PAUL FRANK

INDUSTRIES

© 2009 Paul Frank Industries USA

WELCOME TO LUCKY BLUFFWelcome to the sleepy coastal community of Lucky Bluff. It has everything

you’d want in a place to live; boardwalk complete with funzone, historic

downtown shopping district, pancake house, Marshmallow

Municipal Power Station...

Julius and his friends live in Planned Pines, a cozy little development in town.

Each season will feature a different area or happening in this world, so take a

look around and learn more about it!


CHARACTER COLOR PALETTE

Colors shown throughout this Portfolio are not intended to match the PANTONE® color standards. The standards forPantone colors can be found in the current edition of the Pantone Color Formula Guide 1000. Whichever printing processor materials you use, please match your colors to the Pantone numbers for coated stock listed throughout this Portfolio.Pantone is a registered trademark of Pantone, Inc.


CHARACTERS


When Julius moved into town, he started shaking things up.

His unconventional and good-humored nature causes new

friends to gravitate towards him. An adventure-seeker, Julius

is always interested in exploring the—seemingly—ordinary. He

spends his time working in Lucky Bluff’s downtown record

shop; a job that appeals to his love of pop culture. While

he seems to know pretty much everything about “important”

music, Julius is not interested in boring elitist snobs or putting

himself above anyone. Defining traits: Active, Ambitious, Brave,

Generous, Impulsive, Imaginative, Loyal

JULIUS

PANTONE PANTONE PANTONE186c 473c Black


PAUL FRANK INDUSTRIES STYLE GUIDE: CHARACTERS

JULIUS HAS DONE PRETTY MUCH EVERYTHING!


Skurvy was inspired by the coolest ride at Disneyland;

The Pirates of the Carribean. He is constructed to

maybe fit under Julius’ face. Skurvy is more a graphic

than a character.

SKURVY

PANTONEWhite

PANTONEBlack


Confirmed by Science to be The World’s Smallest Giraffe,

Clancy is Julius’ closest friend. While Clancy’s older brother

Cornelius mentors both Clancy and Julius, Clancy often suf-

fers from having a popular sibling and remains in the back-

ground. Because of Clancy’s small size, he keeps an eye

out for the little things, and grounds some of Julius’ more

flamboyant tendencies. He admires Julius’s spontaneous na-

ture, but wishes Julius would be a little more careful to avoid

causing damage in the process.

DEFINING TRAITS: Love of Little Things, Insecure, Careful.

Loyal, Shy

CLANCY FAQ: WHY IS CLANCY SAD?

THE WORLD’S SMALLEST GIRAFFE

PANTONE123c

PANTONE469c

Some people ask why Clancy looks so sad.

Well, the truth is that Clancy is just a little

shy and maybe a little overlooked.


Unlike Julius, Worry Bear fears new experiences and

his super neurotic personality affects his view of mod-

ern life. Never inviting any of his friends over, Worry

Bear lives in the uncool forest across from the freeway

and keeps his country bear family and background a

secret. Worry Bear’s motto is: “This is probably going

to suck.”

DEFINING TRAITS: Neurotic, Detail Obsessed. Paranoid,

Sensetive, Understanding.

WORRY BEAR

PANTONE PANTONE PANTONE123c 470c Black


Owner of the Iced Cupcakery, Sheree is the best (girl)

friend to Clancy, Julius, and Worry Bear. Though she

appears very girly, Sheree is secretly a tomboy at heart.

Because responsibility and doing the right thing are im-

portant to her, Sheree’s “common sense” prevents her

from letting loose, and sometimes annoys her friends.

DEFINING TRAITS: Cuteness, Responsibility

SHEREE

PANTONE116c

PANTONE123c

PANTONE186c

PANTONEWhite

PANTONE630c

PANTONE631c

PANTONEBlack


While he is often mistaken for a raccoon, Pufak is ac-

tually a lemur. He lives on the other side of the tracks

with his two brothers. Together, they make up a ga-

rage band called Pufak & the Lemurs. The band only

plays for each other and never gigs. Because Pufak

doesn’t call attention to himself and rarely speaks, no

one ever knows what he’s thinking. Despite his many

hidden talents, everyone suspects that he is up to no

good. While he’s friends with Julius and the gang, Pu-

fak is more observant, like a fly on a wall.

