Patrons brochure

Student Prospectus

A n I n i t i a t i v eEEmmee ggee

Do you Speak Business?

International Qualifications

Content

1. What is Patrons?

2. Why Patrons?

3. What is LCCI?

4. International Qualifications offered by LCCI

5. Levels of Qualification in each Certification

6. Grading System

7. Accreditations & Recognitions

8. Who should apply for these courses?

9. Must one pass a lower level or preliminary

before proceeding to a higher level of LCCI

subjects?

10. Preparation for Examination

11. Time Table for Exams

12. Course Materials

13. How are certificates awarded?

14. What are the different types of Certificates?

15. What Courses in LCCI IQ are offered through

Patrons now?

16. Syllabus

17. Loan Assistance

18. Placement Assistance

19. Scholarship Programme

20. Enrollment Form

Prospectus No:

ESFA

1. Patrons is a Skill Development and Professional Educational wing of Emerge Learning Services Ltd, Patrons has tied with LCCI and offers Employment oriented Certified basic & advanced courses in these areas enabling students to take any sort of challenge in today’s business & competition.

Patron’s objective is to provide higher learning opportunities and educational courses from globally recognised Institutions there by enabling students to acquire a glorious Path both in their Career and Growth.

What is ?

2. Centres across South and West of India International Recognized CertificationTime Tested Course Material Experienced Professional Faculty from various IndustriesPractical approach to Teaching and Training Workshop and Seminars at regular intervalsScholarship Programme Placement Support Loan Assistance

Why ?333333333

3.

4. International Qualifications Offered by LCCI

What is LCCI?LCCI, UK was established more than 100 years ago. The Certificate and Diploma Courses of LCCI provide internationally recognized standards of attainment which are regarded by Professional Bodies, Employers and Governments as a mark of highest standard. Many countries consider LCCI (IQ) as, “PASS PORTS TO EMPLOYMENT”.

Qualifications from LCCI (IQ) are trusted and valued by Universities, Employers and Professional Bodies world over. Every year around 2,50,000 candidates choose LCCI (IQ) to provide evidence of their ability across various fields. Over 5000 Schools, Colleges, Universities and Private Training Companies in over 120 countries are approved to deliver LCCI (IQ).

LCCI (IQ), Certification Courses and Diplomas are available in a range of areas covering all the key functions of business.

English Language QualificationsMarketing and Customer Service Qualifications

5. Levels of Qualification in each Certificationcurrently offered

Levels StagePreliminary Level -Level 1 Level 2Level 3 Level 4

A. EFB (English For Business)English Language Qualifications

B. EFT (English For Tourism)Levels StageLevel 1Level 2

C. JETSETLevels StageLevel 4Level 5Level 6

D. Marketing Qualifications

E. Retail Operations & Customer Service Qualifications

6. Grading System

Introductory Certificate In MarketingMarketing Level - 2Marketing Level - 3Selling and Sales Management Level - 3E Commerce Level - 2E Commerce Level - 3Internet Marketing Level - 3Advertising Level - 3Public Relations Level - 3

Retail Operations Level - 2Customer Service Level - 2Customer Service Level - 3Employability Skills Level - 2

Grading System is Pass (50 - 64)Credit (65 - 74)Distinction (75 + )

Recognition by Multinational Companies ABB DaimlerChrysler Glaxosmithkline Motorola The Royal Bank of Scotland BASF Deutsche Bank Hewiett Packard Oracle UnileverBayer Ernst & Young IBM Volkswagen Jhonson & JhonsonBMW Federal Express Ltd KPMG LufthahansaBosch

Recognition by professional bodies The following Professional Associations exempt holder’s of relevant LCCI International Qualifications from their entry Level requirements.

