PatientSchedulingApp - Investor Presentation

D. Andrew J. GrantColin Coffey CDir FIoDApril 2017

Investor Presentation

CONTENTS

04 Executive summary 09 Overview of mission, vision, purpose and opportunity13 Employing investment to deliver impact and profit14 The market15 Beyond the NHS16 The product27 Future development29 Revenue model / overcoming the buyer hurdle32 Profit and loss33 Marketing & sales34 Sales & installation35 Management team40 Partners & suppliers 42 Competitors43 The medical trial45 Timeline46 Contact

02 PATIENT SCHEDULING APP | Investor Presentation02 PATIENT SCHEDULING APP | Investor Presentation

Source: http://www.telegraph.co.uk/news/health/11718631/Aspirin-loo-roll-and-surgery-true-cost-of-the-NHS-revealed.html

The NHS is the world’s 5th biggest employer and spends over £36bn per year on staff.


EXECUTIVE SUMMARY

PatientSchedulingApp Ltd is seeking to raise £600,000 SEED investment by 31st May 2017 for 16.53% equity based on a pre-money valuation of £3m.

This SEED investment will be used to:

– design and build the prototype system (MVP) between June and September 2017 and run a medical pilot/service evaluation with the Royal Marsden Chelsea.

The system will be built on Microsoft Azure and run off Android tablets.

The aim of the system is to:

– reduce NHS waiting lists by at least 10%

– cut clinic and appointment waiting times for patients in hospitals

– reduce pressure on NHS front line staff

– allow the better allocation of scarce resources

– and deliver cost efficiencies through the effective and efficient scheduling of clinical appointments.


Source: http://content.digital.nhs.uk/article/6053/Hospital-inpatient-care-almost-900-more-admissions-per-day-compared-to-previous-year

Patient admissions are now above 15m per year. That’s over 45,000 patients per day.


To date PatientSchedulingApp Ltd has invested £238,980 over 24 months and appointed a panel of world-class partners and suppliers that include TechAdventure, The Royal Marsden NHS Trust, The Charite Hospital in Berlin, Microsoft, Neofonie Mobile GmbH, Polestar and Scottish Enterprise.

Together with these organisations TechAdVenture has researched the market opportunity, scoped the solution, mapped the hospital work streams and patient journeys, developed the business case, designed a demo and created this investor presentation.

PatientSchedulingApp Ltd SC530799 was incorporated on the 29th of March 2016.

PatientSchedulingApp Ltd is forecast to generate sales of £1.7m in three years based on signing up 50 hospitals generating a profit of £603,000.


Source: http://www.nhsconfed.org/resources/key-statistics-on-the-nhs

It cost £117bn to run the NHS in 2015/16. That cost is expected to increase to £120bn by 2019/20.


1 millionpatients are seen by the NHS every 36 hours.

Source: NHS national statistics from 2014/15


OVERVIEW OF MISSION, VISION, PURPOSE & OPPORTUNITY

PatientSchedulingApp Ltd aims to be the no.1 choice for hospitals globally for the management of patient appointments.

The company will achieve this by first delivering evidence based results in partnership with the worlds no.2 cancer hospital, demonstrating that the system delivers on its promises.

The system will then be slowly rolled out to UK hospitals that have decent wifi over the following two years (post R&D phase). Beyond that the company will export the product globally by partnering with a leading hospital in each country to run a medical pilot.


There are a number of competitors already in the appointment management and patient journey marketplace, but these fall into two categories:

1. Large, bespoke, complex and costly combined hardware and software solutions (detailed later). These suppliers charge millions for a bespoke design or/and end to end solution. For those hospitals that can afford these, often the negative impact of such huge change can overpower the benefits forecast by the system.

2. At the other end of the market are the far more nimble tech start-ups.

All of whom are focusing on the holy grail of a Facebook style global solution for patient record management, delivered through personal devices and mobile apps. This proves to be too big an elephant to eat, and none have so far achieved any degree of success. This is due to the complex data protection rules and laws and radically different management style for data from hospital to hospital. Also, not every patient has a smartphone. There are a few that have

been adopted on a local level because someone at that hospital or Trust knows the team, but none have the capacity, track record, product, design or ability to scale. Not to mention the barriers placed in the way by incumbent global corporations who make massive margins off old technologies and have pulled up the drawbridge for the technical integration these nimble start-ups rely on to work.


PatientSchedulingApp Ltd aims to take the completely opposite approach, with the short-term objective being to build loyalty and trust through the effective handling of a basic admin function for the hospital.

The vision is that PatientSchedulingApp will manage the end-to-end patient journey, from accessing patient records on the patient’s mobile phone for first responders, through to allowing patients to choose their own appointment slots or allowing their employers to book paid for out of hours appointments for them and so reduce impact at work.

