2009R E T A I L & W h o L E s A L E

Parts & service cO-OP advertising guidelines

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PrOgram Objective The 2009 Hyundai Retail and Wholesale Co-op Advertising Program was developed to support Hyundai owner retention and improve wholesale parts sales by motivating dealers to actively promote Genuine Hyundai Parts and Service sales through direct advertising and promotional activities.

IndexProgram Objective _______________________________________________________________________________1

Parts & Service Co-op Funding Guidelines __________________________________________________________2

Eligible Media ____________________________________________________________________________________2

Definition of Qualified Advertising __________________________________________________________________3

Expenses and Media That Do Not Qualify ___________________________________________________________3

What Documentation is Required _______________________________________________________________4 - 5

How To Submit A Claim ___________________________________________________________________________6

Where To Submit A Claim _________________________________________________________________________6

Receiving Co-op Reimbursement __________________________________________________________________6

If More Information Is Required ___________________________________________________________________6

Important ________________________________________________________________________________________6

Hyundai Co-op Process___________________________________________________________________________7

Wholesale Delivery Vehicle Log ____________________________________________________________________8

Hyundai Prior Approval Form ______________________________________________________________________9

Parts & Service Co-op Advertising Program Claim Form ____________________________________________10

Current aCCount balanCe and Claim status are available through a website link on hyundaidealer.Com

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Parts & service cO-OP advertising guidelinesDealership must be enrolled in the 2009 Hyundai Parts & Service Marketing Program to be eligible to receive 2009 Parts & Service Marketing Co-op funds. Participating dealerships will earn funds based on their general parts purchases (excludes ATM and cores) and co-op utilization.

Co-op funds will be provided to dealerships on a quarterly basis, using the previous quarter’s purchases and co-op utilization rate to determine the level of funding. Funds must be spent in the quarter that they are allocated and claims must be submitted no later than 45 days after the month in which the ad runs.

USE IT OR LOSE IT!

The Parts & Service Marketing Program was developed to increase dealer traffic and grow dealer business. Be sure to take full advantage of these funds by utilizing them effectively.

eligible media

Parts - WHOLesaLe• Newsprint• WholesaleTradePublications,Catalogs&

Directories• DirectMailtoIRF&BodyShops• DeliveryVehicleExpenses (mileage,exteriorsignage)

• MerchandisingMaterial(giveaways–pens,calendars,mugs)

• Payingoutsidesalesrepcompaniestorepresent the dealership with local wholesale accounts.

• Wholesaleeventsinvitingcurrentandpotentialaccounts to the dealership at one time to advise them of dealer benefits and dealer technical support.

Parts & servIce - retaIL• Newsprint• DirectMail/Circulars• Phone/TextMessaging/

Email Marketing Activity• PrintOnDemand(POD)–Orderedthrough

Hyundaidealer.com• Radio/Television/Cable/Billboards• MerchandisingMaterial (Giveaways-pens,calendar)

• InternetAdvertising• MaintenanceGuides/ServiceMenus• ConquestMail-throughapprovedmailinglist(HyundaiServiceSmarts)

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definitiOn Of Qualified advertisingThe following are requirements of all qualified advertising submitted under Hyundai’s Parts & Service Co-op Advertising program:

• Alladvertisingmustbestructuredsothereisan exclusive Hyundai section. The use of other Dealer Signature tags will result in a proration of your reimbursement at the sole discretion of HMA Parts & Service.

• AlladsmustbededicatedtopromotionofHyundaiParts&Service:CustomerRetention,Wholesale and Retail

• AlladsmustincludetheHyundaidealershipname,address,phonenumber

• AllmerchandisingmaterialsmustincludetheDealer Signature tag. The Dealer Signature tag must be Hyundai brand only. The use of other Dealer Signature tags will result in a proration of your reimbursement.

• AlladsmustreflectfavorablyontheHyundaibrand and its products. We require the use of the Hyundai Genuine Parts Logo or the Genuine Parts & Service logo. When using the Hyundailogo,theflyingH and the Hyundai logotype must be used together at all times (the Hyundai logo or flyingHcannolongerbeusedindependently).

• AlldealersmustfollowtheHyundaiBrandGuidelineswhichareavailableatHyundaiadplanner.com

• TheHyundainameandlogomaynotbealteredin any way

• The Hyundai name and logo may not be used as part of a dealership name or signature. A clear area equal to at least half the height of the “H” in “Hyundai” must be maintained around the combined mark. No text or visual elements should be placed in the clear area, regardless of whether the mark is positive or reversed.

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• AdsmaynotdepictHyundaivehiclesbeingused in an unsafe or improper manner.