Professional AssociationsAssociation of Business Executives Chartered Institute of Personnel & Development Institute of PackagingAssociation of Chartered Certified Chartered Institute of Purchasing & supply Institute for Professional administratorsAccountants (ACCA) Chartered Management Institute Institute of Sales & Marketing Association of Medical Secretaries Institute of the Management of Information Systems International Association of Book KeepersPractice Managers Administrators & Institute of Administrative Management International Association of Business Receptionists (AMSPAR) Institute of Financial Accountants ComputingAssociation of Taxation Technicians Institute of Leadership & Management NCC Education Services British International Freight Institute of Legal Executives The National Association of Licensed Paralegals CAM Foundation Ltd Institute of Logistics & TransportChartered institute of Management Accountants Charted Institute of Marketing

7. Accreditations and Recognitions

Organisation Recognition

LCCI International Qualifications are endorsed by a number of large employers and Industrial Associations.

The high value placed on the qualifications is attributable to their relevance to the modern business environment and to their practical applications

LCCI International Qualifications form a crucial part of corporate training schemes as well as skills auditing and recruitment programs. They are also recognised by employers across the world over as excellent routes into employment in their own right.

BASF Oracle (Latin America) Oracle and BASF use LCCI’s International Qualifications in English Language to help, assess and celebrate the effectiveness of in - house training schemes. This testing has been introduced to their operations across Latin America.

Daimler - Chryster (Italy) Daimler - Chryster have introduced LCCI IQ s in Business English as the final qualification in their in - house training schemes.

FM Global (Brazil) FM Global has adopted English Language Skills Assessment (ELSA) to establish a minimum English language benchmark for recruitment and promotion purposes.

Kuwait Petroleum Corporation Kuwait The Kuwait Petroleum Corporation (KPC) has chosen Foundation English Language Skills Assessments (FELSA) as its approved measure of International Language competency.

Siemens (Germany) Siemens has incorporated LCCI IQ s in Business English into its ManagementAccounting Masters qualification in its training school, Siemens Academy.

8. Who should apply for LCCI IQ courses ?4

4444

Pre - Degree StudentsGraduates & Post GraduatesWorking Professionals

Anyone who wants to get trained and Develop his practical knowledge for possessing effective employment skills and increased employment opportunity.

Career growth Ambition to go abroad for employment.A graduate wanting to upgrade his professional expertise to suit global environment. As it is a passport to employment and is recognised by many institutions and professional

bodies in over 100 Countries, LCCI (IQ) would be of high skills of value to the following groups:

a).b).c).

9. Must one pass a lower level or preliminary before proceeding to a higher level of LCCI subjects?A candidate may choose to sit for any level they wish. A candidate can proceed directly to register for Level 2 or Level 3 without having passed the examination for preliminary or Level 1 of the same subject. However, it is recommended for one to commence studying from level 1 onwards unless the subject knowledge is good and within grasp.

10. Preparation for the ExaminationLCCI, operates these courses through their Regional Training Centres authorised by them. Patrons is the first authorised RTC in South India having its training centres at Chennai, Hyderabad, Vijayawada, Trichy and Tuticorin at present. Plans for expansion is in progress across India. RTC will provide information on the syllabus, and train candidates through well trained faculty from various Industries to enable them to pass the exams with comfort and gain practical knowledge on the subjects. The candidates can contact at our centres for discussion and information. Training courses are tailored to suit the training needs of the students. As the medium of examinations will be in English, it is recommended a certain level of English proficiency must be attained before the candidate joins for the LCCI classes. While it is not compulsory to enroll for LCCI English language course, we suggest that the candidate take this program if the assessment so requires. Both day and evening classes are available. Crash courses are also offered for specific courses. Details and course fee for various Certifications and Levels are provided in the subsequent pages.

11. Time Table for ExamLCCI UK conducts Examinations thrice a year - April, June and November. In case of any changes in the Exam time table candidates will be notified in advance. The last date for registration for June and November examination are 15th March and 16th August each calendar year.

LCCI, UKCertification BodyTraining Body

12. Course Materials. Text books and other course materials are supplied by LCCI and are available at our RTC. The text books and other course materials are specially prepared by LCCI Chief Examiners and other qualified professionals from LCCI appointed by the Governing Body. The RTC supports candidates with previous years examinations question papers for the candidates to practice and prepare for their exams. Additionally, reference books may also be prescribed which the candidates may have to buy separately.

