Graphic Design 1Assessment 3 -Tea Packaging

Pastor Stoute – S2798690

Crystal Tea

Brand Name

The final brand name is Crystal Tea, this name is symbolic as it represents the high quality and unique experience in which this tea provides to its consumers. In society crystals are recognised as desirable and of high value. Subsequently, these portrayed values are both qualities in which the product wants to portray to consumers.

The typography chosen to represent the Crystal Tea Brand is Formal Script. This particular font was appropriate as setting an elegant and sophisticated tone will play a major selling point of this company’s product.

The Logo design utilises attributing colours to clearly distinguish each flavour through visual recognition. This method of marketing is very successful and is further excelled by using Complementary Pairs of colours in each design.

The formal script typography has been manipulated to create a tea leaf. Additionally, a lens flare has been used as it represents both the shine on a polished crystal and the notation of perfection. Despite being only recognisable by loyal consumers, the logo typography is also encased by the brands initials C.T.

Evolution of Logo Design

NAME hERE

Final Logo Designs – Three Flavours

Tea Package Net

Score Lines

Cut\remove

12cm

Tea Package Layout

The visual hierarchy of all three layouts is intended to draw the consumers focus to the logo. This is done by positioning the logo in the centre of the layout and by utilising gradient colour schemes.

Tea Package Layout

Mock Ups

Mock Ups

Mock Ups

Pastor Stoute – S2798690