PatientSchedulingApp will even help inform staff who has been given what medication and allow management to track total treatment cost whilst providing access to detailed and dynamic data for everyone from the Ward Sister to national governments, to ensure more effective planning and better allocation of scarce resources.


PatientSchedulingApp Ltd has been designed in partnership with two world class, yet dramatically contrasting hospitals (to ensure a one size fits all solution), with direct access to the senior clinical, admin, IT and management teams from The Charite in Berlin and The Royal Marsden in London.

In addition the Board of PatientSchedulingApp Ltd already includes the ex CEO of Atos UK (who handle all NHS UK data records and manage all NHS data centres across UK) and the ex Head of Admissions for The Charite in Berlin, a hospital that sees on average over 660,000 outpatient cases and approximately 140,000 inpatient cases a year for which he had direct oversight and control.

“Over time [PatientSchedulingApp]

will develop a much more efficient regime of getting patients through

the system.”

Dr. Rohit JunejaConsultant Aneasthetist

(The Royal Marsden)


EMPLOYING INVESTMENT TO DELIVER IMPACT & PROFIT

At the end of the commercial pilot, in May 2018 the company will roll out the product to 20 UK based hospitals, carefully choosing hospitals that already have good wifi. In year two (of sales) this will increase to cover 50 UK hospitals.

The investment sought in this SEED round will be used appoint Neofonie GmbH, Microsoft’s number one Gold Certified Partner across Europe, to map the hospital and run a 6 month medical pilot / service evaluation.

The investment sought will fund the company through the following stages:

Design & Build Medical Pilot Commercial PilotTest


THE MARKET

It costs over £113bn to run the NHS of which £36bn is staff costs alone. With over 15 million total hospital admissions in 2014/15 and 1m patients seen every 36 hours by the NHS even a small reduction in waiting times will have a major impact for patients, doctors, governments and budgets.

Across the NHS every Trust has its own way of doing things, and within that, each hospital has its own take on that way. To date IT and tech companies have taken advantage of this and exploited them by selling bespoke and costly tailor made solutions that keep the landscape fragmented and complex.

By creating simple, single focus product(s) that are cheap and easy to use and by employing the global sales network of HP Inc., PatientSchedulingApp aims to kick-start a digital revolution in healthcare and scale rapidly.

PatientSchedulingApp will deliver a low cost product that gets a tablet in the hand of the medical staff and an app in the pocket of the patient.


BEYOND THE NHS

The idea and opportunity was conceived by Dr Torsten Beutlhauser, who at the time, was Head of Admissions for The Charite University Hospital in Berlin (the second largest hospital in the world). Dr Beutlehauser was focused on improving patient wellbeing whilst reducing costs by delivering time efficiencies.

He replaced the ticketing system with a standard restaurant buzzer system he bought online. The impact was substantial and immediate.

Dr Beutlhauser identified that this was a problem common to every hospital in the world. The Charite appointed Accenture to work with them to scope a technology-based solution based on Dr Beutlehauser’s restaurant buzzer trial.

There are over 300,000 hospitals in the world with 85% of their operating procedures the same.

This allows for a one size fits all approach. PatientSchedulingApp is a fully isolated system and does not interact or integrate with any third party programs.


THE PRODUCT

1. Mapping & Wayfinding PatientSchedulingApp Ltd has

appointed Polestar the market leader

in hospital wayfinding.

2. Tablet Devices Patients will not be able to download the

app direct to their own device, and instead

will be given an very basic Android device.

3. PatientSchedulingApp software A dynamic appointment scheduling and

management tool that includes wayfinding

(find my appointment/where’s my patient).

4. PaaS system Configure Account(s) for Service usage.

5. Support 24hour replacement tablet lost/broken.

The system will consist of the following components:PatientSchedulingApp Ltd is a dynamic appointment management system for hospitals designed to reduce waiting times on admission day for planned operations.

Initially designed for the complex and dynamic pre-assessment work stream, the system is planned to be developed to work across all departments and patient types from pre-assessment, outpatients, inpatients, walk-ins, GP referrals and even A&E.


THE PRODUCT

1. The patient will come into the hospital and immediately see the scheduling nurse. The nurse inserts the appointments the patient has to make for their visit on to the tablet while running the scheduling software. The software allocates a random anonymised waiting ID. The nurse will hand the patient this tablet. There is no patient data on the device or in the cloud.


2. The patient is then required to answer some basic triage questions. Based on these answers, the staff at the hospital can decide how urgently the patient needs help. This information will help the doctor to select the most appropriate tests.


3. As soon as the scheduling nurse has handed the patient their tablet, they have a schedule number and an appointment with the first available doctor for pre-assessment. This schedule number is recorded by the scheduling nurse and acts as link to the patient. By this method, we ensure that no sensitive data is saved on the device or in the scheduling service.


