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Knoxville, Tennessee, native and motorsports champion Chad Finchum, the 2009 Spirit of a Legend Award winner, races in the NASCAR Xfinity Series with MBM Motorsports, driving the No. 40 Toyota Camry, competing for the Rookie of the Year honors. BoBorn September 22, 1994, it didn't take Finchum long to decide his life path. At the young age of six, he strapped into a race car, driving Go Karts on dirt and asphalt, earning triple-digit victories and several local and state championships during his six-year tenure before dabbling in Bandoleros in 2006. Finchum became a quick study, and in his first full-time season in Bandoleros a year later, he drove to three championships, including the Winter Heat 2007 – 2008 Championship. That continued the next season, amassing multiple victories and championships, including the Summer Shootout Series ChaChampionship at Charlotte Motor Speedway (NC), The Winter Heat Series Championship, and winning the Nationals event at Speedrome (IN), declaring him the 2008 Bandolero Young Guns division National Champion. 2009 saw a shift in Finchum's career to the Legends Young Lions division, and success continued, driving to the Thursday Thunder Series championship at Atlanta Motor Speedway (GA) as well as finishing second in the Summer Shootout Series. Finchum's on-track driving style and off-track demeanor was rewarded at Charlotte Motor Speedway by him receiving the prestigious Spirit of a Legend Award, the "Heisman" award of Legends Car racing. In 201In 2010, Finchum moved up to full-size cars, winning his first Late Model Stock Car race in his second start, at Newport Speedway (TN). Over the next few years, Finchum was a force to be reckoned with at every track he entered, driving to victory lane many times, at tracks like Newport Speedway, Motor Mile (VA), Kingsport Speedway (TN), and Lonesome Pine Speedway (VA). In 2013, Finchum's six wins and strong runs during the season catapulted him to the Kingsport Speedway track championship and was crowned the Tennessee State Champion in the NASCAR Whelen All-American Series (NWAAS). He also set the pole at the Martinsville is for Lover's Late Model Stock race at Martinsville Speedway (VA), winniwinning his heat race, and his strong season earned him ninth in the nation of 500 drivers. While he focused on his Late Model Stock career, Finchum also made a few starts in the NASCAR K&N Pro Series East, and in 2016, at his favorite track, Bristol Motor Speedway in his home state of Tennessee, Finchum started fourth and drove to his first series victory. Adding more victories to his tally in Late Model Stock Car racing in 2016 and 2017, Finchum made his NASCAR Xfinity Series debut during the 2017 season, racing seven races to learn and adapt to NASCAR's second-highest series. 2018 saw Finchum move into full-time Xfinity Series status, and after several strong runs, he earned a career-best finish of 14th at Daytona International Speedway (FL) in July.

get to know chad finchum

Sources: Ipsos and Maru omnibus studies;\Nielsen Scarborough (USA+ Release 1 2017)

Source: The Nielsen Company (Live + Same Day data stream)

Source: comScore Media Metrix (U.S. only)

On average, NASCAR fans consume 10 hours per week of NASCAR contentacross all media channels

Source: NASCAR Fan Engagement Tracker, Toluna, 2015

NASCAR delivers a massive audience – one of the largest among all major sports in the U.S. today. With millions of sponsor-loyal consumers engaged in the sport across television, digital, and social media platforms, it’s no surprise that more than 125 companies in the Fortune 500 invest in NASCAR to build their brands.

CCompared to other major sports, NASCAR is a leader in key media consumption metrics, including average number of viewers overall (as well as viewers who are female, millennials, teens, and kids) tuned in per minute per event. NASCAR surpasses all other major sports in the U.S. when it comes to proportion of event viewed and proportion of viewers and visitors to digital platforms who are female. Also, more than half of all followers of NASCAR-owned social media accounts are millennials.

RResearch by multiple independent sources show NASCAR is #1 in fan loyalty to sponsor brands – an important insight into the quality of the NASCAR audience and key competitive advantage of the sport.

Source: The Nielsen Company (Live + Same Day data stream)

Sources: Facebook Insights and Twitter Analytics

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