13. How are Certificates awarded by LCCI (IQ)?

Questions are delivered to the examination centres across the

world. All answer scripts collected at the end of each examination

are sent to London where they are graded. If a candidate is

successful, a certificate will be issued by LCCI, London normally

within 3 months from the last date of examination.

14. Types of Certificates? There are 2 types of Certificates :

Single subject awards A certificate will be issued for each subject passed.

Group Diploma A group Diploma certificate will be issued for a grouping of 3 single subjects taken.Various types of group Diploma are also available.

Currently we are offering single subjects Level and Certification only.

15. The following Courses are offered by Patrons under LCCI (IQ)

ENGLISH FOR BUSINESS

ENGLISH FOR TOURISM

JETSET

BUSINESS COMMUNICATION

MARKETING

RETAIL OPERATIONS & CUSTOMER SERVICE

a. Preliminary Levelb. English for Business (Level 1) c. English for Business (Level 2)d. English for Business (Level 3)e. English for Business (Level 4)

a. English for Tourism (Level 1)b. English for Tourism (Level 2)

a. JetSet (Level 4)b. JetSet (Level 5)c. JetSet (Level 6)

a. Introductory Certificate in Marketing b. Marketing (Level 2)c. Marketing (Level 3)d. Selling and Sales Management (Level 3)e. e-Commerce (Level 2)f. e-Commerce (Level 3)g. Internet Marketing (Level 3)h. Advertising (Level 3)I. Public Relations (Level 3)

a. Customer Service (Level 2)b. Customer Service (Level 3)c. Employability Skills (Level 2)d. Retail operations (Level 2)

English for Business Preliminary Level

Syllabus

1. Introduction

2. People at the office

3. Jobs

4. The office

5. Moving offices (revision)

6. Transport

7. Shopping for office supplies

8. Time and timetable

9. Offers and invitations

10. Revision and examination practice

11. Weekends

12. Describing present events or actions

13. Describing people

14. Making appointments


16. Traveling and meeting people

17. Describing a sequence of events

18. Describing past events

19. Shapes, sizes, colours and materials


21. Food and drink

22. Eating out

23. Finding a conference venue

24. The present and the future


26. The recent past and the present

16. S

ylla

bus

Business English (Intermediate) Level 1+Level 2

Level 1 Syllabus 1. Business letters

2. Memos 3. Basic reading comprehension :

Layout Addresses.Salutation, complimentary close and signature Main subject matterKey points, additional details and additional invented details Opening and closing sentencesStyle and tone

Quality factor

Introduction Exercises

Duration : Regular Crash

30 -

Course Fee* (Regular)(Including Exam Fee & All Taxes)

Rs. 10,300

Level 2Syllabus1. Introduction

2. Language

3. Common elements

4. Memos

Standard of English Punctuation

Misunderstandings in written communications Being precise in your choice of word Vocabulary building GrammarGuidelines to remember

The 7-Step PlanThe main common elements Guidelines to remember

Layout Contents Organisation of content Writing the answer Remember to check your answer Past questions Guidelines to remember

Advanced Business EnglishLevel 3 + Level 4

Level 3Syllabus 1. Language

2. Common elements

3 Letters

4. Reports

Varieties of EnglishGeneral Requirements Misunderstandings in written communications Being precise in your choice of wordVocabulary building Grammar requirements Guidelines to remember

The 7-Step PlanThe main common elements Guidelines to remember

Layout Content Organise the content Construct the content Write the answerCheck the answerPast questions Guidelines to remember

Layout Content Organic the content Construct the content Write the answer


60 -

Course Fee*(Including Exam Fee & All Taxes)

Rs. 17,300

Level 4Syllabus 1. Comprehension and response to a complex authentic text

2. Composing business texts from given information

3. Writing a precis / abstract and reformulation of graphical / numerical data

4. Writing business texts in a range of genres

Reading comprehension Writing a text based on an article Examination Practice Points to remember

Composing business texts in differing styles and tones Composing a business report Examination practice Points to remember

Selecting relevant information Describing trends in numerical / graphical data

Organising the information Using a suitable style and tone Examination practice Points to remember

