PARTNERSHIP OPPORTUNITIES - Minor League Baseball2019 partnership opportunities Sponsor the Crawdads...
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PARTNERSHIP OPPORTUNITIES 2019 (828) 322-3000 www.hickorycrawdads.com
Transcript of PARTNERSHIP OPPORTUNITIES - Minor League Baseball2019 partnership opportunities Sponsor the Crawdads...
PARTNERSHIPOPPORTUNITIES
2019
(828) 322-3000www.hickorycrawdads.com
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PARTNERING WITH THE CRAWDADS
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The Hickory Crawdads are the single A affiliate of the Texas Rangers, and a member of the South Atlantic League. The 2018 season was an exciting one as the Crawdads race for the postseason and a fourth South Atlantic League Championship came down to the season’s final weekend.
2019 will mark the Crawdads 11th year as a Texas Rangers affiliate and second under Rangers ownership. The Rangers have already invested in the future of the team with over $1,000,000 in renovations that were completed in time for the 2018 season.
As always, the team featured some of the top prospects in the South Atlantic League, including the 8 of the Rangers’ top 30 prospects. Many of these prospects will make their way to Arlington, Texas in the near future and there are quite a few already there now! To date, 165 former Crawdads have ascended to the Major Leagues including notable alumni Andrew McCutchen, Magglio Ordonez, and Carlos Lee while more recent players include current Rangers Nomar Mazara and Joey Gallo.
CONNECT WITH OUR FANS
- Support the growth of Hickory while partnering with an exciting entity
The Hickory Crawdads are dedicated to providing goals and positive outcomes to all our partners. We believe that a corporate partnership must:
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- Generate new business
- Increase sales and market shares
- Gain name recognition among an influential targeted demographic of consumers- Receive access to Crawdads fans and supporters- Positively influence potential customers to visit your business location or to test your products and services
- Demonstrate community support and involvement
- Obtain access to extraordinary hospitality
44% 56%
of fans live within a 40
mile radius of Hickory
48of fans are
married
35of fans have at least
one child under 18 living at home
77
%
%
%of fans own their
own home
80%
As the only professional sports team in the Unifour area of Western North Carolina, the Crawdads can offer a unique partnership. Being a proud supporter of the Crawdads can open doors to new sales leads, enhance customer loyalty, and make your business stand out from the competition.
Creating awareness and exposure is easy when fully utilizing one of the most unique and exciting sports venues in Minor League Baseball.
BALLPARK SIGNAGE
Create a tremendous amount of name recognition in front of a captive audience for an average of 3 hours each game. Your sign is up year-round: a minimum of 70 home games, plus all outside events (company outings, local and national baseball tournaments, etc...). Not only do our fans see your business during the game, but billboards are often caught in the background of photos used online and in newspapers. 20’ x 8’
Outfield Billboard
Ticket Office Sponsor
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-Be the exclusive sponsor of the Crawdad’s ticket office. Your name would be in the official title of the ticket office on all Crawdad platforms (website, in-stadium PA reads, press releases,flyers, etc.)-Your logo will appear above the ticketing window where fans buy game day tickets and pick up will call.-The door to the ticketing office will also be wrapped in an ad for your business-Your company will be featured on the ticket office page of the Crawdad’s website where fans go to get information on ticketing
Concourse Signage
Concessions Signage
Strategically placed to be the first thing fans see as they enter the ballpark. Location is a hub of activity during all Crawdads home games. 8’ x 2.5’
Located above signage along the upper concourse. Various locations available. 8’ x 2.5’
Located by the main gate, a high-traffic area8’ x 3’ (L) 8’ x 2.5’ (R)
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Located on the menu boards above both the 1st and 3rd base concession stands.
Half panel: 16” x 11” Full, half, and quarter options available.
Located next to the 3rd base concessions stand, a heavy-traffic area. 5.75’ x 4.5’
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PICNIC AREAS
- Option to provide food for picnics
Picnic Deck
Picnic Pavilion
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Official sponsor of the Picnic Deck
- 12’ x 2’ banner across the main entrance - Up to 10’x10’ banner on the roof of the deck, visible to the concourse and stands- Option to include additional signage around the deck if it is provided- Option to distribute coupons to groups in picnic areas
- Option to provide food for picnics
Official sponsor of the Picnic Pavilion- Banner across the main entrance - Banner across the front rail of the pavilion, visible to the concourse and stands- Additional signage around the pavilion: stairs, rails, directional signage.
- Option to distribute coupons to groups in picnic areas
- Promotion through flyers, brochures, Crawdads website, etc...
- Promotion through flyers, brochures, Crawdads website, etc...
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TABLES/DISPLAYS
Generate leads and distribute information to your target audience while you interact and build relationships with our fans. Choose any Crawdads home game (based on availability). The table is set up by the main gate, a high-traffic location.
