Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%....

22
Pastimes | Past Times Heritage Week 2019 Niamh Donnellan Heritage Week Project Manager #heritageweek

Transcript of Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%....

Page 1: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Pastimes | Past TimesHeritage Week 2019

Niamh DonnellanHeritage Week Project Manager

#heritageweek

Page 2: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Pastimes | Past Times

From 17-25 August we encourage you to take a stroll through history and explore how our pastimes have evolved in often

fascinating ways.

Page 3: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Why Get Involved?

“We are striving to achieve a sense of community in a new-build area.”

“We work in a listed building with lots of history and thought it might be nice to open it up to the public.”

“We organised a Heritage Week event to raise the profile of our local historical group and attract new members.”

Page 4: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Community and Voluntary Sector

54%

Private Sector19%

Public Sector27%

Event Organisers

Page 5: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

95% of attendees agreed

“Due to Heritage Week I learned things about heritage which I would

not have learned otherwise.”

Merlin Woods, Galway

Page 6: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Were it not for Heritage Week, I would not have visited a heritage site this summer

- 49% of respondents agree (53% in 2017)

I will probably visit heritage sites and attend heritage events at other times of the year as a result of my Heritage Week experience

- 91% of respondents agree (97% in 2017)

A Gateway to Heritage

Dungarvan Water Heritage Walk

Page 7: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers
Page 8: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Audience Breakdown

“Thank you to one and all from me and my family. We are looking forward to next year already.”

Club/Society 6%

Partner15%

Friends/Family65%

Alone14%

Page 9: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers
Page 10: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

“National Heritage Week has not only made me aware of events that happened in my surroundings but has also showed me how small communities can come together and show a snapshot of how amazing our heritage is, so that you leave wanting to find out more.

Heritage Week gave my family the opportunity to enjoy so many experiences that were not only free or very reasonably priced but so varied, so enjoyable, interesting, informative, entertaining and memorable.

- Attendee, Laois Pollinator Party, Laois

Page 11: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Support

• Event planning information

• National PR and Advertising campaign

• National ezine

• National printed event guide

• Branded materials

• PR guidance

• Event organiser Facebook group

Page 12: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Civic banners

Page 13: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers
Page 14: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers
Page 15: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers
Page 16: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers
Page 17: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Sources of Information

Tourist Office

Radio Ad

National Press Ad

Local Press Ad

Library

County Heritage Week Event Guide

Heritage Week Email

Word of Mouth

National Heritage Week Event Guide

www.heritageweek.ie

Social Media

4%

8%

8%

11%

18%

12%

40%

17%

23%

26%

41%

Page 18: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

100%

of attendees would recommend National Heritage Week to a friend

99%

of event organisers would take part in Heritage Week again

Page 19: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Key Dates

Tuesday 1 May – Event Registration opens

Thursday 31 May – Event Registration closes for

Printed Guide

End of July – Printed Guides available

– Event Organiser Packs sent

Page 20: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

17-25 August - Heritage Week

Wednesday 21 August – Wild Child Day

Sunday 25 August – Water Day

Key Dates

Page 21: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

Remember to enter the National Heritage Awards

Page 22: Pastimes | Past Times - Heritage Week · Social Media 4% 8% 8% 11% 18% 12% 40% 17% 23% 26% 41%. 100% of attendees would recommend National Heritage Week to a friend 99% of event organisers

[email protected]

1850 200 878

Brilliant idea, wonderful way to see & learn about this lovely country