’) and just prior to turning 20, as a fully qualified

Licensed Auctioneer and recognised sales achiever, was invited by two of the directors of Richard Ellis

to join them and become a partner in a new franchise business– Ray White South Brisbane.

Within its first year and from 0% market share, RWSB became a major office and ranked among the

top 5 nationally in the Ray White Group. As an Auctioneer I was recognised within the group with the

“Ray White Auctioneer of Excellence Award” and appointed Chief Auctioneer for Richard Ellis (now

CBRE). As a consultant Auctioneer I have acted for many of the major Commercial and Residential

Real Estate groups, as well as the State Government and numerous charitable organisations.

In 1990, I saw the opportunity for a boutique office in the New Farm market place and Ray White New

Farm was born. Cottage prices were around $50,000, and would you believe I sold a 36 perch

Riverfront for $164,000. Ray White New Farm was a testament to ‘biggest isn’t always best’ and, as

well as being a highly profitable boutique business, went on to become the Top Property

Management office in the state.

In 2000, Andrew Clough, the owner of the Professionals New Farm, (as well as my sons stepfather) and

I merged our rental portfolios and I took the opportunity to spend several years for travel and

adventure.

Apart from having spent my entire working life married to a 7 day a week business, the primary reason

behind my stepping back from the business was that I had become very disillusioned with many facets

of the Industry. Competition was intensifying with an influx of poorly regulated agents and I didn’t

agree with the way the industry was heading. I had quickly realised that if you weren’t prepared to

partake in common practices such as buying listings at the expense of the owners best interests and

other somewhat dubious “vendor education processes” you were going to be left behind.

Several years of travel and adventure left me refreshed but heading towards a cash flow crisis and it

was inevitable that I return to the only industry I knew. Still not prepared to compromise my principals

in an attempt to compete with the masses, I decided it was time for a new approach, and under the

umbrella of Professionals New Farm I established Priority Services. As opposed to being a salesperson,

I wanted to be considered a consultant, and therefore have consultancy based relationships with

select clients built on integrity, trust, and service. Sounds a bit corny however the concept was

obviously well overdue.

The fundamentals on which I operate are simple:

1. It is an existing client or referral, with that comes absolute honesty and trust - both

ways.

2. I genuinely like the property (and seller) and could enthusiastically recommend it to

any of my clients, family or friends

3. Owner’s expectations are realistic and everybody wins.

4. I can do my clients, and their property justice, and the result solves their problem.

I am selective about the style and quality of the property I want to represent and refuse many more

properties than I take on. It’s also very important to me that the owners and I genuinely like and respect

each other. The focus is on minimal listings and maximum service so I prefer to be controlling no more

than 4 properties or campaigns at any one time, ensuring my vendor gets just that – Priority Service.

One of the biggest challenges for the residential property sales industry is that selling any property is a

pretty simple process, particularly over the last few years. Any idiot could do it, and in fact they do;

everyday, across the nation, countless Real Estate Agents poorly market and consequently undersell

properties for owners that are frustrated, vulnerable and often miss-informed. Sadly, many offers are

recommended to owners by agents simply for the sake of getting a commission, recuperating costs

or thru sheer ignorance.

Typically Real Estate salespeople are their own worst enemy and its common practice for individuals

to attempt to list and “market” 10 -15 properties at once, some, many more. Complaints of agents

over promising and under delivering are well warranted. I have no personal assistants that represent

me in client interactions, all dealings with owners and prospective purchasers are directly with me. My

client communication is via an email bulletin that goes out regularly to my personal database of just

under 3000.

Whilst not wanting to make it sound like I have split the atom, I like to think I do things differently and

have built my consultancy on;

A Point of Difference. I have to confess that even more so in the prestige end of the market my

more casual, but totally transparent, presentation and representations are mostly

enthusiastically welcomed and appreciated. I’m delighted to tell people that I “try very hard

not to look, or act like a Real Estate Agent.” I came to the conclusion some years ago that I

am no smarter, and a lot more uncomfortable, with a suit & tie on for the purpose of day to

day business.