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GROUP PACKAGESField of Dreams
Banquet Bash
Sponsor the Field of Dreams, a group package where teams can run out with the Crawdads for the National Anthem. Your logo will appear on the video board and your business will be mentioned in a PA read. Your business will also be featured on the Crawdads website page of group options and on flyers
Your business would sponsor the Crawdads Banquet Bash, a on-field award ceremony where a ‘Dads player presents trophies to youth teams. Your logo will appear on the video board and your business will be mentioned in a PA read. Your business will also be featured on the Crawdads website page of group options and on flyers12
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Crawdads of Tomorrow
High Five Tunnel
Be the official sponsor of the Crawdads of Tomorrow, a group package where youth teams can play catch in the outfield. Your logo will appear on the video board and your business will be mentioned in a PA read. Your business will also be featured on the Crawdads website page of group options and on flyers
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Sponsor the Crawdads High Five Tunnel, a group package where youth teams can high five ‘Dads players as they run out for the National Anthem. Your logo will appear on the video board and your business will be mentioned in a PA read. Your business will also be featured on the Crawdads website page of group options and on flyers
IN-PARK ADVERTISINGOn-field Promotions
Giveaways
Your business is attached to an in-game, on-field contest. During the promotion, your business will receive PA mentions and your logo will appear on the video board. You will have the opportunity to award prizes to participants. There’s nothing more memorable than interactive entertainment! 70, 35, or 20 game options available.
Branded giveaway items are distributed to the first 1,000 fans on your night. Opportunity for a concourse display on giveaway night ($500 value). Promotion of giveaway nights include: website, social media, pocket schedules, in-stadium promotions, Crawdads e-newsletters, etc...
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Theme Nights
Fireworks
Showcase a traveling entertainment act, present a celebrity appearance, or attach your brand to a significant market! The Crawdads will promote your business through the website, social media, pocket schedules, in-stadium flyers and PA reads, Crawdads e-newsletters, etc...
Present one of twelve spectacular fireworks shows. These are our top-attended games, boasting sell-out crowds. Your fireworks night will be mentioned on the Crawdads website, social media, pocket schedules, in-stadium flyers and PA reads, Crawdads e-newsletters, etc... Option to have a table on the concourse during the game ($500 value).
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PRINT ADVERTISING
Pocket Schedule
Program Ad
Print at Home TicketOver 5,000 tickets are printed at home
each season. Drive traffic to your location with a coupon or special offer.
Pocket schedules are the #1 way our fans know when we’re home! Over
100,000 pocket schedules are printed and distributed throughout the community and surrounding counties.
Souvenir programs are full-color and are distributed to all fans free of charge as they enter the ballpark. 4 editions are produced allowing businesses to change their messaging
throughout the season. Drive traffic to your location with directions or attractions. 30,000 programs are distributed each season.
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Full Page: 5.5” x 8.5”
Half Page: 5.5” x 4.15”
Quarter Page: 2.65” x 4.15”
Eighth Page: 2.65” x 2”
Top: 375 x101 px Left: 242 x282 px
Right: 129 x282 px
Full panel: 2.313” x 3.5” Half panel: 2.313” x 1.75”
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Poster Schedule Magnet Schedule
Schedule Pens
Poster will feature the 2019 schedule.5,000 posters will be given away during
the 2019 Opening Weekend.
Full panel, color ad on the back of 1,000 pull-out schedule pens. Pens are distributed at no cost to local businesses, at community events and ballpark events.
Full and half panel options available
This is your chance to be on refrigerators all over Hickory & surrounding areas!
5,000 magnets will be given away during the 2019 Opening Weekend.
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HOME AWAY
130 Hardin StreetBoone, NC 28607
(828) 264-8657
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NORTHERN DIVISIONDelmarva ShorebirdsGreensboro GrasshoppersHagerstown SunsHickory CrawdadsKannapolis IntimidatorsLakewood BlueClawsWest Virginia Power
SOUTHERN DIVISIONAsheville TouristsAugusta GreenJacketsCharleston RiverDogsColumbia FirefliesGreenville DriveLexington LegendsRome Braves
Education/ Senior Day Christian ConcertFireworks Giveaway
Poster Schedule With Logo.indd 1 3/12/2018 5:45:52 PM
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DIGITAL ADVERTISINGWebsite Homepage Ad
Website Banner Ad Page
Ad is located on the Crawdads homepage.The ads are up year-round and are clickable to direct fans to your business’s website. There were more than 300,000 visitors to the
Crawdads website in 2017. 2608 x 652 px
Banner ads are located on the Crawdads secondary webpages. Ads are up year-round and are clickable to direct fans to your business’s website. 2608 x 652 px
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Lineup Graphic
Video Board Animation
Your business will be featured on the Crawdads lineup graphic for all 70 home games. Lineup graphics are featured on the Crawdads Twitter and Instagram Stories
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-Sponsor an animation on the Crawdads HD video board that will appear after a given play occurs or during a crowd prompt-Your company’s logo will appear to the left of the animation every time it is played-Option of selecting your animation (strikeout, walk, stolen base, triple, double play, great play, caught stealing, Crawdads score, etc.)-Dimensions of your panel: 227px (h) by 526px (w)
