Designing for experience: the future of interactivity in packaging

November 2015

Paul Jenkins

We work across the full packaging innovation continuum

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Idea Generation Trends Research

Feasibility Realisation Design

We really understand packaging!

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World wide packaging trend watching across

categories Vast library of packaging stimulus

Innovation Zone Relaunch

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So where are we?

ThePackHub Packaging Trends

1. On The Go

2. Added Functionality

3. Packaging that pleases

4. Made for me

5. Get Noticed!

6. Sustainability

It’s already happening!

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Final thoughts • Interactivity in packaging is here. Now

• Expected / demanded

• Need to embrace change

• Education and creative engagement key

• Technical advances increase appeal

• High profile campaigns help with exposure and take up

• Opportunity to be brave!