Patron Opportunities

THE OPPORTUNITY

We are Burnley FC in the Community (BFCitC); the award-winning, official charity of Burnley Football Club.

We believe in the immense power of our football club to transform people’s lives for the better. We work hard every day to deliver our mission to inspire,

support and deliver change to communities across Burnley, Pendle, Rossendale, the Ribble Valley and West Yorkshire.

Our work is channelled into five key areas: Sport, Education, Health, Social Inclusion and Community Facilities. Our highly-skilled, dynamic and

passionate team now deliver over 50 community projects that touch the lives of a huge spectrum of people in and around Burnley. From children and

young people right through to senior citizens.

Though we are embedded within the ethos of Burnley FC, we are financially independent from the football club. We rely on fundraising activities,

donations, sponsorships and grants to do the work we do and every penny we raise goes to developing new opportunities for those who need it most.

Outlined below are our key projects that we require partnership investment for over the next year.

Although not extensive, we believe these projects are the ones best suited to you as an organisation and ones that we could for a meaningful partnership.

SUPPORT YOUR COMMUNITY – BECOME A PATRON

There are many benefits to becoming a Patron of Burnley FC in the Community.

The investment level is tiered (Gold/Platinum) depending on the size of the programme, level of engagement and funding required.

We hope your business understands the importance of partnership working and will support us on our mission to inspire, support and deliver positive

change to all.

All Friends Of Burnley FC in the

Community beneifts

Dual branding with project logo

on all promotional

materiels

Signed & Framed Burnley FC shirt

Matchday hospitality and

exclusive patrons lunches

Photo call and press release,

including programme

feature

Regular update meetings and

activation opportunites

Preferred Supplier/Official Partner status

SCHOOLS MENTAL WELLBEING PROJECT

Burnley FC in the Community’s Schools’ Mental Wellbeing Project is a three-year funded project that is

being delivered in seven high schools within Burnley and Pendle.

Supported by the Premier League, the PFA, Burnley Borough Council, East Lancashire CCG and all the

schools involved, the aim of the project is to support young people with their mental wellbeing by having

a full time BFCitC Psychological Wellbeing Practitioner (PWP) in each of the seven schools.

The BFCitC staff members support students identified as needing help with their mental wellbeing, by

offering a range of interventions in both one-to-one and group settings. The PWPs also help raise

awareness of mental health within their respective schools, educating parents, students and teachers

alike to make the school ‘a mentally healthy school’.

We need an investment of £20k per annum to complete the funding package needed.

PATRONS

PREMIER LEAGUE PRIMARY STARS

Premier League Primary Stars is the league’s most ambitious project to date. It uses the appeal of the

league and professional football clubs to inspire children to learn, be active and develop important life

skills, with a view of supporting the development of children holistically and wholesomely.

The programme seeks to connect learning to the real world of sport, helping teachers to enthuse pupils

when tackling challenging PSHE topics such as resilience, diversity, self-esteem and fair play.

Current Premier League funding allows a heavily discounted package to be offered to around 30

schools in the local area – but the demand is there for more.

We are looking for an additional £20K of funding per annum to continue to grow and expand our in

school offer.

With high engagement levels and in school presence, this is a fantastic opportunity for a company

wanting to engage schools and support children.

PATRONS

PREMIER LEAGUE INSPIRES

PL Inspires is the all-encompassing name for the suite of Alternative Provision and Employability

programmes delivered by Burnley FC in the Community.

Whether that is our ‘Positive Goals’ provision, designed for those struggling in main stream

secondary education, our popular Enterprise programme or our Turf Works, Moor Life Skills or

Journey to Work employability programmes aimed at adults; all are designed as inspirational offers

that will engage hard to reach groups/individuals and raise aspirations.

Partner funding of £20k per annum is needed to supplement the funding mix already in place.

CLARETS WELCOME

Our group currently comprises of multiple young men who have settled in Burnley and East

Lancashire after becoming displaced from Syria due to the ongoing conflict there. However, we are

encouraging participation from any individuals or families that may be new to the Burnley and East

Lancashire area.

