Parts of a Print Advertisement. Q.O.D. 3/4/14 Identify the advantages & disadvantages of each type...
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Transcript of Parts of a Print Advertisement. Q.O.D. 3/4/14 Identify the advantages & disadvantages of each type...
Parts of a Print Advertisement
Q.O.D.3/4/14
Identify the advantages & disadvantages of each type of advertisement.
Print Advertisements
Newspaper
Magazine
Billboards
Transit Ads (buses, bus stations, trucks)
Parts of a Print Ad
Headline
Illustration
Body Copy
Tagline
Company Details
Headline
A strong statement which includes the major selling point
Must grab readers’ attention
Must be short (no more than 7 words)
Example: “EAT MOR CHIKIN”
ILLUSTRATION
Reinforces the headline
Shows how product works or what it looks like
Grabs attention of reader
Example: Chick-Fil-A Cows
Body Copy
Text that persuades the reader to buy your product
Must be interesting
Must tell the reader something
that he/she wants to know
Tag Line
Summarizes your product or the philosophy of your company
It should encourage the reader to act (find out more about the company)
Company Details
Name
Address
Telephone numbers
Email address
Logo
AIDA
An ad only has a few seconds to influence someone, so a good ad uses the following formula:
A- Attention: attracts attention of the customer
I- Interest: features, benefits, advantages
D- Desire: they want the product & it will satisfy their needs
A- Action- purchase
Crap Ads
Clutter- too many words, images, small writing that is difficult to read
Jargon- long sentences and words the potential customer doesn’t understand
Facts & figures- no one wants boring stats, use minimum info to get people interested
LESS IS MORE