Passion. Innovation. Drive.roxanailie.ro/.../2013/04/Marketer-Calator-service-presentation.pdf ·...
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Passion. Innovation. Drive. The (b)right marketer for your business!
Transcript of Passion. Innovation. Drive.roxanailie.ro/.../2013/04/Marketer-Calator-service-presentation.pdf ·...
Passion. Innovation. Drive.
The (b)right marketer for your business!
Cadru alb editabil
Did you ever DREAM of receiving:
- Brand Builder & Business Developer combined expertise?
- Communication & Social media campaigns to acquire clients, not only likes?
- Enhanced Drive & Passion for your team in a new go-to-market attitude?
- Change management skills to deal the big change you feel it’s time to do?
- Out-of-YOUR-box evaluation & diagnose on your market actions?
Wouldn’t be WOW to have them
in your company
at least project-based?
Your Business needs INNOVATIVE CHANGE to deal with:
• what should differentiate you in the eyes of your consumers
• what you should do to overcome any crisis turbulences
• what you need to do to embrace/ create new trends before the competition.
can help you RESHAPE your business by:
- (re)branding & reposition for your products/ services
- setting up new go-to-market campaigns to help your sales team
- redesign your business model, as the market & competition won’t wait for you.
Passion. Innovation. Drive.
NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
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TF
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
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TF
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
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TF
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
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OR
TF
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
RE
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can help you with an
WOW ONLINE & VIDEO COMMUNICATION:
• Social media presence for more vivant, true, human but effective online
presence, for enlarging reach& awareness, for real clients acquisition.
• Out-of-the-box WEBSITES. Even the B2B sites can be creative.
• Turning Facebook fans or Linkedin contacts into paying customers.
• Online B2B & B2C campaigns & contests to raise clients & fans
engagement.
• Company doodle & videos production for services/ products, in
order to get more viral online and reach the audience in a more creative/
funny manner. See one of my video doodle produced for a client on
http://roxanailie.ro/doodle-videoatelierul-de-idei-cu-suflet-si-marketerul-
calator/ Other doodles can be shown at request.
• Video trending techniques: kinnect typography/ video info graphics/ 3D
graphic/ 2D animation/ real time interactive presentation.
• Brand assessment & new concept design, brand architecture.
• Logo design, tag line, positioning, visual identity elements.
• Brand book & guidelines, tone-of-voice & copy-writing.
• Internal& external branding process.
• Packaging & product design.
• On-line & off-line branded presence: website, social media, sales
literature, newsletters, white papers, stationeries, brochures,
leaflets, annual reports, signage.
• Brand management.
• (Re)branding evaluation.
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FIN
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OU
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RA
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S
COMPANY/ PRODUCT/ SERVICE BRAND BUILDING:
NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
E Y
OU
R P
OR
TF
OL
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
E Y
OU
R P
OR
TF
OL
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
E Y
OU
R P
OR
TF
OL
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
E Y
OU
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OR
TF
OL
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
UP
GR
AD
E Y
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R P
OR
TF
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Innovation diagnostic, financial model for sustainability.
• Legal framework research, new law proposals& corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, cross-the-line launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, on-going management and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
CO
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NEW PRODUCT/ SERVICE/ BUSINESS UNIT LAUNCH:
• Market researches, opportunity& feasibility studies, risk analyses.
• Business plans & financial model for future sustainability.
• Legal framework research, new law proposals & corporate affairs.
• Design & implementation of operational model.
• Alternative entry strategies, launch campaign, social media strategy.
• Coordination for sales & telesales campaign at launch, management
and route-to-market strategies.
• Interim & final evaluation in terms of profitability & financials.
• Communicate values, create consumer engagement.
• Promoting (brand) causes.
• Social media campaigns.
• Call-to-action concepts.
• Research (define & mapping the market & competition).
• Diagnostic/ Design/ Recommendations.
• Offline & Online go-to-market campaigns to boost sales.
• Partnerships & Alliances Programs.
• Route-to-market strategy implementation.
GO-TO-MARKET STRATEGY:
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FIN
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MARKETING 3.0:
TRACKING RECORD:
Roxana ILIE: Heavy tested & well confirmed senior manager, combined
marketing & business development approach, pragmatic creativity and
hands-on ability to run complex change projects. Result & value driven.
• 18 years of Passion & Innovation approach in various industries:
Pharma, IT&C, oil & gas, HR & personnel leasing, media & entertainment.
• change/ development agent of the companies status-quo, changing the
go-to-market style, the openness to new ideas.
• Coordinator for brands birth & growing (lots of P&L and Business
Plans involved).
TRACKING RECORD:
New services/ products/ business units launched, turned in successful brands:
• Sodexo: launch of CadouPass gift voucher, PrimulPass childcare voucher ,
preparations for holiday vouchers: budgeting, financial model for service
sustainability, legal framework research, concept of new service model,
corporate affairs, sales & telesales campaign, ATL & BTL launching campaign.
• Rompetrol:
• Ecopark landfill: 2,5 million euro investment, top event organization,
press conference and national media coverage, B2B online campaign.
• Carflux additives & Car Glance windscreen: products development,
branding, premium label & package design, POS materials, brochure,
www.carflux.ro
• Mediapro: birth of MediaPro Magic, VFX& post-production business unit
• concept of Lugera - The People Republic & rebranding for 8 countries. New
out-of-the-box website design www.lugerarepublic.com , launch in 3 waves
mailing campaign, unconventional brand reminders.
TRACKING RECORD:
A&D Pharma (Solacium):
• INFANT UNO range for infant supplements & medical devices.
(6 products): Product development, positioning, branding, key visuals,
communication strategy & materials, creative brand reminders. Partnerships
on parenting conferences. Brand activations in baby shopping stores or in
maternity hospital units. Launch of www.infantuno.ro
• IBUSINUS: TV spot production, mediaplan & excellent results in GRP (2 TV
flights, autumn and spring).
• CIOCOLAX – rebranding, repositioning, new package. TV spots: pitch,
concept, focus groups, 3 spots production, mediaplan. POSM production,
internal launch, creative brand reminders.
• REVIGRIP: design & implementation of campaign “Revigrip invites you to
the tournament” – see details on www.revigrip.ro – redesign of website,
integrated online & in-store campaign (10 weeks, 1010 prizes, online media
plan, POSM in pharmacies, winner management coordination. Result: boost
in brand awareness & over 20% sale & market share increase.
TRACKING RECORD:
Brand activations - communication materials
TRACKING RECORD:REBRANDING - REPOSITIONING - RELAUNCH
TRACKING RECORD:OUT-OF-THE-BOX REBRANDING CONCEPT
TRACKING RECORD:Revigrip in-store & online campaign
TRACKING RECORD:
Other packaging projects
Carflux additives range
Advertising on TV
Ibusinus: TV spot here
Invisalign By Smile Factory: TV spot here
Online videos: Lugera The People Republic: see movie here
Choose wisely your marketer.
It could redesign your entire success story!
0746140220
business & travel time: www.roxanailie.ro