At the free football sessions participants get the chance to develop skills, be part of a team and,

most importantly, enjoy football in a welcoming environment.

We want to develop the project further to incorporate the wider family circle and a range of activities

and in order to do so we are looking for an investment of £10k per annum.

PATRONS

PREMIER LEAGUE KICKS – TARGETED

Part of the Premier League part funded projects, PL Kicks is a programme designed to engage young

people in positive physical activity and sport.

Sessions take place in communities which need them the most and are designed to have an impact on

social issues, breakdown barriers to participation and help with reducing crime and anti-social behavior

levels.

Burnley FC in the Community deliver up to 18 sessions per week across various venues, including Turf

Moor, the Leisure Box, community settings and MUGA pitches across East Lancashire.

We need a partner to invest circa £10k per annum to complete the funding mix, work in partnership

with us to promote and grow the programme as well as receive brand alignment with a national

Premier League programme.

ACTIVE CLARETS

Active Clarets is the brand given to our portfolio of health and wellbeing interventions.

East Lancashire has an array of health issues that need addressing and we work closely with the CCG

to identify and design programmes that can help reduce the stress on the health service and help people

to lead fitter, healthier, fuller lives.

Targeted programmes include specific mens, womens and family health programmes, combining healthy

eating advice with physical activity sessions; Over 50’s social sessions to reduce social isoloation;

walking football teams for those that need a slower paced game and targeted armed forces veterans'

sessions to reintegrate, improve physical and mental wellbeing.

We are looking for a partner to invest £20k per annum as a Patron to allow for the continued

employment of our health and wellbeing worker, which will allow all provision to be offered free of charge.

FACILITY SPONSOR

WHITEHOUGH

Operated by Burnley FC in the Community, Whitehough Outdoor Centre is a 22-acre outdoor education facility

nestled in the enchanting Pendle countryside.

Sleeping up to 90 on-site in dormitory-style rooms, we can accommodate both large and small groups. The site also

includes two classrooms, a large dining room, an extensive camping field, a 40-seater conference suite and on-site

activities.

Working with recognised outdoor education providers, Outdoor Elements, we take education out of the classroom

and into the great outdoors… And we make every experience one to remember!

We want a headline sponsor to invest £10kPA to support our ongoing capital improvement works.

.COMMUNITY KITCHEN

The Burnley Community Kitchen is located at Unit 83 in the Upper Market Square of Charter Walk Shopping Centre

in the heart of Burnley town centre.

The interior was developed from scratch thanks to hard work by BFCitC staff, kind donations from multiple partners

and voluntary work from Friends of BFCitC businesses.

The Community Kitchen includes a foodbank, a community café, a teaching kitchen, a meeting space and an

internet café and aims to deliver positive change for people in the town, using food as the catalyst.

The foodbank element of the facility, set-up in a supermarket-style layout, offers the dignity of choice to users and is

closely linked to an in-house teaching kitchen.

In order to meet demand and expand provision, we need a business to invest £10kPA into the much needed facility.

.

The Leisure Box is Burnley and Pendle’s brand-new community leisure facility, based at the iconic Northlight site

in Brierfield.

Operated by Burnley FC in the Community (Burnley FC’s official charity), we have transformed the old warehouse

section of the former Brierfield cotton mill into a state of the art, 133,000 square foot leisure facility.

Friendly, fun and affordable, The Leisure Box is a place for everyone in communities living across East

Lancashire to enjoy and benefit from. We also deliver a number of free activities.We are looking for a headline sponsor to invest £30kPA into the biggest community asset in East Lancashire.

LEISURE BOX

NEXT STEPS

RYAN BRADLEYBUSINESS DEVELOPMENT EXECUTIVE

E: r.bradley@burnleyfc.com

T: 01282 704716

M: 07714792392

If you are able to support any of projects going forward, the next step is to meet and run through the project

and opportunity in more detail.

At this point we can discuss details such as brand alignment, activation opportunities, payment terms etc and

formulate and agree a Service Level Agreement.

