Patrice Blanchard

AARP Kentucky

Assoc. State Director for Community Initiatives

AARP

Questions about AARP member services (insurance, membership, etc.) ??

Call1-888-687-2277

or go to www.aarp.org

2

AARP

Marketing Your Programs to Ages 50+

Patrice H. BlanchardGerontologist & AARP Volunteerwww.aarp.org/ky

AARP

Almost 8,000 people turning 60 each day – over 300 every hour.

By 2014, nearly one-third of the total U.S. workforce (32%) will be age 50+.

“The 50+” – why do you want them?

AARP

“Seniors” – who are they?

Frail elderly – 85+

Seniors – 70 (or 75) to 84

New Old – “Boomers” or 50 to 70

AARP

“Seniors” – who are they?

No-go’s

Slow-go’s

Go-go’s

Frail elderly – 85+

Seniors – 70 (or 75) to 84

New Old – “Boomers” or 50 to 70

AARP

“Seniors”– how do you appeal to them?

AARP

•Discounts

•Special services

•Social activities during the day •Transportation provided

•Technology training

AARP

“Boomers”– how do you appeal to them?

AARP

AARP

AARP

www.lifereimagined.aarp.org

AARP

“Boomers”– how do you appeal to them?

AARP

Nearly 70% of workers who have not retired report that they plan to work into their retirement years or never retire.

AARP

www.aarp.org/kyjobs

AARP

More …/kyjobs

AARP

More …/kyjobs

AARP

Caregiving Needs

30 million households are providing care for an adult over the age of 50 (figure will double in the next 25 years)

Life in your 40s and 50s will include care for an aging parent or loved one

More than 26 million American workers are caregivers for their parents or older relatives and friends.

AARP

www.aarp.org/caregiving

AARP

www.WorkReimagined.org

check out www.aarp.org/kyjobs for KY specific info

www.benefitscheckup.org

www.benefitscheckup.org

AARP

Volunteering:www.createthegood.org

AARP

AARP

www.aarp.org/brainhealth