Totally Fair and Open, consultancy type relationships with all buyers and sellers - no lies, no

tricks, no miss-information. My job is about solving my client’s problems, not selling houses and

apartments.

The Strength of my Database and the credibility of my email bulletins. With almost 3000 email

addresses, 82% of the transactions I do come directly from my existing database, often “Off

Market”

Innovative and Cost Effective Marketing campaigns featuring an initial soft launch

incorporating canvassing my database, personal approaches, electronic media and local

agent support followed by bold, effective print and online campaigns strategically focused at

the target demographic only when necessary.

Selective Listing with a Long Term Strategy. Regrettably, Industry attitudes, from the corporate

level down, are still that “he who has the most listings wins”. It’s a “list anything and hope for

the best” scenario and sadly the business, for agents in general, has become a numbers game.

The thinking seems to be;

More listings = more sales = more commission + advertising = more enquiries = more space = more

salespeople = more listings = more sales = more commission + advertising = more enquiries = more

space = more salespeople = more listings….

With very little regard for those that fall into the “too hard” basket It’s a vicious circle and vendors are

often justified in their cautious to distrusting attitude towards the industry, particularly with the promises,

or at least inferences, of results and the prolific self-promotion mail-out canvassing and telemarketing

most undertake.

As a matter of principal, I will not advertise or canvas for listings or appraisal opportunities in any format

whatsoever.

Competition amongst agents to secure a listing in this manner can’t be conducive to the best possible

advice/result for a seller – or the environment! Fortunately with the support of my client base I have

no need too. What’s more; I think agents are inviting themselves to be offered an appointment at a

discounted level of remuneration - Whether that be by subsidising advertising or a reduced

commission. The real impact is that this then creates a poor foundation for any ensuing business

relationship between seller and agent. From the outset, it’s certainly not a win – win!

It’s a likely scenario that if an agent has invested funds into securing an appointment – be it by

extensive canvassing campaigns, subsidising advertising or discounting fees, when it comes to final

negotiations it’s highly unlikely that said agent will have only the seller’s best interest in mind. The reality

is they need to recuperate those expenses “at any cost”.

Establishing myself in the inner city market and selectively choosing to only take on quality properties

that I personally find appealing have been instrumental in building a credible following from my

database, and with that my pool of future listings. As they say; “you’re only as good as your last result”,

so a consultancy based, long term relationship with my buyers (and future sellers) is imperative, and

something I value far more than any commission.

In addition to the marketing/sales role, I provide two other Industry related services;

Development/Design Consultancy to residential developers on a whole range of products

from warehouse refurbishments to $3m+ apartments and prestige subdivisions. This service

preferably involves being a part of the architect/interior design team from the onset, ensuring

the product delivered is correctly positioned for and presented to the target demographic.

Client list includes; Consolidated Properties, Hutchinson Builders, The George Group,

Powerhouse Property, Property Solutions, Horsborough Properties, Calile Malouf Investments Pty

Ltd, The Dubois Family, The Girdis Group of Companies, Pearson Properties, Dalon Pty Ltd,

Jimmac Pty Ltd and Cosmopolitan Developments

Industry Training and Mentoring to corporate groups and individual offices. Clients for this

service include; Century 21 Queensland and select franchises, The Professionals Queensland,

Ray White Real Estate, CBRE, King and Co, Wright Property Consultants, Kuceli Real Estate,

Spinks & Co and on occasion businesses not related to the property Industry.

Client Testimonials Paul was great to deal with. Upfront and honest and has a great understanding of the

market. Thanks for a quick and successful sale Paul.

Ben Sutcliffe – Murarrie

Paul has been nothing short of amazing. I had a very limited timespan to sell my house and

Paul did everything in his power to make it happen. Only 4 days prior to auction, we had a

spanner in the works that required some very clever negotiation. With Paul's great

communication and negotiation skills, everything worked out with the best result possible. I

would not hesitate to recommend him to anyone looking to buy or sell a property.

Carmel Johnston - Camp Hill

Paul Liddy has proven that the concept of a consultancy based relationships like he has

developed with his database builds incredible referral and repeat business – particularly in

the higher end of the market – It’s about earnt trust

Steve Britsdad – Spinks & Co

I have no hesitation in recommending Paul Liddy as a residential property expert.