If you have any specific needs that need to be met, or would like to look at alternative projects please get in

touch - we pride ourselves on being able to form meaningful partnerships that work on a number of levels for

our patrons.

BACKGROUND AND MILESTONES

2018/19£4,800,000

A MULTI-AWARD WINNING CHARITY

NORTH WEST

FOOTBALL AWARDS COMMUNITY CLUB

OF THE YEAR

NOVEMBER 2015/16/17/18

FOOTBALL BUSINESS

AWARDS 2017BEST CORPORATE SOCIAL

RESPONSIBILITY SCHEME

NOVEMBER 2017

FOOTBALL LEAGUE

AWARDS 2016NORTH WEST FOOTBALL AWARD

APRIL 2016

BBC RADIO LANCASHIRE

COMMUNITY HEROES 2018 COMPANIONSHIP AWARD

SEPTEMBER 2018

BEYOND SPORT

GLOBAL AWARDS 2018 SHORTLISTED FOR SPORT

FOR SUSTAINABLE CITIES

AND COMMUNITIES

SEPTEMBER 2018

FOOTBALL BUSINESS

AWARDS 2017NOMINATED

COMMUNITY CLUB OF THE YEAR

NOVEMBER 2017

FOOTBALL FOR GOOD

AWARDS 2015HIGHLY COMMENDED

NOT-FOR-PROFIT BUSINESS AWARD

DECEMBER 2015

BIBAS 2017NOMINATED FOR

EXCELLENCE IN CSR AND

THIRD SECTOR BUSINESS OF

THE YEAR

SEPTEMBER 2017

SIGNIFICANT GROWTH OVER

THE LAST 3 YEARS, NOW

EMPLOYING

OVER

100STAFF

INCREASING INVESTMENT INTO THE COMMUNITY YEAR ON YEAR

2018/19£2,500,000

2016/17£1,800,000

2015/16£950,000

2014/15£600,000

COMMUNITY PROJECTS

NCS | Premier League Kicks

It’s Your | Turf Parents on the Ball

Achieving Moor | Premier League Enterprise | Journey2Work

Turf Works | Shadow Youth Team | Post-16 Girls Academy

Premier League Primary Stars | Danny Ings Disability Sport

Soccer Schools | Burnley FC Women | Mini Kickers

Matchday Experiences | VIP Mascot & Player Escorts

Extra Time | Walking Football | Men’s Healthy Weight

Women’s Healthy Weight | School’s Healthy Eating

Claret in Mind | Dementia Café | Veteran’s Programme

EDUCATION INCLUSION

SPORT HEALTH

COMMUNITY

11,074 LIKES

CLUB

408,303 LIKES

MARKETING & ENGAGEMENT

TWITTER

8,291 FOLLOWERS

CLUB

383,000 FOLLOWERS

INSTAGRAM

2,130 FOLLOWERS

CLUB

197,000 LIKES

SOCIAL MEDIA ENGAGEMENT

CORPORATE HOSPITALITYBRAND EXPERIENCE

(SALES PROMOTION ACTIVITIES INSIDE AND

OUTSIDE STADIUM AND IN BURNLEY MEDIA)

WEBSITECONNECTS SALES CHANNELS TO MEDIA

CHANNELS AND PARTNER MESSAGES

STADIUM EXPERIENCE

CLOSE TO MANCHESTER, LEEDS AND LIVERPOOL BUSINESS HUBS. STRONG LOCAL

BUSINESSES INCLUDING INTERNATIONAL COMPANIES. CROSS-SELLING OPPORTUNITIES

BUSINESS OPPORTUNITIES

AGE RANGE

TOTAL DATABASE

SUPPORTER DATA

CLUB DATABASE

COMMUNITY DATABASE

100,000TOTAL

Under 16

16-21

22-45

46-64

65+

10%

14.5%

39%

27.5

9%72% 28%

AGE RANGE

TOTAL DATABASE

10,000TOTAL

5-11

12-16

16+

52%

32%

17% 62% 38%