Patrick Keane Keynote
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Transcript of Patrick Keane Keynote
A New Content Ecosystem
Publishing now demands
• Math & Science
• Agile Programming
• Custom Content Marketplaces
• Community & Discussion
• SEO
• Monetization
The content market opportunity
Source: Online Publishers Association, Internet Activity Index, April 2008, Wall Street research
Engagement (% of user time spent)
Monetization (% of online ad market)
5%
43%
50%
43%
Traditional web publishing today
Web publishing 2010 and beyond . . .
Story ROI?
Search Terms?
Writer Profitability?
A content marketplace
$4.13 $3.23 $4.76
$3.40 $4.05 $2.87
“Quality”
q0 + 11 + 22 + … + kk +
Types of Content
Mom in Iowa who writes about the economy.
A new definition of scale
2,000Reviewed pieces
58,681Topics
Publisher X
Associated Content
20
200
150
1500
1000
10000
Mine the library 1
Mil
lio
n +
Pa
ge
Vie
ws
90% of 1+million pieces of content viewed at least once a month
Ecosystem of Content Creation 2010
Publisher Your Readers Community Evangelists
Wither the destination?
Wither the destination
Blue-ray playersauto insurancebuying strollerswood flooringskateboardsbest drugstore sunscreencheap faressingle parent adoption agencyworkoutsshiny hair
1,104,390Keywords and keyword combos
The new content analytics
15
PV’s per week
CTR
Math & Science
The New Content Ecosystem
Multiple Sources Agile Programming
Community SEO Content Marketplaces
Thank you.Patrick Keane [email protected]