Passion For Innovation

3 Passion for Innovation

Innovation defined

» Innovation is about turning new ideas into real business value» Creativity alone is not innovation; process is also important» Innovation is anchored in a company’s strategy, culture, people and

processes, from idea generation through to successful implementation» Innovation is an ongoing, systematic and evolutionary process» Innovation is essential to achieve sustainable competitive advantage


Why does innovation matter?

» Innovation determines the survival of a company and should be at the heart of any sustainable business strategy.

» There is a very strong correlation between market leaders and innovation.» Innovation is the key to competitiveness, via:

• Adding value to existing products• Creating new products• Breaking into new markets• Reducing time to market• Improving the supply chain• Cutting costs• Improving operational and

management effectiveness


Types of innovation

Improvement of products, services or business models

Commercial and/or technical transformation of products,

services or business models

RadicalIncrementalism

Competenceenhancing

discontinuities

DisruptiveInnovation

Discontinuity ofimprovement

IncrementalInnovation

Continuity ofImprovement


Trends in Innovation

» Globalisation: ever-tighter margins, ever-faster time to market, leaner and swifter new market entrants.

» The internet: the fast global spread of new ideas, methods and processes.» Knowledge economy: businesses strive to retain and attract the best talent to

ensure competitive advantage; once closely-held knowledge is now shared globally across academics, companies and governments.

Global trends have created the need for a new C21st operating model where innovation is intrinsic to every process within an organisation.


Embed Innovation in the company DNA

Culture

BusinessStrategy

Process People

Technology


Four dimensions to successful innovation

InventorTo come up with the idea

TransformerTo turn the idea into value

EntrepreneurTo promote and sell the idea and its success

FinancerTo invest in the idea

Supported byTop Management


Collaborate


What we do for our clients


Turning new ideas into real business value


Your bank card has a phone number !

www.m-banxafe.be

» 1998 – launched world-first solution to allow pre-paid users to top up their airtime using the ATM network in Belgium

» 2003 – launched an application to allow customers to top up pre-paid accounts using their mobile phones.

» 2007 – launched Mobile payment to carry out secure financial transactions as if using their own bank cards.

» May 2007 – launched Pay2Me to allow merchants without a dedicated payment terminals such as home delivery, doctors, plumbers and electricians to be paid via mobile phone in a matter of seconds.

» 600,000 customers now using the system with more than 12 million transactions generated in 2007.

» 3000 merchants activated the Pay2Me service in the first six months» 2.5 million SIM cards in Belgium with the m-banxafe function – within 3

years all SIM card expected to include the m-banxafe functionality» Popularity has been instantaneous with benefits for users, merchants and

network providers

» Offer a more user-friendly mobile-based payment system» Reduce costs and fraud for mobile phone top-up card production and

distribution

Banxafe Pay2MeMobile payment system for Belgium

Business Challenge

Our Solution

The Results

http://www.m-banxafe.be/


SNCF is the French national rail transport company

» Worked together to develop a mobile paayment service using Internet over the mobile phone called ‘Tikephone’ including development of:

» the website www.tikefone.com which can be accessed using a WAP phone to purchase tickets

» the encrypted bar code which is sent by MMS to users’ mobile phones» a specific server to host the application which sends customers text

messages and MMS via French mobile telephone operators

» For SNCF the solution offered an extremely cost-effective payment solution costing only 10 cents per ticket, much less than the €5-6 cost when tickets are sold from a ticket booth.

» Users found the solution simple and practical as they didn’t have to carry cash or tickets.

» The system has now been rolled out to other regional train lines (TER), in particular in the Rhone–Alpes region and there are plans to roll-out to bus companies

» Improve service to customers who increasingly have more mobile lifestyles» Reduce costs and fraud by providing a ticket-less travel solution» Strengthen its reputation as an innovative and client-centric company in the

run-up to the privatisation of railways in France, due to take place in 2012

SNCF Ticketless travel

“We chose Atos Origin because of its recognised expertise in developing and implementing mobile innovative solutions. The Atos Origin team worked very closely with the marketing team for the TER regional public transport division to deliver a successful service.”