4. In the background an algorithm calculates the fastest path / journey for all patients. Especially when a patient has more than one appointment he/she will be scheduled to take the test with the shortest waiting queue. The algorithm takes care of occupancy of the medical equipment and doctors. Therefore the efficiency of the hospital will be increased.


5. Shortly before their scheduled appointment a push notification appears on the tablet and reminds the patient about the appointment…


5. …The user can use the indoor navigation function to find his way to the scheduled room and doctor.


6. At any time, the scheduling nurse or doctor can choose to admit a priority patient. In this case the patient is automatically ranked on top of the waiting list. This allows for the patient to have access to the tests as soon as possible with a very short waiting time. The nurse can easily schedule this patient for their tests and all the other appointments that could be affected will automatically be rescheduled. The other patients will be notified immediately that their appointment has been updated. This simple notification gives the patients a better overview of their appointment schedule and reduces frustration regarding prolonged and uncertain waiting times.


7. The medical staff, doctors and nurses, can mark a patient test as complete and assign new tests to him. To make best use of waiting time, some of the standard information regarding clinics and appointments will be presented to the patient as a cartoon (also reducing the time the medical staff need to employ per patient).


8. The patient evaluates the quality of the services and this data can then not only be used to improve the user experience but also can be used for the hospital as less time and effort is spent compared to standard CQC inspections.


9. When all tests are completed, the patient hands their tablet back to the scheduling nurse. The nurse puts the tablet back into the charging cradle, waiting for the next patient.


FUTURE DEVELOPMENTS

12 3

Initially the product will be developed

exclusively for pre-assessment units

and available only pre-loaded onto the

Android devices. However, the company

will quickly look to develop a desktop

and iOS/Android mobile app for clinical

staff so they can use their own device

or access the software from the PC on

their desk.

Beyond this the company will look

to develop a ‘GP appointment

management app’ that allows patients to

accept ‘queue jump’ appointment slots

for pre-assessment slots (based on user

preferences) that are made available

through the efficiencies delivered in

hospital by the system.

PatientSchedulingApp Ltd will then

look to charge for these ‘queue jumping’

services, and use income from that

revenue to offset the cost per journey

of the hospital.

As previously stated PatientScheduling-

App Ltd will quickly aim to add on

inpatient, outpatient and A&E services

to the system.


FUTURE DEVELOPMENTS

The GP app will evolve to allow the patient

to store their own medical records locally

using Blockchain technology (something

MIT are trialling at the moment with

Boston University Hospital). This means

clinical staff can have easy, accurate and

up to date access to this information. This

will be an evolving market with patient

online and summary care records, which

can be accessed by NHS staff using an

NHS Smartcard and could, in future, have

further integration with the app (subject to

Information Governance compliance, of

course).

Once patient records and

appointment management are linked

and delivered through the mobile

device, it opens a whole world of

opportunity to deliver faster and more

accurate care as well as both deliver

increased peace of mind and control

to the patient and reduce time and

cost for medical staff who can now

access what they need, when they

need it.

Once the platform is installed and

universally accepted across most UK

hospitals, PatientSchedullingApp Ltd

will deploy a desktop based ‘unified

appointment management portal’. A

massive amount of time and cost is

employed due to the fact that each

department schedules their own

appointment resulting in the patient

coming into the hospital on multiple

separate occasions. This not only waste

time through registration and processing

every visit but also cost, as the hospital

needs to manage transport to and from

the appointment. By creating one portal

the system can know where the slots

are and where the patient needs and

arrange for all the appointments to be

scheduled the same day. Minimising cost

to the hospital, reducing time wasted for

staff and removing inconvenience for the

patient.

The Blockchain and secure access at the

right time for the right person to the right

information. A vexing problem facing

healtcare system throughout the world

is how to share more medical data with

more stakeholders for more purposes,

all while ensuring data integrity and

protecting the patient privacy. Imagine

that every EHR sent updates about

medications, problems, and allergy lists to

an open-source, community-wide trusted

ledger, so additions and subtractions to the

medical record were well understood and

auditable across organisations. Instead of

just displaying data from a single database,

the EHR could display data from every

database referenced in the ledger. The

end result would be perfectly reconciled

information about you with guaranteed

integrity from the point of data generation

to the point of use, without human

intervention. PatientSchedullingApp has a

vision to be the secure user access point

for cloud-based medical records.


When designing the system it became apparent to everyone involved that no matter how big the impact there would still be a cost.Whilst this cost would generate many benefits for patients and clinical staff it would create a new cost for the budget holder. Therefore PatientSchedulingApp has integrated into the system a payment per journey approach.

The new costs to the hospital for the system would be balanced by:

– more patients seen

– in a more efficient manner

– who are fully informed

– more satisfied

– with a better patient experience

– by a service which is deployed efficiently

– and is responsive to the needs of the patients…

PatientSchedulingApp will deliver efficiencies of 10% across hospital for less than annual salary of a nurse. This ‘free time’ can then be employed to see more patients.