• Adsmaynotviolatefederal,state,orlocallawsor regulations.

exPenses and media that dO nOt QualifyThe following media and promotional expenses do not qualify for reimbursement under Hyundai’s Parts & Service Co-op program:

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• Agencycommissionsorfees• Mailinglistacquisitions• Insurancecharges(expenseincurredbydealerwhenmailinggiveawayitems)

• Recallcampaigns&notices• Administrationfees

If you have any questions regarding qualifying expenses or qualifying media, please call your DPSM prior to media placement.

To assure dealers that art and copy content qualifies, prior approval process is available. Prior approval does not guarantee funds will be available but does pre-qualify for reimbursement. See Hyundaidealer.com

• Maintenance&managementfees• Emailappendfees• Setupfees• Websitedevelopment&websitemaintenance

fees• ConquestMail–outsideHyundaiServiceSmarts

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neWsPrInt• Youmayadvertiseinanynewsprintincluding

free circulation publications such as Penny Saver and shopper magazines. Chosen publication(s)mustsupplypublishedratesandcirculation data.

• Originalfull-pagetearsheetforeachinsertionthat includes the publication name and run date.

• Originalpublication’sinvoicepertainingtotheadsbeingsubmitted,indicatingadsize,contractrate,rundates,andtotaladcosts(statementbillsoragencybillsdonotqualify).

• Englishtranslationofforeignlanguagecopy.• ETearsheetsacceptable

dIrect MaIL/cIrcULars• Afullcopyoftheoriginalmailpiece.• Anoriginalprinter’sinvoiceindicatingquantity

printed and all costs claimed.• RedstampfromPostOfficerequiredorforinhousepostage,anotarizedstatementindicatingquantity,costanddate.

• Englishtranslationofforeignlanguagecopy.• Ifalldocsnotsubmitted,willbecalculatedat$.095/piece

PHOne/text MessaGInG/ e MaIL MarKetInG actIvItY• Afullcopyoftheoriginalinvoiceindicatingitemizedcosts,numberofcallsmade,andnumber of emails sent with dates of activities (contactreportwillworkaswell)

• Actualdatedemailcopiesofeachformat• Phonescriptforeachtypeofcall• Sampleofemail/textmessage• OneCommandandPeakPerformanceare

approved vendors for available Parts & Service Co-op.DealershipsusingServiceReminder,Customer Direct Mail Offers and Phone Marketing Activity through OneCommand or Peak Performance can receive 50% co-opreimbursementuptothedealer’sco-opearnings. These claims are automatically processed and submitted by HMA and there is noneedfordealershiptosubmitclaimtoACB.

What dOcumentatiOn is reQuired

PrInt On deMand (POd) – Ordered tHrOUGH HYUndaIdeaLer.cOM• Photographyorprintedimageofprinted

merchandising material.• Anoriginalinvoiceindicatingquantityordered

and all costs claimed.

MercHandIsInG MaterIaLs• APhotoorprintedsampleofmerchandising/

promotional item.• Anoriginalinvoiceindicatingquantityordered

and all costs claimed.

OUtsIde saLes rePresentatIve• CopyofServiceAgreementindicatingservices

to be provided and billing rate on vendor letterhead.

• Copyofmonthlyinvoicesnotingservicesprovided,currentlinecardhandoutrepresentation,andcontactsummaryindicatingaccounts contacted and results of contact.

Parts & servIce PrOMOtIOnaL events• Copyofflyersnotingdateofeventalongwithinvoicesforallmaterialsshowingdates,description,quantityandprices.

servIce reMInder MaILers • Aprintedsampleofthemailerandoriginal

invoice

WHOLesaLe trade PUBLIcatIOns, cataLOGs & dIrectOrIes• Originalfull-pagetearsheetforeachinsertion

that includes the publication name and run date.

• Originalpublication’sinvoicepertainingtotheadsbeingsubmitted,indicatingadsize,contractrate,rundates,andtotaladcosts(statementbillsoragencybillsdonotqualify).

• Englishtranslationofforeignlanguagecopy.

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WHOLesaLe Parts deLIverY veHIcLe exPense• DealerOwnerVehicle-Formileageexpenses,

copy of completed vehicle log form indicating vehicleID,wholesalecontacts,deliverymiles,dateofdelivery,driverID.Claimat$0.24permile for 50% co-op consideration.

• OutsideServiceDelivery–Formileageexpenses,originalinvoiceindicatingdeliverydate,contact,origin,destination,milestraveled.Claim at $.024

• Forvehiclesignageexpenses,includecopyofsigninvoicefromgraphicorprintingsupplier,and a clear photograph of truck showing Dealer Name,PhoneNumber,Hyundailogo.

radIO/teLevIsIOn/caBLe• Netdueinvoiceindicatingairdate(s)of

commercial.• CostofAirtimeperspot.• Acopyofthescript(exactlyasbroadcast)

stamped with the Associated of National Advertiser(ANA/RadioAdvertisingBureau(RAB)or(ANA)/CableadvertisingBureau(CAB)certification,orsignedbyastationofficial.

