Paul Chen Presentation
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![Page 1: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/1.jpg)
Social Games on MobileDirector, Business Development
Paul Chen
![Page 2: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/2.jpg)
PapayaMobile Introduction
Global mobile SNS centered around social
games and virtual goods
![Page 3: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/3.jpg)
The Future of Social Games
VS.
# PC Users x 3 = # of Mobile Subscribers
![Page 4: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/4.jpg)
The Rise of the Smartphone Long Tail
High End Smartphone & Tablets• iPhone/iPad World Wide• Android World Wide• RIMM World Wide
Mid-Entry Level Smartphone & Tablets• Android in China & Emerging Markets
![Page 5: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/5.jpg)
Social Games: Online vs Mobile
Online Mobile
Distribution Distribution
Viral Mechanisms Viral Mechanisms
Monetization / Billing
Monetization / Billing
User Behavior User Behavior
Different
Different
Different
Different
![Page 6: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/6.jpg)
Online Distribution
Platform Channel
![Page 7: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/7.jpg)
Mobile Distribution
Platform Channel
The Web
![Page 8: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/8.jpg)
Mobile Platform Considerations
User Base 16.7% Market Share 25.5% Market Share
Content Top of the Line Still Maturing
Fragmentation Limited App StoreEnd DeviceOS Revision
Return Policy No Returns 24 Hour Return
In-App Purchases Mature Just Introduced
App Submission Lengthy Immediate
![Page 9: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/9.jpg)
Viral Mechanisms
Online Mobile
Social Network Mobile SNS
Email Email
SMS
![Page 10: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/10.jpg)
Papaya Fish 3D Gone Viral
#2 & #4 Rankings 24 Hrs After Release
Papaya SNS enables push for high downloads
High rankings then enables organic growth
![Page 11: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/11.jpg)
Mobile Billing Solutions
iTunes Google Checkout Credit Card Billing
Paypal Carrier Billing 2011
Carrier Billing
Credit Card Billing
In-App Transactions Key!!
![Page 12: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/12.jpg)
User Behavior
Avg. Visits per Month: 27
Avg. Time per Visit: 9 min
Avg. Visits per Month: 55
Avg. Time per Visit: 3 min
Monetize on a Mobile User’s Impatience!!
Source: comScore, PapayaMobile Data
![Page 13: Paul Chen Presentation](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c898104a7959b33a8b4660/html5/thumbnails/13.jpg)
Papaya – Your Mobile SNS Solution
Android Features Papaya Support
True Social Networking
User Profile w/ Avatar Yes
Newsfeed Yes
Games Invitation Yes
Internal Emails Yes
Maximum Gamer Interactivity
Global/Local/Multiple Leaderboards Yes
Chat Rooms Yes
Challenges Yes
Maximum Monetization
In-App Purchase Yes
Virtual Currency System Yes
Offer System (w/ SDK) Yes
Papaya Game Engine Yes