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Patrick Messmer, Lead Retail EMEA, Intel Direct and Channel Sales Group

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Consumer experience history…

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Responsive Store

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Responsive StorePowered by Internet of Things

*Other names and brands may be claimed as the property of others.

IoT Gateway

Handheld Terminals

IntelligentShopping Cart

In-storekiosk

Point of Sale(POS)

SurveillanceCamera

Tablets

RFIDReaders

Analyze

RespondCollect

ResponsiveStore

DigitalSignage

Analytics PlatformData Platform

Servers, Storage

Cloud

Consumer Devices

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Fighting Tomorrow’s Battles with Yesterday’s Tools

Sources: Intel-Merkle Digital Shopper Behavior, 2014; Forrester, 2013; “Managing and Engaging Modern Labor for Omni-Channel Success,” EKN, 2015; Frank Mayer & Assoc., 2015

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A different shopper

now in store

65-70% of shoppers

begin their decision journeys online

6 in 10 US retailers will increase online

fulfillment from stores by 2016

How do we lift conversion and Csat in the omni-channel world?

Major IssuesShoppers know more

than ever – expect expertise and cross-

department solutions

Associates must now bridge the online and

in-store realms

There’s simply too much for associates

to remember

2016: 51% of all revenue influenced

by the web

91% of retail revenue transacted

in the store

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Fighting Tomorrow’s Battles with Yesterday’s Tools

Sources: Intel-Merkle Digital Shopper Behavior, 2014; Forrester, 2014; KPCB Internet Trends 2015

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65-70% of shoppers

begin their decision journeys online

2016: 51% of all revenue influenced

by the web

91% of retail revenue transacted

in the store

What If?You could bridge

the channels – and thus lift conversion

and basket

Lift brand affinity and employee

retention

With the technology IT

prefers

6 in 10 US retailers will increase online

fulfillment from stores by 2016

How do we lift conversion and Csat in the omni-channel world?

A different shopper

now in store

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More Retailers Emphasizing Digital Workforce Empowerment, Engagement

Source: “Managing and Engaging Modern Labor for Omni-Channel Success,” EKN, 2015

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2015 Survey on Contemporary Retail Labor Management

integrating guided or assisted selling tools into store or channel sales, customer services and operational processes.

providing associates with self-service workforce management tools.

average improvement forecast in sales, customer engagement, and Csat KPI’s, as driven by engaged-empowered associates.

47% 46%

+16.5% “Guided selling tools are rated to have the maximum transformational impact on the future of the stores”

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Industry Peers See Value in Associate Mobility

Source: Retail Touchpoints Store Operations Survey, August, 2014

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2014 survey: retailer expectations as to benefits of associate mobile sales tools

33%28% 35% 40%58%Increased Customer

Satisfaction

Improved Employee MoraleIncreased Up-sells

and Cross-sellsIncreased Customer

Retention and Loyalty

Increased Average Order Value

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Mobile POS in Action Fashion Retailer

• Store associates & managers now have seamless access to brand/product data, inventory

• Clienteling: Tool to build relationships and create more interactive experiences

• Mobile POS 16.4% of all store transactions*

• Average transaction size 14% larger than traditional POS

* 2013 holiday season

Source: IHL

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Mobile POS in ActionRestaurant Pay at Table

• Quicker table turns

• Higher food & beverage sales

• Increased dessert sales

• Revenue sharing via premium content (games)

• Increased opportunities for engagement via social or email marketing

• Increased registrations for loyalty programs

Source: IHL

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Mobile POS in Action Drive Thru Line Busting

• More orders handled

• Reduced number of customers driving off

• Customers appreciate the efficiency, accuracy and personal touch

• Cuts down on wasted inventory and frustration from inaccurate orders

• Popular with younger employees

Source: Intel

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Mobile POS in ActionMobile Banking

New Platform for Traditional Banking: Enable existing customers to perform core services (deposits, withdrawals, payments, transfers, view statements)

Banking the Unbanked: Extend access to unbanked individuals and micro-businesses.

Extending the Reach of Remittances: Simplify person-to-person payments.

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Intel Retail Mobility Solutions Provides…

OPERATING SYSTEM

OS of choice – Windows and Android solutions (Win7, Win8 and Android)

SECURED Safe content management

BATTERY LIFE Longer battery life

mPOSVARIETY

Mobile form factors offered from top MNC and retail OEMs to fit your business needs

mPOS SWPOS SW applications vendor solutions running best-in-class with IA mobile silicon

SHOPPEREXPERIENCE

Increased customer satisfaction

AAEON* 900b TabletSKU: RTC-900B-WBGH-1110Product Page: http://bit.ly/1yU1gK2

DELL* Venue 8 Pro TabletSKU: Venue 8 ProProduct Page: http://intel.ly/1zlby2s

DELL* Venue 11 Pro TabletSKU: Venue 11 ProProduct Page:

http://intel.ly/1zlby2s

ELO* TabletSKU: ETT10A1Product Page: http://bit.ly/1Ka1MnU

HP* MX10 Retail SolutionSKU: HP MX10Product Page:

http://bit.ly/1Z2BU8R

M&A Technology* Companion AVA TabletSKU: MAETCAVA 13Product Page:

http://bit.ly/1Qpdmjs

Motion Computing* Rugged CL920 TabletSKU: MultipleProduct Page: http://bit.ly/1EhkEfN

Panasonic* ToughpadFZ-M1 TabletSKU: VariesProduct Page:

http://bit.ly/1cwP9DF

PAR* Tablet 8SKU: M8982Product Page:

http://bit.ly/1L0nF9Q

RETAIL TABLETS IN MARKET

DLI* Mobile POS TabletSKU: DLI 8800Product Page http://dataltd.com/dli-8800/

EMPATHY*SKU: EM08 & EM10Product Page: http://bit.ly/1E9GuCI

Panasonic* Toughpad FZ-R1 TabletSKU: VariesProduct Page:

http://bit.ly/1JrtJqF

Verifone*/Aava* Pocketable Mobile PoS TabletSKU: e355/Inari5Product Page:

http://www.aavamobile.com/en/products/vertical-devices/119-inari5-en

Ingenico*/Aava* Contactless Mobile PoS HandHeld TabletSKU: Product Page:

http://bit.ly/1n07WkI

PAR* SureCheck Food Safety HandHeld SKU: SureCheckProduct Page: http://bit.ly/1S09uI0

HP* Pro Tablet Retail SolutionSKU: Coming SoonProduct Page:

http://bit.ly/1x469cr

HP* Pro Tablet Mobile Payment SolutionSKU: Coming SoonProduct Page:

http://bit.ly/1x469cr

Xplore’s Line of Rugged TabletsSKU: multipleProduct Page:

http://www.xploretech.com/rugged-tablets-and-accessories

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*Other names and brands may be claimed as the property of others.

Intel Confidential

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