Introduction Identifying the writer - reader relationship Adopting an appropriate style and tone Completing the task satisfactorily Supplying appropriate invented content Examination practice


60 -


Rs. 22,000

Spoken English for Tourism

Syllabus

Written English for Tourism

Syllabus

1. General spoken communication within a tourism context

2. Holiday and accommodation types3. Leisure and business travellers and tourists4. Methods of travel5. Job roles in the travel and tourism industries6. Understanding and processing tourism-related

information7. Tourism-related tasks8. The specialist language of the tourism industry

1. Composing a simple business communication2. Basic business reading comprehension in a

tourism context3. Tourism-related information processing and

reformulation4. Tourism-related tasks*5. The specialist language of the tourism industry

English for TourismLevel 1


40 -


Rs. 12,800

Spoken English for Tourism

Syllabus

Written English for Tourism

Syllabus

1. Routine spoken communication within a tourism context

2. Holiday and accommodation types3. Leisure and business travellers and tourists4. Methods of travel5. Job roles in the travel and tourism industries6. Tourism-related information processing and

reformulation7. Travel and tourism-related tasks8. The specialist language of the tourism industry

1. Business communication (letters, memos, faxes)2. Promotional literature (brochures, leaflets,

advertisements)3. Reports4. Tour commentaries and itinerary planning5. Lists and/or structured notes6. Calculations of passenger numbers /

requirements and costs7. Notices and announcements8. Tourism-related information processing and

reformulation9. Travel and tourism-related tasks*10. The specialist language of the tourism industry


40 -


Rs. 15,800

English for TourismLevel 2

Syllabus

1. Introduction2. At home3. Education4. College5. University6. At work7. Lleisure8. Travel, Transport and Holidays9. Parts of the body, health and symptoms10. Clothes11. People 12. Family13. Relations14. Personal Information15. Jobs and Occupation16. Hobbies17. Likes and Dislikes18. Animals19. Food and Drink20. Shopping21. Time and measurement22. Numbers, prices and quantities23. Colours24. Entertainment25. Days, Months, Seasons and Weather26. Countries, cities and nationalities27. Social activities28. Citizenship and knowing your rights29. Appointments – e.g. dentist, doctor, school, job,

creche, library,

JetSet Level 4


30 -


Rs. 8,100


60 -


Rs. 24,000

JetSet Level 5

Level 6 Duration : Regular Crash

30 -


Rs. 10,400

Introductory Certificate in Marketing

Syllabus

Syllabus

Syllabus

1. Introduction to Marketing2. Customer Behaviour3. Marketing Research4. The Marketing Mix5. Marketing Communications

1. Marketing Management2. Marketing Planning3. Customer and Consumer Behaviour4. Marketing Research5. The Marketing Mix6. Promotion7. General Issues

1. Nature and Role of Marketing2. Marketing research, Analysis and Decision3. Marketing Implementation Strategies and Tactics4. Services and Relationship Marketing5. International and Global Marketing6. Marketing, IT and the Internet

Marketing Level 2

Marketing Level 3


40 -


Rs. 18,900


35 -


Rs. 15,300


30 -


Rs. 12,800

Syllabus 1. Introduction2. Citizenship and knowing your rights3. Entertainment4. The Arts5. The Environment6. The Future7. Health and fitness8. Inventions and innovations

1. Jobs and education2. The media3. Peoples and cultures4. Science and technology5. Sports and recreation6. Travel and tourism7. The World around us8. Sports and recreation9. Travel and tourism10. The World around us

JetSet Level 6

Level 5 Duration : Regular Crash

30 -


Rs. 9,300

Selling and Sales Management Level 3

Syllabus

Part A Selling

Part B Sales Management

1. Role of Selling 2. Selling Objectives 3. Selling Process 4. Promotional Mix (P) 5. Buying Process 6. Tactical Sales Plan

7. Managing the Sales Office 8. Sales Management Controls 9. Sales force, Recruitment & Training 10. International Selling 11. Legal & Ethical Sales Issues


30 -


Rs. 18,900

e-Commerce Level 2

Syllabus

Syllabus

Syllabus

1. Background to e-Commerce2. Definitions and Development of the Internet3. e-Commerce Business Models4. Market Dynamics5. e-Commerce Finance6. e-Commerce Security7. e-Commerce and the Law