Don O’Rorke – Chairman. Consolidated Properties

Paul, I would personally like to thank you for the way you conducted yourself in the sale of

my project at 15 Grosvenor Street, Balmoral. What impressed me the most was your

perseverance and approach to the marketing of the whole development. Originally, I was

concerned with going with someone I had not worked with before but as you came highly

recommended to me, I went with my gut feeling. To my absolute pleasure everything you

did exceeded my expectations. I would have no hesitation in recommending you to sell any

property whether it be $500,000 or $5million. You are a true professional.

James McKinnon - Balmoral

I cannot say enough about Paul’s professionalism and marketing skills. He is extremely astute

at assessing a client’s needs and makes what can be a painful process a fun and exciting

ride. His positive attitude and ‘no mucking around’ nature have lent me to recommend Paul

too many people. Use Paul, not only won’t you be disappointed, you’ll be pleasantly

surprised that there is an agent out there that is really working for you and puts his clients

interest ahead of his own

David & Layle Pavia – Teneriffe

Marketing Genius! It was a pleasure to work with Paul, he recently sold a parcel of vacant

land in Camp Hill for us. I would highly recommend him as an agent when you are

considering selling your house or vacant land. The level of communication was to a high

standard and we executed the marketing strategy very professionally. We achieved a very

positive result, it can be quite easy to sell a property however it is another thing to get what

you want for it.

Simon Fuhrmann – East Brisbane

Despite him not always telling us what we wanted to hear, we always had confidence

we were being told the truth and were being dealt with fairly. His principled and professional

conduct has doubtless played a large part in building his respected reputation in the industry.

I have no hesitation in recommending him and wish him well in the future.

Harry Knowlman – Oxley

Well this sale has been a fairly lengthy process, but Paul's energy and enthusiasm never

flagged. It is always a refreshing change to encounter someone who is fun to work with. Paul

shares his wide knowledge, humour and enthusiasm generously. On top of that he knows all

about what he is doing, and gets a result! Always honest and highly principled, it is not

surprising that Paul is so highly respected by his peers in the Real Estate industry.

Mike & Cheryl Cameron – Graceville

I thought to myself the man is a genius. I know you would have had a big hand in there

somewhere. Still tell people you’re the best I have seen or worked with. Not getting all mushy,

just wanted to say.

Adrian Kirwan - Bartholomeusz Kirwan Real Estate

After much hard work and service well beyond the call of duty, the property sold in what I

believe was a credit to Paul and his persistence. He makes you feel as though the only

property he is working on is yours.

Greg McCarthy - Managing Director TMS Asia-Pacific

Paul sold our property after having it on the market for a mere 8 days, for an unconditional

21 day contract and a price considerably more than we expected. As results go, it truly was

remarkable. Combine that with his professional, straight forward, easy going nature and the

entire process was not simply stress free but actually fun.

Richard & Lana Edmonds - Dornoch Terrace, Highgate Hill

I can only speak from person experience, in that Paul's work ethic and marketing skills were

excellent...I was more than pleased with the result, and can highly recommend Paul as a

marketing and Auction expert.

Ben White - White Property Group

Just a short note Paul to thank you for a most professional and outstanding auctioneering

performance yesterday on behalf of First Pacific Davies and B.Q.L Nominees.

David Spragg - FPD Savills

Paul, I know whenever you do work for a client they seem to only focus on the negative and

never say anything about the positive things. I just wanted to say I think you are doing a great

job with our house. I think the brochure; the sign and the ads are a great design and stand

out from the rest. I also like your positive attitude about our house and your direct and honest

approach with us and other people.

Gabrielle Reinhardt - Clayfield Paul Liddy the Auctioneer was terrific and a big reason for the success.

Sam Raiti - Century 21 Clayfield

I thought I should write to you to express my appreciation for the way in which you handled

the sale of our property in Teneriffe.... Your subsequent handling of the marketing left me in

no doubt that we were able to extract the best possible price....I have no hesitation in

recommending you to anyone wishing to buy or sell property in the area and look forward

to doing business with you in the future. Tony Dawes – Teneriffe

Thanks for your newsletter; it has been great and very entertaining.