DEFINING TRAITS: Curious, Musical, Shifty-Eyed, Sneaky

PUFAK

PANTONE422c

PANTONEWhite

PANTONE152c

PANTONEBlack

games


This Chihuahua puppy is often seen hanging around taco

stands or trying to impress his lady friend Esperanza.

He daydreams of Zorro and churros.

DEFINING TRAITS: Adorable, Hungry Eyed. Playful and Inviting.

CHACHI

PANTONE468c

PANTONE186c

PANTONEWhite

PANTONE469c

PANTONE4655c

PANTONE189c

PANTONEBlack


Scenester Bunny Girl is the promoter and DJ behind

the best parties and shows. Actively aware of emerging

trends, Bunny Girl is always up on the latest thing even

though she knows very little about the history of the

music she loves. She loves talking to Julius about new

bands and getting his insights on where they fit into the

“Big Scheme of Musical Things”. Bunny Girl lives in the

posh neighborhood of Diamond Cove with her jet-setting

absentee father. She also has a crush on Worry Bear.

DEFINING TRAITS: Partier, Trendsetter

BUNNY GIRL

PANTONE189c

PANTONE1915c

PANTONE473c

PANTONEWhite

PANTONEBlack



Julius

Birdie

Clancy

Chachi

LesterBunny Girl Worry BearSheree Bob

Randolph

Pufak

Siebert Aku

Dic

KellyShaka Bra Yeti

Francie

LongshotTyrone Bat

Ellie Steve the Krab

Elaine Dear

Isaac

Vic

Spicoli

Cornelius

Mika Cat

Willam Cozy MolarsSkurvy

CHARACTER FACES SERVE AS GRAPHICS AND MAKE AWESOME EMBROIDERY ELEMENTS, BUTTONS, ETC!



FULL CHARACTERS WITH BODIES TELL STORIES IN OUR CHARACTER SCENES AND BOOKS!


Pantone 186c Red Pantone 2905c Sky

Pantone 1895c Pink Pantone 152c Orange

CORE DESIGN COLOR PALETTESPORTSWEAR AND ACCESSORIES

Colors shown throughout this Portfolio are not intended to match the PANTONE® color standards. The standards forPantone colors can be found in the current edition of the Pantone Color Formula Guide 1000. Whichever printing processor materials you use, please match your colors to the Pantone numbers for coated stock listed throughout this Portfolio.Pantone is a registered trademark of Pantone, Inc.


TEXTILE PATTERNS: Core Julius Repeat


TEXTILE PATTERNS: Core Skurvy Repeat


TEXTILE PATTERNS: Four Eyes Julius


TEXTILE PATTERNS: Brace Face Julius


TEXTILE PATTERNS: Devil Julius


TEXTILE PATTERNS: French Julius


TEXTILE PATTERNS: Julius Bodies


TEXTILE PATTERNS: Multi Julius


TEXTILE PATTERNS: Space Julius


Core Julius Prints various applications


We love accessories.


LOGOS


EXAMPLE

APPROVED VARIATIONS: WHEN JULIUS OR ANOTHER CHARACTER IS OTHERWISE FEATURED PROMINENTLY ON A SURFACE, USE PAUL FRANK INDUSTRIES LOGOTYPE ONLY.

A1

STANDARD FULL COLOR VERSION FOR USE ON WHITE BACKGROUND IN LABELS, PACKAGING, OFFICIAL STUFF

A2 A3 A4

STANDARD POPCORN STRIPE

APPROVED VARIATIONS: BRANDING SHOULD FEATURE JULIUS WITH THE PAUL FRANK INDUSTRIES LOGOTYPE IN APPLICATIONS WHERE JULIUS IS NOT OTHERWISE FEATURED IN ART

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS


B1

BERRY FULL COLOR VERSION FOR LIMITED USE, SIMILAR ALTERNATES WITHIN PFI PALETTE ACCEPTABLE IF APPROVED BY PAUL FRANK INDUSTRIES ART DEPT.

