Paul Brandano, MBA Executive Director for Marketing Management Field Study Programs

EURECA, UCLA & ITMO: Promoting Regional Economic Development Through University and

Industry Collaboration

Paul Brandano, MBAExecutive Director for Marketing

Management Field Study Programs

UCLA, Anderson Global Access Program

University of California, Los Angeles (UCLA) Over 38,000 grad and undergrad students 328 degree programs offered 5 alumni and 5 faculty have won Nobel Prize NRC Ranking: Top 15 in Number of Programs ranked

in Top 10 US News and World Report: Ranked 2nd in Public

Universities in US and 25th worldwide Ranked Number 1 in US in number of startups

launched Received $1.02 Billion in research awards for FY09 “Best Hospital in the West” 20th consecutive year for

09-10 (US News) Anderson School of Management: Ranked #14 by US

News & World Reportwww.ucla.edu

The Success of Bayh-Dole:

UCLA Tech Transfer at a Glance, FY2012

*Most of any University in the US

Goals of EURECA

Enhancing University Research and Entrepreneurial Capacity (EURECA) Program

Goal 1: Assist Russian National Research Universities (NRUs) in the improvement of their applied research capacity and in the commercialization of IP developed or identified by Russian NRUs.

Goals of EURECA


Goal 2: Develop partnerships with USA research Universities with significant tech transfer experience to help establish effective practices at Russian NRUs.

Goals of EURECA


Goal 3: Establish efficient model of technology commercialization in Russian NRUs to function as “hubs” and become regional centers of innovative activities.

UCLA plays a critical economic development role

START UPLOCAL

MARKET ESTABLISHED

LOCAL MARKET

MATURING

EXPORT READY AND CONSIDERING

INTERNATIONALIZATION

UCLA GAP PROGRAM

COMMERCIALIZATION PIPELINE

Incubators

PRE-COMMERCIALIZATION UNIVERSITY COLLABORATION

Internships/Exchanges

Executive Education

Innovation Programs

Executive Networking

Alumni collaboration

Business plan & Case competitions

University collaboration

Business Accelerators

Technology Transfer

Fall 2011-Spring 2012 EURECA sends its first UCLA Intern, Alyssa Haerle to ITMO for a successful 8-month internship.In its second year Eureca of UCLA internships at ITMO. Sydney Heller will spend a year at ITMO focusing on design and multimedia and Dustin Chavkin, to study at ITMO in support of the Center for Project Appraisal.

EURECA 2012 – Milestones and accomplishments

Summer 2012 UCLA Presents its goals and outlines UCLA’s partnership with ITMO at the “From Science to Business” Conference in St. Petersburg, Russia.

Scott Blacklin and Paul Brandano interview five GAP candidates and selects Optogan. The project begins in late June.


Summer 2012 EURECA and UCLA sends a team of 3 PhDs & flagship student to bring their

start-up vuPAD through ITMO’s 2-week Summer Lab Competition, SumIT. They then returned to UCLA to participate in Startup UCLA.


October 2012 UCLA Chancellor Gene Bloch meets with the Russian Deputy Minister of Education to discuss Russian student exchange to a select number of US universities. He also visits ITMO to increase awareness of UCLA as partner in research collaborations with Russian NRUs.


EURECA 2012 – The Global Access Program in Russia

Program Statistics

16th year of program; 1st in Russia

484 companies & 2,571 students participated

Companies from 19 countries, including 134 Finland, 72 Italy, 83 New Zealand, 30 Chile, 17 Spain, 7 Brazil, 5 Korea, 5 Israel

GAP articles in New York Times & Businessweek

Program Overview

Company assigned 5 MBA students as professional team of consultants

MBA degree thesis and MBA capstone course

Perform primary market research worldwide

Develop strategic new market entry plan

Formal presentation to 3 outside judges

Program Overview

Team invests 2,100 hours over 24 weeks

Average team 100+ personal interviews with customers, industry experts, distributors/resellers & consultants

Extensive secondary research

Team performs 25 days of in market research

Travel in U.S. & worldwide

1999: GAP begins working with Finnish Government Technology Agency, Tekes.

Tekes directly supports emerging technology companies with R&D and Commercialization funding and education.

Tekes has taken 134 companies through the GAP program since 1999.

GAP companies have self reported $200M in capital raised after the GAP experience.

GAP promotes Regional Economic DevelopmentCase Study: Finland

A Recent Testimonial From Finland

“During my first days on the job, I was frankly amazed at the effectiveness of Tekes' Global Access Programme (GAP).

The excellent growth results achieved in the program send a clear message: the EUR 1.2 million invested over an eight-year period have increased the Finnish national economy by over EUR 20 million and created 143 jobs. With a small contribution made by Tekes, we have been able to provide concrete assistance to companies. As you might imagine, I have become a major fan of the GAP.”

- Mr. Eero Soini, Director General, TEKES Finland

2012 - GAP adds Russian companies to its global network

CASE STUDY: OPTOGAN -Russia’s First GAP Company

May 2012 – GAP visits St. Petersberg with one open position

Optogan is the world’s smallest fully-integrated LED company. Supported by Rusnano, RIC, ONEXIM Group and management

Well established in Russia evaluating the US with GAP.

US Market Entry Strategy – Project Scope

Component Retrofit Bulbs(Residential)

High Power Chip on Board:

2012 Innovation – X10

Socket Concept - Versatility

• Dimmable• Unique design

• Eco-friendly

Industrial

Retail

Office

Light Fixtures(Commercial)

Flood/Sports Lighting

22

GAP Team OPTOGAN:Research Activities

23

LED ShowLas Vegas

Optogan R&D FacilityLandshut, Germany

Strategies in LightMunich, Germany

Optogan HeadquartersSt. Petersburg, Russia

Investor & Customer VisitMoscow, Russia

Design Light ConsortiumAtlanta

LEDS 2012San Diego

August September October

Component Supplier

9%

Customer27%

Distributor1%

Electrician / Contractor

4%

Manufacturer35%

Other -Government

1%

Other - Lab & Testing

7%

Representative2% Specifier

14%

Value Chain Interview Questions

125 Interviews, 153 Hours to date

24

Entertainment8%

Gas Station4%

Hospitality4%

Hospitals8%

Office4%

Other11%

Parking4%

Property Management

15%Residential8%

Retail8%

School15%

Sports11%

Customer Interview Breakdown

Optogan Feedback at the 95% point

25

“The project is going extremely well. If all of your students are like my team, the United States has a bright future!

- Mr. Alexey Kovsh, SVP Optogan

The Global Access Program is seeking Russian Companies in 2013!

GAP COMPANY PROFILEProduct fully launched & generating salesPositive cash flowTechnology based company or project10 or more employeesInternationally based or selling internationally

Contact: [email protected]

Apply only at visit us at: http://gap.ucla.edu

$15,000 program fee, from which Anderson pays up to $12,000 for students’ travel & research expenses

Student access to company executives, customers, financials and strategic plans

2 trips to UCLA: July 26-27 & December 7 1-2 hours executive time per week over 24

weeks Host 2 students for a 2-3 day visit to

company headquarters

GAP Company Commitment

Paul Brandano, MBA Executive Director for Marketing Management Field Study Programs

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