1.

Jill Patterson April 14, 2014

3.2.2 Week 2 Design Project

Special Olympics Across the World

Great Britain

Australia

South Africa

United States 2.

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U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S

Rebranding Company

O N L I N E S S S TAT E M E N T !U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T R Y O P E N T O AT H L E T E S F R O M E V E R Y R A C E A N D E V E R Y N AT I O N . !T H E R E A R E P R E S E N T LY 5 4 4 , 5 8 1 AT H L E T E S PA R T I C I PAT I N G PA R T I C I PAT I N G I N A L L 3 0 S P O R T S O F F E R E D B Y S P E C I A L O LY M P I C S .

U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S

..

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U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T R Y O P E N T O AT H L E T E S F R O M E V E R Y R A C E A N D E V E R Y N AT I O N .

Authenticity !!

4.

Meaning

!Value

Commitment

Vision

Flexibility

USA Special Olympics began 1968 to foster the acceptance and inclusion

of all individuals.

North America Special Olympics has 544,51 Special Olympians participating in all 30 sports .

.

USA Special Olympics

provides individuals with intellectual disabilities to the chance to make their dreams

become a reality.

USA Special Olympics allows individuals with allows

individuals with intellectual disabilities the freedom to be

themselves.

USA Special Olympics recognizes and celebrates the success of

i individuals with intellectual disabilities.

!

______________________________“ “Actively managing the asset,

requires a top down mandate and a bottom up understanding

of why it’s important”(Wheeler,40.) This quote applies to the USA Special Olympics as it starts up

celebrating the individuals having intellectual disabilities, but for this to occur it requires great

dedication from the olympians families,coaches,and financial

support from many organizations. ________________________________

Special Olympian Tanealya Hueth approached Congress

with a dollar in one hand and seven in the other hand.

she proclaimed $1 given turns into $7 for athletes

health. Congress agreed.

S O U T H A F R I C A S P E C I A L O LY M P I C S

Competitor # 1

O N L I N E S S S TAT E M E N T !South Africa Special Olympics is a the only growing movement in Africa, where acceptance and celebration of the gifts of people with intellectual disabilities is not common.

S O U T H A F R I C A S P E C I A L O LY M P I C S

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O N L I N E S S S TAT E M E N T

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Meaning

Vision

Authenticity

Flexibility

Value

Commitment

South Africa Special Olympians provides sports games and and activities that develop

skills and eye-hand coordination to introduce them to Special

Olympians.

Her Excellency President Joyce Banda, of the Republic of Malawi in partnership with Special Olympics firmly recognized critical needs and importance of individuals with intellectual disabilities and placed this on their global development agenda

South Africa seeks to increase the awareness and

value of individuals of all ages having intellectual

disabilities

South Africa Special Olympics is a the only growing movement in Africa,where the acceptance and celebration of the gifts of people with intellectual disabilities has just begun to be recognized.

The African Leaders Forum on Disability Officially signed the first ever national protocol Agreement between the Special Olympics program and the National Government resulting in a greater awareness and celebration of individuals with intellectual disabilities. !

!In February 2014, Special Olympics and the South Africa Nation calls to humanity to help build a fair and just society,which includes include those having intellectual disabilities to have access all benefits.

South Africa founded in 1992, presently reaches over 32,000 special olympians

in 9 different Provinces.

G R E A T B R I TA I N

O LY M P I C S

O N L I N E S S S TAT E M E N T G R E AT B R I TA I N I S T H E O N LY C O U N T R Y T O O F F E R T H E PA R A LY M P I C S S P O R T S C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D AT H L E T E S W I T H P H Y S I C A L A N D S E N S O R Y D I S A B I L I T I E S , I N C O N J U N C T I O N , W I T H S P E C I A L O LY M P I C S S E R V I N G I N D I V I D U A L S W I T H I N T E L L E C T U A L D I S A B I L I T I E S . !!