1. e-Commerce Overview2. The e-Commerce Website3. Business Processes4. Managing Change5. e-Commerce & Personnel6. Return on Investment (ROI) in eCommerce

1. The Nature of Marketing2. The Benefits of Internet Marketing3. Internet Growth and Customer Profile4. Internet Marketing Strategies5. Business Models for Internet Marketing

e-Commerce Level 3

Internet Marketing Level 3


40 -


Rs. 26,500


50 -


Rs. 21,800


50 -


Rs. 29,700

Syllabus

Public Relations Level 3Syllabus

1. Working in Marketing Communications 2. Role of Advertising Related to Marketing 3. The Advertiser 4. Advertising Agencies 5. Creating Press Advertisements and Television

Commercials 6. Producing Advertisements 7. Production of Commercials 8. Media Selection 9. Advertising Controls 10. Evaluating and Testing

1. The Nature of Public Relations2. The Publics of Public Relations3. Law and Voluntary codes4. International Public Relations5. Community Relations6. A Public Relations Campaign7. Working with the Media8. Exhibitions9. Sponsorship10. Research11. Technology and the internet12. Public Relations miscellaneous13. Professional Development


50 -


Rs. 26,500


40 -


Rs. 24,300

International Retail Operations Level 2

Syllabus Topics Unit 1 Service, Product and Health and Safety 1.1 Customer Care 1.2 Understanding and Advising Customers 1.3 Maximising Sales 1.4 Dealing with Complaints and Refunds 1.5 Taking Ownership 1.6 Processing Payments 2.1 Understanding and Identifying Security Risk 2.2 Preventing Security Risks 2.3 Taking Action 2.4 Health and Safety Responsibility 2.5 Safe Handling, Storage and Disposal 2.6 Dangerous Items and Substances 2.7 Emergency Procedures

Unit 2 Personal Effectiveness and Merchandise Handling

3.1 Improving Own Performance 3.2 Working in a Team 3.3 Communication Skills 3.4 Achieving Results and Contributing to Business

Success 4.1 Receiving Goods 4.2 Stock Storage and Movement 4.3 Stock Accuracy 4.4 Merchandise Display 4.5 Pricing and Ticketing


35 -


Rs. 19,600

Advertising level -3

Customer Service Level 2

Syllabus

Syllabus

1. The Role of Customer Service2. Delivering Reliable Service3. Communicating Directly with Customers4. Handling and Solving Customer Problems

1. The Developing Role of Customer Service2. Delivering Reliable Service3. Communicating with Internal & External

customers4. Handling and Solving Customer Problems and

Complaints5. Influencing Improvement and Effective Change

Customer Service Level 3


30 -


Rs. 15,300


30 -


Rs. 18,900

Syllabus

1. Personal effectiveness at work 2. Developing personal communication skills 3. Develop team skills and positive working

relationships 4. Health, safety and security in the workplace

Employability Skills Level 2


30 -


Rs. 13,200

17. Hesitant for want of money - Loan Support

18. 100% Placement Support

19. Scholarship Program

20. Enrollment Form

Do not worry. Patrons has tied up with some of the leading banks and financial institutions for loan assistance to the eligible students. Our counselor shall help in giving you the details of the loan procedure.

Patrons has tied up with leading placement agencies, HR consultants for 100% Placement Support. In this context Patrons has a separate “ ” at their corporate office in Chennai.

Patrons offers special scholarship programs for all eligible students who score distinction in their LCCI IQ Levels for the next Level they sit for exams. However, Patrons has the final right of selection of such candidates.

Please fill up the enclosed form in the next page.

PLACEMENT SUPPORT CELL

For Office use only

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International Qualifications

London Chambers of Commerce & Industry

Do you Speak Business?

Centres Address and No:

Corporate Office : 4A , Kasthuri Apartments, Dr. R.K. Salai, 6th Street, Mylapore, Chennai - 4. Ph: 044 -28112921

Toll Free No : 1800 425 3060

TM

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Education

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