Passer à la première page E-com, IT... IMPACT ON CCIs June 26, 2002.

Passer à la première page

E-com, IT... E-com, IT... IMPACT ON CCIsIMPACT ON CCIs

June 26, 2002June 26, 2002


EUROCHAMBREUROCHAMBRES ES ACADEMY ACADEMY (CAPE)(CAPE)

Georges FischerGeorges Fischer- Director for e-- Director for e-developments developments Paris CCIParis CCI- Chairman - Chairman Worldchambers Worldchambers ConsortiumConsortium

[email protected]@ccip.fr


WHAT DOES IT WHAT DOES IT CHANGE ?CHANGE ?

BACK TO BASICS !BACK TO BASICS ! What is the market (not What is the market (not

same answers for all)same answers for all) Who are the Who are the

competitors ?competitors ? Where are you legitimate Where are you legitimate

?? What is your objective ?What is your objective ?


WHAT DOES IT WHAT DOES IT CHANGE ?CHANGE ?

OBJECTIVES !OBJECTIVES ! LegitimacyLegitimacy Competitive advantageCompetitive advantage RevenuesRevenues EfficiencyEfficiency New members / FidelityNew members / Fidelity ……any/all of theseany/all of these


IMPACT : IMPACT : WHERE ?WHERE ?

LobbyingLobbying ServicesServices TrainingTraining Member acquisitionMember acquisition Internal functioningInternal functioning NetworkingNetworking


Phase 1 Phase 2 Phase 3 Phase 4Phase 1 Phase 2 Phase 3 Phase 4

EVOLUTION CompaniesEVOLUTION Companies

Getting Getting accustomedaccustomed

Products onProducts onthe web asthe web asthey arethey are

New products New products designed designed according toaccording tothe webthe web

New chain ofNew chain ofadded valueadded value



EVOLUTION CCIsEVOLUTION CCIs

AccustomedAccustomed Going to the webGoing to the web « Web » approach« Web » approach E-transformationE-transformation



EVOLUTION : COMMUNICATIONEVOLUTION : COMMUNICATION

PresencePresenceon the web:on the web:corporate corporate sitesite

On lineOn lineinformationinformation

On line On line forumforum

« Push » and« Push » andcommunitycommunityinformationinformation

Electronic Electronic editionedition

??(virtual(virtualCCIs)CCIs)

PortalsPortals



EVOLUTION : TRAININGEVOLUTION : TRAINING

PresencePresenceon the webon the web

On lineOn lineregistrationregistration

IntegrationIntegration(Computer :(Computer :tool fortool for- training- training- management)- management)

E-learningE-learningDistantDistanttrainingtraining

«One-to-tribe »«One-to-tribe »MarketingMarketing One-to-oneOne-to-one

cursuscursus



EVOLUTION : SERVICESEVOLUTION : SERVICES

PresencePresenceon the webon the web

On lineOn lineinformationinformation

On line On line answersanswers

One-to-tribe/One-to-tribe/one-to-oneone-to-onemarketingmarketing

Trusted thirdTrusted thirdparty servicesparty services

IT/e-comIT/e-comawarenessawareness

NetworkingNetworking

On line salesOn line sales

On line On line registrationregistration

Packaged Packaged servicesservices

??


NEW NEW OPPORTUNITIEOPPORTUNITIESS

Traditional services Traditional services on new mediaon new media

New servicesNew services

- Networked services- Networked services

- Packaged services- Packaged services

- Trusted third parties- Trusted third parties


A WHOLE SET OF NEW A WHOLE SET OF NEW SERVICES SERVICES

AffiliationAffiliation Packages Packages New marketing systems New marketing systems

(auctions, market places…) (auctions, market places…) Community programsCommunity programs

EVOLUTION OF EVOLUTION OF SERVICESSERVICES


EVOLUTION OF EVOLUTION OF SERVICESSERVICES

EXAMPLESEXAMPLES ATA CarnetsATA Carnets Information on lineInformation on line

- new sources- new sources

- new combination- new combination Member ExtranetMember Extranet Let’s build a boutique !Let’s build a boutique !


NETWORKED NETWORKED SERVICESSERVICES

ChamberPassChamberPass

Serving “co-members”Serving “co-members” WorldchambersWorldchambers

- serving end-users- serving end-users

- serving CCIs- serving CCIs


NEW SERVICESNEW SERVICES

REMINDER REMINDER SELLING TRUST & SELLING TRUST &

CONFIDENCECONFIDENCE SELLING EXPOSURESELLING EXPOSURE


NEW NEW SERVICES : SERVICES : using your using your exposure exposure

To host or not to host ?To host or not to host ? Portal (local, national, Portal (local, national,

international) ?international) ? E-mall ?E-mall ? Market place ?Market place ?


CHANGE CHANGE BUSINESS BUSINESS MODEL!MODEL!