Robyn Williams - Sydney

Thanks again for your efforts in selling our property. I thought that the marketing programme

was cost effective, innovative and well targeted... I appreciate the speed in which you

achieved this result.

Jon & Sonia Wyer – Wyer and Craw Kitchens

Paul, Thank you so much for your excellent effort at our Auction, we were very pleased with

the result and most grateful....Sincerely

Jack & June Hutchinson – Hutchinson Builders

Dear Paul, Thank you very much for your assistance in the sale of our house. Tim and i were

delighted the house sold quickly and the price obtained was so close to your original

estimate. Although selling a house is never an easy process we appreciated your

straightforward approach and attention to detail. We would be happy to enthusiastically

recommend your services to anyone selling a property. Sincerely

Barbara & Timothy Munn - Walker Ave Teneriffe

Dear Paul, A quick note to thank you for your good advice on the handling of our sale at 17

Cordeaux St Highgate Hill. It was refreshing to deal with a professional who so obviously enjoys

the strategic aspect of real estate sales, and who was friendly and witty to boot! Keep an

eye out for a house for us to come back to in a few years’ time.

Dr Bob & Dr Yoni Roberts – Highgate Hill

We thoroughly enjoyed doing business with Paul. We were on an extremely tight timeframe

and Paul made our job so easy and seamless. He gave us accurate, actionable advice and

assistance in making the whole buying experience enjoyable. We enjoyed his wit and

humour. We will be buying him a cold beer next time we are back in Brisbane.

Robert Floor & Marilyn Harris - Bulimba

Dear Paul, Many thanks for presenting your workshop at our recent staff retreat. The

feedback from staff was excellent. Perhaps the most beneficial part of the presentation was

the material on identifying and separating clients wants from needs, the need to listen and

points of entry and closure. The advice was practical, immediately applicable and well

received. We would be interested in a refresher course at next year’s retreat. Many staff

commented on your engaging, energetic presenting style that made for such an interesting

session. I would be delighted to give feedback to any prospective clients who might be

interested in your capabilities and experience as a presenter.

Helen Besly – The Rowland Company

Paul to thank you for doing such an amazing job, can I buy you dinner or a drink this week?

You name your bar/rest.

Toby Lewis - Marquee Properties

Paul I just wanted to send a quick note to say thanks…...when I found myself in this situation I

thought of you and I am so glad I did…You saved me a lot of money, stress and frustration

with some great ideas and a fantastic end result.

Jeremy Cooper – GFF Graceville

Paul was great to work with! He was extremely responsive, and came on board very quickly

when things weren't working out with another agent. Would definitely be happy to work with

Paul again. He also made negotiations with the vendor very smooth. Thanks Paul!

Joseph Thiang – Mount Gravatt

Paul Liddy in conjunction with Gary Price recently sold a property for us. They were

professional, reliable, courteous, efficient and very easy to deal with. I would recommend

them most highly.

Robyn Leigh - Bulimba

It was a pleasure doing business through Paul Liddy at Ray White. Everything was attended to

promptly by Paul and I am by happy with my purchase.

Tracy Graffen – Kangaroo Point

Paul was always available when needed and was realistic in his assessment of the value of

my property. He was very thorough in providing information in relation to development

potential and likely pitfalls for potential buyers. Nevertheless, price achieved for my property

exceeded my expectations.

Georgia Stergakis – East Brisbane

I would recommend Paul Liddy as an agent as he was very helpful throughout the purchase

process, answered all questions and queries and was available whenever we required to

speak to him. He is a very friendly guy, punctual and approachable.

Lorna Darlington - Balmoral

Paul Liddy is the most responsive and reliable Real Estate agent you will ever find. We signed

a contract to buy some land but it took the sellers 6 months to prepare it for settlement. There

were many questions I had for the sellers during that time that had to be communicated via

the Real Estate agent which was a significant dependence. Fortunately the agent was Paul.

He never ceased to amaze me how quickly he always addressed every issue via phone or

email even when he didn’t really need to and this was well after we signed the contract. Very

friendly, practical, hardworking and he really knows what he is doing with so many years’

experience.