Gaelle le Buzillier, Tikefone, Project Head for the Marketing department, SNCF Public Transport

Business Challenge

Our Solution

The Results


» Atos Origin to leverage current CCTV technology to create intelligent CCTV solution

» Provide strong expertise on pattern recognition software, security technology, current and future needs in the UK transport sector

» Incidents responded to more quickly by station staff» Incidents averted due to sophisticated ability to track risks, i.e. customers too

close to platform edge » Built using current CCTV technology to deliver increased value

» Provide safe and well-managed stations at all times of business» Identify customers in need of assistance » Be able to monitor and manage the system remotely – reduce requirement for

a round the clock monitoring centre

Business Challenge

Our Solution

The Results

Sheffield Station Intelligent CCTV

“Intelligent CCTV technology is so sophisticated that it can be used to detect whether a passenger is standing too close to the platform edge, if any luggage has been abandoned or to monitor queue lengths. We are confident that this new approach will ensure our passengers feel safer, especially at night, and that it will lead to a reduction in crime at stations. When an incident occurs, our staff will be able to respond much more quickly, giving us a far better chance at catching the perpetrators and obtaining a successful conviction.”

Garry Raven, Managing Director of Sheffield Station


» Led a consortium of 14 organisations to design and implement a standards based Service Oriented Architecture

» Developed and implementated applications for:» flash floods and forest fires in North East Spain» effects of earthquakes / floods on road traffic on the French / Italian

border» impact of ship traffic on pollution in the German Bight» forest fires and floods on a pan-European level.

ORCHESTRA

» Governments and the emergency services have to predict and respond to an increasing number of natural disasters

» Lack of common practices across different countries can delay and hinder the response 1111

» Improved service efficiency through improved access to risk management information

» Reduced costs through increased interoperability and standardisation» Contributed to interoperability standards on a global level – ORCHESTRA has

been applied for the tsunami early warning system in the Indian Ocean.

“Atos Origin has been instrumental in the development and implementation of ORCHESTRA and we have been impressed by the team’s collaborative and innovative approach to ensuring the project is a success,”

Mercé Griera I Fisa at the European Commission

Improve response to natural disasters

Business Challenge

Our Solution

The Results


» Maximise new ideas to improve business efficiency and operational effectiveness

» Developed and implemented a web application known as the Ideas Management Platform based on the disrupt-it methodology to enable:

» Open Idea submission» Idea follow-up process» Calls for ideas

» Increased motivation of the more than 2700 employees towards an innovation culture

» In the first year managed 7,020 ideas submitted by 482 people in 9 countries

» Removal of organisational barriers that hinder many good ideas, so that business opportunities are not lost.

» Increased quality and speed of decision-making.» Reduced time-to-market of ideas.

Largest electricity company in Spain.

EndesaAccelerating the innovation process

OpportunityRecognition

OpportunityDevelopment

SolutionDevelopment Exploitation

INNOVATION STRATEGY

HUMAN RESOURCES

CORPORATE ECOLOGY & ENABLERS

CORPORATE ECOLOGY & ENABLERS

INNOVATION

“Atos Origin’s Ideas Management Platform tool is used to bring together and capture the value of ideas from more than 27.000 creative minds located throughout more than 10 countries, each with different cultures and challenges” Jorge Sánchez, Technlogy and Innovation Deputy Manager, Endesa

Business Challenge

Our Solution

The Results


The Future Generation

» Businesses need to get ready for their future customers and employees

» A generation that will take as standard:• Enterprise 2.0• Open collaboration between customers and

suppliers• Always-available mobile services:

payments, ticketing, information • Green IT • Social networking• Multi-channel communication


Conclusion

» Innovation flows throughout the organization with support from top management

» Acceptance that ideas, technologies and components may be supplied by others

» IP creates ROI via licensing, sales etc. » Collaborative approach to working with customers, partners and

educational establishments » Clear link to the top and bottom line» Living Labs and Future Centres.

C21st OPEN AND COLLABORATIVE

C20th CLOSED» R&D department drives innovation » Silo mentality » All products and services created, designed and manufactured

in-house» IP keeps innovation within the corporation » Little or no collaboration with customers, partners or educational

establishments » Poor communications with sales, marketing and manufacturing

departments » Frequently no clear link to the top and bottom line.

Innovation is continuous and constantly innovating itself.Now, we are moving from:


TOP 10 Most Innovative CountriesEconomist Intelligence Unit, 2002-2006

9 Netherlands

10 Israel

7 Denmark

6 Germany

5 Finland4 Sweden

1 Japan

2 Switzerland

8 Taiwan3 United States


The Creative Workshop Examples: pictures from AO workshops in SPAIN


Awards...

