Patrick WANG patrick WANG Esmira Gubatova Esmira Gubatova Michael Hu Michael Hu Scott CHENG Scott...
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patrick WANG Esmira Gubatova Michael Hu Scott CHENG CaLEB Wen TIANG YiNG
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Transcript of Patrick WANG patrick WANG Esmira Gubatova Esmira Gubatova Michael Hu Michael Hu Scott CHENG Scott...
patrick
WANGpatrick
WANGEsmira
GubatovaEsmira
GubatovaMichael
HuMichael
HuScott
CHENGScott
CHENGCaLEB
WenCaLEB
WenTIANG
YiNGTIANG
YiNG
Netflix, Inc. - Annual Reporthttp://ir.netflix.com/secfiling.cfm?filingID=1065280-13-8&CIK=1065280%7CNetflix
Blockbuster, Inc. - Annual Reporthttp://quicktake.morningstar.com/stocknet/secdocuments.aspx?symbol=bloka
REVENUE
BANKRUPTCY
SUBSCRIBERS
What’s Next?
Big Data!
HOUSEHOUSEof CARDSof CARDS
patrick
WANGpatrick
WANGEsmira
GubatovaEsmira
Gubatova
Michael
HuMichael
HuScott
CHENGScott
CHENG
CaLEB
WenCaLEB
WenTIANG
YiNGTIANG
YiNG
OFFERINGS
MARKETS
CURRENT CUSTOMERS
NEW CUSTOMERS
Instant streaming
service
Can choose another language
Discover Netflix
Social networking
This feature allows them to interact with friends who were also
members
Could see movie recommendations from
all members
NEW SERVICE STRATEGY MATRIX FOR NETFLIX
SERVICE BLUEPRINTFOR NETFLIX
CUSTOMERS
ACTIONS
Line of interaction
EMPLOYEE ACTIONS
(VISIBLE)
EMPLOYEE ACTIONS
(INVISIBLE)
SUPPORT
PROCESS
Line of internal interaction
Line of visibility
Apply forto be
members
Payable
Watching movie
process
Recommendation
and voting
Comparing
movies
Ranking
Install set-top-box
for customers
Keep date
Combine data
Make the best movie
Make a decision
Collect data
Combine together
Post office
Transfer payment (bank)
Maintain device and network
Recommendation Algorithm
Recommendation Algorithm
Paradigm Shift
Heliocentrism
Geocentric model
Service Gap Model
2. HOWs:Engineering Characteristics
4. Relationship between WHATs and HOWs
1. WHATs:Customer requirements
5. Prioritized customer requirements
6. Prioritized engineering characteristic
3. Interrelationship matrix
GENERATE ENGINEERING SPECIFICATIONS: HOW WILL THE
CUSTOMERS’ REQUIREMENTS BE MET?
• A good story……………….Politics type
• Good actors………………..Kevin Spacey
• A good director…………….David Fincher
• Good timing to watch……….Anytime(Online)
• Sensory stimulation………..Limited
RELATE CUSTOMERS’ REQUIREMENTS TO ENGINEERING SPECIFICATIONS: HOWS
MEASURE WHATS?
IDENTIFY AND EVALUATE THE COMPETITION: HOW SATISFIED IS THE
CUSTOMER NOW?
• For instance, we assumed the ranking as comparing with the movie “Lincoln” :
OUR FILMLINC
OLN
A GOOD STORY Win
GOOD ACTORS Win
A GOOD DIRECTOR Win
GOOD TIMING TO WATCH
Win
SENSORY STIMULATION
Win
IDENTIFY RELATIONSHIPS BETWEEN ENGINEERING REQUIREMENTS: HOW ARE THE HOWS DEPENDENT ON
EACH OTHER?
SET ENGINEERING TARGETS:HOW MUCH IS GOOD ENOUGH?
TARGET: REINFORCE POLITICS PLOTS
DOES NETFLIX’S OPERATING STRATEGY
WORK IN EASTERN?• Technology in Eastern is not advance as in US,
the companies cannot handle “big data”.
• People are more likely watch English movies.
• It needs to spend a lot of money on the famous director and actors.
• The customer’s habit between western and eastern are different.
• Other government limitations(Ex:Copyright).
WHAT ARE THE PROBLEMSTHAT NETFLIX HAS TO FACE?
• The sources of movie.
• Market demand.
WHAT IS NETFLIX’S NEXT STEP?
• Facing the strong competitors which like Wal-mart provided DVD renting and Amazon and Apple’s online download service, Netflix is going to provide movies download service too.
• Faster and easier
• Netflix is keep improving their services and systems, and hope to have higher quality services and more movies provide to customers.
Q&A