Thisannouncementwasbroadcast_____times,asenteredinthestation’sprogramlog.Thetimesthisannouncementwasbroadcastwerebilledtothisstation’sclientonourinvoice(s)

Numbered/dated_____attheearnedrateof:

$________________ each for _______________ announcements for a total of $________________

$________________ each for _______________ announcements for a total of $________________

____________________________________________ _____________________Signature of station official Date

____________________________________________ Print Name and Title

saMPLe Of ana IMPrInt

Internet• Internetadvertisingincludesbannerandbuttonadvertisement,whicharelinkedtotheHyundaicorporate and dealer websites.

• Back-updocumentationmustincludetheoriginal invoice with affidavit with each claim submission,acopyofthescreengrabandacopy of the measurement report (such as click throughs).

• Combinedmanufactureradvertisingisnoteligible and will not be prorated.

• Allforeignlanguageadvertisingmustbesubmitted with an n English copy of all the required documents.

MaIntenance GUIdes/MenUs• Afullcopyoftheoriginalprintedpiece.• Anoriginalprinter’sinvoiceindicatingquantity

printed and all costs claimed. • Ifpiecewasmailed,RedstampedPSform

3602-R from Post Office is required or for an in housepostage,anotarizedstatementindicatingquantity,costanddate.

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hOW tO submit a claimSubmit claims to the Advertising Checking Bureau, detailing all your parts and service advertising activity. All required documentation must accompany your claim to ensure prompt reimbursement.

1. Complete and print the interactive claim form for each claim submitted. Go to Hyundaidealer.com. Access is from the Parts Screen. The link is located on the left side of the screen and is entitled Parts & Service Co-op Claims. A unique claim number is generated and required for each claim submitted.

2. Ensure all dealership information is complete and accurate.3. Attach supporting documentations required for each type of

advertising claim.4. Retain a copy for your records. 5.Forwardtheoriginalclaimform,invoice,andsampleoftheadvertisementtotheAdvertisingCheckingBureau.

Claims must be submitted no later than 45 days after the month in which the ad runs. Claims received after this deadline will be rendered ineligible for reimbursement. Funds must be spent in the quarter that they are allocated.

Where tO submit a claimOnce you have reviewed your claim form for accuracy, be sure all required documentation is attached. Send the completed claim to:

Hyundai Parts & Service Co-op Advertising Program c/oTheAdvertisingCheckingBureau,1919WestFairmontDrive,Suite7,Tempe,AZ85282

receiving cO-OP reimbursementForward your claim to Advertising Checking Bureau (ACB) for claim processing. All approved claim amounts will be credited to your monthly Hyundai Parts Statement. A claim acknowledgement receipt will be mailed directly to the Dealership Parts and Service address for each claim processed. The approved claim amount will be clearly indicated on the claim receipt.

if mOre infOrmatiOn is reQuired You can view your current account balance and claim status through a website link on Hyundaidealer.com. Access is from the Parts Screen. The link is located on the left side of the screen and is entitled Parts & Service Co-op Claims.

You will be notified in writing if additional information is needed to complete the processing of your claim. ACB will clearly state the item(s) required and/or the problem(s) encountered in processing your request for reimbursement. Please submit the requested documentation for your claim to be processed without further delay.

All resubmitted claims must be postmarked within 15 days from the date on the notice sent requesting additional / corrected documentation. After that date, your claim will be rendered ineligible for reimbursement.

imPOrtantremember: To ensure timely payments of claims, be sure all required documentation is included and the entire claim is reviewed for accuracy prior to sending to the Advertising Checking Bureau.

notice:• Hyundaireservestherighttorefusetoreimburseanyadthatdoesnot,initsopinion,meettheabove

standards.• AllclaimsforreimbursementaresubjecttoverificationbyHyundai,oritsauditingservice,whose

determination of the value or acceptability of any claim shall be final. • Hyundaiisnotresponsibleforlegalclearanceorpromotionalprogramsoradvertisingcontent.• Hyundaireservestherighttocanceloramendthisprogramatanytimewithoutwrittennotice.

Parts & Service Co-opAdvertising Program Claim Form

Hyundai Motor America

Ad Date Type of AdvertisingPlease Check One

Eligible ExpensesRetail Wholesale

Filing DeadlineClaim form and supporting documents must be submitted no later than 45 days after the month in which the ad runs. Claims received after this deadline will be rendered ineligible for reimbursement. Funds must be spent in the quarter that they are allocated.

