PARUL PRAKASHAN
-
Upload
prachi-pawaiya -
Category
Education
-
view
145 -
download
0
Transcript of PARUL PRAKASHAN
![Page 1: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/1.jpg)
Case Study Analysis12
876543
910
1211
Group Name:- Sameer Ghelaut
Group Members: Ankita PatilSakshi NataniPrachi PawaiyaVamsi BodavulaShanmukha AkinapelliSrijan Sharma
![Page 2: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/2.jpg)
Case Synopsis12
876543
910
1211
![Page 3: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/3.jpg)
Time-Line1979
MID1981
20001984-85
2005
2003
1988-89
2002
TAUGHT LIFE
SCIENCE
FIRST BOOK PUBLISHED
LAUNCHED BOOKS
CONSISTING QUESTION
PAPERS
GAINED GOOD
REPUTATION
PUBLISHED 70,000 BOOKS
STARTED PUBLISHING BOOKS FOR
6th-9th
LAUNCHED 50 CHILDEREN
BOOK
TOOK RETIREMENT
12
876543
910
1211
![Page 4: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/4.jpg)
• 2005 why not give Sandesh a try 12- issues upendera Kishore Roy choudhuri written in 1913
• Uddhriti Obhidhan –Quotation Dictionary
• Text books – academic books
• Non-textbooks expect academic books
12
876543
910
1211
Case Synopsis
![Page 5: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/5.jpg)
• 30 years they got profits and huge no of readers.
• They went to all book fairs in Bengal.
• 50 representatives in and around West Bengal.
• 15 representatives in Tripura.
• Bringing new books to market and reprinting old books through out year100 new titles in non text books.
12
876543
910
1211
![Page 6: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/6.jpg)
• Two outlets one in Kolkata and one in Tripura
• Books to Bangladesh
• Book stores like Oxford and cross word online stores
• 7 to 8 tele callers around 10 am to 6 pm
• Saptahik Baratama weekly magazine in Bengal
12
876543
910
1211
![Page 7: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/7.jpg)
Problems and Challenges
• Improvement in lifestyle – TV, Internet, Gift• Vision of the company• Pricing issue- Non text book issue Discount and margin issue Informative books for children• Website , Facebook page need
improvement.• They did not utilized slogans or logo
for marketing.• Unexpected hurdles created by
competitors.• Company outsourced only printing
and binding.
12
876543
910
1211
![Page 8: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/8.jpg)
Solutions
Advertising
Better use of Logo & slogan
12
876543
910
1211
![Page 9: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/9.jpg)
Divert Retailing to E-commerce
websites
Pricing Strategy
Out sourcing the work
12
876543
910
1211
![Page 10: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/10.jpg)
Exhibits
• Sales dropped in the year 2009-10 by 8%
• It then immediately increased by 123%
• Proper segregation of the Text- books and Non Text-Book segments.
• Strong Distribution channels in West Bengal and Tripura.
• Digital presence through: Amazon, Flipkart, Bio Mela etc.
12
876543
910
1211
![Page 11: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/11.jpg)
Inferences
12
876543
910
1211
• To make impact on the society with his amazing collection.
• He mainly focused on quality of book’s content rather on its sales.
• Focused on the books virtual presence.
• Focused on publishing new books with new title.
• Non - text books were their prime focus at all places.
![Page 12: PARUL PRAKASHAN](https://reader031.fdocuments.net/reader031/viewer/2022013117/58ea0e3b1a28ab064e8b4c63/html5/thumbnails/12.jpg)
Thank You
12
876543
910
1211