New usages award for Mobile Payment solutionMost innovating product for

Bank / Finance and Retail

IPSOS –most innovative IT services Company

Erasmus MC : Best ITproject in the healthcare sector

among the companies with more future…

best outsourcing company …

Service company of the year in SpainComputerworld 2007

Leader company to work for

among the best 100 company to work for …

Secure payment solution

Transport Direct, Multi-modal transport portal

Innovative walk-in care centres


FloraHolland is a co-operation of 8,000 flower and plant growers worldwide.

» Special RFID to monitor trains » A scaleable RFID Middleware Architecture to enable a reliable management

» Scaleable RFID Architecture that enables simulation and rapid development of RFID Solutions.

» Improvement and monitoring of the Flower Logistics and Auctioning process.

» Manage within 4 hours daily the receiving, auctioning, and expedition of flowers.

» Guarantee the freshness of the flowers.» Handle in 4 hours 500+ trains over 40 choke points in the warehouse with the

size of 100 Football fields.

Business Challenge

Our Solution

The Results

Flora Holland Through RFID improving the workflow for flowers


» Getting new clients in the SME segment.» Foster new business with existing clients

» Opportunity recognition workshop» We worked with Caja Madrid to find innovative solutions from alternative

perspectives, challenging boundaries and context of the problem

» Generation of new innovative ideas» Innovation Department trained to manage periodic internal

creative sessions.

Spain’s largest savings bank

Business Challenge

Our Solution

The Results

Caja MadridInnovation workshop generated ideas to address the SME marketDisrupt-It – Opportunity Recognition Workshop (ORW)


» Adapt to French Energy Deregulation Laws » Optimize intervention costs» Increase Productivity of 30 000+ field technicians» Increase Quality of Service

» Consulting mission to define recommendations and change management

» Innovation workshop as strategic catalyst

» Alignment of 60 stakeholders» Identification of major pains and dreams» Benefits of new technologies» Benchmark of Best Practices

» Vision of the future : day life of technicians in 2020» Define the change management

Enhanced Navigation System Multimedia CollaborationSystem

LocalisationDecision Tool

Vision of the future

Creative Workshop EDF – Atos Origin

Business Challenge

Our Solution

The Results

EDFInnovation as strategic catalyst for EDF distribution transformation program


Landstede is an entrepreneurial education organisation.

LandstedeWorkplace Transformation based on Intel vPro

» Remote maintenance of infrastructure» Reduce operational costs» Higher performance and quality of service

» Atos Workplace solution» Use of brand new Intel vPro capabilities» Pilot to gain knowledge about the product & business benefits

» Faster deployments : more agility and cost savings» Pro-active security of the workplace» More performance, less energy consumption» Ready for Voice over IP (VoIP), 64-bit applications, Windows Vista

Business Challenge

Our Solution

The Results


World’s leading oilfield services company

» Shortage of people and ageing workforce : improve collaboration and Knowledge Management

» Secure B2B client-server solution attacked by competitors

How Atos Origin help implement Web 2.0 concepts for concrete enterprise challenges

» Redesign the KM system and boost it with web 2.0 collaborative tools (Wiki…)» Replace the client-server solution by a Web 2.0 site with cutting edge RIA

features, real-time collaboration tools …

» Knowledge management system improved by 30%» Gain market share and Improve innovative & leading image

Business Challenge

Our Solution

The Results


» Ultimately patients will received standardised care from all treatment centres across the EU

» Pan-European software is being developed to help patients manage their own health proactively

» Atos Origin works collaboratively with academics at the Rijksuniversitat Gronigen (RUG) in the Netherlands to secure EU and national government funding for innovative projects

» Atos Origin and RUG have created a Framework for Cure and Care (F4CC) to implement and integrate standardised processes within healthcare

Overview

Benefits

RijksuniversitatThe Future of Healthcare


» The need for more flexibility to support very fast changing business model» Enable Real-Time Business » Stabilize Operation & Monitoring

» SIM or SOA Integration-Methodology » Base for design and setup of modern agile Business Modelling» transform historically developed IT-Landscape into a flexible Service Orientieted

Architectur (SOA)» SOA-„enabling“ of legacy systems» preparation for a smooth migration instead of a big bang» Connect existing application to the „Servicebus“» Central Monitoring/Control of Business processes» Fast implementation of customer requirements and agile Business Models

Premiere is the leading pay TV operator in Germany and Austria. Today, about eleven million viewers in about 4.2 million subscriber households* are tuned in to enjoy Germany´s finest television.

» EAI / SOA Business Concept» EAI – Transformation Concept » Tool evaluation & PoC» EAI/SOA Rollout (ongoing)

Business Challenge

Our Solution

The Results

PSB – Premiere Service Bus - SOA

Passion For Innovation

Business

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