REVENUE MODEL/OVERCOMING THE BUYER HURDLE


1. More efficient utilisation of current resources (mainly staff) to avoid peaks and troughs, the ability to plan the week ahead in a more structured manner using automation and software based algorithms, allowing patients the freedom to go for tea/coffee and know they will be guided back to their appointment when the time comes via a professional product in line with the Trust’s own corporate branding, representing the high quality and cutting-edge work the Trust is involved in.

2. Through the integration of wayfinding / mapping the clinical area, patients can find their appointment / clinic faster and with less stress, while medical staff can locate a missing patient with ease (wayfinding alone can slash 15% of wasted time from the schedule).

3. By providing patient information videos with time to process the information before they see the clinician so they are able to ask better-informed questions regarding their procedure and provide more informed consent. This is especially relevant to anaesthesia where informed consent is often implied and done in a very short space of time on the morning of surgery – potentially a medicolegal issue and one which would be greatly addressed by this system. This allows for waiting times of patients to be used more efficiently by completing logic-based questionnaires, ready for the pre-assessment nurse/doctor to instantly refer to, prior to seeing the patient.

4. The ability to instantly audit utilisation of various services (radiology, phlebotomy, echo, anaesthetist) and identify bottlenecks to inform future service

development strategies, increased patient throughput, increased patient satisfaction due to being better informed about their surgery, their upcoming pre-assessment appointments, reduced waiting times and opportunity to feedback on the service.

5. Improved informed consent compliance, increased patient satisfaction survey (via “Friends and Family” or “I Want Great Care” or “Picker Survey”) and continual evidence of internal audit should all help attract/retain current business when negotiating contracts with Clinical Commissioning Groups.

6. These are all objective measures which would also help with independent inspections e.g. CCG or Care Quality Commissioning summary (reducing time and resource allocated to passing these regular vital tests)


There is zero cost to the hospital for any part of the system (all 5 components are delivered for free). The hospital signs up to a five-year contract and is charged a micro payment per journey. The following sets out a typical hospital, based on a 5 year contract…

Average monthly visits

18,189Average monthly journeys

109,134Average hospital charge

3.7p per journey

Average monthly charge

£4,038Average annual journeys

1.303mAverage annual income

£48,456

per hospital

Average annual cost

£32,068

per hospital

Average annual gross margin

£16,370


PROFIT & LOSS

June 17 Sept 17 Dec 17 March 17 June 18 Sept 18 Dec 18 March 19 June 19 Sept 19 Dec 19 March 20 June 20

Total Quarterly EBITDA

(£195,833) (£259,750) (£94,568) (£52,000) (£346,695) (£333,912) (£82,219) (£12,663) (£70,516) £34,848 £132,764 £291,976 £354,466

Financing June 17 Sept 17 Dec 17 March 17 June 18 Sept 18 Dec 18 March 19 June 19 Sept 19 Dec 19 March 20 June 20

Investment £600,000 £1,000,000 Cash Balance (BOP)

£0 £404,167 £144,417 £1,049,849 £997,849 £651,154 £317,242 £235,023 £222,360 £151,844 £186,692 £319,456 £611,432

Cash Flow from Operations

(£195,833) (£259,750) (£94,568) (£52,000) (£346,695) (£333,912) (£82,219) (£12,663) (£70,516) £34,848 £132,764 £291,976 £354,466

Cash Balance (EOP)

£404,167 £144,417 £49,849 £997,849 £651,154 £317,242 £235,023 £222,360 £151,844 £186,692 £319,456 £611,432 £965,898

Net Quarterly Cash Flow

(£195,833) (£259,750) (£94,568) (£52,000) (£346,695) (£333,912) (£82,219) (£12,663) (£70,516) £34,848 £132,764 £291,976 £354,466


MARKETING & SALES

There are a number of components making up the marketing mix for this product:

YEAR1 MARKETING (during the medical trial & commercial pilot)

Events Continuing on from the launch event at ME London, PatientSchedulingApp will host one seminar per month across 12 UK cities where the subject will be to discuss technology and the impact it can have on healthcare.

Webinars Every event will be broadcast live as a webcast across TecHunter, Facebook and online, as well as available to stream on demand via the PatientScheduling-App social media profiles, website and TecHunter.

Mobile App PatientSchedulingApp will continue to promote the download of TecHunter which will also be used as a feedback and focus group tool for those participating in the live pilots and trials.

Social Media Beattie Media will continue to grow PatientSchedulingApp social media following and develop the company’s database of influencers in the target sectors and industries.

Public Relations Targeting trade titles for every sector of the NHS (nursing, anaesthetics etc.) as well as mainstream consumer titles and business press.

