Patient Experience Marketing | Connecting with patients in today's fast paced world
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Transcript of Patient Experience Marketing | Connecting with patients in today's fast paced world
![Page 1: Patient Experience Marketing | Connecting with patients in today's fast paced world](https://reader038.fdocuments.net/reader038/viewer/2022102323/58a4af061a28abe2428b6c6b/html5/thumbnails/1.jpg)
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Sean WebsterSenior Account Executive
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What’s the one thing all Dr.’s worry about when it comes to their online reputation?
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SO WHAT DO YOU DO ABOUT IT?
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1. Don’t freak out!
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2. Don’t avoid it…figure out the facts!
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3. Have a response protocol
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4. Respond as quickly as possible
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SO WHY DO REVIEWS MATTER?
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33% of consumers that get a response turn around & post a positive review
34% delete the original negative review
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OVER 60% positive change
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If a patient was referred, what would they find out about your practice online?
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HOW DO WE AVOID BAD REVIEWS?
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BY CREATING A 5 STAR EXPERIENCE
(every time)
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1. Always answer the phone with a smile
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2. Educate, Engage, Remind, Repeat
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3. Keep patients on time
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4. Always greet with a smile
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5. Always inform patients of next steps
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6. Always follow up
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HOW DO WE GET MORE POSTIVE REVIEWS?
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1. First and foremost…ASK!!!
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2. Have a sign at the front desk
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3. Have take home cards, that make leaving the review easy
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4. Make sure that your staff is trained
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5. Include a link in your follow up email
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6. Have a link on your website
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QUESTIONS?
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IS SOCIAL MEDIA FORMY PRACTICE?
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YESYES
YESYES
YES YES
YES
YES
YES
YESYES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
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TWO COMPELLINGREASONS WHY
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YOUR PATIENTS
ARE!
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MORE IMPORTANTLY…
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SO ARE YOUR FUTURE PATIENTS!
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LET’S TALK ABOUT 3 WIDELY DISCUSSED SOCIAL SITES
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890 million people log onto Facebook daily
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of Facebook users access the site 5 times a day
23%
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500 million tweets per day
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Searches on Twitter every day
2.1 billion
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4-6 Million active users on Google+
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Unique Google searches each month
1.8 billion
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SO HOW DO WE USETHESE SITES?
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Listen EngageShare
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SOCIAL MEDIA TIPS
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Tip 1: Make it easy for people to connect with you
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Tip 2: Encourage participation
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Tip 3: Let your audience know you’re paying attention
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Tip 4: Check the pulse of your social media regularly
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Tip 5: Show your practice’s personality
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MOST IMPORTANTLY…SHARE VIDEOS!
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ENHANCE YOURBUSINESS PAGES
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1. Add an eye catching cover photo.
2. Make sure your profile photo reflects your brands image.
3. Utilize third party apps. (Appointment requests, reviews)
4. Feature positive reviews on your page.
5. Make sure all contact information is listed and correct.
6. Write short easy to read descriptions.
7. Most importantly respond to all reviews, questions, and comments to show your practices personality.
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1. Add an eye catching header image.
2. Add a profile photo of yourself to make it personal.
3. Utilize as much of the 160 character limit for your bio. Include keywords people may be trying to find.
4. Follow relevant twitter users in your industry.
5. Tweet relevant links to your followers.
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1. Claimed business listing & vanity URL
2. Have a legible logo fitted to size
3. Correct Name, Address, & Phone number
4. Website address listed
5. Service offerings listed & linked to website
6. Current photos of your office & staff members, Google Business Tour
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QUESTIONS?