Dylan & Sharon Swan - Camp Hill

So out of all the real estate agents we've dealt with over the last year, you're still the best - if

we ever sell this house anytime I'll get you in to do it, and continue to recommend you.

Warren and Bronia James - Bulimba

I have known Paul Liddy for over 20 years. I first met Paul when I was a young real estate

agent and was immediately captivated by his presence and auctioneering skills. As a long

time real estate agent, I have seen many hundreds of auctioneers, in my considered opinion I

rate Paul Liddy up there with the very best, in fact I could go so far as to say that he is the top

3 auctioneers that I have ever seen. This includes internationally, when I worked at Ray White

Corporate and consulting to many different real estate groups. Paul’s relaxed manner suits

many nervous vendors on auction day and his enthusiasm with the buyers continues to drive

the auction price. I have no hesitation and completely endorse Paul Liddy for any

auctioneering work he undertakes.

David Price – Director at Ray White East Brisbane

Welcome back Paul to the auction world. After being involved with the extremely skillful Paul

Liddy in literally hundreds of auctions throughout the 90’s where he and my father started the

now very popular Ray White in-room auction events, I’m stoked that the ‘King of Auctions’ is

back where he belongs, hammering down those deals. Best of luck mate and it’s about time.

Brad Ferguson – Ray White Caloundra

Congratulations Paul for being one of Brisbane’s and South East Queensland longest serving

Auctioneers. Looking forward to seeing you in action dropping another gavel.

Colin Hatch – Principal at Belle Samford & Cashmere

Not only did every auction item sell, but due to Pauls’ enthusiasm and engagement with the

audience, he managed to achieve a record price for a rugby league jersey at the time.

Dominique Williams – Australian Women’s Touch Football Team

Look out… The prince is back!!

Haesley Cush – Ray White

Exciting, entertaining, and the results speak for themselves. Paul Liddy is a great Auctioneer!

Mariangela Stagnitti – CBA

Paul Liddy has been one of the state’s most enigmatic auctioneers for the last 25 years

showing the highest level of skill in both the actual call and importantly the ability to

negotiate the sale when most auctioneers and agents would have given up. Your auction is

in great hands with Paul.

Mark Frater – Place Corporate

I have known Paul Liddy for well over 30 years. I have watched him grow from a Ray White

Cadet in the early 1980’s to become one of the most respected and experienced real estate

professionals in Queensland. I have seen Paul call many auctions over those intervening

years, and have no hesitation in recommending him if you have need for a top quality

auctioneer!

Mike Butler – Principal at RAAS Real Estate

As a real estate auctioneer Paul Liddy has no peer. For over 25 years, Paul has consistently

over delivered to all stake holders.

Rob Jelich – Property & Financial Advisor

Honest, trustworthy and the ultimate professional! Paul made the sale of our house an

absolute pleasure, not only do we have an agent for life but a friend as well.

Ben Schluter – Norman Park

I organised a local New Farm fundraising lunch for the cancer council for a few years running

and was so grateful to Paul Liddy for his incredible Auctioneering skills. He was thoroughly

professional, engaging, always entertaining and achieved well above what anyone thought

possible. I was thrilled he was involved and he was so generous to donate his time and

expertise. Lucy Le Mare – New Farm

Prior to using Paul Liddy as my auctioneer, I realise now that what successes I did have were

probably bought about more by good luck than good management, what a turn around

that was! Paul knows what it takes to make auctions a huge success for the vendor and a

springboard to future listings for the agent. He is generous in sharing his vast knowledge and

experience, a master negotiator and a trusted authority. I have no hesitation in highly

recommending Paul Liddy as an Auctioneer.

Frank Stafford – Professionals Real Estate

Paul Liddy has done numerous Auctions for me for over the past 25 years that I have known

him. I find that his professionalism and understanding of the Auction process makes it a

pleasure to deal with him.

Glenn Gracie – Glenn Gracie Real Estate

Paul Liddy

M 0431 643 010

E paul.liddy@raywhite.com

5/125 Wellington Road,

East Brisbane QLD 4169