Advertising A modest budget will be set aside for highly targeted press adverts in trade magazines that are well read by the decision makers and budget holders within the target hospital sector networks.


SALES & INSTALLATION

Big hospitals – 100,000sqm – (36,000 visits per month x 6 journeys)

Small hospitals – 10,000sqm – (3,689 visits per month x 6 journeys)

(based on the Royal Marsden)

Medium hospitals – 60,000sqm – (18,000 visits per month x 6 journeys)

PatientSchedulingApp has categorised three types of hospital for the purposes of forecasting:

In YEAR1 of trading / sales the company forecasts 20 hospitals (4 big, 8 medium and 8 small).And 50 hospitals in YEAR2.

PatientSchedulingApp will have a full time Sales Director, Marketing Director and Installation Manager.


BOARD OF DIRECTORS

PatientSchedulingApp Ltd Board

Andrew Fulton Chairman

Andrew Fulton spent over thirty years in the British Diplomatic Service,

his last appointment being in Washington DC, following stints in Saigon,

Rome, Oslo, East Berlin and at the UK Mission to the United Nations in

New York. Amongst other business roles he is a non-Executive Director

with IndigoVision and is Honorary President (formerly Chairman) of the

Scottish North American Business Council. He is also a former Chairman

of the Scottish Conservatives.

“The team assembled is so experienced and cooperative

within itself that I would recommend to anybody

they look hard at investing in PatientSchedulingApp.”

Andrew FultonChairman


Dr Torsten Beutlhasuer Director

Dr. med. Torsten Beutlhauser is a lead consultant in Critical Care and

Anaesthesia at the Royal Marsden Hospital in London. Beyond his

medical responsibilities, Torsten has become increasingly involved in the

administrative and organisational tasks at the clinics and hospitals where

he has been employed. Prior to moving to London, Torsten worked at

the Department for Anaesthesiology at The Charité – Universitätsmedizin

Berlin where he was the direct report for all front line staff dealing with

patient admissions and pre-assessment.

Torsten also creates and organises new concepts for Continued Medical

Education (CME) courses and hands-on training within the scope of the

training seminars for the post-medical training for physicians in the state

of Berlin in Germany and also in London. He is a principal investigator of

the Pre-Assessment Research Group at the Royal Marsden NHS Trust and

of other clinical research projects. He participates in multi-centre clinical

studies, predominantly interdisciplinary benchmark projects. His current

priority is the introduction and development of new software to improve

patient care and safety in the health sector through the implementation of

new medical research approaches.

Colin Coffey Finance Director

Colin is a Chartered Director and Fellow of the Institute of Directors with

extensive experience in Corporate Governance. Colin’s expertise has been

focused on business transformation and the development of “world class”

management teams.

However Colin’s main skills are centred on the financial and operational

aspects of organisations. He has been involved at board level in a number

of companies across the UK where his leadership skills have resulted in

significant increases in shareholder value.

Colin’s background is in working with start-ups and high growth companies

where he provides financial reporting support and general Corporate

Governance advice. He has also assumed roles over his career where he

has designed and implemented effective control systems.

BOARD OF DIRECTORS


Steve LangmeadDirector

An experienced natural leader and innovator, with a successful track

record in delivering business growth, commercial innovation and business

transformation in both the public and private sector. Steve excels at

creating high performing teams and inspiring people to deliver on

challenging business outcomes.

Steve has led organisations with over £250m turnover and 6,000 plus

employees, in roles that included Chief Executive of Capita Scotland,

Senior Vice President of Scotland, Wales & Ireland for Atos, Vice President

of UK Health for Atos, and Chief Executive of visitscotland.com. He is

a Non-Executive Director for several organisations including Young Scot.

He currently has investments in and advises businesses across the retail,

health, technology and advertising sectors. His extensive experience in

the Health sector includes delivering technology to all the Health Boards

in Scotland and many English Health Trusts, and supporting Edinburgh

to merge its Health & Social Care services with the NHS.

Andrew GrantDirector

Andrew is the Chief Executive Officer of TechAdVenture. He started off

in business after graduating with BA Hons in Marketing & Finance from

Strathclyde University in Glasgow. From there he launched The Clubbers

Guide (a free listings magazine) in 1999 with nothing more than a

convincing sales pitch and an idea good enough to get £5,000 from

Bank of Scotland.

After winning several creative awards Andrew grew his company Nation1,

over 15 years into one of the UK’s leading mobile agencies located across

London and Glasgow, handling work for RBS, Thomson Reuters, Barclays,

Microsoft and Jaguar. Andrew grew his team to 24 people, on top of

which he managed a remote team of 18 across the globe and multiple

supplier and contractor relationships.

