Inspired by possibility

We are a modern

inte rnational heal thcare

communicat ions company wi th

unparal le led leadership and a fast moving,

over-achieving cul ture.

The Pascale Difference

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Long standing client relationships with specialty healthcare companies.

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“Pascale is responsive and very efficient and delivers consistent, tangible results.”“The Pascale team

knows the media outlets for our industry and knows how to talk to our audience – they just get it!”

“They are more than

tactical, they are

practical.”

“They understand our story, goals, strategies and objectives as well as anyone that is on our staff.”

“The social media team at Pascale is #awesome.”

Testimonials

“When Pascale talked results, they not only achieved

them, but exceeded our expectations.”

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CHALLENGE:  Compete  with  a  pharmaceutical  giant  that  has  monopolized  the  market  with  its  drug  for  cancer/HIV  patients.

SOLUTION:  Launching  the  Imprimis Cares  campaign  creating  awareness  surrounding  the  Imprimis compounded  drug  alternative  to  the  competitor  high-­priced  drug.  Positioning  the  Imprimis CEO  and  company  as  one  that  cares  about  patient  access  to  affordable  drugs  and  improved  care.

RESULTS:Secured  major  media  coverage  on  broadcast,  digital  and  print  publications.  Including  MSNBC,  CNN,  Daily  Beast  and  FOX.

CASE STUDY:Leveraging a communications strategy for a big media payoff

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CASE STUDY: Re-Launching and revitalizing Stretta®

CHALLENGE:    Reinvigorate  interest  in  a  10-­year-­old  procedure  for  gastroesophageal reflux  disease  (GERD),  Stretta.

SOLUTION:  Leverage  KOL-­published  data,  SAGES  recommendation  and  powerful  first-­person  patient  testimony  to  garner  national,  local  market,  and  professional  communications  and  build  a  committed  online  community  of  advocates.

RESULTS:   Sales  increased  300%  over  12  months• Professional  network  of  Stretta providers  expanding  daily  around   the  world.

•   Individual   doctors  reporting   dramatic  increase  in  patient  inquiries  about   the  procedure.

• National   television  coverage  on  The  Doctors  and  Fox  News  Health,  and  a  Houston  NBC  placement   that  was  picked  up  by  30  stations  around   the  country. 6

CASE STUDY:Raising a Company’s Profile in the US

CHALLENGE:    Increase  the  profile  of  an  international  medical  device  company  with  little  media  presence  in  the  US  and  grow  awareness  of  its  portfolio  of  products.  

SOLUTION:    Build  exposure  through  trade,  consumer  and  local  media  outreach.• Enhance  messaging  by  coordinating   with  KOLs  in  select  local  markets  to  assist  with  placement   of  patient  success  stories.

• Partner  with  advocacy  groups  to  increase  awareness.• Saturate  market  with  trade,  local  and  national   stories  highlighting   amount  of  unnecessary  biopsies  performed   in  the  US  annually  and  how  that  is  changing  and   impacting  on  patients.

RESULTS:  FOX  NewsEdge segment  drove  coverage  in  over  20  markets  nationally  for  increased  awareness  and  consumer  interest.

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CASE STUDY:ARTAS Hair Restoration

CHALLENGE:    Expand  social  presence  &  create  an  online  space  for  patients  to  learn  more  about  the  ARTAS  hair  restoration  system.

SOLUTION:    • Build  a  successful  LinkedIn  page   to  reach  the  professional   community  

and  house  a  wealth  of  information.  • Leverage  Twitter  to  establish  credibility  and  awareness  among  HCPs  

and  influencers  using  real   time  updates   to  build  excitement.  • Use  the  power  of  Facebook  among  key  target  audience   to  build  a  

community,  generate  positive  feelings   that  shift  into  brand  advocacy.

RESULTS:  • Facebook  fan  base  quadrupled   in  one  year.  • Several  hundred   professionals  are  now  part  of  Restoration  Robotics'  

LinkedIn  community.• Number  of  Twitter  followers  doubled   in  less  than  a  year.  

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Surrounding You With Hands-On Execution and Expertise

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How We WorkWe usea F lexib le Engagement Mode l wi th a dedicated execut i ve sponsor

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Audience Based ServicesTeams are bui l t around Pro fessionaland Patientaudiences, and T raditionaland Digita lmedia

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PROFESSIONAL PATIENT DIGITAL

Trade  Media  RelationsKOL Development  Medical  Writing

National  Media  Local  Markets  Media  Training

Content  Development  Social  Media  

Growth  Marketing

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Healthcare in Our DNAExperts in navigat ing regulatory is sues for cl ients for over a decade, we t ra in a l l team members on relevant rul ings and guidel ines pert inent to your bus iness .

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US-Based with Global ReachConnect ing the global healthcare community through

ins ightful conversat ions and fresh perspect ives

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#clientloveMessage from Georgette PascaleFounder & CEO

“Pasca le was fou n ded becau se I saw an oppor tu n i ty for a per son a l i zed, sen ior level approach to commu n ication s in th e h ea lth care sector .A f ter more th an a decade in bu s in ess , I am prou d th at we h ave g rown in to a power fu l veh icle to d r ive th e su ccess of ou r cl ien ts . E very member of ou r team sh ares th e same v i s ion I h ave: to pass ion ately serve th e best in terest of ou r cl ien ts an d p lace th em in th e best poss ib le pos i t ion to su cceed" . 15

Let’s Get Started.