RegionDealer Name

Dealer CodeDealer Address

CityZip Code

Contact NameSignature

Phone No.

ACB Use Only

Amount Approved

Co-op Calculations:Total receipts / Invoices attached $ Co-op reimbursement (@50%) $ ÷ By number of manufacturers shown on ad $ Total amount requested $

ACB Use Only: Co-op Administrator

(If additional space is required, include separate sheet)

Mailing Instructions1. Send the original claim form plus all supporting documents to: Hyundai Parts & Service Co-op Advertising Program c/o The Advertising Checking Bureau1919 W. Fairmont Dr. Suite 7

Tempe, AZ 852822. Keep a copy of the claim form and supporting documentation for your records.

Questions?• You can view your current account balance and claim status through a web site link on HyundaiDealer.com. Access is from the parts screen. The link is located on the left side of the screen and is entitled Parts & Service Co-op Claims.• Call the Advertising Checking Bureau at (800) 338-2465 or consult your Parts & Service Co-op Advertising Guidelines Brochure.

Date

Advertisement/item needs to include:• Hyundai Genuine Parts logo or Hyundai Parts & Service logo• Dealership address and phone number

Claim Form #

PTS-1164 12/08

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hyundai cO-OP PrOcess

PriOr aPPrOvalOptional: Dealer obtains prior approval

on content of art & copy. ACBwillrespondtopriorapprovals

within two business days.

submit ad Dealer places advertising with

approved media.

submit claimDealer submits claims with supporting documentation no later than 45 days after the month in which the ad runs.

deniedDealer will be notified

in writing if a claim is denied due to

programinfractions,exceeded

Co-op budget or duplicate claim.

aPPrOvedDealer will be notified

in writing if a claim is approved for

payment.

incOmPleteDealer will be notified

in writing if a claim is incomplete. The additional/correcteddocumentation must be postmarked within 15 days from the date on the notice mailed.

One Command /PEAKServiceReminderLetters,Customer Direct

mail offers & phone marketing activities

are processed by HMA Service Department. No

need to submit claim toACB.

reimbursementReimbursement is postedtodealer’s

monthly parts statement.

Within10BusinessDays

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WhOlesale delivery vehicle lOg

This form is available on the Parts & Service Co-op website link at HyundaiDealer.com

Wholesale Delivery Vehicle Log

PTS-1165 3/07

DEALER NAME:

DRIVERCOMMENTSODOMETERVEHICLEID

WHOLESALECONTACT

DATE

DEALER CODE:

ENDING BEGINNING

MILEAGECLAIMED DEALER NOTES

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hyundai PriOr aPPrOval fOrm

This form is available on the Parts & Service Co-op website link at HyundaiDealer.com

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Parts cO-OP advertising PrOgram claim fOrm

Parts & Service Co-opAdvertising Program Claim Form

Hyundai Motor America

Ad Date Type of AdvertisingPlease Check One

Eligible ExpensesRetail Wholesale

Filing DeadlineClaim form and supporting documents must be submitted no later than 45 days after the month in which the ad runs. Claims received after this deadline will be rendered ineligible for reimbursement. Funds must be spent in the quarter that they are allocated.

Region Dealer Name Dealer Code

Dealer Address City Zip Code

Contact Name Signature Phone No.

ACB Use Only

Amount Approved

Co-op Calculations:

Total receipts / Invoices attached $

Co-op reimbursement (@50%) $

÷ By number of manufacturers shown on ad $

Total amount requested $

ACB Use Only: Co-op Administrator

(If additional space is required, include separate sheet)

Mailing Instructions1. Send the original claim form plus all

supporting documents to: Hyundai Parts & Service Co-op

Advertising Program c/o The Advertising Checking Bureau

1919 W. Fairmont Dr. Suite 7Tempe, AZ 85282

2. Keep a copy of the claim form and supporting documentation for your records.Questions?

• You can view your current account balance and claim status through a web site link on HyundaiDealer.com. Access is from the parts screen. The link is located on the left side of the screen and is entitled Parts & Service Co-op Claims.

• Call the Advertising Checking Bureau at (800) 338-2465 or consult your Parts & Service Co-op Advertising Guidelines Brochure.

Date

Advertisement/item needs to include:• Hyundai Genuine Parts logo or Hyundai

Parts & Service logo• Dealership address and phone number

Claim Form #

PTS-1164 12/08

This form is available on the Parts Co-op website link at HyundaiDealer.com

Hyundai Motor America10550 Talbert AvenueP.O.Box20850FountainValley,CA92728-0850Telephone:(714)965-3159 ©HyundaiMotorAmerica2008Fax: (714)965-3816 PTS-11671-09