BOARD OF DIRECTORS


David HughesGroup Managing Director

Recently described by former 3i European head of investment as “a creative who gets

things done” Dave’s career comprises over a decade in senior leadership roles within

the marketing functions of global financial services firms Barclays and HSBC, ten years

in interactive TV, and twelve formative years with global ad agency networks Young &

Rubicam and Saatchi & Saatchi. Most recently in his capacity as Group Media Director at

one of the UK’s leading banks, Dave has overseen Barclays £200m global ad spend and

its transition from traditional to digital channels (digital display, search, social, content,

affiliates, aggregators) and the development of its digital marketing tech stack across all

Barclays core businesses (retail, cards, corporate and investment banking) and regions

(Europe, US and Africa). Before taking up this group-wide role Dave led the marketing

for the bank’s wealth and investment management businesses, introducing pioneering

and award winning high net worth hospitality platform the Little Book of Wonders along

the way. Prior to his time in Canary Wharf (Dave was also head of marketing strategy

and planning for HSBC’s corporate and investment banking division) Dave spent ten

years in start-up world, developing and marketing interactive TV businesses (at the time

a cutting edge tech), from play-along gameshows (Two Way TV Limited) to red button

advertising (Press Red Limited) for broadcasters and platforms including Sky, NTL, the

BBC, ITV and Channel 4. Dave’s role at TechAdVenture is to work with the team to

scope the product ideas and assemble the people and partners to make them happen.

MANAGEMENT TEAM

“It doesn’t require any investment decision on the

part of the health service itself, because it’s a pre-funded

solution which will then drop into the health service.”

David HughesGroup Managing Director


Tom EvansCreative Director

Bafta nominated, Cannes awarded and a regular D&AD, ICA and

Hyper Island speaker, Tom’s innovative and varied career has

seen him brand and agency side, creating a diverse range of work

across communications, digital, NPD and service design. Tom

is a rare breed in the world of creatives as he is obsessed with

the intersection between creativity, business and technology,

something that is essential at AppAdVenture as we launch products

that people will love.

Tom is expert across a wide range of creative fields that include

design, technology, innovation, communications, customer

experience, brand development, creative development, creative

direction, writing, art direction, graphic design, typography, social

media and advertising. From the button they press to speak, to

support, to the banner advert we use to drive the crowd funding

campaign, it is essential we have one awesome look and feel that

is credible, beautiful and easy to use. Tom will make our users and

stakeholders fall in love with our products and TechAdVenture.

Fiona FyfeProduct Director

Fiona was introduced to TechAdVenture as a client in her role leading Microsoft’s app platforms

in the UK. She has spent the last 12 years of her career specialising in this area, working mainly

as a product marketer for top global tech brands including Amazon and Microsoft. For the last

3+ years Fiona has specialised in app marketing, leading UK marketing efforts for Amazon and

Microsoft’s app platforms.

Fiona worked for Microsoft for 8 years during which time she gained commercial marketing

experience across the Windows and online services businesses as product Marketing/

Management Lead for top consumer online brands including Hotmail, Messenger and SkyDrive,

used by tens of millions of consumers in the UK. Fiona brings to TechAdVenture considerable

experience devising and implementing marketing strategies and plans for new and established

tech brands and app products as well as high profile experience in designing and running user

engagement and customer acquisition programmes and initiatives across the whole marketing

mix. During her time at both Microsoft and Amazon Fiona was at the helm of orchestrating

product launches and running multi-million dollar integrated ATL campaigns covering PR, social

media, digital, print, and out-of-home. Before all of this Fiona started out as a research fellow

at the United Nations Institute for Training and Research in Geneva. Due to this Fiona spent a

number of years during her early career in analytical and customer insight roles, both client and

agency side, in London; and this grounding still underpins her data-driven approach to marketing.

MANAGEMENT TEAM


PARTNERS & SUPPLIERS

The Royal Marsden

The Royal Marsden NHS Foundation Trust is a world-leading cancer center specializing in

cancer diagnosis, treatment, research and education. Their academic partnership with The

Institute of Cancer Research (ICR) makes them the largest comprehensive cancer center in

Europe with a combined staff of 4,300. Through this partnership, they undertake ground-

breaking research into new cancer drug therapies and treatments. They have two hospitals:

one in Chelsea, London, and another in Sutton, Surrey. PatientSchedulingApp is being

designed in partnership with Chelsea. In Surrey, they have a Chemotherapy Medical Daycare

Unit at Kingston Hospital and an academic partnership with the Mount Vernon Cancer Centre.

This partnership enhances their research programs and our contribution to the NHS in finding

new and better ways to treat patients diagnosed with cancer. They also provide Sutton and

Merton Community Services. Since April 2011 The Royal Marsden has managed a range of

community services, and together we are ensuring that treatment and care is of the highest

quality and seamless between hospital and home environments. The Royal Marsden was

founded in 1851 by William Marsden. His vision was to create a pioneering cancer hospital

dedicated to excellence in the study, treatment and care of people with cancer. Today they

continue to build on this legacy, constantly raising standards to improve the lives of the 50,000

cancer patients from across the UK and abroad that they see each year. The Royal Marsden

has been contracted by PatientSchedulingApp to provide consulting services to ensure the

successful design, development and delivery of the product as well as a 6-month medical trial.