B2 B3 B4

ACCENT WITH BERRY STRIPE


APPROVED VARIATIONS: WHEN JULIUS OR ANOTHER CHARAC-TER IS OTHERWISE FEATURED PROMINENTLY ON A SURFACE, USE PAUL FRANK INDUSTRIES LOGOTYPE ONLY



C1



FULL COLOR JULIUS WITH WHITE TYPE PREFERRED USE ON RICHLY COLORED OR PATTERNED SURFACES

C2 C3 C4



D1


FULL COLOR JULIUS WITH BLACK TYPE FOR USE ON LOWER CONTRAST BACKGROUND BELOW 20% VALUE

IF NECESSARY, THIS ONE COLOR TREATMENT OF JULIUS MAY BE USED, BUT ONLY IN A ONE-COLOR ENVIRONMENT, OTHERWISE USE A FULL COLOR OPTION.

D2 D3 D4




E1

JERSEY FULL COLOR VERSION FOR MEN AND BOYS, OTHER SIMILAR ALTERNATES WITHIN PFI PALETTE ACCEPTABLE IF APPROVED BY PFI ART DEPT.

E2 E3 E4

ACCENT WITH JERSEY STRIPE

APPROVED VARIATIONS: ON NON-CHARACTER RELATED PAUL FRANK PRODUCTS FOR MEN AND BOYS, NO JULIUS ICON IS NECESSARY. AT LEAST ONE INSTANCE OF PAUL FRANK INDUSTRIES LOGOTYPE SHOULD APPEAR, EXCEPTIONS MUST BE APPROVED BY PFI.

APPROVED VARIATIONS: FOR LIMITED USAGE, SOME LABELS AND SIGNAGE WHERE FULL NAME OF COMPANY IS NOT NECESSARY



F1

G1

G2

INFANT FULL COLOR VERSION FOR SMALL PAUL

INFANT ONE COLOR VERSION AVAILABLE FOR SMALL PAUL. LIMITED USE, ONE-COLOR ENVIRONMENTS

F2 F3 F4

APPROVED VARIATIONS: BRANDING SHOULD FEATURE JULIUS WITH THE SMALL PAUL LOGOTYPE IN APPLICATIONS WHERE JULIUS IS NOT OTHERWISE FEATURED IN ART

APPROVED VARIATIONS: WHEN JULIUS OR ANOTHER CHARAC-TER IS OTHERWISE FEATURED PROMINENTLY ON A SURFACE, USE SMALL PAUL LOGOTYPE ONLY



NEVER ANGLE THE PAUL FRANK LOGO. LOGO MUST BE DISPLAYED AT 90-DEGREE INCREMENTS.

NEVER USE MULTI COLORED TYPE ON LOW CONTRAST BACKGROUND OR OVER A PATTERNED SURFACE OBSERVE SAFE AREA OF APPROX ONE UPPCASE P FROM THE LOGO ON ALL SIDES, USE

JULIUS FOR BOTTOM MEASUREMENT, THE WORD INDUSTRIES CARRIES LOW WEIGHT

SAFE AREA

NEVER USE ONE COLOR JULIUS FACE IN COMBINATION WITH FULL COLOR TYPE.


SPRING 09 SEASONAL DESIGN PACK

KID’S SPORTSWEAR PRINTS GIRLS’ SPORTSWEAR PRINTS

MULTIDOT JULIUS

STRIPECAN BE USED WITH CHARACTERAPPLIED OR AS ACCENT

PLAID FOR SHORTSHEART STAR

HEART JULIUS HEART JULIUS

ANY ADDITIONAL PRINTS CREATED MUST BE APPROVED BY PAUL FRANK INDUSTRIES.

A FEW GENERAL USAGE REMINDERS



NEVER SCREEN ARTWORK TO A

PERCENTAGE AND PLACE TEXT OF ANY KIND OVER ART IN

A “WATERMARK” STYLE APPLICATION. ABSOLUTELY NEVER

PLACE THE FULL COLOR PAUL FRANK INDUSTRIES LOGO

WITH JULIUS ICON OVER THE TOP OF CHARACTER ART.



LOGO MUST ALWAYS BE PLACED IN A CLEAN AREA OF ART,

FOLLOWING SAFE AREA. MOST BRANDING ALONGSIDE

CHARACTER ART SHOULD USE THE ONE COLOR PAUL

FRANK INDUSTRIES TYPE TREATMENT WITHOUT JULIUS.


PAUL FRANK

Documents

Transcript of PAUL FRANK