Great Britain Special Olympics

Competitor # 2

O N L I N E S S S TAT E M E N T

Meaning

Authenticity

Commitment

Value

Flexibility

Vision

Great Britain provides training through 150 clubs in England, Scotland,and Whales. Training and competition is provided in 26 sports.

Great Britain seeks to see each

special realize their dreams.

Great Britain currently supports and celebrates over 8,000

Special Olympians

Great Britain offers the Paralympics sports Competition for elite level disabled

athletes with physical and sensory disabilities

Great Britain celebrates special olympians importance,value, and

achievements by presenting official medals given by armed force

uniforms to honor the olympians.

Great Britain was founded in the year 1978 as a

part of Special Olympics inc.

G R E AT B R I TA I N I S T H E O N LY C O U N T R Y T O O F F E R T H E PA R A LY M P I C S S P O R T S C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D AT H L E T E S W I T H P H Y S I C A L A N D S E N S O R Y D I S A B I L I T I E S , I N C O N J U N C T I O N , W I T H S P E C I A L O LY M P I C S S E R V I N G I N D I V I D U A L S W I T H I N T E L L E C T U A L D I S A B I L I T I E S . !

A U S T R A L I A S P E C I A L O LY M P I C S

Competitor # 4

O N L I N E S S S TAT E M E N T !A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S

Australia Special Olympics

O N L I N E S S S TAT E M E N T !A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S

Meaning

Vision

Authenticity

CommitmentFlexibility

Value ! Australia seeks to improve

and celebrate the over 500,00 individuals with intellectual

disabilities. !

Australia strive to ensure each special olympian

attains their dream.

Australian special olympians represented the country in the Southern -Pacific Asian Games with the most athletes actively

participating.

Australia Special Olympians are supported by many public

organizations with the “Law Enforcement Torch Run” to provide financial support for

the Special Olympics. !

Australia seeks to empower individuals with difficulties and feel valuable and

important in all communities as Australians believe in all different

abilities,not disabilities. .

“A is simply more than a name; it is a promise.”(Levens,83) Australia is

commits to each special olympian to to assure their success and effort is acknowledged and celebrated.

!

Australia celebrates coaches and special olympians of all ages.

Competitor #1 South Africa

Special Olympics

!!!!

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Competitive Review

Project Company: USA Special Olympics

Competitor # 2 Great Britain

Special Olympics

Competitor #3 Australia

Special Olympics

Similarities to Competitors : Similarities to Competitors :

Differences from Competitor:

! Onliness statement:

Similarities to Competitors

Differences from Competitor:

Similarities to Competitors

Differences from Competitors

Onliness statement:

Onliness statement:

Differences from Competitor:

Onliness statement

Provides opportunities for individual having intellectual disabilities to

have their achievements celebrated

Includes athletes from every race and every nationality.

Provides opportunities for individuals having intellectual disabilities to

have their achievements celebrated.

South Africa Special Olympics is a the only growing movement in Africa,where the acceptance and celebration of the gifts of people with intellectual disabilities has just begun to be recognized.

South Africa Special Olympians provides sports games and activities that develop skills and

eye-hand coordination to introduce them to Special Olympics !

U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T RY O P E N T O AT H L E T E S F R O M E V E RY R A C E A N D E V E RY N AT I O N .

wants  every  child  and  adult  having  an    intellectual  disability  to  have  the  opportunity      have  quality  training  in  sports  and  in    competition  to  improve  and  celebrate  their  success.  

G R E AT B R I TA I N I S T H E O N LY C O U N T R Y T O O F F E R T H E PA R A LY M P I C S S P O R T S C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D AT H L E T E S W I T H P H Y S I C A L A N D S E N S O R Y D I S A B I L I T I E S , I N C O N J U N C T I O N , W I T H S P E C I A L O LY M P I C S S E R V I N G I N D I V I D U A L S W I T H I N T E L L E C T U A L D I S A B I L I T I E S .