TechAdVenture

TechAdVenture delivers consulting services to support the

creation, investment, delivery, distribution and growth of software

products. The company is managed by a global, scalable, cloud

based team working across London, Berlin and Barcelona.

Focused on the future, TechAdVenture builds products that solve

big global problems, designs experiences that engage and delight

users, and creates brands that people fall in love with.

The company’s ‘Journey of an Idea’ process takes an idea and

turns it into an investor presentation. This is then SEED funded

from TechAdVenture’s angel network before SERIES A funding

is raised through the TechAdVenture crowdfunding platform

(where TechAdVenture delivers the supporting campaign to hit

the investment target). Beyond this TechAdVenture assembles a

product team to support the delivery and growth of the business

and management team until the company is able to run solo.


Neofonie

Neofonie Mobile GmbH is currently

ranked among the top 20 mobile

specialists world wide according

to the “BVDW” and has received

several awards for the best apps.

Their customers are from different

industries and all benefit from

their many years of experience in

numerous and complex mobile

projects. They employ a team of

30 in Berlin and are Microsoft Gold

Certified Partners.

StormID

StormID are a digital technology

consultancy, developing

multichannel digital services that

transform how our clients do

business. Founded in 2001, and

currently employing 50+ full time

digital experts, StormID deliver

smart, innovative, digital solutions

for clients across the private and

public sector in the UK and beyond.

Their skills span across Consultancy

& Project Management, User

Experience Design, Technical

Development and Digital Marketing

& Performance.

MediCatrix

All animated films are developed in

partnership with the Department

of Anaesthesiology and Operative

Intensive Care Medicine, Charité –

Universitätsmedizin Berlin to ensure

our cartoons accurately represent

the highest level of current medical

knowledge and understanding.

Robert Wiesner, born in 1976, has

produced animated films since 2001,

including during his studies at the

Department of Biology, University of

Hamburg. To date he has produced

over 600 short films. Customers

include the NDR and MDR,

ProSieben and several TV production

companies. In addition to animated

film production, Robert Wiesner

studies/explores the history of

medical animation films from DEFA.

Pole Star

Pole Star is the market leader in

wayfinding and indoor positioning

within the global healthcare sector

and are based in France. Polestar

has designed and developed the

NAO Campus® indoor localization

technology for consumer and

professional applications. Since

April 2008, NAO Campus® has

been implemented all over the

world (Europe, North America and

Asia) in all types of buildings and

environments including hospitals,

shopping centres, museums, train

stations, airports, underground

parking lots, industrial sites, and office

buildings, among other sites. With

their unique expertise and proven

solution, Pole Star has paved the way

for new applications and is geared

to satisfy tomorrow’s requirements.

PARTNERS & SUPPLIERS


COMPETITION

There are a number of patient scheduling products in the marketplace at the moment. These are generally bespoke or tailored, server-based,

web or cloud based systems and the patient scheduling tools are often only one aspect of the product offer. They are also normally extremely

expensive to implement in terms of hard cash as well as impact on team, change management, trading & ongoing support.

iSOFT’s Enterprise Scheduling solutions

(iSOFT is part of CSC's global

Healthcare and Life Sciences business.)

UK offices in Banbury, Manchester,

Warrington, Glasgow, Belfast and

Dublin. Some of the modules offered

include: Patient Management; Order

Management; Queue Management.

UltraGenda Pro (for appointment

scheduling) is web-native and rules-

based. It integrates with HIS components,

including RIS and other departmental

applications. iSoft provide services for

20 UK hospital trusts including NHS

Greater Glasgow and Clyde.

isofthealth.com/en/Solutions/

iSOFTEnterpriseScheduling/

iSOFTEnterpriseScheduling.aspx

Q-nomy

(UK office in Woking) Medical

Appointment Scheduling Software:

A central server solution for managing

appointments across clinics and

reception areas. User interfaces allow

doctors, staff and patients full access

from their PC, tablet or mobile phone.

Patient Flow Management Software:

qnomy.com/patient-flow-management.

A central-server tool that provides

clinics and departments with patient

reception, queuing, routing and

interaction management tools, plus

optional appointment scheduling.

qnomy.com/medical-appointment-

scheduling

Case Study: Nottingham University

Hospitals NHS Trust (NUH)

qnomy.com/CS-NUH

Lumeon (previously Qinec)

Based in Lambeth, London. Focus on

automating processes done by people

and cutting staff costs. Lumeon is a UK-

based digital health company providing

Care Pathway Management (CPM)

solutions. The company’s cloud-based

SaaS platform is hosted in N3 compliant

data centres in England. lumeon.com/

about-us/ Lumeon Scheduling matches

appointment types to patient data and

generates multi-part appointment

sequences across teams and locations.