B to B B to B Cutting costsCutting costs

B to CB to C Generating new Generating new

revenues…revenues… … … at a lower costat a lower cost



Cutting costs Cutting costs ELECTRONIC PUBLISHINGELECTRONIC PUBLISHING ON LINE SALESON LINE SALES ON LINE SERVICES ON LINE SERVICES BRINGING THE CHAMBER BRINGING THE CHAMBER

TO THE MEMBER!TO THE MEMBER!



EXAMPLE : ON LINE SALES, EXAMPLE : ON LINE SALES, RESERVATIONS, RESERVATIONS, PROCEDURES PROCEDURES

Cutting administrative costsCutting administrative costs Tracking your customersTracking your customers Fidelity programsFidelity programs ““De-positioning”De-positioning”


CHANGE CHANGE RELATION!RELATION!

CONTACT WITH CONTACT WITH MEMBERSMEMBERS

PROMOTION, FAQPROMOTION, FAQ MEMBER EXTRANETMEMBER EXTRANET ““ONE TO TRIBE”ONE TO TRIBE” BOTTOM UPBOTTOM UP


TRUST AND TRUST AND CONFIDENCE CONFIDENCE MARKETMARKET

Chamber world wide Chamber world wide brandbrand

Image of brand : Image of brand : neutral, guaranteeing, neutral, guaranteeing, “official”, focused“official”, focused

Network on the spot : Network on the spot : think global, act localthink global, act local


CHANGE THE CHANGE THE BUSINESS BUSINESS YOU’RE IN !YOU’RE IN !

BEFOREBEFOREContact / InformationContact / Information

MEANTIMEMEANTIMENegotiation / PayementNegotiation / Payement

AFTER AFTER SatisfactionSatisfaction

Trust marksTrust marks

CertificationCertification

MediationMediation


BEFOREBEFOREContact/Contact/InformationInformation

MEANTIMEMEANTIMENegotiationNegotiation

AFTER AFTER UnsatisfactionUnsatisfaction

Seal programsSeal programs (Eurochambres) TrustInfo + ---(Eurochambres) TrustInfo + --- (WCN/EBTrust)(WCN/EBTrust)

Signature CertificationSignature Certification--- --- ChamberSign ChamberSignChamberSign ChamberSign

Mediation (ADR/ODR)Mediation (ADR/ODR)(Eurochambres) CyberCMAP ---(Eurochambres) CyberCMAP ---

B to C B to B B to AB to C B to B B to A


Trust MarksTrust Marks

B to C / merchantB to C / merchant

sitessites exposureexposure mainly nationalmainly national impact : buyimpact : buy

B to B / internationalB to B / international

tradetrade exposureexposure mainly internationalmainly international impact : contactimpact : contact


Trust MarksTrust Marks

B to C / merchantB to C / merchant

sitessites privacyprivacy code of conductcode of conduct deliverydelivery satisfactionsatisfaction

B to B / internationalB to B / international

tradetrade realityreality quality of companyquality of company quality of productionquality of production satisfactionsatisfaction


Private dataPrivate data

« Codes of conduct » « Codes of conduct » (distant sales...)(distant sales...)

Process auditProcess audit(security…) (security…)

Trust-eTrust-eBBB on line, Trusted Shops,BBB on line, Trusted Shops,[email protected]@belSite...

WebCert, WebTrustWebCert, WebTrust

« Satisfaction »« Satisfaction »(guarantee, delivery,(guarantee, delivery,quality…) quality…)

- Insurance- InsuranceFIA-Net, Cart@ssur…FIA-Net, Cart@ssur…- ADR/ODR (mediation,…)- ADR/ODR (mediation,…)

« B to C Seals»« B to C Seals»


B to B Trust MarksB to B Trust Marks Information validationInformation validation

TrustInfo / ChamberSealTrustInfo / ChamberSeal Financial statusFinancial status

@ rating @ rating e-commerce enablede-commerce enabled

SGS on Site, EBTrust (DNV)SGS on Site, EBTrust (DNV)


NETWORKNETWORK

Act as a networkAct as a network Members are equal Members are equal Members are not equal : know Members are not equal : know

how transferhow transfer Modular approach …Modular approach … ...but minimum standards...but minimum standards


THREATSTHREATS

Being technology orientedBeing technology oriented No more protectionNo more protection One CCI per country is One CCI per country is

enough ! (?)enough ! (?) Quality controlQuality control Network or notwork ?Network or notwork ? REMINDER : subversive! REMINDER : subversive!


CONCLUSION:CONCLUSION:ADVERTISEMENTADVERTISEMENT

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100% of our winners have bet100% of our winners have bet NescaféNescafé

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Just do it !Just do it !

Passer à la première page E-com, IT... IMPACT ON CCIs June 26, 2002.

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Transcript of Passer à la première page E-com, IT... IMPACT ON CCIs June 26, 2002.