O F F E R T H E PA R A LY M P I C S S P O R T S C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D AT H L E T E S W I T H P H Y S I C A L A N D S E N S O R Y D I S A B I L I T I E S ,

A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S

Australian special olympians represented the country in the

Southern -Pacific Asian Games with the most athletes actively

participating.

Provides opportunities for individuals having intellectual disabilities to

have their achievements celebrated.

S . W. O . T. A N A LY S I S

Strengths:

Weaknesses

Opportunities:

!

Threats:

* * over 544,00 special olympians * *participants in all 30 sports offered * * includes olympians * from every race and * nation * * began in 1978

* * publicizes chiefly about the individual Special Olympics in each state * *Does not offer compete ions for paraplegics /sensory disabled individuals * Special Olympics.

!! !!!!!

* provides support recognition,and help to athlete families

*Provides opportunities for individuals to provide dedicated training for special Olympians

* Provides opportunities for individuals, and groups to volunteer their time, talents and services

! !

!!

*terrorism * possible injury to athletes

during competition * public boycotts

B R A N D P R O P O S I T I O N

USA SPECIAL OLYMPICS SUPPORTS AND CELEBRATES ALL INDIVIDUALS WITH INTELLECTUAL DISABILITIES

VALUE PROPOSITION

USA SPECIAL OLYMPICS PLACES A STONG IMPORTANCE AND VALUE ON

ALL INDIVIDUALS HAVING INTELLECTUAL DISABILITIES AND THEIR FAMILIES.

SUSTAINABLE COMPETITIVE ADVANTAGE

USA SPECIAL OLYMPICS SUPPORTS AND INCLUDES

ALL SPECIAL OLYMPICS FORM ALL RACES AND NATIONS.

BRAND DEVELOPMENT STRATEGY AND GOAL

USA Special Olympics will communicate the cohesive bond between state’s individual

Special Olympics as a part of a whole to represent the true foundation of the United States of America.

This will be accomplish by stating this in their marketing and design where the whole USA

outline is seen with the various state olympic games highlighted in public advertisements and publications.

Marketing Tactics Ideas

B. Increase public awareness that each state’s Special Olympics is a part of the whole USA Special Olympic by incorporation the use teams of

Special Olympians fro m each state combined for in all public communications relating to Special Olympics in the USA.

A. Using the outline of the United when state games are publicized

!

!

Through the implementation of presenting a unity between all of the state’s individual Special Olympics Games , the USA Special Olympics will be completely inlined with the foundation of

the country.

Conclusion

Special Olympics South Africa. [Web]. Retrieved on April 7, 2014 from http://www.specialolympicssouthafrica.org Special Olympics South Africa. !Special Olympics Great Britain. [Web]. Retrieved on April 8, 2014 from http://www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain. !Special OlympicsOlympics Australia. [Web]. Retrieved on April 7, 2014 from http://www.specialolympics.com.au/ [Wed]Australia Special Olympics. !Special Olympics United States of America. [Web]. Retrieved on April 8,2014 Web]. from http://www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America. !Levens, M. Marketing. I/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions.VitalBook file. !Wheeler, A.(2009). Designing Brand Identity: an essential guide for the whole branding team (Fourth ed.). USA: Wiley; 3 edition.

R E F E R E N C E S :

P H O T O S R E F E R E N C E S :!Special Olympics South Africa. [Photograph]. Retrieved on April 7, 2014 from http://www.specialolympicssouthafrica.org Special Olympics South Africa. !Special Olympics Great Britain. [Photograph]. Retrieved on April 8, 2014 from http://www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain. !Special OlympicsOlympics Australia. [Photograph]. Retrieved on April 7, 2014 from http://www.specialolympics.com.au/ [Wed]Australia Special Olympics. !Special Olympics United States of America. [Photograph]. Retrieved on April 8,2014 [Photograph[].from http://www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America.