Patients have the ability to arrange

appointments and automatically receive

personalised reminders and updates.

lumeon.com

lumeon.com/2016/07/25/qinec-

rebrands-as-lumeon-reflecting-

brighter-thinking-in-healthcare/

TuOtempO Patient App

(Main office Bologna, Italy, Richard

Good is Regional Director, UK, Ireland,

France and Morocco – based in Lyon).

TuOtempO Patient App lets patients

connect with health services from their

phone. They can register, search for a

specialist, search for an appointment,

book an appointment, request to

cancel, check-in, make a payment,

receive test results, ask a question

or submit feedback. The healthcare

provider can chose which features they

want to activate. For pricing – follow

the link below. For a hospital with up to

100 doctors = €600/month, up to 500

doctors = €2,000/month.

tuotempo.com/en/patient-online-

booking-pricing/


http://www.isofthealth.com/en/Solutions/iSOFTEnterpriseScheduling/iSOFTEnterpriseScheduling.aspx



http://http://www.qnomy.com/patient-flow-management

http://www.qnomy.com/medical-appointment-scheduling

http://www.qnomy.com/medical-appointment-scheduling

http://http://www.qnomy.com/CS-NUH

. http://www.lumeon.com/about-us/

. http://www.lumeon.com/about-us/

http://www.lumeon.com

http://www.lumeon.com/2016/07/25/qinec-rebrands-as-lumeon-reflecting-brighter-thinking-in-healthcare/



http://www.tuotempo.com/en/patient-online-booking-pricing/

http://www.tuotempo.com/en/patient-online-booking-pricing/

THE MEDICAL PILOT

The hospitals will appoint one student nurse and one junior doctor to manage the 6 month pilot and will run two groups 1) that use the system and 2) that do not. There will be trial management team meetings every two weeks at the hospital to review the results and feedback and every month there will be an all agency team meeting where all stakeholders will attend and review the progress to date.

Budget and time has been set aside and factored into the plan to allow iterative updates to the design and software to best accommodate the feedback. There has also been a 12-week upgrade phase set between the end of the medical trial and the start of the commercial pilot to allow further (and any substantial) changes to be implemented.

PatientSchedulingApp Ltd is using the term Medical Trial as this explains what the phase entails, however the accurate terminology is Medical Pilot as both PatientSchedulingApp and TechAdVenture teams will have full access to the respondents and play an active role in the study.


THE MEDICAL PILOT

1. What is average data / azure cost per hospital

2. Options, costs and impact of PatientSchedulingApp developing own wayfinding / set up / or possible avulsion of a provider

3. Wi-Fi install costs and how to drive these down / procure suppliers (vs. setting up an in-house) team / what advances in technology are there or different options to deliver the connectively and wayfinding function with reduced costs

4. Engineers and build / support – In-house dev / what tech / Wi-Fi

5. Drive down set up and install costs

6. Defining the support requirements per hospital (software / hardware / tech / customer)

7. Insurances for all aspects of the system

8. Management Team recruitment (defining the role and KPI’s and recruitment for Sales Director / Marketing Director / CFO / Admin Support / Social Media Manager)

9. Brand development

10. Marketing & PR and sales plan for UK / Germany etc. / France etc. / USA and procurement of suppliers

11. Progress the partnership agreement with HP for global sales / HP Touchpoint support

12. Investigate development of tech features such as Immersive Computing

13. Deliver a white paper on ‘can we make this totally free for the hospital by charging for the waiting list appointments’

14. Scope the outpatient & inpatient apps and develop the GP appointment setting app and hospital staff desktop app

15. Develop ideas for monetizing the project beyond the cost per journey model

During the medical pilot the management team will also be researching, addressing and planning for the following:


June 2017

Funding secured/

all agency team

meeting in London

to kick off project.

TIMELINE

September 2017

Beacons are

installed in The

Royal Marsden and

the pre-assessment

clinic area for

trial is mapped.

PatientScheduling-

App is launched

in BETA at EHI Live

in London (taking

pre-orders).

October 2017

MVP (BETA) version

of pre-assessment

application is

completed and tested.

October 2017

6 month clinical trial

phase starts with

Royal Marsden.

March 2018

3 month

development phase

to implement

changes and

improvements based

on feedback from

the ongoing trial.

April 2018

PatientScheduling-

App management

team appointment.

October 2018

FULL Patient-

SchedulingApp

product launched

at EHI Live 2018.


[email protected]

Andrew GrantDirector

PatientSchedulingApp - Investor Presentation

Healthcare

Transcript of PatientSchedulingApp - Investor Presentation