Path 2013 - São Paulo
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![Page 1: Path 2013 - São Paulo](https://reader031.fdocuments.net/reader031/viewer/2022020116/55859a66d8b42aca7b8b4ffc/html5/thumbnails/1.jpg)
BOM DIA!
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TENHA IDEIAS,
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TENHA IDEIAS,
FIQUE RICO,
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TENHA IDEIAS,
FIQUE RICO,
SEJA FAMOSO
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TENHA IDEIAS,
FIQUE RICO,
SEJA FAMOSOem
1 h
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Marcelo Pena Costa
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Marcelo Pena Costa
Publicitário
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Marcelo Pena Costa
BrainstormShopPublicitário
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Marcelo Pena Costa
BrainstormShopPublicitário
SEÑORES
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IDEIAS?
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1. QUAL O
PROBLEMA?
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2. SUAS REFERÊNCIAS,
VIVÊNCIAS, “BAGAGEM”
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3. CAOS
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4. CONEXÕES,
REMIXES
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4. CONEXÕES,
REMIXES
“Bons artistas copiam,
gênios roubam.”
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5. MUITAS
IDAS E VINDAS
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6. ALEATÓRIO
& COLABORAÇÃO
Sound City Studios, LA
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7. SIMPLICIDADE
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8. AMBIENTE CRIATIVO
Fallon London embrulhada para natal, 2009
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9. AFASTE-SE
E VOLTE
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10. SKETCHBOOK
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11. FAÇA e ERRE.
E FAÇA DE NOVO
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12. ÀS VEZES A
EXECUÇÃO VEM ANTES
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13. PENSAR GRANDE
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14. UM EXEMPLO
DE IDEIA
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15. SEM MIRAR NO
ALVO, VOCÊ ACERTA
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16. FAZER UM
SIDE PROJECT
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17. O CORAÇÃO
PRIMEIRO
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18. TÉCNICAS? Sim.
Edward de Bono
Alan Fletcher
Brian Eno
James Webb Young
David Lynch
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IDEIAS NÃO SÃO
NADA!
ELAS SÃO SÓ
O COMEÇO.
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OBRIGADO!
@mpenacosta